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How much of your CRM do you set up before driving big traffic?

Discussion in 'Advertising, Marketing, Social Media' started by Charnell, Dec 27, 2018.

  1. Charnell
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    Charnell Super Nintendo, Sega Genesis Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    B2B, construction industry-based service. I'm using Agile CRM.

    Right now I'm a few days away from finishing up the website build. Ideally, I want to start my cold calling and cold emailing campaign when it's complete.

    However, there are so many things I can still set up that it could take a few more weeks to have everything up and running — follow-up email sequences, abandoned carts, user onboarding, popups, other landing pages, web rules, webhooks, etc. etc. etc.

    MVP will be there, I feel like I'll be incomplete from a marketing standpoint.
     
  2. LightHouse
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    LightHouse Legendary Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    I guess that depends on what you need right now to be making sales?

    There is a minimum amount of information you need to make sales, that is all data entry. As long as those are set up, you don't really need anything else at the moment.

    Are you doing the lead gen as well? If so, sales should be more of a priority then setting up each feature.

    Make a schedule of must have's and set out the time each week to get them up while working on biz dev. So far you just listed a bunch of things software can do and not what the business needs.
     
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  3. Charnell
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    Charnell Super Nintendo, Sega Genesis Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    That makes a boatload of sense. In all actuality, I have the minimum set up to actually make a sale. Everything else is extracurricular. Like an abandoned cart email sequence.

    This feels like a last ditch effort to avoid picking up the phone.
     
  4. ZCP
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    ZCP Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    How many have you sold? How do you know someone will buy one? Quit finding other stuff to do.

    Sell!!!
     
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  5. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Pick up the phone.

    I sell digital marketing services, without a website, never mind a CRM.
     
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  6. The Abundant Man
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    The Abundant Man Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    View: https://www.youtube.com/watch?v=8snbL_kVmXw





    JORDAN (CONT'D)
    I want everybody to look down.
    See that little black box in front
    of you? It's called a telephone.
    Now I'm gonna let you in on a
    little secret about this
    telephone -- it won't dial itself!
    That's right -- until you take
    some action, it's nothing more
    than a worthless hunk of plastic,
    like a loaded M16 without a
    trained Marine to pull the
    trigger. And in the case of the
    telephone, it's the action of you,
    a highly trained Strattonite, a
    killer who will not take no for an
    answer! A person who will not
    hang up the phone until his client
    either buys or F*cking dies!

    The Brokers go crazy. Jordan looks around.

    JORDAN (CONT'D)
    I don't care if you graduated from
    Harvard or Bumfuck University or
    never got past fourth F*cking
    grade! That phone is the great
    equalizer!
    (pause; looks around)
    There is no nobility in poverty.
    I've been rich, and I've been poor
    and I choose rich every time.
    69.
    The Wolf of Wall Street Buff Revised Pages 3/5/13
    JORDAN (CONT'D)
    At least as a rich man, when I
    have to face my problems, I show
    up in the back of a limo wearing a
    $2000 suit and $40,000 gold watch!

    Jordan takes off his GOLD WATCH, flings it to the Crowd.
    Brokers go nuts, fighting over it like a home-run ball.

    JORDAN (CONT'D)
    And if anyone here thinks I'm
    crazy, get the F*ck out and get a
    job at McDonald's, because that's
    where you F*cking belong! But
    before you depart this room full
    of winners, I want you to take a
    good look at the person next to
    you, because one day in the not-so-
    distant future, you'll be sitting
    at a red light in your beat-up old
    Pinto, and that person's gonna
    pull up in a brand new Porsche,
    with their gorgeous young wife at
    their side. And who will you be
    next to? Some ugly beast with
    three days of razor-stubble in a
    sleeveless moo-moo, crammed in
    next to you with a carload of
    groceries from the F*cking Price
    Club!

    He scans the Brokers; they're on the edge of their seats.

    JORDAN (CONT'D)
    So you listen to me and listen
    carefully. Are you behind on your
    credit card bills? Good. Pick up
    the phone and start dialing. Is
    your landlord threatening to evict
    you? Good. Pick up the phone and
    start dialing. Does your
    girlfriend think you're a F*cking
    loser? Pick up the phone and
    start F*cking dialing! I want
    you to deal with your problems by
    becoming rich! I want you to go
    out and spend money! Leverage
    yourself, back yourself into a
    corner, let the consequences of
    failure become so F*cking
    unthinkable that you'll have no
    choice but to do whatever it takes
    to win!

    The Brokers go absolutely APESHIT.
    70.
    The Wolf of Wall Street Buff Revised Pages 3/5/13

    JORDAN (CONT'D)
    You have an obligation here,
    people! To your clients! To this
    firm! An obligation to yourself,
    godammit! You ram Steve Madden
    stock down your clients' throats
    and make them choke on it till
    they buy 20,000 shares! Be
    aggressive! Be ferocious! Be
    telephone F*cking terrorists!!

    Before Jordan is even finished, the Brokers GO BERSERK,
    some already dialing their phones.
     
  7. LightHouse
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    LightHouse Legendary Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    You and I agree here
     
  8. Charnell
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    Charnell Super Nintendo, Sega Genesis Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Hey, fair enough!

    The downside is I'm ready to rock, but decision makers are OOO until the 2nd/3rd it seems.
     
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  9. LightHouse
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    LightHouse Legendary Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Plenty to do with any business in downtime. Don't have yourself easy excuses. You can be building prospect lists, practice pitching, and set up a million other things in the mean time!

    Good luck dude, will be interesting to see your results.

    BTW. M-F ... 10 calls min every day.
     
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  10. Charnell
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    Charnell Super Nintendo, Sega Genesis Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Oh yeah, I set up a few automations that send me "prospects" of companies using similar services every day to my inbox. I'll just have to find contact details for the best person to contact. In most cases that's a simple as going to their website's about us page.

    10 calls a day will be a breeze. Literally took a job to learn how to cold call. Was doing sometimes upwards of 60 calls working for a company doing a similar, albeit $$,$$$ service. Really got used to the "woah, your price is too high" objection. At one point I was discussing the price after the pitch/presentation just because I knew if we got over that, it was a new client.

    Broke a lot of sales "rules", but saved a lot of time for everyone involved.

    EDIT: One thing I learned also is that even if you contact the wrong person, they'll usually point you in the right direction for who to talk with. I work from the top down, starting with owners/presidents if I can't find who to contact.

    [​IMG]

    Works out well.
     
    Last edited: Dec 31, 2018
  11. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Charnell likes this.
  12. Charnell
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    Charnell Super Nintendo, Sega Genesis Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Update: just hopped off the phone with a firm in Milwaukee that sees the value in my service. We're moving forward working together.

    May start a progress thread after this month.

    Onward.
     
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  13. The Abundant Man
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    The Abundant Man Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Congrats! Hope it does well. We're all gonna make it
     
    Charnell likes this.

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