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NOTABLE! [GUIDE] Facebook Ads Made Simple (That Even Your Mom Can Understand) 2019 Edition

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itfactor

itfactor

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May 18, 2019
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In other words, if I have overlapping custom or lookalike audiences in the SAME ad set, overlapping shouldn't matter, right?
That's right. In fact, nowadays the targeting algorithm is pretty smart compared to the early days of FB ads, and does a pretty decent job of sorting things out on its own.

Unless my cost is unusually high, I wouldn't try to sort out any overlapping on my own or I may upset Facebook's optimization.
 

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Boychamp

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Jun 13, 2019
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Re: Audience overlap

Worry about audience overlap only matters when you have multiple ad sets using the same audiences correct?

In other words, if I have overlapping custom or lookalike audiences in the SAME ad set, overlapping shouldn't matter, right?
Correct, it won't matter. Audience overlap matters when they're in separate ad sets because then the ads are technically competing against one another in the auction (if the budget is large and or the audience is small).
 

LiveFree

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Oct 20, 2011
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I'm still confused on how the retargeting works? Is this something that I have to set up or does Facebook do this automatically? I've noticed that when I visit a website I start to see their ads on facebook and instagram. Is this what you are talking about? Do I need a 3rd party to accomplish this? Thanks!
 

Boychamp

Contributor
Jun 13, 2019
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I'm still confused on how the retargeting works? Is this something that I have to set up or does Facebook do this automatically? I've noticed that when I visit a website I start to see their ads on facebook and instagram. Is this what you are talking about? Do I need a 3rd party to accomplish this? Thanks!
Basically, to retarget, you have to put something called the "Facebook Pixel" into your website. It's a little snippet of code, provided by Facebook, that tracks users and what they're doing on your website.

To get a Pixel, you have to create what's called a "Business Manager" account. It's really simple, you just go to business.facebook.com and sign up. Then navigate to Pixel, grab the code, and put it into your website (there's a little more nuance in it than that, but that's the basic high level overview. You can Google or YouTube exactly how to do it).

Then from there, once the code is installed, Facebook begins tracking users that visit your website, engage with your social media (albeit that you've connected your Business Instagram account), or take actions on your website. To actually retarget, you do what the OP said. You go into a section of the business manager, navigate to "Audiences" and click "Create Custom Audience". Then, you simply choose your parameters of what you want to retarget (if it's an e-com store, you could do people that view products, add to cart but don't purchase, or whatever else). Once that audience has been created, you can navigate over to your "Ads Manager" and create an add and choose to target that audience within that ad. Boom. You are now retargeting.

I didn't go into a lot of the more nitty gritty details, but I hope that makes sense!
 

LiveFree

New Contributor
I've Read UNSCRIPTED
Oct 20, 2011
5
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Utah
Basically, to retarget, you have to put something called the "Facebook Pixel" into your website. It's a little snippet of code, provided by Facebook, that tracks users and what they're doing on your website.

To get a Pixel, you have to create what's called a "Business Manager" account. It's really simple, you just go to business.facebook.com and sign up. Then navigate to Pixel, grab the code, and put it into your website (there's a little more nuance in it than that, but that's the basic high level overview. You can Google or YouTube exactly how to do it).

Then from there, once the code is installed, Facebook begins tracking users that visit your website, engage with your social media (albeit that you've connected your Business Instagram account), or take actions on your website. To actually retarget, you do what the OP said. You go into a section of the business manager, navigate to "Audiences" and click "Create Custom Audience". Then, you simply choose your parameters of what you want to retarget (if it's an e-com store, you could do people that view products, add to cart but don't purchase, or whatever else). Once that audience has been created, you can navigate over to your "Ads Manager" and create an add and choose to target that audience within that ad. Boom. You are now retargeting.

I didn't go into a lot of the more nitty gritty details, but I hope that makes sense!
Perfect, that makes sense. Thanks for the response!
 

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