I've Read UNSCRIPTED
- May 18, 2019
That's right. In fact, nowadays the targeting algorithm is pretty smart compared to the early days of FB ads, and does a pretty decent job of sorting things out on its own.In other words, if I have overlapping custom or lookalike audiences in the SAME ad set, overlapping shouldn't matter, right?
Unless my cost is unusually high, I wouldn't try to sort out any overlapping on my own or I may upset Facebook's optimization.