User Power
Value/Post Ratio
128%
- Jul 9, 2013
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Well, really there are two testing periods. First period is just to see if you can get sales or not. Second part is when you know you can sell it, you try and establish a base CPA to know that you can at least break even on the product. You know that if you can get a CPA that is close to workable (since the CPA is the last piece of the expense puzzle as all the other expense already known) you can adjust the funnel/optimize the targeting/etc to really make it profitable after you have the product and can steam roll with the social proof.
This makes sense. Thanks! Let me see if I understand - do both of the below happen BEFORE ordering any product? Or does #2 happen after you order seeing that #1 worked?
1. You pick a product based on what you think an audience might want, create an ad > Shopify landing page with *broad targeting* of your audience to see if people add to cart -> checkout and get the out of stock message. Before doing this you place a pixel on your page to gather data on whose buying.
2. Once you see if people are doing this, you use pixel data (optimize targeting) test new ads, tweak shopify page (optimize funnel), to lower CPA
Or do you typically do both of these before you order any product - ie. once you know your selling price, cost/unit, shipping costs/unit, and conservative potential CPA - you can calc a margin range and see if it will be worth your time to make an order.
Thanks!!!!!!!
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