Salad Dressing Empire
Read Millionaire Fastlane
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- Jul 10, 2016
That's definitely the way I'm approaching this, is starting at the customer and solving their needs. But that may not work with every product category.@Scot Thanks for putting this guide together - very helpful! I've been doing a lot of due diligence in the food space and need to decide on the route I'm going to go. Great to see another person diving into the food space.
You make a very good point on focusing on category trends, not product trends. More importantly, focusing on making food products that solve real needs / gaps in the market. Once you think customer first, rather than product first, it makes it easier to find out where your target market is hanging out and put your offering in front of them. Much easier way to get market validation, and help refine your product while you're in the small batch phase so that by the time you get to launch, you've got a product that customers have refined for you.
A good book I came across is "Good Food, Great Business" by Susie Wyshak.
I need to get that book, it's been on my list forever.
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