User Power
Value/Post Ratio
246%
- Jun 29, 2011
- 1,813
- 4,465
Five years ago, Google changed their algorithms and hurt a lot of websites that ranked well.
Last year, Facebook changed their algorithms and hurt a lot people that used it to get traffic.
If you built a list, the algorithm changes wouldn't have affected you as much.
You can send more than one email per "launch" or a product.
There are a lot of people online that have great strategies for increasing ORs, CTRs and CRs.
Measure the list based on the lifetime value of a customer rather than the revenue of a single product and a single email.
Ready, Fire, Aim talks about having a minimum list size that you can count on to cover your expenses for the month.
Once you grow your list this big, everything else you do is pure profit and you don't have to worry about money any more.
Conversion rates for people that know and trust you are higher than normal, sometimes incredibly high (20%+) when coupled with webinars and launch strategies.
The more targeted your list, the more valuable it is. 10,000 highly targeted buyers can be worth much more than 1,000,000 randoms.
Also, when you're capturing the emails, you can setup a retargeting pixel to market directly to people that visited your site and didn't opt-in.
Last year, Facebook changed their algorithms and hurt a lot people that used it to get traffic.
If you built a list, the algorithm changes wouldn't have affected you as much.
You can send more than one email per "launch" or a product.
There are a lot of people online that have great strategies for increasing ORs, CTRs and CRs.
Measure the list based on the lifetime value of a customer rather than the revenue of a single product and a single email.
Ready, Fire, Aim talks about having a minimum list size that you can count on to cover your expenses for the month.
Once you grow your list this big, everything else you do is pure profit and you don't have to worry about money any more.
Conversion rates for people that know and trust you are higher than normal, sometimes incredibly high (20%+) when coupled with webinars and launch strategies.
The more targeted your list, the more valuable it is. 10,000 highly targeted buyers can be worth much more than 1,000,000 randoms.
Also, when you're capturing the emails, you can setup a retargeting pixel to market directly to people that visited your site and didn't opt-in.
- Increase your opt-in rate with a better offer
- Increase the quality and quantity of emails sent out to build a better relationship
- Increase the open rate with better email headlines
- Increase the click through rate with a better offer
- Increase the conversion rate with a better strategy