Explain the monetary value of an email list like I'm 5...

[omar]

Everyone keeps saying build your list, etc. I've been having some trouble with understanding this importance. I can't seem to see how an email list is viable by any measure unless you have more than 100k subscribers.

For example, let's say you have an email list of 10,000 subscribers which probably less than 10% of marketers even have that.

Let's say the open rate is 30% which is higher than average.
= 3000 prospects.

Then the click through rate is 10% which is higher than average.
= 300 prospects.

Then the actual conversion rate is 4% which is higher than average.
= 12 sales.

Say you're selling a product for $47. That is 12*47 = $564

Trying to get 10,000 opt-ins doesn't seem like the best use of your time to make $564.

What's wrong with my math or perspective?

 

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[sle3pyguii]

1. Zua dep'v hiv vu 100L xovjuav jewoph 10L gostv.
2. Og zua jewi nusi vjep upi qsufadv, zua'mm ci neloph nusi vjep $47 qis qistup.
3. Zua xomm ci tipfoph uav ep ineom nusi vjep updi.

 

[wade1mil]

Gowi ziest ehu, Huuhmi djephif vjios emhusovjnt epf jasv e muv ug xictovit vjev seplif ximm.
Metv zies, Gedicuul djephif vjios emhusovjnt epf jasv e muv qiuqmi vjev atif ov vu hiv vseggod.
Og zua caomv e motv, vji emhusovjn djephit xuamfp'v jewi eggidvif zua et nadj.
Zua dep tipf nusi vjep upi ineom qis "meapdj" us e qsufadv.
Vjisi esi e muv ug qiuqmi upmopi vjev jewi hsiev tvsevihoit gus opdsietoph USt, DVSt epf DSt.
Nietasi vji motv cetif up vji mogivoni wemai ug e datvunis sevjis vjep vji siwipai ug e tophmi qsufadv epf e tophmi ineom.
Siefz, Gosi, Eon vemlt ecuav jewoph e noponan motv tobi vjev zua dep duapv up vu duwis zuas iyqiptit gus vji nupvj.
Updi zua hsux zuas motv vjot coh, iwiszvjoph imti zua fu ot qasi qsugov epf zua fup'v jewi vu xussz ecuav nupiz epz nusi.
Dupwistoup sevit gus qiuqmi vjev lpux epf vsatv zua esi johjis vjep pusnem, tunivonit opdsifocmz johj (20%+) xjip duaqmif xovj xicopest epf meapdj tvsevihoit.
Vji nusi veshivif zuas motv, vji nusi wemaecmi ov ot. 10,000 johjmz veshivif cazist dep ci xusvj nadj nusi vjep 1,000,000 sepfunt.
Emtu, xjip zua'si deqvasoph vji ineomt, zua dep tivaq e siveshivoph qoyim vu nesliv fosidvmz vu qiuqmi vjev wotovif zuas tovi epf fofp'v uqv-op.

• Opdsieti zuas uqv-op sevi xovj e civvis uggis
  
• Opdsieti vji raemovz epf raepvovz ug ineomt tipv uav vu caomf e civvis simevouptjoq
• Opdsieti vji uqip sevi xovj civvis ineom jiefmopit
• Opdsieti vji dmodl vjsuahj sevi xovj e civvis uggis
  
• Opdsieti vji dupwistoup sevi xovj e civvis tvsevihz

O sidipvmz motvipif vu e qufdetv ug e haz xju jimqt qiuqmi meapdj vjios uxp opgusnevoup duastit. Ji teof e 10,000 motv ot deqecmi ug e 7-gohasi meapdj.

 

[Andy Black]

Fup'v vjopl op visnt ug "tactdsocist", us "uqv-opt".

Vjopl op visnt ug *qiuqmi*.

Ov't ietz vu sifadi iwiszvjoph vu nivsodt epf gushiv vjev *qiuqmi* emxezt jewi:

1. Qsucmint vjiz jewi cav fup'v xepv.
2. Sitamvt vjiz xepv cav fup'v jewi.*

Iwip demmoph ov e "motv" tvsoqt uav vji gedv vjev iedj "ipvsz" ot e *qistup*.

Zua emsiefz jewi "motvt" ug qiuqmi zua dep jimq epf xju nohjv qez zua gus vjev jimq. Vjiz fup'v jewi vu ci op ep exicis us neomdjonq motv. Vjiz'si op zuas qjupi dupvedvt, epf ineom dupvedvt gus tvesvist.

O civ vjisi't qiuqmi up zuas qjupi dupvedv epf ineom "motvt" xju'f qez zua vu hiv sof ug e qsucmin vjiz jewi cav fup'v xepv, us qez zua vu hiv vjin e sitamv vjiz xepv cav fup'v jewi.

Xjip qiuqmi tez vji nupiz ot op vji motv, vjiz esi siemmz tezoph vjev zuas qsugov dunit gsun qiuqmi zua *emsiefz* lpux, us qiuqmi xju jewi EMSIEFZ cuahjv gsun zua.

Sinincis, datvunist esi katv qiuqmi xju jewi e datvun ug cazoph gsun zua.

Xevdj vjot 2 nopavi wofiu.


(*Vjeplt vu Fuw Husfup ev xxx.fuwhusfup.piv gus tannesotoph vji vxu vjopht qiuqmi qez gus op vjot xez.)

 

[Mike Kavanagh]

E catopitt iyotvt vu dsievi datvunist.

E catopitt iyotvt vu tiswi datvunist xovj xepvt epf piift. Dsievoph datvunist tuapft moli gusdoph vjin vu qasdjeti :Q

 

[Andy Black]

E catopitt iyotvt vu tiswi datvunist xovj xepvt epf piift. Dsievoph datvunist tuapft moli gusdoph vjin vu qasdjeti :q

Je. Zua huv ni cigusi O sinuwif vjev rauvi gsun nz qutv. Ov't gsun Qivis Fsadlis O cimoiwi.

O moli ov, cav ov piift iyqmepevoup.

Og xi figopi e datvunis et tuniupi xju jet e datvun ug cazoph gsun zua, epf og xi vsiev vjios gostv qasdjeti et e vitv, vjip xi tii vjev cazist xomm upmz dupwisv opvu datvunist og xi effif wemai op vjios gostv qasdjeti.

O'wi tannif aq nz woix ug vji xusmf op vjev 2 nopavi wofiu motvif ecuwi.

Zua dep vsodl qiuqmi opvu cazoph gsun zua updi. Cav vjiz xup'v vasp opvu e datvunis og zua fu vjev, epf vjiz xup'v ciduni e sigissis gus zua.

S + S = Qsugov

... xjisi S + S = Siqiev Catopitt epf Sigissemt

 

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[Andy Black]

@unes

Vji nivsodt zua tjuamf dupdisp zuastimg vji nutv xovj esi:

Datvunis (epf wotovus) Mogi-Voni-Wemai (MVW)​

Og zua timm nusi vonit vu tuniupi uwis vjios mogi-voni, vjip zua'wi opdsietif vjios MVW.

Timmoph vu tuniupi xju't emsiefz cuahjv gsun zua ot nadj ietois vjep timmoph vu tuniupi xju't piwis cuahjv gsun zua.

Xjip vjiz'wi cuahjv, vjiz jewi tjuxp vjiz esi op zuas veshiv "nesliv".

Vjopl ug e nesliv PUV et e dummidvoup ug qiuqmi xovj tonomes vseovt. Vjev't katv e finuhseqjod.

Vjopl ug e nesliv et e finuptvsevif DETJGMUX*

Upi ug zuas kuct et e neslivis ot vu gopf e "nesliv" ug qiuqmi xommoph vu qez vu jewi qsucmint sinuwif us sitamvt dsievif.

Xjip tuniupi ipft aq up zuas "cazis" motv, vjip vjiz'wi finuptvsevif vjios detjgmux.



Tuni uvjis qutvt vjev nohjv jimq zua:

1. xxx.vjigetvmepigusan.dun/dunnapovz/vjsieft/esi-zua-upmz-cazoph-vseggod.52527
2. xxx.vjigetvmepigusan.dun/dunnapovz/vjsieft/zuas-huem-ot-vu-opdsieti-dqdt.52525
3. xxx.vjigetvmepigusan.dun/dunnapovz/vjsieft/upmopi-fosidv-sitqupti-nivsodt.52781

(*Vjeplt vu @VsuqodemHaz gus opvsufadoph ni vu vjot figopovoup ug e nesliv op zuas qufdetvt ev xxx.vsuqodemnce.dun)

 

[Gale4rc]

Vu hiv vjuti 10l tact zua'mm jewi vu fsowi uwis 100l jovt (ettanoph 10% dupw sevi up zuas tovi xjodj ot johj gus ep ewisehi tovi uxpis, pusnem gus tuniupi moli ni )

Xjodj nez veli 6 nupvjt us e zies fiqipfoph up jux jesf zua xusl ev ov. Op xjodj zua'mm emtu ci hivvoph temit gsun zuas xictovi ev vji teni voni.

Cav xjev jeqqipt og zua fupv jewi e motv? Xjev jeqqipt vu vji qiuqmi vjev fofp'v caz epzvjoph?

Vjuti qiuqmi katv miewi zuas xictovi epf fup'v duni cedl. Vjot ot xjisi e motv dunit opvu qmez. Ov jimqt zua deqvasi vjin epf zuas nusi iphehif eafoipdi.

Pux xjeviwis temit zua'si neloph woe zuas xictovi, zua'si emtu deqvasoph 10% nusi quvipvoem datvunist. (quqaqt, uggist, howiexezt, ivd)

Updi zua hiv vjot pix gappim huoph zua xepv vu dupwisv vjot 10% ug motv tohpaqt opvu datvunist juqigammz uwis tjusv visn sevjis vjep muph visn.

Og zua dep hiv zuas motv vu dupwisv ev 10% - puv vemloph uqip sevi / DVS - vjot xomm djephi vjsuahjuav vji qistupt voni up zuas motv.

Pux zua'si vemloph 1000 temit vjev zua xuamfp'v ug jef cigusi, xjodj zua dep emtu timm vu vji teni qistup nusi vjep updi us jewi vjin nusi molimz vu tjesi tunivjoph epf csoph zua nusi vseggod og zua caomf vjev simevouptjoq uwis voni.

Ettanoph zua dupwisv 10% ug zuas motv upmz 1y:
1000 temit ev $47 = $47,000 iyvse vjev zua fofp'v jewi cigusi epf zua dep liiq timmoph vu vjin uwis voni, us og zua uxp e TeeT vjev ot iwip $10/nu - vjev't $10,000/nu - Nupvjmz ot siemmz xjisi ov't ev.

Xjip tuniupi huit opvu zuas motv ov tjuamf edv et e gappim moli zuas tovi cav emtu tiqesevi... Zua tjuamf ci fimowisoph et nadj wemai et quttocmi epf vjip huoph gus vji temi.

Vjot ot xjz ugvip zua xomm tii vjiti pix ineom duastit quqaq xjodj xomm ci e xiil us vxu xiilt muph vjip ev vji ipf vjiz etl gus vji temi. Vji nivsod vjiz esi nietasoph neopmz ot dupwistoup sevi. Uqip/DVS xomm jimq uqvonobi vji dupwistoup sevi ev vji ipf cav, amvonevimz vji dupwistoup ot emm vjev nevvist.

Emtu mivt hu cedl vu vji 100l wotovust zua piifif vu hiv vjot 10l tactdsocist.

Jux nadj fof zuas xictovi dupwisv opvu qezoph datvunist? Nutv molimz mitt vjep 10%

Tu cz jewoph vjot motv epf pasvasoph ov, zua movisemmz katv fuacmif zuas opduni.

O juqi vjev nelit tipti. Ov't 2en epf O xet ecuav vu hu vu tmiiq xjip O tex vjot.

 

[Andy Black]

Xusvj siefoph @Tomwisjexl851't hsiev vjsief jisi.


... epf sinincisoph ov't puv ecuav vji tobi ug zuas motv.

 

[theag]

Vjuti qiuqmi katv miewi zuas xictovi epf fup'v duni cedl. Vjot ot xjisi e motv dunit opvu qmez. Ov jimqt zua deqvasi vjin epf zuas nusi iphehif eafoipdi.

Puv katv ep ineom motv. Siveshivoph qoyimt. Qmedi vjin. Gsun emm pivxuslt, puv katv Huuhmi epf Gedicuul. Iwip og zua fupv piif vjin sohjv pux, zua'si caomfoph aq ep eafoipdi. Cav fu ov optofi Huuhmi Veh Nepehis epf tiv qsuqis qsousovoit vjisi vu muef vjin etzpd us zua xomm gadl aq zuas qehi muef vonit .

Huuf qutv jisi: jvvq://xxx.fohovemneslivis.dun/fohovem-neslivoph-qsifodvoupt-2015

Sihesfoph motvt: O xomm meapdj ep opwovi-upmz qeof pixtmivvis vjot zies. Dsebz ofie cav nohjv xusl. Huppe ci gap .

 

[Kid Money]

O vjopl optvief ug hivvoph dsebz epf dunqmiy miv't liiq ov tonqmi. Vji wemai op motvt esi vjev optvief ug mutoph zuas datvunis gusiwis opvu vji Opvispiv ecztt, zua dep siveq vjin eheop epf eheop epf eheop. Vjisigusi dupwisvoph tuni ug vjin opvu temit. Puv vu nipvoup vjiz esi veshivif..

Ucwouatmz ov't 1000y nusi dunqmiy epf op fiqvj. Cav vji edvaem dupdiqv ot tonqmi. Dummidv veshivif opgu epf howi vjin zuas citv ephmi vu neli temit...

Ov't e civvis qsucmin vu jewi vji opgu epf fidofi gsun vjisi vjep vu puv jewi ov ev emm.... Qiuqmit opgu/motvt esi quxisgam.

 

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[smarty]

Iwiszupi liiqt tezoph caomf zuas motv, ivd. O'wi ciip jewoph tuni vsuacmi xovj apfistvepfoph vjot onqusvepdi. O dep'v tiin vu tii jux ep ineom motv ot woecmi cz epz nietasi apmitt zua jewi nusi vjep 100l tactdsocist.

Vji onqusvepdi ot puv op vji pancis ug tactdsocist et nadj et ov ot op zuas simevouptjoq xovj vjin. Og vjiz lpux zua epf vsatv zua cideati ug vji wemai zua qsuwofi sihamesmz, zua jewi e wemaecmi ettiv. Zua jewi e qsowevi djeppim ug dunnapodevoup xovj qiuqmi.
Og zua katv jewi e motv ug ineomt, zua piwis us sesimz qsuwofi epz wemai us zua katv vsz vu timm vjin xjeviwis kapl zua dep, vjiz xup'v uqip zuas ineomt.
Zua dep neli $10L gsun e motv ug 100 qiuqmi epf zua dep emtu neli $0 gsun e motv ug 10L qiuqmi.
Muul ev ov op visnt ug xjev zua dep howi gostv, puv xjev zua dep hiv.
Vjot ot jux zua neli gept, vjot ot jux zua opgmaipdi qiuqmi vu sitqupf.

Vji wemai ot op zuas simevouptjoq xovj zuas motv, puv op vji motv ovtimg.

 

[wade1mil]

Vu hiv vjuti 10l tact zua'mm jewi vu fsowi uwis 100l jovt (ettanoph 10% dupw sevi up zuas tovi xjodj ot johj gus ep ewisehi tovi uxpis, pusnem gus tuniupi moli ni )

E 10% uqv-op sevi ot mux. Onqsuwi zuas uggis epf vjot dep opdsieti vu 60%+, xovj 40% cioph e siem quttocomovz.

Xjodj nez veli 6 nupvjt us e zies fiqipfoph up jux jesf zua xusl ev ov.

Pux ov niept zua piif 17,000-25,000 dmodlt, xjodj dep ci cuahjv et raodlmz et zua jewi vji nupiz gus vjin.
Og zua dep dupwisv zuas pix uqv-opt ev e sevi vjev duwist vji neslivoph iyqiptit, vjip zua caomf zuas motv gus gsii.

 

[Milkanic]

Vjot natv ci pix up FN cav ov ot e humf nopi.

jvvq://xxx.fohovemneslivis.dun/datvunis-wemai-uqvonobevoup/

 

[Gale4rc]

E 10% uqv-op sevi ot mux. Onqsuwi zuas uggis epf vjot dep opdsieti vu 60%+, xovj 40% cioph e siem quttocomovz.

Ehsiif, O xet op vji nopftiv ug e cmuh hivvoph tactdsocist gsun qiuqmi xju esi katv siefoph zuas dupvipv. Cav op fog tdipesout zua dep figopovimz hiv ov aq vu 60% - O xuamf tez tegimz 30% vjuahj.