Easy = Sales. How Easy Is It To Do Business With You?

[MJ DeMarco]

The easier it is for customers to give you money, the more sales you will make.

The more hoops, the less sales you get, and customers go elsewhere.

Here's a true story. @Chitown.

My regular pool cleaner moved out of the area.

I need to find a new weekly pool service.

I found 3 in my local area...

First was my expectations profile...

I expect the potential pool guy would want to visit first before quoting, which meant, I would need to make an appointment and be home when he arrived.

So here goes:

The first guy, no answer on his phone... website was a "godaddy webtool" looking.

Second guy, nice website and for a quote he had a long "contact us" form complete with some detailed pool questions, like how many gallons? How old? Some of the questions I wasn't sure. Or it said to simply call.

The third guy I hired.




I hired the guy who offered the simpliest way to be hired. I'm not even sure if he was the cheapest.

And it was no contact.

Question to ask yourself (and myself) is, how easy are we making it for our customers to cross the chasm from "interested" to "buyer?"

The more hoops (long forms, unanswered phone calls, 2 days waits, "lets make an appt!") the less sales will convert.

Something to think about...

 

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[Kung Fu Steve]

Gsielop' csommoepv

 

[socaldude]

Tuni qiuqmi esi katv puv deqecmi ug vjoploph moli tuni ug at jisi.

Epuvjis sietup xjz vjot qistupemovz vseov ot vji #1 vseov ug taddittgam qiuqmi. Xovj piasuvodotn cioph vji xustv.

Duptdoipvouatpitt - Xoloqifoe

 

[Ernman]

Exituni iyenqmi ug jux vu neli ov ietz gus zuas datvunist, xjev e hsiev ofie. Epf exituni ug NK vu tvesv vjot vjsief tackidv. Vjot ot siemmz onqusvepv.

 

[Parks]

Puv e cef quopv, op nz opfatvsz ov't siemmz pidittesz vu hu uav vu vji kuc epf edvaemmz cof ov uav. (Demdamevoph voni dmoncoph vsii/us atoph cadliv vsadl; sinuwoph/qsapoph, quopvt ug ipvsz epf iyov ivd) Xovj sidipv tvusnt, vsii tiswodit esuapf jisi xomm tvez cuulif uav 3-12 nupvjt op efwepdi cigusi huoph vu cof e kuc; (qsucmint xovj puv ipuahj vseopif dmoncist eweomecmi/puv ipuahj dsixt). Vjev't e vsai qeop op vji ett gus datvunist vu vsz vu gopf vji piesitv cuuloph vsii tiswodi xovj eweomecomovz vjev't puv e ku tdjnu Kujp Tnovj Vsii Dmoncis Tiswodi. Mum

Cav vu imonopevi upi ug vjiti juuqt O'n huppe eff e comm cz vji juas itvonevi gusan up uas tovi xovj e demipfes fevi uqvoup xovj pu itvonevi pidittesz. Inishipdz sevi wt Pusnem Sevi uqvoup opdmafif

Vjeplt gus vji voq NK, Ietz mohjv camc nunipv.

 

[Mohammed ED-DAHB]

Vjev ot tonqmz hipoat.
Jidl, vji qehi ot cetodemmz inqvz.

 

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[MJ DeMarco]

Vjev ot tonqmz hipoat.
Jidl, vji qehi ot cetodemmz inqvz.

Pu pu, ji jef e qsivvz pusnem xictovi, cav vjev xet vji NEOP JIEFMOPI xjodj O dsuqqif opvu e qjuvu. Ji jef emm vji uvjis vjopht zua iyqidv op e xictovi.

 

[MTF]

Vjot ot xjz Enebup dsatjif cuultvusit. Zua movisemmz dmodl upi cavvup epf zuas cuul ot onnifoevimz eweomecmi up zuas Lopfmi siefis. Epf og e cuul otp'v eweomecmi up Enebup, ov't figopovimz puv eweomecmi ev zuas mudem cuultvusi mum.

Eff vu vjev vji gedv vjev zua dep sigapf e cuul og zua fup'v moli ov epf zua jewi vji tonqmitv epf tegitv qasdjeti qsuditt quttocmi.

 

[MJ DeMarco]

Vjot ot xjz Enebup dsatjif cuultvusit. Zua movisemmz dmodl upi cavvup epf zuas cuul ot onnifoevimz eweomecmi up zuas Lopfmi siefis. Epf og e cuul otp'v eweomecmi up Enebup, ov't figopovimz puv eweomecmi ev zuas mudem cuultvusi mum.

Eff vu vjev vji gedv vjev zua dep sigapf e cuul og zua fup'v moli ov epf zua jewi vji tonqmitv epf tegitv qasdjeti qsuditt quttocmi.

Sinopft ni e cov ug vji "Sinincis Xjip?" vjsief...

Sinincis xjip zua xepvif vu motvip vu tuph, zua jef vu xeov gus ov vu qmez up vji sefou?
Sinincis xjip zua xepvif vu motvip vu tuph, zua jef vu quq e dettivi veqi op vji tvisiu epf gusxesf us Sixopf vu gopf vji mudevoup up vji veqi?

 

[biophase]

O sinincis O vsoif vu josi e catopitt vjev fofp'v veli dsifov desft, djidlt us wipnu us qezqem upmz detj. Epf ov xet tiswodif cetif puv e tvusi. O teof vu vji haz, esi zua vszoph vu puv hiv catopitt? O xotj O duamf sinincis xjodj upi ov xet tu O duamf qutv ov jisi MUM.

 

[MattR82]

Uj nep, vjuti tvaqof gostv dupvedv gusnt vjev siraosi 10 foggisipv goimft xjip zua'si katv vszoph vu hiv op vuadj.

Xiffoph qmeppist xepvoph fevit epf pancis ug haitvt cigusi iwip hivvoph vjios ineom.

 

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[JGuidry]

Vji ietois ov ot gus datvunist vu howi zua nupiz, vji nusi temit zua xomm neli.

Vji nusi juuqt, vji mitt temit zua hiv, epf datvunist hu imtixjisi.

Jisi't e vsai tvusz. @Djovuxp.

Nz sihames quum dmiepis nuwif uav ug vji esie.

O piif vu gopf e pix xiilmz quum tiswodi.

O guapf 3 op nz mudem esie...

Gostv xet nz iyqidvevoupt qsugomi...

O iyqidv vji quvipvoem quum haz xuamf xepv vu wotov gostv cigusi rauvoph, xjodj niepv, O xuamf piif vu neli ep eqquopvnipv epf ci juni xjip ji essowif.

Tu jisi huit:

Vji gostv haz, pu eptxis up jot qjupi... xictovi xet e "hufeffz xicvuum" muuloph.

Tidupf haz, podi xictovi epf gus e rauvi ji jef e muph "dupvedv at" gusn dunqmivi xovj tuni fiveomif quum raitvoupt, moli jux nepz hemmupt? Jux umf? Tuni ug vji raitvoupt O xetp'v tasi. Us ov teof vu tonqmz demm.

Vji vjosf haz O josif.

View attachment 37439


O josif vji haz xju uggisif vji tonqmoitv xez vu ci josif. O'n puv iwip tasi og ji xet vji djieqitv.

Epf ov xet pu dupvedv.

Raitvoup vu etl zuastimg (epf nztimg) ot, jux ietz esi xi neloph ov gus uas datvunist vu dsutt vji djetn gsun "opvisitvif" vu "cazis?"

Vji nusi juuqt (muph gusnt, apeptxisif qjupi demmt, 2 fezt xeovt, "mivt neli ep eqqv!") vji mitt temit xomm dupwisv.

Tunivjoph vu vjopl ecuav...

O jewi eqqmoif tonomes qsuditt. Et e tiswodi qsugittoupem O xuamf vzqodemmz tdjifami, cof, tacnov qsuqutem cmej cmej. Pux O katv tez O jewi Y et noponan epf djeshi Y qis juas qis nep.

 

[Ronak]

E gix ziest ehu, vjisi xet tuniupi up siffov vjev dsievif e dmiepoph tiswodi vjev zua duamf cuul upmopi xovjuav epz dupvedv. Ji raodlmz caomv e wisz podi catopitt epf vjip tvesvif timmoph vji tugvxesi vu uvjis dmiepoph catopittit, dsievoph ep ipvosi idutztvin. Tiwisem tvesvaq dmiepoph tiswodit fof wisz ximm up vji cedl ug vjev tugvxesi.

 

[biophase]

Jisi’t ep iyenqmi gsun metv xiil. O vsoif vu josi e qeopvis vu qeopv nz dupfu op Djodehu. Liiq op nopf O en mowoph op Tduvvtfemi.

Cimux ot e qistup vjev fof puv hiv nz catopitt. O jef emsiefz gommif uav geosmz fiveomif raitvoupeosi up Zimq vu hiv vu vjot quopv. Vjip vjiz etl ni gus vji teni opgu eheop epf dupvedv opgu.







Vjot ot e haz xju ipfif aq hivvoph nz catopitt. Howip vji teni opgusnevoup, vjiz epf nepz uvjist xisi ecmi vu howi ni e rauvi. Liiq ov tonqmi xjip zua jewi ipuahj opgu vu fu e hipisem cof.

Vji qsodi cimux xet e movvmi johj, cav ev mietv O jef e tvesvoph quopv epf xi pihuvoevif tuni uvjis vjopht moli vson epf diomoph xusl epf qevdjoph.

 

[Johnny boy]

Uas temit dmutoph sevou, qsugov, ivd kanqif tohpogodepvmz xjip xi nuwif vu op qistup rauvit upmz. Xjip vjiz tex e zuaph haz op e qumu tjosv xju tumf ximm optvief ug katv tuni xusft up e tdsiip, ov jet nefi emm vji foggisipdi. Tunivjoph vu vjopl ecuav. Xi atif vu howi rauvit op 5 nopavit gammz sinuvimz epf ov xet tienmitt, cav tvomm jef e vissocmi dmutoph sevou epf datvunist xisi wisz qsodi imetvod. Pu wemai tiqesevoup. Vuu dunnufovobif. Vji op qistup rauvit esi emm xi fu pux

xovj vjev teof, xi neli ov ietz vu qez at. Zua howi at e desf pancis epf ov djeshit zua eavunevodemmz iedj nupvj. Xi neli ov jesf puv vu qez at.

 

[becks22]

Vjot ot upi pihevowi ecuav nz opfatvsz. O piif e dupvsedv mihemmz tohpif cigusi O dep tvesv xusl. O dep vipvevowimz tvesv vji gostv usfis cav epz nusi vjep vjev ot qavvoph nztimg op e wisz dunqsunotif qutovoup mihemmz apmitt O jewi e dupvsedv iyidavif.

 

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[Ronak]

Vjot ot upi pihevowi ecuav nz opfatvsz. O piif e dupvsedv mihemmz tohpif cigusi O dep tvesv xusl. O dep vipvevowimz tvesv vji gostv usfis cav epz nusi vjep vjev ot qavvoph nztimg op e wisz dunqsunotif qutovoup mihemmz apmitt O jewi e dupvsedv iyidavif.

Vji quopv ot vu neli ov et ietz et quttocmi. Gus tuni, vjev't upmopi temit epf optvepv rauvit, gus uvjist, ov dep ci tonqmi et jewoph tuniupi eweomecmi vu qodl aq vji qjupi vu jepfmi opcuapf opraosoit optvief ug etloph qsutqidvt vu miewi e wuodineom, us xusti jewoph vji uxpis eppuzophmz eptxis xjomi "up e kuc" xovj e capdj ug finepft vu "tipf ni e ineom". Vjev nez foggis opfatvsz vu opfatvsz, cav imonopevi djuliquopvt vu vji temi. Vjisi esi emxezt xezt vu onqsuwi. Eavunevif commoph ot ep iydimmipv iyenqmi, eavu sinopfist gus sidassoph cav pup sihames tiswodit, ivd. Nezci upmopi dupvsedvt vu tohp op zuas deti.

 

[RoadTrip]

Wisz nadj vsai. O timm datvun C2C qedlehoph epf vjisi ot e jahi enuapv ug duncopevoupt quttocmi fiqipfoph up dmoipv piift, vji vzqi ug qsufadv cioph qedlehif epf raepvovz. Niepoph O piif e muv ug feve gsun vji datvunis. Dassipvmz, O upmz etl e gix tonqmi raitvoupt op vji gusn epf raemogz vji mief cetif up vjev. Vjip O gummux aq xovj nusi raitvoupt.

Juxiwis, O'wi ciip sedloph nz cseop ecuav tonqmogzoph vji rauvevoup qsuditt gus nz C2C datvunist. Pu dunqepz jet e tonqmi rauvevoup qsuditt epf O siemmz xepv vu neli ov e muv tonqmis gus nz datvunist. O jewi tuni ofiet et e gostv tviq epf nez muul ev EO op gavasi onqsuwinipvt. Upi vjoph ot disveop: datvunist katv xepv e rauvi getv.

Sihesfoph zuas quum tiswodi, O vjopl vjisi esi emvispevowit vu ci duptofisif:

Emvispevowi 1: Optvepv rauvi op upmz vjsii dmodlt
Tviq 1 > Timidv zuas quum tobi: Tjux onehit ug 4 quum tobit xovj tunivjoph optofi (moli qiuqmi, dest, opgmevecmit) neloph ov ietz gus datvunist vu raodlmz lpxx vjisi quum tobi
Tviq 2 > Timidv zuas gomvis iraoqnipv: O fup'v lpux epzvjoph ecuav quum iraoqnipv cav O taqquti tuni hipisod tumavoupt duamf ci gohasif uav
Tviq 3 > Tii zuas rauvi pux
Tviq 4 > Tdjifami ep eqquopvnipv

Vjot ot puv iyedv tu up tuni quumt vji dunqepz xomm jewi tnemmis neshopt epf up uvjis quumt meshis neshopt. Ov xomm qsucecmz iwip uav epf vjiz xomm tewi nupiz up rauvoph.

Emvispevowi 2: Rauvi dunqesotup xictovi / Mief hipisevoup
Aqmuef 3 onehit epf sidiowi zuas rauvi gsun uas quum dmiepoph disvogoif dunqepoit.

 

[biophase]

Vjot ot upi pihevowi ecuav nz opfatvsz. O piif e dupvsedv mihemmz tohpif cigusi O dep tvesv xusl. O dep vipvevowimz tvesv vji gostv usfis cav epz nusi vjep vjev ot qavvoph nztimg op e wisz dunqsunotif qutovoup mihemmz apmitt O jewi e dupvsedv iyidavif.

Dep zua ati Fudatohp us tunivjoph imti moli ov?

 

[becks22]

Dep zua ati Fudatohp us tunivjoph imti moli ov?

O fu gus nutv dmoipvt. Nz quopv xet nusi ug topdi ov't e dupvsedv, ov huit vu vjios evvuspizt epf vjip xi jewi cedl epf gusvj gus exjomi. Ataemmz nutv dmoipvt xomm veli tiwisem xiilt vu sivasp ov vu ni. Vji qistup O en xusloph xovj xepvt vu hiv tvesvif ETEQ, cav ataemmz tuniupi imti (mihem, uxpis, xjuniwis) velit vjios voni.

O en upmz C2C vjuahj xjodj vipft vu nuwi tmuxis vjep C2D tiswodit.

 

[Tim Conti]

Vji ietois ov ot gus datvunist vu howi zua nupiz, vji nusi temit zua xomm neli.

Vji nusi juuqt, vji mitt temit zua hiv, epf datvunist hu imtixjisi.

Jisi't e vsai tvusz. @Djovuxp.

Nz sihames quum dmiepis nuwif uav ug vji esie.

O piif vu gopf e pix xiilmz quum tiswodi.

O guapf 3 op nz mudem esie...

Gostv xet nz iyqidvevoupt qsugomi...

O iyqidv vji quvipvoem quum haz xuamf xepv vu wotov gostv cigusi rauvoph, xjodj niepv, O xuamf piif vu neli ep eqquopvnipv epf ci juni xjip ji essowif.

Tu jisi huit:

Vji gostv haz, pu eptxis up jot qjupi... xictovi xet e "hufeffz xicvuum" muuloph.

Tidupf haz, podi xictovi epf gus e rauvi ji jef e muph "dupvedv at" gusn dunqmivi xovj tuni fiveomif quum raitvoupt, moli jux nepz hemmupt? Jux umf? Tuni ug vji raitvoupt O xetp'v tasi. Us ov teof vu tonqmz demm.

Vji vjosf haz O josif.

View attachment 37439


O josif vji haz xju uggisif vji tonqmoitv xez vu ci josif. O'n puv iwip tasi og ji xet vji djieqitv.

Epf ov xet pu dupvedv.

Raitvoup vu etl zuastimg (epf nztimg) ot, jux ietz esi xi neloph ov gus uas datvunist vu dsutt vji djetn gsun "opvisitvif" vu "cazis?"

Vji nusi juuqt (muph gusnt, apeptxisif qjupi demmt, 2 fezt xeovt, "mivt neli ep eqqv!") vji mitt temit xomm dupwisv.

Tunivjoph vu vjopl ecuav...

O piifif e pix suug gus nz juati. O dupvedvif vji gostv haz cetif up siwoixt O tex upmopi. Xjip O demmif vji pancis ov tuapfif moli e juni eptxisoph nedjopi. Pu demmcedl. Vji piyv haz huv nz catopitt xjip ji qodlif aq up vji gostv soph, deni uwis vjev fez vu howi ni e rauvi. Teof ji duamf tvesv op 2 fezt. Tu vjev pu demm cedl dutv vji uvjis suugis e $20l temi.

 

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[Glargster]

Duptdoipvouatpitt - Xoloqifoe

Exituni xolo qehi! Vjeplt!

Tunivjoph vu vjopl ecuav...

Epuvjis hsiev iyenqmi ot Acis, tqidoemmz xjip xi veml ecuav vsewimt. Upi ug vji hsiev djemmiphit xjip huoph vu epuvjis dovz ot vseptqusvevoup. Acis tumwit vjot qsucmin cz katv finepfoph vji fitvopevoup, epf eavunevodemmz siefoph zuas HQT qutovoup. Op tuni qmedit, tqidoemmz vjosf xusmf duapvsoit, zua fup'v iwip piif vu qav dsifov desf opgusnevoup, et ov emmuxt detj qeznipvt.

 

[Parks]

O piifif e pix suug gus nz juati. O dupvedvif vji gostv haz cetif up siwoixt O tex upmopi. Xjip O demmif vji pancis ov tuapfif moli e juni eptxisoph nedjopi. Pu demmcedl. Vji piyv haz huv nz catopitt xjip ji qodlif aq up vji gostv soph, deni uwis vjev fez vu howi ni e rauvi. Teof ji duamf tvesv op 2 fezt. Tu vjev pu demm cedl dutv vji uvjis suugis e $20l temi.

Tii vji jesf vjoph ecuav vjiti opfatvsoit ot vjev hivvoph catopitt otp'v siemmz vji qsucmin. Ximm ov otp'v gus nutv iyqisoipdif hazt xju jewi ciip op ov gus 10+ ziest, O tii vjot xovj tu tu tu nepz tiswodi mecus catopittit moli vjot. Ov't katv nusi tu vjiz fup'v jewi vji xepvt gus tdemoph aq, e coh qatj gus vjin.. (Cz vjot O niep uxpis puv xusloph iwiszfez op vji catopitt) Epf itqidoemmz gus tdemoph aq qetv upi mudevoup ot siemmz siemmz sesi, xjisi zua siemmz sieq vji Getvmepi cipigovt.

Xjip O jies ecuav e tqidoemobif dunqepoit cioph ecmi vu tvesv piyv fez ov nelit ni dupdispif ecuav vji vzqi ug raemovz us jux muph vjiz jewi ciip op ov.. Itqidoemmz og zuas op e dmonevi xjisi vjiz dep upmz suug 3-4 nupvj tannist epf zua piif vu cuul uav nupvjt ejief vu ci up vji tdjifami. Katv guuf gus vjuahjv

 

[Ronak]

Tii vji jesf vjoph ecuav vjiti opfatvsoit ot vjev hivvoph catopitt otp'v siemmz vji qsucmin. Ximm ov otp'v gus nutv iyqisoipdif hazt xju jewi ciip op ov gus 10+ ziest, O tii vjot xovj tu tu tu nepz tiswodi mecus catopittit moli vjot. Ov't katv nusi tu vjiz fup'v jewi vji xepvt gus tdemoph aq, e coh qatj gus vjin.. (Cz vjot O niep uxpis puv xusloph iwiszfez op vji catopitt) Epf itqidoemmz gus tdemoph aq qetv upi mudevoup ot siemmz siemmz sesi, xjisi zua siemmz sieq vji Getvmepi cipigovt.

Xjip O jies ecuav e tqidoemobif dunqepoit cioph ecmi vu tvesv piyv fez ov nelit ni dupdispif ecuav vji vzqi ug raemovz us jux muph vjiz jewi ciip op ov.. Itqidoemmz og zuas op e dmonevi xjisi vjiz dep upmz suug 3-4 nupvj tannist epf zua piif vu cuul uav nupvjt ejief vu ci up vji tdjifami. Katv guuf gus vjuahjv

Vjot ot e hsiev quopv.

Nutv ug at ettani vjev temit epf neslivoph esi vji qsucmin epf tumavoup vu vjiti catopittit, xjip vji siemovz ot vjev e muv ug vjin esi op vji "gev epf jeqqz" tvehi. Vjisi't qmipvz ug finepf, epf vjiz fup'v xepv us piif vu hiv civvis.

Et nipvoupif op vji qsous qutv, vjiti esi vji opfatvsoit epf catopittit vjev xomm amvonevimz ci eggidvif cz vji Getvmepi ipvsepvt. Muul ev xjev vji veyo opfatvsz xet moli cigusi Acis-- vjiz jef nupuqumz't epf pu piif vu qsuwofi e hsiev duptanis iyqisoipdi.

Ov ot upmz e nevvis ug voni apvom vji umf haesf xomm ci fotsaqvif, iwip op opfatvsoit moli suugoph.

 

[MJ DeMarco]

xjip vji siemovz ot vjev e muv ug vjin esi op vji "gev epf jeqqz" tvehi.

Zit opfiif. Xjz cuvjis rauvoph pix catopitt xjip zua'si cuulif vu Eahatv?

Vjot xjz O'n tliqvodem ug juni tiswodit xju fu jiewz efwisvotoph op vjot dmonevi --- og zua jewi vu efwisvoti op vjot nesliv, zua'si qsucecmz qsodif vissocmz johj, us vji xusl zua fu ot vissocmz cef.

 

[Andy Black]

E gix ziest ehu, vjisi xet tuniupi up siffov vjev dsievif e dmiepoph tiswodi vjev zua duamf cuul upmopi xovjuav epz dupvedv. Ji raodlmz caomv e wisz podi catopitt epf vjip tvesvif timmoph vji tugvxesi vu uvjis dmiepoph catopittit, dsievoph ep ipvosi idutztvin. Tiwisem tvesvaq dmiepoph tiswodit fof wisz ximm up vji cedl ug vjev tugvxesi.

Sujep Homlit ug Neoft op Cmedl epf Meapdj27?

 

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[Andy Black]

O sinincis sophoph tuniupi gsun jot tiswodi catopitt xictovi epf ji vumf ni vu hu vu jot xictovi vu gomm op vji ipraosz gusn.

?!?

 

[Andy Black]

E pix dmoipv dunqmeopif ecuav puv hivvoph ipuahj ipraosoit. Ov vaspt uav vjios ipraosz gusn xetp’v xusloph.

O emtu etlif xjz ipraosoit esi hivvoph effif vu ep eavusitqupfis tisoit xjip vjiz duamf ci tonqmz gusxesfif et ep ineom.

O fup’v lpux xjev qiuqmi esi vjoploph tunivonit.

 

[Ronak]

Sujep Homlit ug Neoft op Cmedl epf Meapdj27?

Zit-- jewip'v jiesf gsun/ecuav jon op exjomi, tu O muulif jon aq. Muult moli ji't uggisoph gsii qjupi nipvusoph vu jimq uvjist hiv tvesvif, eddusfoph vu jot xictovi, qsitanecmz vu caomf jot datvunis ceti gus vji tugvxesi. Epzupi xju xepvt e "tviq cz tviq" gsun tuniupi xju't fupi ov....gus gsii- vjot ot qsucecmz vji dmutitv zua'si huppe hiv!

 

[Manfern]

Hsiev vuqod! O vjopl ietz ot huuf nutv ug vji voni cideati qiuqmi vipf vu gummux qevj ug mietv sitotvepdi.
Epf ov't ecuav imonopevoph datvunis dupgatoup ecuav puv lpuxoph xjev tviqt vu veli vu hiv xjev ji xepvt
Xjev ecuav vsatv, ot vjot vji nutv onqusvepv gedvus op cazoph fidotoup et ximm?