The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

The Entrepreneur's Forum for learning how to build wealth and financial freedom the Fastlane way!

Say "NO" to mediocre living rife with jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence. Join our forum with more than 70,000 entrepreneurs who are making it happen.
Join for FREE Today
Get the books
Remove ads? Join Fastlane INSIDERS
(Registration removes this block)

Easy = Sales. How Easy Is It To Do Business With You?

dgr

Bronze Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
Feb 20, 2016
143
382
38
Spain
The $$$ is in making X task easier.

When a customer buys something from you, s/he is performing a task, so it makes sense to make it easier.

I was just reading this (part 2 of a series) The Worst Question a Salesperson Can Ask and these paragraphs resonated so much with this threat:

---
In a survey of more than 5,000 business customers, we found that of all of the possible factors that could drive customer loyalty — including brand, product and service quality, and price-to-value ratio — by far the biggest driver is something most companies don’t even think about: the sales experience, accounting for 53% of the overall total. [emphasis mine]

Customer loyalty, it turns out, is more a function of how you sell than what you sell. Specifically, customers reward suppliers who “offer unique and valuable perspectives on the market” and “educate them on new issues and outcomes.”
---

Although the sales experience involves the whole process IMO, including anything that happens post-sale!
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

MJ DeMarco

I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Jul 23, 2007
35,650
142,279
Utah

Damien C

Bronze Contributor
Speedway Pass
Mar 19, 2018
55
127
Melbourne, Australia
I've run sites where I collected payment details before first and last names. Works. Long forms and clunky processes reduce payments. Attention spans are at an all time low and if they get frustrated they tab out as fast as they were in and go looking for the next hit of dopamine.
 

dinobose

New Contributor
Feb 7, 2021
10
8
The easier it is for customers to give you money, the more sales you will make.

The more hoops, the less sales you get, and customers go elsewhere.

Here's a true story. @Chitown.

My regular pool cleaner moved out of the area.

I need to find a new weekly pool service.

I found 3 in my local area...

First was my expectations profile...

I expect the potential pool guy would want to visit first before quoting, which meant, I would need to make an appointment and be home when he arrived.

So here goes:

The first guy, no answer on his phone... website was a "godaddy webtool" looking.

Second guy, nice website and for a quote he had a long "contact us" form complete with some detailed pool questions, like how many gallons? How old? Some of the questions I wasn't sure. Or it said to simply call.

The third guy I hired.

View attachment 37439


I hired the guy who offered the simpliest way to be hired. I'm not even sure if he was the cheapest.

And it was no contact.

Question to ask yourself (and myself) is, how easy are we making it for our customers to cross the chasm from "interested" to "buyer?"

The more hoops (long forms, unanswered phone calls, 2 days waits, "lets make an appt!") the less sales will convert.

Something to think about...

I definitely agree. I myself have bought so many times due to simplicity. My old job client in LA was in the travel/tourism industry. We had to do many many websites for tour operators, travel agencies, airlines, etc.

We always focused on putting the simplest way to contact right up front as the main priority at all times.

It should be right up top or right up front and make it EASY for a customer/client to contact you

DB
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Guest post submissions offered HERE.

Must Read Books...

must read books
Download FREE and share!
Download
Explore books recommended by MJ DeMarco and other members of the Fastlane entrepreneurial community.
Fastlane Bookstore

Latest Posts

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top