I'm in the process of trying to scale my Saas (aimed at service based businesses) and would like some feedback on the best verbiage to use in my elevator pitch.
My software does the following all autopilot:
My question is do small business owners understand the power of online reviews?
Do I pitch this as:
A tool that gives them an automated, easy way to guarantee you will get at least 3x as many reviews from your customers.
or
A tool that makes it simple for you to get 3x more reviews from your customers and bring in more customers without paid ads - all on autopilot.
Or don't even mention reviews and pitch it as a tool that helps bring in more customers without paid ads.
I've read on here somewhere that when it comes to marketing sell the hole not the drill, ultimately what these small businesses want is more customers (the hole), I suppose the reviews (and other features) are the drill.
I can split test but I'm curious to see what anyone thinks?
How would you pitch this app in a small elevator pitch.
My software does the following all autopilot:
- Helps get business owners 3x more reviews compared to asking manually
- Amplifies those reviews across their social media
- Replies to their positive Google reviews rotating 10 different replies and using keywords about the services they offer which helps Google to rank them higher
- Invites their previous customers to rebook at a later date (ie in 10 months time an automated text reminder goes out)
- Recommendations feature gives their customers the ability to easily recommend them to their friends and family.
My question is do small business owners understand the power of online reviews?
Do I pitch this as:
A tool that gives them an automated, easy way to guarantee you will get at least 3x as many reviews from your customers.
or
A tool that makes it simple for you to get 3x more reviews from your customers and bring in more customers without paid ads - all on autopilot.
Or don't even mention reviews and pitch it as a tool that helps bring in more customers without paid ads.
I've read on here somewhere that when it comes to marketing sell the hole not the drill, ultimately what these small businesses want is more customers (the hole), I suppose the reviews (and other features) are the drill.
I can split test but I'm curious to see what anyone thinks?
How would you pitch this app in a small elevator pitch.
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