Copywriting, Failing and Readjusting

[AlexLegault]

A while back I made a Fiverr gig to start building up my copywriting experience and portfolio.

After 2-3 months of having no luck (not a single sale) and rewriting my offer/testing dozens of times, I knew that I needed to try something new.

I didn't put much though about how saturated Fiverr is for copywriters, and I figured "hey, as long as I put up my services, I'll get a piece of the pie too."

Wrong.

After a little bit of research and completing Sinister Lex's copywriting course on Udemy (great course btw, you should definitely check it out if you're an aspiring copywriter reading this), I learned that I needed to niche down and get more specific.

After taking a look at my skills and what was missing on Fiverr, I discovered there was only 1 Fiverr gig for copywriting on health and fitness.

The offer from the gig was terrible so I decided I could do it better and start my own fitness sales copy. (It helps that I had formal training/experience in personal training and knowledge for nutrition, training, etc. but it definitely wasn't required)

For all the copywriters out there, if you'd like to check it out and give me some pointers, I'm always open to constructive criticism and improving my work.

alexlegault95 : I will write fitness sales copy for $5 on www.fiverr.com

Time to test some more and see what happens!

 

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[Kane9]

Hey Alex. I think the problem I noticed, is that at the start, your questions compete with each other. The main sales message for your profile is that you solve the problem of generic copywriters not understanding a product as you understand the health and fitness industry.

So make sure you stick to that theme/idea. With your questions, they vary from one theme to another.

Then, be careful asking closed yes/no questions. If the prospect says no, you could lose them. Which.. isn't always a bad thing if you're trying to disqualify bad leads. But the problem is, you've asked "are you tearing your hair out wondering how to make more sales?" You could possibly disqualify a lead who is successful in business with money to burn by asking that.

Also, try to add more specificity to show you understand your prospect. "Would you like more time to focus on what's important?" You're making them stop to think about what is important to them. You need to keep them moving.

I think the hardest thing about writing copy when you start, is realizing how simple it is. Stick with one big idea, and make sure it flows from one line to the next to avoid creating conflicts in the readers mind.

I hope that helps.

 

[AlexLegault]

Hey Alex. I think the problem I noticed, is that at the start, your questions compete with each other. The main sales message for your profile is that you solve the problem of generic copywriters not understanding a product as you understand the health and fitness industry.

So make sure you stick to that theme/idea. With your questions, they vary from one theme to another.

Then, be careful asking closed yes/no questions. If the prospect says no, you could lose them. Which.. isn't always a bad thing if you're trying to disqualify bad leads. But the problem is, you've asked "are you tearing your hair out wondering how to make more sales?" You could possibly disqualify a lead who is successful in business with money to burn by asking that.

Also, try to add more specificity to show you understand your prospect. "Would you like more time to focus on what's important?" You're making them stop to think about what is important to them. You need to keep them moving.

I think the hardest thing about writing copy when you start, is realizing how simple it is. Stick with one big idea, and make sure it flows from one line to the next to avoid creating conflicts in the readers mind.

I hope that helps.

Wow, thanks for the great insight! I never really thought of just focusing on the one problem at hand and trying to keep their minds from wandering. That's interesting.

Here's the update based on the advice you gave me.

alexlegault95 : I will write fitness sales copy for $5 on www.fiverr.com