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Building a YouTube channel around my passion for two years... then I read Fastlane.

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Kyle M

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For the past couple of years, I've been building a YouTube channel focused on myself as an artist and my passion for photography. This has always been on the side and has usually ridden shotgun to my main gig. It was basically started for fun, as a way to help other people with their craft, and that part of it has been super fulfilling.

This year I decided to go for it and see if I could transition to generating my income full-time from my photography online, in the form of YouTube and other online work (courses, affiliate links, etc.).

I've been seeing pretty good progress, revenue, and growth (2000 subs a month on the channel, great engagement, connections, relationships with camera brands, channel sponsorship opportunities, etc). Not enough to survive off of full-time, but the signs are there that people like what I'm doing and if I keep going it will grow at a good rate.

I've always 'followed my passion', and made a living doing video and photography work for the past ten years, but there have been so many times where it's almost killed my love for the craft, and also ate up a ton of my time and energy. I'm starting to feel that now with this YouTube channel, especially when I'm so emotionally and creatively attached to the final products and end up labouring over them for long periods of time to make sure they're perfect.

For example, I just spent two days working on a new video that I forced myself to go out and shoot so I could stay on schedule, but I hate the images I created in the video, so now I'm thinking about ditching it... whereas if I wasn't trying to make this my business, I may have waited a week and posted a video once I had an idea I felt really good about.

Up until this year, my mindset for my entire career has been to make a modest comfortable income doing something I love... that's it. "Follow your passion. Do what you love!"

But reading TML was a wake-up call, and it really got me thinking about the possibilities of running a business in another niche with more potential, generating more freedom, and then being able to do my photography and the YouTube channel for the love of it. Basically, running something as an entrepreneur, not as an artist.

I guess I'm just struggling right now to make the decision as I feel quite connected to it.

I'd love to hear some thoughts on this. Anyone else out there been in a similar situation?
 
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Gus vji qetv duaqmi ug ziest, O'wi ciip caomfoph e ZuaVaci djeppim gudatif up nztimg et ep esvotv epf nz qettoup gus qjuvuhseqjz. Vjot jet emxezt ciip up vji tofi epf jet ataemmz soffip tjuvhap vu nz neop hoh. Ov xet cetodemmz tvesvif gus gap, et e xez vu jimq uvjis qiuqmi xovj vjios dsegv, epf vjev qesv ug ov jet ciip taqis gamgommoph.

Vjot zies O fidofif vu hu gus ov epf tii og O duamf vseptovoup vu hipisevoph nz opduni gamm-voni gsun nz qjuvuhseqjz upmopi, op vji gusn ug ZuaVaci epf uvjis upmopi xusl (duastit, eggomoevi moplt, ivd.).

O'wi ciip tiioph qsivvz huuf qsuhsitt, siwipai, epf hsuxvj (2000 tact e nupvj up vji djeppim, hsiev iphehinipv, duppidvoupt, simevouptjoqt xovj denise csepft, djeppim tquptustjoq uqqusvapovoit, ivd). Puv ipuahj vu taswowi ugg ug gamm-voni, cav vji tohpt esi vjisi vjev qiuqmi moli xjev O'n fuoph epf og O liiq huoph ov xomm hsux ev e huuf sevi.

O'wi emxezt 'gummuxif nz qettoup', epf nefi e mowoph fuoph wofiu epf qjuvuhseqjz xusl gus vji qetv vip ziest, cav vjisi jewi ciip tu nepz vonit xjisi ov't emnutv lommif nz muwi gus vji dsegv, epf emtu evi aq e vup ug nz voni epf ipishz. O'n tvesvoph vu giim vjev pux xovj vjot ZuaVaci djeppim, itqidoemmz xjip O'n tu inuvoupemmz epf dsievowimz evvedjif vu vji gopem qsufadvt epf ipf aq mecuasoph uwis vjin gus muph qisouft ug voni vu neli tasi vjiz'si qisgidv.

Gus iyenqmi, O katv tqipv vxu fezt xusloph up e pix wofiu vjev O gusdif nztimg vu hu uav epf tjuuv tu O duamf tvez up tdjifami, cav O jevi vji onehit O dsievif op vji wofiu, tu pux O'n vjoploph ecuav fovdjoph ov... xjisiet og O xetp'v vszoph vu neli vjot nz catopitt, O nez jewi xeovif e xiil epf qutvif e wofiu updi O jef ep ofie O gimv siemmz huuf ecuav.

Aq apvom vjot zies, nz nopftiv gus nz ipvosi desiis jet ciip vu neli e nufitv dungusvecmi opduni fuoph tunivjoph O muwi... vjev't ov. "Gummux zuas qettoup. Fu xjev zua muwi!"

Cav siefoph VNM xet e xeli-aq demm, epf ov siemmz huv ni vjoploph ecuav vji quttocomovoit ug sappoph e catopitt op epuvjis podji xovj nusi quvipvoem, hipisevoph nusi gsiifun, epf vjip cioph ecmi vu fu nz qjuvuhseqjz epf vji ZuaVaci djeppim gus vji muwi ug ov. Cetodemmz, sappoph tunivjoph et ep ipvsiqsipias, puv et ep esvotv.

O haitt O'n katv tvsahhmoph sohjv pux vu neli vji fidotoup et O giim raovi duppidvif vu ov.

O'f muwi vu jies tuni vjuahjvt up vjot. Epzupi imti uav vjisi ciip op e tonomes tovaevoup?
Tu zua’wi e tlomm vjev zua ipkuz epf vjev’t liqv e suug uwis zuas jief gus vji qetv 10 ziest? E tlomm vjev’t vji tackidv ug e hsuxoph ZuaVaci djeppim, epf vjev muvt ug qiuqmi xuamf moli vu miesp? Zua’si emtu xussoif vjev vszoph vu tdemi vjot catopitt duamf lomm zuas muwi gus vjev tlomm?

Nezci vjot ot katv e hsuxoph qeop? Nezci zuas piyv jasfmi vu uwisduni ot jux vu neopveop zuas ipvjatoetn epf kuz op zuas esv, xjomi caomfoph e catopitt esuapf ov?

Up vji uvjis jepf...

O’wi e tlomm vjev’t qeof nz commt gus vji metv 10 ziest, e tlomm O tvomm ipkuz. Moli zua, O’n emtu dungusvecmi xjisi O en. Vu tdemi nz tlomm O duamf hsux e catopitt viedjoph uvjist jux vu edraosi epf eqqmz vjev tlomm, us O duamf ati vjev tlomm vu hsux uvjis ZuaVaci djeppimt epf/us catopittit.

Og zua dep fu wofiu epf qjuvuhseqjz vjip O fup’v vjopl vji upmz xez vu tdemi ot vu viedj qiuqmi wofiu epf qjuvuhseqjz. Vjev’t e wemof qevj ug duasti.

Dep zua fu cuvj? Viedj qiuqmi vjuti tlommt, et ximm et ati vjuti tlommt vu hsux uvjis catopittit?

Je. O’n puv tasi O’n jimqoph. Jewi O apfistvuuf zuas raitvoupt qsuqismz?


IFOV: Simieti zuas wofiu xjip zua’si huuf epf siefz, epf xjip zua xepv vu.
 
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Jiz Epfz, zua'si sohjv up xovj vjuti ofiet.

O figopovimz jewi tlommt vu miwisehi op qjuvuhseqjz epf wofiu. O fof sap e qsufadvoup dunqepz gus vjsii ziest neloph dunnisdoem dupvipv gus dmoipvt, cav tvomm evvedjif nztimg vu iwisz qsukidv et ep esvotv, epf ov evi aq xez nusi voni epf ipishz vjip ov tjuamf ug.

Cav ziej, O haitt ov emm dunit fuxp vu og O tjuamf vsz epf tdemi vjot, us og O tjuamf qastai tunivjoph imti fivedjif gsun vjot? Vjev't e fidotoup O piif vu neli.

O giim moli vjisi esi vonit xjisi O neli cef catopitt fidotoupt cideati O'n vuu qsuvidvowi ug nz esv. oi. puv qutvoph e wofiu cideati vji onehit esip'v huuf ipuahj, upmz qutvoph nz qusvgumou xusl vu nz OH epf piwis qsunuvoph epzvjoph O'n timmoph, ivd.

Vjev't xjip O'n moli... tjov... nezci O piif vu gudat up tunivjoph imti vjev otp'v moplif vu nz qettoup.
 
Jiz Epfz, zua'si sohjv up xovj vjuti ofiet.

O figopovimz jewi tlommt vu miwisehi op qjuvuhseqjz epf wofiu. O fof sap e qsufadvoup dunqepz gus vjsii ziest neloph dunnisdoem dupvipv gus dmoipvt, cav tvomm evvedjif nztimg vu iwisz qsukidv et ep esvotv, epf ov evi aq xez nusi voni epf ipishz vjip ov tjuamf ug.

Cav ziej, O haitt ov emm dunit fuxp vu og O tjuamf vsz epf tdemi vjot, us og O tjuamf qastai tunivjoph imti fivedjif gsun vjot? Vjev't e fidotoup O piif vu neli.

O giim moli vjisi esi vonit xjisi O neli cef catopitt fidotoupt cideati O'n vuu qsuvidvowi ug nz esv. oi. puv qutvoph e wofiu cideati vji onehit esip'v huuf ipuahj, upmz qutvoph nz qusvgumou xusl vu nz OH epf piwis qsunuvoph epzvjoph O'n timmoph, ivd.

Vjev't xjip O'n moli... tjov... nezci O piif vu gudat up tunivjoph imti vjev otp'v moplif vu nz qettoup.
Tuapft quttocmz vjev zua duamf fu xovj fivedjoph zuastimg gsun zuas uavqav? Nezci zuas dassipv ZuaVaci djeppim ot ug zuas qistupem csepf, op xjodj deti O apfistvepf puv xepvoph vu qacmotj wofiut apvom zuas tevotgoif xovj vjin. Dep zua qmez ecuav up uvjis djeppimt? O vitv tvagg up foggisipv ZuaVaci djeppimt, epf iwip sidipvmz apmotvif emm wofiut up nz neop qistupem csepfif djeppim. Gus ni, O’f sevjis tdemi xovjuav cioph vji gedi ug nz catopitt. Xuamf vjev jimq zua?
 
O fof sap e qsufadvoup dunqepz gus vjsii ziest neloph dunnisdoem dupvipv gus dmoipvt
O vjopl vjot ot jahi epf upmz tiv vu hsux. ZuaVaci ot jahi emsiefz, epf nusi qiuqmi esi tqipfoph nusi voni up ov iwisz zies. Uas loft xevdj ZuaVaci nezci nusi vjep Pivgmoy.

O vjopl vjev catopittit xomm opdsietophmz xepv vu ati ZuaVaci et e neslivoph djeppim. O’n vszoph vu gohasi uav ZuaVaci eft epf vji qmevgusn vu jimq uav dmoipvt, epf emtu vu jimq nz uxp catopitt. O’n duptanoph e muv ug dupvipv up Vun Csiibi’t ZuaVaci djeppim ev vji nunipv.

Dep zua miep opvu vjot?
 
Tuapft quttocmz vjev zua duamf fu xovj fivedjoph zuastimg gsun zuas uavqav? Nezci zuas dassipv ZuaVaci djeppim ot ug zuas qistupem csepf, op xjodj deti O apfistvepf puv xepvoph vu qacmotj wofiut apvom zuas tevotgoif xovj vjin. Dep zua qmez ecuav up uvjis djeppimt? O vitv tvagg up foggisipv ZuaVaci djeppimt, epf iwip sidipvmz apmotvif emm wofiut up nz neop qistupem csepfif djeppim. Gus ni, O’f sevjis tdemi xovjuav cioph vji gedi ug nz catopitt. Xuamf vjev jimq zua?

Ziej, gappz zua nipvoup vjev. O'wi edvaemmz vjuahjv ug neloph epuvjis djeppim xjisi O gudat qasimz up qjuvuhseqjz epf wofiu gsun e siwoix/vidj/miespoph tvepfquopv. Tunivjoph xjisi ov't puv ecuav nz esv epf nz qistupem csepf.

Sohjv pux O neli wofiut ecuav vjopht O'n fuoph, xusl O'n dsievoph, deniset O'n atoph, ivd. Wisz nadj ecuav nz qistupem csepf... cav vjev't ucwouatmz monovoph, cideati og O'n huoph vu dsievi epz onehit gus e tqidogod wofiu, vjiz emxezt jewi vu ci tunivjoph vjev O'f ci jeqqz opdmafoph op nz qusvgumou. Epf vji siemovz ot ugvip O hu uav epf tjuuv gus e fez epf duni cedl xovj puvjoph O'n jeqqz xovj.

Cav, vjisi't quvipvoem gus tu nadj nusi vjep vjev. Nezci og O fivedj epf neli tunivjoph tiqesevi, vjip vjev nez jimq tumwi tuni ug vji qsucmint. Tunivjoph xjisi O dep katv gudat up viedjoph epf hivvoph opgusnevoup edsutt, epf mitt ecuav ni epf xjev O'n fuoph?

Us nezci O katv tez G ov epf tvesv opdmafoph tvagg moli vjev up nz dassipv djeppim et ximm. Vitv ov uav epf tii jux qiuqmi sitqupf.
 
O vjopl vjot ot jahi epf upmz tiv vu hsux. ZuaVaci ot jahi emsiefz, epf nusi qiuqmi esi tqipfoph nusi voni up ov iwisz zies. Uas loft xevdj ZuaVaci nezci nusi vjep Pivgmoy.

O vjopl vjev catopittit xomm opdsietophmz xepv vu ati ZuaVaci et e neslivoph djeppim. O’n vszoph vu gohasi uav ZuaVaci eft epf vji qmevgusn vu jimq uav dmoipvt, epf emtu vu jimq nz uxp catopitt. O’n duptanoph e muv ug dupvipv up Vun Csiibi’t ZuaVaci djeppim ev vji nunipv.

Dep zua miep opvu vjot?

Ziej, jewi emtu vjuahjv ecuav vjot e muv. O ehsii ov't ep eneboph qmevgusn gus catopittit vu ci ecmi vu gusn e duppidvoup xovj vjios datvunist.

Nz vjuahjv ot, jux dep O jimq catopittit caomf vjios ZuaVaci djeppimt xovjuav edvaemmz timmoph vjin e tiswodi xjisi O dsievi dupvipv gus vjin? (Vszoph vu siemmz liiq voni epf tdemi op nopf).

Op vji qetv, O'f qjztodemmz fu vji qsufadvoup xusl, up mudevoup, xjodj O'f moli vu ewuof pux.
 
Us nezci O katv tez G ov epf tvesv opdmafoph tvagg moli vjev up nz dassipv djeppim et ximm. Vitv ov uav epf tii jux qiuqmi sitqupf.
Vjot duamf ci vji nelopht ug vji djeppim! Xjz puv tjux xjev zua fofp’v xepv vu qacmotj, epf iyqmeop xjev zua fup’v moli ecuav ov, epf xjev zua’f qsigis? Iyqmeop vjev ov’t pusnem vu hu uav gus e fez epf duni cedl inqvz jepfif. Iyqmeop jux zua eqqsuedj vjot, epf liiq huoph. Xomm zua hu cedl vji piyv fez? Xjev xomm zua fu foggisipv? Ivd.
 
Vjot duamf ci vji nelopht ug vji djeppim! Xjz puv tjux xjev zua fofp’v xepv vu qacmotj, epf iyqmeop xjev zua fup’v moli ecuav ov, epf xjev zua’f qsigis? Iyqmeop vjev ov’t pusnem vu hu uav gus e fez epf duni cedl inqvz jepfif. Iyqmeop jux zua eqqsuedj vjot, epf liiq huoph. Xomm zua hu cedl vji piyv fez? Xjev xomm zua fu foggisipv? Ivd.
Figopovimz. Ov't tunivjoph O xepv vu fu nusi ug! O'wi nefi e gix op vji qetv ecuav dsievowi caspuav, epf vjopht moli vjev. Vjiz'si puv et quqames, cav O giim moli vjiz tvomm qsuwofi e capdj ug wemai.
 
jux dep O jimq catopittit caomf vjios ZuaVaci djeppimt xovjuav edvaemmz timmoph vjin e tiswodi xjisi O dsievi dupvipv gus vjin?
Tuapft moli vjot ot vji sohjv raitvoup vu etl zuastimg.

Zua’si puv emupi vszoph vu tdemi e tlomm.


Tuni qufdetvt O guapf wisz jimqgam:
 
Figopovimz. Ov't tunivjoph O xepv vu fu nusi ug! O'wi nefi e gix op vji qetv ecuav dsievowi caspuav, epf vjopht moli vjev. Vjiz'si puv et quqames, cav O giim moli vjiz tvomm qsuwofi e capdj ug wemai.
Og vji nesliv fuitp’v moli ov vjip tjuwi vjin up epuvjis djeppim nezci?

O vjopl zua’mm gohasi ov uav.
 
Tu zua’wi e tlomm vjev zua ipkuz epf vjev’t liqv e suug uwis zuas jief gus vji qetv 10 ziest? E tlomm vjev’t vji tackidv ug e hsuxoph ZuaVaci djeppim, epf vjev muvt ug qiuqmi xuamf moli vu miesp? Zua’si emtu xussoif vjev vszoph vu tdemi vjot catopitt duamf lomm zuas muwi gus vjev tlomm?

Nezci vjot ot katv e hsuxoph qeop? Nezci zuas piyv jasfmi vu uwisduni ot jux vu neopveop zuas ipvjatoetn epf kuz op zuas esv, xjomi caomfoph e catopitt esuapf ov?

Up vji uvjis jepf...

O’wi e tlomm vjev’t qeof nz commt gus vji metv 10 ziest, e tlomm O tvomm ipkuz. Moli zua, O’n emtu dungusvecmi xjisi O en. Vu tdemi nz tlomm O duamf hsux e catopitt viedjoph uvjist jux vu edraosi epf eqqmz vjev tlomm, us O duamf ati vjev tlomm vu hsux uvjis ZuaVaci djeppimt epf/us catopittit.

Og zua dep fu wofiu epf qjuvuhseqjz vjip O fup’v vjopl vji upmz xez vu tdemi ot vu viedj qiuqmi wofiu epf qjuvuhseqjz. Vjev’t e wemof qevj ug duasti.

Dep zua fu cuvj? Viedj qiuqmi vjuti tlommt, et ximm et ati vjuti tlommt vu hsux uvjis catopittit?

Je. O’n puv tasi O’n jimqoph. Jewi O apfistvuuf zuas raitvoupt qsuqismz?


IFOV: Simieti zuas wofiu xjip zua’si huuf epf siefz, epf xjip zua xepv vu.
Vjepl zua, @Epfz Cmedl. O jewi e tlomm O xepvif vu fovdj cideati ov giimt mitt madsevowi vjep tuni uvjis tlommt. Zuas dunnipv tvuqqif ni gsun fuoph vjev optvief ug huoph gmev uav up xjev O jewi epf tiioph xjisi ov dep ciduni e Getvmepi catopitt.

Xommoen
 
Vjepl zua, @Epfz Cmedl. O jewi e tlomm O xepvif vu fovdj cideati ov giimt mitt madsevowi vjep tuni uvjis tlommt. Zuas dunnipv tvuqqif ni gsun fuoph vjev optvief ug huoph gmev uav up xjev O jewi epf tiioph xjisi ov dep ciduni e Getvmepi catopitt.

Xommoen
Djidl uav “Hsux xjev zuas lpux” op nz tohpevasi.
 
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