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- May 19, 2015
- 366
- 313
About the title of this thread: Stupid in the sense it becomes at the very far end of emotion, zero logic applies. I know that all or most buying is emotional though.
So I am very curious to how these brands do it.
Supreme, Balenciaga, Anti Social Social Club, maybe Anthropologie
It becomes less and less about the product.
It has pretty much hit the point that is doesn't even matter what these guys sell.
I mean I briefly looked at ASSC, and this guy seems to go against all fastlane logic about the customer. This guy for ASSC does terrible customer service .
It seems like this is the marketing plan to do this:
1) Build product, most of the time it is clothing
2) Hire bunch of papparazzi
3) Do anything it takes to get a huge celebrity to wear it in public
4) Massive Social Proof
Value provided is the huge personal satisfaction of getting to wear something a celebrity wears/approves of.
Sales like no other.
So I am very curious to how these brands do it.
Supreme, Balenciaga, Anti Social Social Club, maybe Anthropologie
It becomes less and less about the product.
It has pretty much hit the point that is doesn't even matter what these guys sell.
I mean I briefly looked at ASSC, and this guy seems to go against all fastlane logic about the customer. This guy for ASSC does terrible customer service .
It seems like this is the marketing plan to do this:
1) Build product, most of the time it is clothing
2) Hire bunch of papparazzi
3) Do anything it takes to get a huge celebrity to wear it in public
4) Massive Social Proof
Value provided is the huge personal satisfaction of getting to wear something a celebrity wears/approves of.
Sales like no other.
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