Act, Assess, Adjust
- Oct 28, 2015
I'm not exactly sure what you are asking, but I will approach this question from the prospective of testing demand for a product or service that I may want to incorporate on my site in the future.
I like to talk to those who are engaged most with the blog. The people that write me emails, comment on posts, share my work, and open the most newsletters/ emails that I send them.
It is important to identify who those people are. What they want. What their problems are.
The easiest way to do this is by talking with them ten minutes on the phone or sending a friendly email.
Just be real with them and ask a lot of questions. The will reveal what the actually want with out even saying it. You just have to listen carefully.
To test demand I:
- Send them a survey via Survey Monkey
- Send them an email to see if they get engaged with the topic
- Write a post about an idea and see what people have to say about it
- Lastly if I am soft launching a product, I ask them to buy it.
Last year I made these personalized walnut serving boards. I tested demand by simply posting a picture of it on Facebook. I don't think there was any copy associated with the post, just the picture. I got ten sales out of that post and I wasn't even advertising that they were for sale.
That is demand.
There are two videos that I like that address the topic of validating.
Noah Kagan likes to talk about validating. He doesn't over complicate it. There a a few other videos by him we he instantly validates business on the spot.
Don't get too hung up on it. After testing a few ideas, you will instantly know when the demand is there.
I hope this helps.