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BigDaddyKane

Contributor
Jan 19, 2011
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81
128
Eventually I realised that reading how I was growing my own business appealed to the folks who wanted to replicate what I do, rather than the businesses who want to hire me. For people who wanted to hire me, my later articles weren’t appropriate.
In the end I left the AdWords stuff on my personal branded site and moved the freelance and growth stuff to a new site.

Then I decided I didn’t want a personal branded site anymore and blew that away by redirecting it to my LinkedIn profile.
This is something I've been thinking about lately, is where the separation and convergence between your "separate" audiences (based on topic/niche) and the integration of your face and story behind the words which creates what we know as personal branding.

@Yoda, your points are all great. @Vigilante thank you for starting this.
 

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happiness2go

Contributor
FASTLANE INSIDER
Jul 21, 2018
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Germany
Allow me to add to this thread from the perspective of somebody who has been blogging for many years with the wrong mindset, resulting in making hardly any money at all.

I STILL have the wrong mindset. And I am STILL struggling, so I am not trying to pretend to be an expert here. Just sharing my thoughts.

The mindset of the "creative"
I have always approached blogging from the mindset of being a "creative". This means, that I primarily saw myself as writer, not as an entrepreneur. I worked my a$$ off producing content... every single day... but with ZERO plans on how to monetize this.

My expectation was that if only I built a large-enough audience, eventually I would make money. All I needed to do for that is to create awesome content that people loved.

I never really thought about:

- which problem to solve
- what kind of solution to offer
- who exactly my target audience was
- what my revenue streams could be

Instead, I wrote about what I thought would be "interesting" to others. That was all the value I wanted to provide - being interesting. As a result, I only attracted people who wanted to read "interesting" and, most importantly, FREE stuff.

So yeah, while I managed to attract quite a fair amount of readers, I never really succeeded at making money out of any of these efforts.

I only built a blog, but I didn't built a business.


What I failed to do, was the conceptual work on my business. Coming up with a real idea on how I could provide value and for whom. And then build all my work around that concept. That concept could've given me the necessary sense of direction to move forward, instead of just continuously writing about different sorts of things that "came to my mind".

What I am going to try now is to focus more on the business side of things while treating the blog for what it is: a marketing channel.
 

Danny01

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jan 20, 2019
41
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109
Many people complain that Blogging is dead because of lack of traffic. For me, SEO is the lifeblood of the biz.
 

Silver shadow

New Contributor
Aug 4, 2017
12
14
16
30
Nigeria
Allow me to add to this thread from the perspective of somebody who has been blogging for many years with the wrong mindset, resulting in making hardly any money at all.

I STILL have the wrong mindset. And I am STILL struggling, so I am not trying to pretend to be an expert here. Just sharing my thoughts.

The mindset of the "creative"
I have always approached blogging from the mindset of being a "creative". This means, that I primarily saw myself as writer, not as an entrepreneur. I worked my a$$ off producing content... every single day... but with ZERO plans on how to monetize this.

My expectation was that if only I built a large-enough audience, eventually I would make money. All I needed to do for that is to create awesome content that people loved.

I never really thought about:

- which problem to solve
- what kind of solution to offer
- who exactly my target audience was
- what my revenue streams could be

Instead, I wrote about what I thought would be "interesting" to others. That was all the value I wanted to provide - being interesting. As a result, I only attracted people who wanted to read "interesting" and, most importantly, FREE stuff.

So yeah, while I managed to attract quite a fair amount of readers, I never really succeeded at making money out of any of these efforts.

I only built a blog, but I didn't built a business.

What I failed to do, was the conceptual work on my business. Coming up with a real idea on how I could provide value and for whom. And then build all my work around that concept. That concept could've given me the necessary sense of direction to move forward, instead of just continuously writing about different sorts of things that "came to my mind".

What I am going to try now is to focus more on the business side of things while treating the blog for what it is: a marketing channel.
This is a terrific contribution to a terrific thread. Learnt lots of lessons here.
 

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