jonahsr
Contributor
Hello Fastlaners!
I recently started a niche business (digital service with POD upsells), advertising on Google & Bing ads (high intent keywords). That has been going well so far & I'm making good sales, however, I feel like there might be more effective ways of reaching my target customer.
The target audience for the service is quite general, 80% are 50 years or older. Mostly based in the USA, but also some Canadian, UK & Australia. I've already thought of newspaper ads or radio but that might be too pricey.
Any ideas which advertising channels might be good for old demographics & don't have large upfront investments?
I recently started a niche business (digital service with POD upsells), advertising on Google & Bing ads (high intent keywords). That has been going well so far & I'm making good sales, however, I feel like there might be more effective ways of reaching my target customer.
The target audience for the service is quite general, 80% are 50 years or older. Mostly based in the USA, but also some Canadian, UK & Australia. I've already thought of newspaper ads or radio but that might be too pricey.
Any ideas which advertising channels might be good for old demographics & don't have large upfront investments?
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