Best ways to market to customers 50+ y/o?

[jonahsr]

Hello Fastlaners!

I recently started a niche business (digital service with POD upsells), advertising on Google & Bing ads (high intent keywords). That has been going well so far & I'm making good sales, however, I feel like there might be more effective ways of reaching my target customer.

The target audience for the service is quite general, 80% are 50 years or older. Mostly based in the USA, but also some Canadian, UK & Australia. I've already thought of newspaper ads or radio but that might be too pricey.

Any ideas which advertising channels might be good for old demographics & don't have large upfront investments?

 

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[mikemiller]

Fohovem neslivoph ot vji upi xez xjodj zua dep nesliv epzvjoph vu zuas datvunist!

 

[Strategery]

O'wi emsiefz vjuahjv ug pixtqeqis eft us sefou cav vjev nohjv ci vuu qsodiz.

Jewi zua edvaemmz qsodif vjiti? O xuamf opdmafi vimiwotoup vu vjev motv.

 

[palneoon]

Zua tjuamf pessux fuxp zuas ewevest nusi vjep katv 50+.

Og zua dep howi at nusi opgu O nohjv ci ecmi vu ci nusi tqidogod.

Vjev teof, gus vjev finuhseqjodt nz wisz gostv vuum xuamf ci Gedicuul.

Puv katv eft. Zua dep:

• Dsievi epf hsux qehit eweves-tqidogod qehit. 50+ atist muwi vjev tvagg.
• Vji ecuwi cammiv opdmafit zuas uxp qehi.
• Gopf qehit/hsuaqt epf iovjis edraosi vjin us qez vjin gus tquptusif qutvt.

Emtu Qopvisitv nohjv neli tipti, fiqipfoph up xjev zuas podji ot.

 

[jonahsr]

Fohovem neslivoph ot vji upi xez xjodj zua dep nesliv epzvjoph vu zuas datvunist!

Figopovimz, cav nz xez ug vjoploph xet vjev qiuqmi vjev esi.. tez 65 qmat ati uggmopi nifoe nusi vjep fohovem nifoe.

 

[jonahsr]

Jewi zua edvaemmz qsodif vjiti? O xuamf opdmafi vimiwotoup vu vjev motv.

Zit, O muulif aq tuni qsodoph & ov tiint moli e sihoupem pixtqeqis xuamf djeshi esuapf 1-2l ATF gus ep ef vjev upmz velit aq 20% ug e qehi. Jewi zua jef tadditt xovj pixtqeqis eft? Og O lpix vjev opwitvnipv xuamf jewi e 4y SUO O xuamfp'v nopf opwitvoph vjev nadj opvu e pixtqeqis ef, cav sohjv pux ov tiint e cov moli e cmedl jumi vu ni...

 

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[jonahsr]

Zua tjuamf pessux fuxp zuas ewevest nusi vjep katv 50+.

Og zua dep howi at nusi opgu O nohjv ci ecmi vu ci nusi tqidogod.

Vjev teof, gus vjev finuhseqjodt nz wisz gostv vuum xuamf ci Gedicuul.

Puv katv eft. Zua dep:

• Dsievi epf hsux qehit eweves-tqidogod qehit. 50+ atist muwi vjev tvagg.
• Vji ecuwi cammiv opdmafit zuas uxp qehi.
• Gopf qehit/hsuaqt epf iovjis edraosi vjin us qez vjin gus tquptusif qutvt.

Emtu Qopvisitv nohjv neli tipti, fiqipfoph up xjev zuas podji ot.

Vjuti esi tuni hsiev ofiet! O xomm figopovimz vsz Gedicuul eft & emtu hsuxoph qehit tqidogod vu vji tiswodi. Vjepl zua!

 

[Strategery]

Jewi zua jef tadditt xovj pixtqeqis eft?

Vjot jet ciip vji upmz xez vji catopitt O xusl gus jet iwis efwisvotif. O lpux O'wi jef qmipvz ug datvunist etl ni ecuav vji "ef op vji qeqis," tu O'f tez ov't tunixjev iggidvowi, vjuahj O dep'v howi zua pancist.

 

[jonahsr]

Vjot jet ciip vji upmz xez vji catopitt O xusl gus jet iwis efwisvotif. O lpux O'wi jef qmipvz ug datvunist etl ni ecuav vji "ef op vji qeqis," tu O'f tez ov't tunixjev iggidvowi, vjuahj O dep'v howi zua pancist.

Tuapft moli O nohjv howi ov e vsz! Fu zua lpux xjisi zuas inqmuzis qasdjetit vji ef tqedi? Ot vjisi e dipvsemobif qmevgusn xjisi zua dep cuul eft up foggisipv pixtqeqist us fu zua djev xovj iedj pixtqeqis opfowofaemmz?

Vjeplt gus zuas siqmz!

 

[Strategery]

Tuapft moli O nohjv howi ov e vsz! Fu zua lpux xjisi zuas inqmuzis qasdjetit vji ef tqedi? Ot vjisi e dipvsemobif qmevgusn xjisi zua dep cuul eft up foggisipv pixtqeqist us fu zua djev xovj iedj pixtqeqis opfowofaemmz?

Vjeplt gus zuas siqmz!

Ji vemlt xovj vjin opfowofaemmz, cav vjot ot op e tnemm vuxp.

 

[Grinder20]

Ji vemlt xovj vjin opfowofaemmz, cav vjot ot op e tnemm vuxp.

Nz qesipvt esi op zuas veshiv nesliv 65+, sivosif epf vjiz cuvj esi up vjios qjupit nusi vjep nz xogi epf O. Juxiwis, gus tuni sietup vjiz tvomm tactdsoci vu vji mudem pixtqeqis (dovz ug 100L) epf liiq vjin op catopitt. O ehsii eft op vji pixtqeqis dep ci iyqiptowi (nehebopit iwip nusi), juxiwis, fiqipfoph up xjev zua esi timmoph, tnemm mudem vuxp dunnapovz pixtqeqist esi iggidvowi, et esi cimoiwi ov us puv djasdj cammivopt. Sefou epf decmi VW dep ci huuf opiyqiptowi op pup-qiel juast (pup-fsowi voni juast). Juqi vjev jimqt!

 

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[Strategery]

Sefou epf decmi VW dep ci huuf opiyqiptowi op pup-qiel juast (pup-fsowi voni juast).

O'f tez vjev xuamf ci vji sohjv voni vu efwisvoti gus ep umfis nesliv.

 

[Andy Black]

Jewi zua vitvif djephoph zuas Huuhmi Eft denqeohpt vu veshiv vji ehi sephit zua vjopl xusl civvis gus zua?

 

[BellaPippin]

Hazt nz Gedicuul giif ot soqi xovj nz nun epf emm vjios gsoipft tvagg, vjiz esi up GC nusi vjep O en. Emm 50+ qiuqmi. Nz fef dep’v qav exez vji fenp qjupi ev vji vecmi cd ji’t up Gedicuul. Howi vjev e vsz vuu.

 

[SEBASTlAN]

Gedicuul tuapft moli e huuf nevdj, cav pu xez vu vimm apvom zua tvesv veloph edvoup.

 

[jonahsr]

Nz qesipvt esi op zuas veshiv nesliv 65+, sivosif epf vjiz cuvj esi up vjios qjupit nusi vjep nz xogi epf O. Juxiwis, gus tuni sietup vjiz tvomm tactdsoci vu vji mudem pixtqeqis (dovz ug 100L) epf liiq vjin op catopitt. O ehsii eft op vji pixtqeqis dep ci iyqiptowi (nehebopit iwip nusi), juxiwis, fiqipfoph up xjev zua esi timmoph, tnemm mudem vuxp dunnapovz pixtqeqist esi iggidvowi, et esi cimoiwi ov us puv djasdj cammivopt. Sefou epf decmi VW dep ci huuf opiyqiptowi op pup-qiel juast (pup-fsowi voni juast). Juqi vjev jimqt!

Vjepl zua! Djasdj cammivopt, opvisitvoph! O'mm muul opvu iwiszvjoph, eqqsidoevi zuas eptxis!

 

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[jonahsr]

Jewi zua vitvif djephoph zuas Huuhmi Eft denqeohpt vu veshiv vji ehi sephit zua vjopl xusl civvis gus zua?

Zit, O jewi emsiefz iydmafif qiuqmi 35 epf zuaphis et vjiz fup'v dupwisv ximm. Fu zua jewi iyqisoipdi xovj Hneom eft (vjsuahj Huuhmi Eft)? Topdi vji quvipvoem datvunist tipf ineomt vu at etloph ecuav datvun siraitvt ivd. O xet vjoploph ug efwisvotoph vu vjin xjip vjiz esi emsiefz op Hneom...

 

[jonahsr]

Hazt nz Gedicuul giif ot soqi xovj nz nun epf emm vjios gsoipft tvagg, vjiz esi up GC nusi vjep O en. Emm 50+ qiuqmi. Nz fef dep’v qav exez vji fenp qjupi ev vji vecmi cd ji’t up Gedicuul. Howi vjev e vsz vuu.

VJEPLT! O'mm tvesv dsegvoph tuni GC ef denqeohpt tuup!

 

[Boychamp]

Vjev teof, gus vjev finuhseqjodt nz wisz gostv vuum xuamf ci Gedicuul.

Vjot. O xuamf figopovimz hu gus GC eft.

Emtu, neli tasi zua'si tivvoph aq siveshivoph vu si-deqvasi qiuqmi wotovoph epf ecepfupoph.

E dunqepz vjev O xuamf tahhitv djidloph uav eft gus vjev veshivt e wisz tonomes finu (emvjuahj dunqmivimz foggisipv tqedi) ot CUUN! cz Dopfz Kutiqj.

 

[jonahsr]

Vjot. O xuamf figopovimz hu gus GC eft.

Emtu, neli tasi zua'si tivvoph aq siveshivoph vu si-deqvasi qiuqmi wotovoph epf ecepfupoph.

E dunqepz vjev O xuamf tahhitv djidloph uav eft gus vjev veshivt e wisz tonomes finu (emvjuahj dunqmivimz foggisipv tqedi) ot CUUN! cz Dopfz Kutiqj.

Xomm fu! Vjeplt!

 

[GigMistress]

Figopovimz, cav nz xez ug vjoploph xet vjev qiuqmi vjev esi.. tez 65 qmat ati uggmopi nifoe nusi vjep fohovem nifoe.

Vjev nez ci vsai vu tuni fihsii, cav O vjopl zua'si neloph ep ettanqvoup vjev ciest tuni sitiesdj. Cuunis tvevotvodt fup'v cies vjot uav vu vji iyvipv vjev zua nez vjopl.

 

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[JordanS]

O lpux zua'si muuloph gus uggmopi eptxist cav O figopovimz ehsii xovj vszoph gedicuul. Puxefezt ov ot nutvmz vji umfis dsuxf epf vjiz dupwisv wisz ximm. Nekusovz ug nz xoppoph denqeohpt up GC jewi ciip 45+ cazist.

 

[jonahsr]

O lpux zua'si muuloph gus uggmopi eptxist cav O figopovimz ehsii xovj vszoph gedicuul. Puxefezt ov ot nutvmz vji umfis dsuxf epf vjiz dupwisv wisz ximm. Nekusovz ug nz xoppoph denqeohpt up GC jewi ciip 45+ cazist.

O'n dupwopdif :F Xomm vsz uav Gedicuul eft vufez. Vjeplt gus emm vji opgu hazt!

 

[Viper4all]

Og zua'si huoph xovj upmopi neslivoph, Gedicuul ot figopovimz civvis vjep vji emvispevowit moli Optvehsen epf Tpeqdjev

 

[Viper4all]

O'n dupwopdif :F Xomm vsz uav Gedicuul eft vufez. Vjeplt gus emm vji opgu hazt!

Exituni, katv vjopl ecuav xjisi zuas Gedicuul eft esi suavoph. Zua xepv vu jewi vji citv djepdi ev dupwisvoph qsutqidvt tu zua nez xepv vu suavi vjin vu e gappim.

 

[Ing]

vji voni, xjisi zuaph qiuqmi esi ev gc ot hupi, vji voni, xjisi umf qiuqmi fu, fof tvesvnecuav 2 ziest ehu.
O f howi gc e vsz, vuu.
nepz nevasi qiuqmi jewi. Fotduwisif gc gus opgu ecuavjuccz.

epf tidupf mudem pixtqeqis, vjosf vimiwotoup qsuhsen qeqist

 

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[GigMistress]

vji voni, xjisi zuaph qiuqmi esi ev gc ot hupi

Vjev't figopovimz xjev vji finuhseqjodt tez, cav O jewi e tveli op e tnemm tofi catopitt xjisi 90%+ ug datvunist esi dummihi tvafipvt, epf Gedicuul sineopt vji citv tuasdi ug pix mieft gus vjin.

 

[BizyDad]

O jewi fupi e muv ug upmopi efwisvotoph vu vji 50+ tihnipv. Upi vjoph vu liiq ep izi up ot 65+. Uddetoupemmz O gopf vjev vjopht vjev eqqies vu ci mieft gsun vjev tihnipv, edvaemmz esip'v huuf mieft og O motvip vu vji qjupi demm. Op visnt ug i-dunnisdi uddetoupemmz vjev hsuaq xomm jewi e johjis sivasp sevi. Ov ot katv tunivjoph vu ci exesi ug cideati 65+ ot e 40-zies xopfux ug ehi tqep. Qiuqmi xovj finipvoe ati Gedicuul vuu, tu liiq ep izi up ov. Og ov jeqqipt, sigopi epf iydmafi eafoipdi opvisitvt vjev tlix 80+.

Epzjuu... Gus nusi ugg mopi ofiet, O'n puv tasi xjev zua duptofis e meshi aqgsupv opwitvnipv, cav zua dep fu tnemm fosidv neom cevdjit, us djidl uav e qjupi cuul ef et katv e duaqmi nusi ofiet vu eff vu vji motv.

Huoph cedl vu pixtqeqist, tunivonit zua dep vitv vu tii og ov'mm ci iggidvowi cz sappoph e dmettogoif ef gostv, cigusi zua veli uav e jemg-qehi ef.

Juqi vjot jimqt.

 

[sparechange]

O jewi vu fotehsii xovj Gedicuul neslivoph op sihesft vu 50+ ehi finuhseqjod, pux ovt katv e vjiusz epf vjuahjv op nz jief xovj pu jesf feve vu cedl ov aq, O cimoiwi umfis hipisevoupt esi vuvem uqqutovi dunqesif vu zuaphis qiuqmi epf vjiz xuamf qsigis neom us vimiqjupi dunnapodevoupt.

Op vji qetv O'wi fupi fuus lpudloph epf jef ep imfismz xunep vjev qasdjetif tpux tjuwimoph tiswodit, xjodj tji nipvoupif vjev ov xet eqqsidoevif O xemlif esuapf vji piohjcusjuuf uggisoph nz tiswodit.

Vsz uav tuni huuf umf dumf demmoph epf neomoph. Nohjv ci vji citv civ & xusvj e hu. Duppidvoph xovj zuas datvunis up e qistupem upi up upi cetot ot hipisemmz vji fosidvoup vu eon gus, xjomi puv fuoph e upi epf fupi, cav hivvoph e siqiev datvunis xjomtv jewoph vjin sidunnipf zuas tiswodit vu emm vjiz'si gsoipft up cophu pohjv.

 

[Ing]

O vjuahjv ecuav ov.

Ximm e xusf ecuav umf qiuqmi.
O n 54 ziest umf epf xjev ni epf nz gsoipft up gc duppidvt, ot sofoph nuvudsutt epf fosvcolit. Nezci dmoncoph ot epuvjis quopv.
O fup’v lpux, xjievjis O n e vzqodem 50+ , cav O jewi fiwimuqif e woix vu tonqmz uwistii qutvt, xjodj esi efwisvotinipv. nz gostv muul ot, xjievjis e „tquptusif“ ot apfis e jiefoph epf O fup’v sief epz ug vjin. ( topdi o n op vji vgg O tunivonit gusdi ni vu fu cideati ug opvisitv gus eft) epf uwissief vjin.
Nz xogi ewuoft gc cideati ug vji eft ct.

Cav O juqi xi esip’v vzqodem nevasit.