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Attempting to Build A Productocracy [Niche > Problem > Pre-sell > Solution]

Edgar King

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I suggest you target ads specialist, they directly deal with money and is generally much faster for them to see the results.

Just my opinion.
Ah, great point! Checked google trends as well and they are quite similar in terms of size, but still less popular so probably less competition.

Do you mean PPC specialists? Or Google adwords specialists?
 

Edgar King

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Whatever you feel comfortable, every option is a good option. It shouldn't matter unless its too niche
Eggsactly. Plus I've already shot a message to 10 SEO Specialists for an interview on Linkedin now so... XD Thanks in anycase!
 
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Edgar King

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Day 17

Almost 20% there! Full cowling! I performed two interviews today and you guys... I cannot begin to explain the kind of free education I'm getting! I already feel like an expert in the field, and as I do more interviews they become more fun and I less stiff.

On that note, I think I will start interviewing PPC specialists as well. Just like Raja said, they handle results a lot quicker than SEO Specialists, which can take months of efforts. But in any case, all about value. Even if it's 6 months, or two weeks, what matters is I make it easier for them.

I also started learning about digital marketing fundamentals from here-https://www.linkedin.com/learning/digital-marketing-foundations/budgeting-for-paid-marketing

This is to follow this checklist- GOLD! - CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

Two birds with one stone. So my goal still remains to earn $1K at the end of this, and weekly that translates to about $105.

This cost- 4 hours

Looking forward to tomorrow.

Log out

ʕ•́ᴥ•̀ʔっ​

Day 18

Learnt a lot about digital marketing and ready to take action in the field on Quicksprout- 4 hours
Did another interview- 1 hour

Tomorrow's aim: Do copywriting guide and trudge on picking a niche for the agency. Also, refine my search to SEO or PPC or SMM consultants, using this or a similar template to get their problems-

"Hey
I’m the founder of this new X company. It’s supposed to be designed for folks like you, so I’d love to talk to you about any pain you’ve got with Y and get some feedback on my idea.

Now, I know your time is valuable. You’re a consultant. I absolutely do not want you to feel like I’m trying to grab time from you. So I’m very happy to pay whatever you think is fair for an hour of your time. Even if that’s more than your normal hourly rate because I appreciate this is a weird one off thing. " From Jason Cohen.

Or something similar alongside that. Maybe I'll just continue with the interviews though.

Log out

ʕ•́ᴥ•̀ʔっ​

 
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Edgar King

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H
Day 18

Learnt a lot about digital marketing and ready to take action in the field on Quicksprout- 4 hours
Did another interview- 1 hour

Tomorrow's aim: Do copywriting guide and trudge on picking a niche for the agency. Also, refine my search to SEO or PPC or SMM consultants, using this or a similar template to get their problems-

"Hey
I’m the founder of this new X company. It’s supposed to be designed for folks like you, so I’d love to talk to you about any pain you’ve got with Y and get some feedback on my idea.

Now, I know your time is valuable. You’re a consultant. I absolutely do not want you to feel like I’m trying to grab time from you. So I’m very happy to pay whatever you think is fair for an hour of your time. Even if that’s more than your normal hourly rate because I appreciate this is a weird one off thing. " From Jason Cohen.

Or something similar alongside that. Maybe I'll just continue with the interviews though.

Log out

ʕ•́ᴥ•̀ʔっ​

Day 19

Copywriting guide- GOLD! - Lex DeVille's: 15 Days to Freedom - Make Money Copywriting in 15 Days or Less Day 2 ✅

Worked on setup of digital marketing agency (Niching, business name, services to provide, packages etc) ✅

Finished editing another interview ✅

Sent a message to know pain points of 5 people (SEO Consultants) ✅

This is the template I used-

"Hey NAME,
I’m collating marketing strategies SEO consultants use to market themselves to receive more business and aim to publish this for public use. But I’ve started noticing common pain points that you might share with them. Could we have a talk on them? Even a simple text of them would do. "

Really want to setup a website for this, but internship pay should be coming in tomorrow or day after.

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Edgar King

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Day 20 - SALE

Break time baby! Need to use this day to also refine my direction. Using Andy Black's advice of just helping the person closest to me I've been able to gain a semi sale with PPC advertising. My dad. He explained how he has a problem gaining more clients before but didn't really pay attention, because I was focused on trying to build a business and skills rather than devoting to focusing on the people around me and helping them in the way I can.

As a business owner, they want one of two things: Solve a problem, or get more of something. I noticed the way he gets clients is pretty outdated, he has to host events which limits his reach and is ineffective. So I asked if he had a digital marketing agency, but said he didn't so I said I'll help him with PPC, allowing him to get more clients and targeted clients. He even said he would give me a commission. Needless to say, we became a happier father and son that day :). The niche popped up itself.

I've already run ads before on my youtube channel and didn't want to acknowledge that I was already well equipped to help people. There was no need to complicate it needlessly XD.

Just know, things are a lot easier to do and understand than you would think. Value is something that helps create a positive effect on others. Think whether it can at least positively help someone achieve something.

Ways to provide value:
Solve a problem.
Help people achieve more.

When I was talking to him, he became ecstatic that I could help him achieve more clients, more sales etc.

On that note, should also continue interviewing those SEO consultants to build up my SEO skills as well.

Log out

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Day 20
Results
SALE (NOT LOL, read the update below)
This isn't the log of the day. But I am very happy, albeit a little annoyed.
I was feeling playful and confident the other day, and decided to just think in terms of my target market and really just craft something that if I was them, I would love to hear and then use. Something that I would be confident to partake in.
So this is what I sent-
Screenshot 2021-06-18 at 9.13.54 PM.png
Speaking in terms of benefits.
And then one of them replied with 'sure'. Wow, that worked!? I just wanted to genuinely help the guy so I guess that's how it worked.

After-which I sent him a long winded pitch of the benefits of ppc,
And he was like, "Yeah, sounds good."

Maybe this guy was pulling my leg but that was too easy! Writing it out may sound pretty stupid and I really am happily riled up XD. Because I was so prepared for some kind of rejection, ANY KIND OF REJECTION.

More so, I took the suggestion of Andy Black in just helping the one closest to you and helped my dad with his exhibition. So as I've already said before, we needed to run ads to the site, but the site creator had... rest his soul. Yeah, so with no one to maintain the site I had to get control of it. Needless to say, through the challenge I've now gained some surface knowledge of web design. About web hosts, and domain name services, and most importantly, a happier dad.

So, I'm just moving forward with this philosophy that helps to know when you really provide value-

Value is something that helps create a positive effect on others. Think whether it can at least positively help someone achieve something.

Keyword: They must already be looking for this goal.

When I began talking based on outcomes they were looking for (Perceived value) I suppose their eyes lit up. Hope this helps.
 

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Edgar King

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Ok so I've realised, counting something as a sale when it isn't is good advice XD.
Google, out of nowhere decided to suspend my google ads account so I'm currently dancing with them to untie the knot.

Will update soon on todays results. Still waiting on some intern money to get the website up and running. In the mean time, will edit interviews.

I've decided to grow my client base, by just doing things for free.
 
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Edgar King

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Day 21

Copywriting guide- GOLD! - Lex DeVille's: 15 Days to Freedom - Make Money Copywriting in 15 Days or Less Day 3 ✅ - 1:30 hours

Follow up with client who wants PPC Ads ✅

Ask 5 people in my niche for an interview ✅ (This converts well now, so I don't mind only booking 2 for the day)

Learnt web design through google my business - 1:30 ✅

Slow day, but going to start the interviews again (I have like at least 5 stockpiled now), this time with what I think is a much better defined niche.

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Day 22

Almost Finish digital marketing setup ✅
Follow up with client to set time to discuss goals of website and what he wants specifically ✅
Ask 5 people in the niche for an interview or you help them with their PPC advertising ✅

The client ghosted on me. Next time, I'm going to try and build a relationship and go in with a softer approach. The people did not respond to my interview attempts, perhaps because it felt spammy.

Will iterate, and improve. To avoid action faking, I'm going to focus on doing at least 1 action a day that would lead to results. For where there is action, there are results. And where there are results, there is feedback. And where there is feedback, there is the potential for refined action.
 
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Edgar King

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Day 23

(2 hour ) Copywriting guide- GOLD! - Lex DeVille's: 15 Days to Freedom - Make Money Copywriting in 15 Days or Less Day 4- Including sending a proposal to a potential client for feedback.

(2 minutes) Review interview methods and relationship methods and apply it to get an interview (Get to know them first) ✅

I'm taking a different approach with direct marketing. Get to know them first, then help them as a friend, and if they need help, promote.

Trying to eliminate action faking and focus on doing things that gets results.

Google suspended my ads account due to overdues. So I'm going to pay it off with intern money. But the company has been so slow in payments, they said it would come tomorrow though.

Looking forward to it,
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Day 24

I've decided to scout at least 4 problems and do 1 interview every week.

(2 hour ) Copywriting guide- GOLD! - Lex DeVille's: 15 Days to Freedom - Make Money Copywriting in 15 Days or Less Day 5- Including setting payments with a client.

(15 minutes) Asking an someone for their problems, got a result there
✅
 
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Edgar King

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Wow, just reading some notable threads from Lex and it seems getting into Upwork is hard without the right qualifications. Odd enough I was approved in a flash.

I used this template for the copywriting to make it as professional as possible and used a 'you' focused approach. Here's the template in case you are interested. Note: Where there are no results, there is no action.


Edit as necessary. Recommend to not use the same words eggsactly as the algorithm may pick up on that. In any case, hope this helps adventurous souls!
 
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Edgar King

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Day 27

Wow, looking back and me from day 1 was so dumb at this. Still learning copywriting. Couldn't get problems from people in the niche today, so trying a new method to drum up leads.

Also, I don't even need to have paying clients yet, I just need to drum up leads for them and send it their way *face slap*.

Also, got connected with a renowned copywriter on Linkedin. Super glad for that as well. It's about getting to know them first and genuinely just wanting to help them and then finding a real problem to solve for them. But to connect with them, you need to be on their level and to be on their level you need to check out their posts and voice that in the starting conversation and they'll be all the more likely to talk to you. But then again, this was based of just one test so that's a disclaimer XD (This 'XD' means laughing. Someone actually asked what it meant sometime ago).

(30 minutes ) Copywriting guide- GOLD! - Lex DeVille's: 15 Days to Freedom - Make Money Copywriting in 15 Days or Less Day 7- Including writing out an about page for a website
✅


(15 minutes) Posting on social media to connect with more people in the niche
✅


(5 hours) Working an Upwork job. Flat fee, but it's my first time of generating wealth doing it in freelancing to gain some skills woohoo!
✅


Log out...
Day 28

The company I interned at is holding my pay like a snap turtle hungry for some duckweed. It's been more than 3 weeks on that front and it isn't even that much (Relative to what they pay).

(1 hour ) Copywriting guide- GOLD! - Lex DeVille's: 15 Days to Freedom - Make Money Copywriting in 15 Days or Less Day 9 (Result: Better copywriting skills and better paid work)

(15 minutes) Asked for 3 interviews from SEO workers and/or companies and record them. (Result: More defined problems to solve in SEO > CENTS Business) [None replied yet. They are a lot easier to find and more willing to communicate than the previous niche chosen]

(1:30 hours) Upwork Work (Result: Pay of $80 by Monday) ✅

(0 minutes) Google Adwords | Wait for pay (With the Upwork money I'll be able to pay of my overdue google fees and start marketing for business owners I know, taking Andy's advice to just help someone with something. So simple yet so profound) ✅

Bank account: $0

Though I did talk to a carpenter who came to the house. I got to know him first before I asked what was a problem in his work. After natural talking he told me it was finding clients that want furniture work...Bingo! Lead generation.

He'll be the first I call when I pay my google fees... WHY GOOGLE WHY!?

Log out...
 

Edgar King

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Day 28

The company I interned at is holding my pay like a snap turtle hungry for some duckweed. It's been more than 3 weeks on that front and it isn't even that much (Relative to what they pay).

(1 hour ) Copywriting guide- GOLD! - Lex DeVille's: 15 Days to Freedom - Make Money Copywriting in 15 Days or Less Day 9 (Result: Better copywriting skills and better paid work)

(15 minutes) Asked for 3 interviews from SEO workers and/or companies and record them. (Result: More defined problems to solve in SEO > CENTS Business) [None replied yet. They are a lot easier to find and more willing to communicate than the previous niche chosen]

(1:30 hours) Upwork Work (Result: Pay of $80 by Monday) ✅

(0 minutes) Google Adwords | Wait for pay (With the Upwork money I'll be able to pay of my overdue google fees and start marketing for business owners I know, taking Andy's advice to just help someone with something. So simple yet so profound) ✅

Bank account: $0

Though I did talk to a carpenter who came to the house. I got to know him first before I asked what was a problem in his work. After natural talking he told me it was finding clients that want furniture work...Bingo! Lead generation.

He'll be the first I call when I pay my google fees... WHY GOOGLE WHY!?

Log out...
Day 29

I'm not going to lie, I know I need to do more.
Today I've done these:
(2 hours) Upwork Work (Ad copy) ✅

Just realised a job might really be the best way to find problems. Just going through this spreadsheet of keywords I should use for the copy, took me about 4 hours to do 150 of them on the first day. Now it takes about 1:30 hours with slight automation. I do hope this job can be recurring though, it might help a lot to invest in other opportunities.

Going to take a break tomorrow to revise my strategies.

By Wednesday max I should be able to pay off the fees and start helping two potential candidates with their ppc when I ask them. Afterwhich, armed with the experience of advertising can then niche down and look globally.

I read Simon Angel's thread here- EXECUTION - 2020: Growing A Digital Marketing Agency And Achieving Financial Freedom As Fast As Possible!

He's a beast! He took this thing from 0-$2000 in 2 months. Using similar tactics I'm kinda using (marketing and web design). I'll have to optimise to do that much ;) We all should.

Looking forward to the future...

Oh hey future me! Give me tips and tricks to get better and $200 please hehe.

Well, see you later alligators.

Log out...

P.S. Wished I started with the marketing services to be honest. And later on the productocracy forming plan, but action is action. The pieces of the puzzle will eventually fall into place with action. Onwards we go!
 
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Edgar King

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Day 31
Day 30- Strategy Revision
Woohoo 1/3 there

Read up on some gold threads and realised my mind was in the wrong place. We should all move from a Have. Do. Be mindset to a Be. Do. Have mindset.

Choose to Be happy
Choose to Be an entrepreneur. Choose to be an expert. See yourself already as one. To do what these kind of people would do. And then to have what they have. It's simple really, yet so profound. Here I was stuck thinking to be happy I had to be a millionaire, something so far into the future making me miserable...but you know we already are millionaires, we just need to realise our potential

Give up.
You're only allowed to give up when two conditions have been fulfilled:

A) You've made your first sale
B) You've examined a large enough sample (In my case I'm pitting this at >=30. Should be a piece of cake since I've done over 100 youtube videos) so that logically you need to readjust or stop.

So today I wanted to recuperate and think deeply about my strategy. I was at first aiming to finish this challenge in 90 days so I was aiming to rush things but I've found there's no need to rush into a trash can.

I've decided to do my best to focus solely on impacting needs through the business after visualising the future that I want to be in. The grand vision where I see myself happiest.

So here's my three pronged spear attack of the sea!

Big Goal:
Solve A need.
A) 1 SEO interview a week —> 30 at least, preferably 50 [Common need obtained, solution phase activated]

B) Practice with 1 client for 1-2 weeks for digital marketing —> Amp up the number as we go and niche down as necessary later on (Preferably through PPC advertising with Google Adwords).

C) At least 1 Copywriting task done on Upwork every week to improve copy skills.


B and C enable me to impact people in the short term, and A if needed gets funding from them. B and C also enable me to reach the $1K goal for this challenge, but perhaps it should be changed to just helping 50-100 people solve their problems. Yeah, I like that one better so I'll use that. ;)

Thanks for helping me keep strong guys, this forum has without a doubt changed my life for the better and to think it happened because I was trying to access a file on here but had to log in to download it, what a Subarashi mistake. Hope the journey on your side is going even better.

Log out...

(1 hour) Ask for 10 interviews from Niche companies and record them. (Result: More defined problems to solve in Niche > CENTS Business) ✅

(10 minutes) Fulfill Facebook requests ✅

(1:30 hours) Upwork Work (Result: Pay of $80) ✅

On Facebook someone asked for me to design their website, but they haven't gotten back on it yet so I'll wait.

Sent a proposal on Upwork, it wasn't positively received so will try again tomorrow.

No response yet from these companies yet so we wait.

Log out...
 

Edgar King

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Day 31


(1 hour) Ask for 10 interviews from Niche companies and record them. (Result: More defined problems to solve in Niche > CENTS Business) ✅

(10 minutes) Fulfill Facebook requests ✅

(1:30 hours) Upwork Work (Result: Pay of $80) ✅

On Facebook someone asked for me to design their website, but they haven't gotten back on it yet so I'll wait.

Sent a proposal on Upwork, it wasn't positively received so will try again tomorrow.

No response yet from these companies yet so we wait.

Log out...
Day 32
(2 hours) Strategic thinking of how to improve processes + feedback session

(1 hour ) Copywriting guide- GOLD! - Lex DeVille's: 15 Days to Freedom - Make Money Copywriting in 15 Days or Less Day 10(Result: Better copywriting skills and better paid work)

(2 hours) Decided to help my friend write copy for his website for free. Needless to say, he loved it. ✅

(0 hours) Upwork Work Completed ✅

My friend's an avid entrepreneur who's already making hundreds of dollars monthly. He explained to me that I should just get to the market quick and test it with google ads explaining that you don't need hundreds of dollars to roll with it.

And it's true, relying solely on this hybrid method to birth a Productocracy can be reallllyyyy slow. So just jump right in. But, I believe one should strive to finish what they started unless the data starts to disagree. In the meantime, I will be attempting to run the agency and learn copywriting on the go to not only build my skills I need but also get capital.

Sent a few Upwork proposals today, needless to say none of them were responded soon. I need to focus more on showing the value I can provide and how I can provide it (Examples, testimonials, logic etc).

Goals- I've noticed a great way to set goals in this activity that are prone to success is to first:

1. Birth the goal
2. Find out how the top 10% are doing the goal
3. Optimise towards a sample of at least 5 from that band.

This ensures you getting to your goal quickly and knowing it's a worthy goal.

Bank balance: $8 lol

Log out...
 
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Edgar King

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View attachment 38666
Recently I started to strive to help one person everyday and do 1 action feared the most.
The above is a result. I offered a PPC agent and web designer to do copy for their site and that was her response. And I offered to do it for free.

Imagine the results of doing this everyday? Who knows the amount of business this could bring to you?

Provide value, and the rest falls into place. If you're providing a service and don't know where to start... help your network and your family for a discount or for free and ask for referrals. That will help tremendously.

Thanks to LexDeville! He's the one that helped birthed the idea. Totally recommend if you ever want to start with copywriting check out his guide first so you can start earning with it and learn it for your own businesses.
Day 33

(1 hour ) Copywriting guide- GOLD! - Lex DeVille's: 15 Days to Freedom - Make Money Copywriting in 15 Days or Less Day 11 (Result: Better copywriting skills and better paid work) ✅

(10 minutes) Decided to help a friend write copy for their website for free. Awaiting their response. ✅

(30 minutes) Upwork Work Proposals ✅

Nothing yet on Upwork, still waiting. Will get something soon. Posted my first interview online today.

Looking forward to tomorrow
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Edgar King

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Day 36

Today I made REAL progress. It's the first time I've felt I've done a lot for a day's worth of work.

I reread ICK's astonishing secrets thread and took two pieces of vital info from it.

1. Love others deeply
2. Take action on the things that matter (AKA push towards sales)

So I took his advice and made a recording saying, "I love everyone. I'm an action taking machine and take actions that get sales."

And like magic I worked for about 6 hours with barely a scratch. I'm also feeling a lot less detached lately due to the shifts. He wasn't kidding when he said the greatest value in this thing isn't money, but the person you become out of it.

(4 hour) Send in 4 Upwork proposals ✅
( 2 hours ) Shoot for 10 messages today to CEO’s of the companies.
(15 minutes) Collect feedback for actions done for future tweaks ✅

I was afraid to aim for 'big' companies. I searched up some of the owners on Linkedin and decided, you know what if I'm doing this thing I might as well make my actions worth it.

So I sent them messages and 1 of them responded, the owner of a fortune 5000 company. It's something and it was encouraging. Meanwhile my first youtube video on this has a whooping 2 views so far XD

Might need to make a TikTok to help with that.

Log out...
Day 37

(15 minutes) Collect feedback for actions done for future tweaks ✅
(2 hours) Send in 4 Upwork proposals ✅
(2 hours ) Shoot for 10 messages today to CEO’s of the companies.

Due to using processes I was able to streamline the actions and save about 2 hours.

Got a response from one of the clients on Upwork, they say for the future they would like to hire me. There was a 10% response rate from the CEO's from Linkedin Inmail, I should use it they're even offering a free trial but its $30. It's totally worth the cost though.

As I try to do everyday, helped my friend spark some ideas about her clothing brand. Never knew they had one until I told them, "Hey if you need any help with anything I'm available". They literally called me for a face time to talk and showed me all about their business. Talk about a free day tour! She had the problem of getting engagement on their social media page....wait a minute... I smell a PROBLEM TO BE SOLVED.

The CEO that's currently in contact is remarkably the one that wants to the do the meeting the most lol. He wants to have a live meeting where before I was recommending he just record it and send. But he said if it's below 20 minutes it's fine. I was going to decline but I would be mad too and I have a subtle feeling this could be the start of something great if it is live.

Also wrote a commercial script on lucky charms for myself that helped bring out my inner child. Fun.

Log out...
 

Edgar King

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LinkedIn is a great source of clients, just need to identify as specific as possible WHO your clients are.

Example: My numero uno client base are B2B SaaS Marketing Managers.
Oh wow, that's really specific!

Do you think digital marketing consultants would be too broad of a field for interviewing?

Yeah it's definitely perfect when looking for work.
 
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Day 41
(30 minutes) Transfer processes to libre office ✅
(15 minutes) Problem solving session ✅
(15 minutes) Collect feedback for actions done (Email, Upwork job post, Linkedin, ask Alex why he was interested) ✅
(20 minutes) Edit and post an interview ✅
(1 hour) Research, write and proofread a blog article ✅
(30 minutes) Shoot for 2 personalised messages today to consultants/specialists/experts (that post) for strategies, tactics, tips, tools and data and marketing strategies after engaging their content. Personalised. ✅
(20 minutes) Read 20 pages of cashvertising and practice it in the real world (Hacking into a foundational desire) ✅
(30 minutes) Send in 1 Upwork proposals ✅

My battery's about to die so I'll end it here. And the most bizarre thing about today? I found a specialist who was doing exactly what I WAS DOING (Or more like I was a poor imitation of her methods XD). Interviewing and collating very similar content to what I was doing.

In any case, it provides a visual guide of what I should aim to do.
Day 42

(1:30 hour) Send in 3 Upwork proposals ✅
(30 minutes) Shoot for 2 messages today to consultants/specialists/experts (that post online) for strategies, tactics, tips, tools and data and marketing strategies after engaging their content. | Use normal mail where necessary. ✅
(30 minutes) Research, write and proofread a blog article
(20 minutes) Read 20 pages of cashvertising and practice it in the real world (Cues of persuasion liking, comparison, consistency and commitment, scarcity, reciprocation, authority)✅

Today I realised something. In order to move forward I must increase my intrinsic value.

Mr Stoic helped me with understanding my problems. Right now, that would be getting clients to write copy for. After that, it would be getting responses from the people I ask for interviews.

I plan to write my problems daily from now on in full verbose everyday, to see how I can break it down and solve.

I haven't forgotten the goal of the challenge though XD !

I'm so behind. At this rate, I'll need to get $25 a day for the next 45 days ($175) to even consider passing the $1k mark.

Starting from today, I'm going to to my best to achieving this. I've contacted good friends and family for referrals to start writing for them, for free. Using this portfolio I should be able to apply to even more positions and take it from there.

As for the interviews, I may have struck a gold mine. In the lands of the specialists I forgot to check youtube where they publish about of their lives and where other thought leaders lurk in the comment section, with this I can start reaching more specialists there to interview. They're bound to respond (Hopefully XD).

Everyday, grow my intrinsic value to affect even more people in greater influence.That's what I hope to do.

Log out...
 

Edgar King

Silver Contributor
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May 29, 2021
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Day 43

(1:20 hour) Send in 6 Upwork proposals ✅
(30 minutes) Shoot for 10 messages today to consultants/specialists/experts (that post) for strategies, tactics, tips, tools and data and marketing strategies after engaging their content. ✅
(20 minutes) Read 20 pages of cashvertising and practice it in the real world (Hacking into a foundational desire)✅
(30 minutes) Write blog article ✅

Two things I realised today. Email subject matter can change everything and keep it simple.
Day 44
Free Client Landed...Kind of.

(10 minutes) Problem solving session ✅

(15 minutes) Optimise plans for practical pro approaches (Use what already exists). ✅

[I often made the mistake of starting from scratch when what I want to do has already been down before, no need to be a Thomas Edison at EVERYTHING and waste time unnecessarily.]

(10 minutes) Send connection requests to 5 CEO’s locally future help in their copy. ✅

(30 minutes ) Create a portfolio with Journo ✅

(10 minutes) Shoot for 10 messages today to consultants/specialists/experts (that post) for strategies, tactics, tips, tools and data and marketing strategies after engaging their content. | Use normal mail and use the template that already worked before, keep it simple ✅

(20 minutes) Read 20 pages of cashvertising and practice it in the real world (Hacking into a foundational desire)

After mining for my personal network, found a business owner who was in the legal sector. In contact with his daughter, we agreed that if it was great she would show the piece to him. For this I need to put a lot into it so he's blown away (They're a family of lawyers so he'd most likely refer me if I blow it out of the water).

A CHANCE.

Just hope I can overdeliver XD (It's a long home page, so I need to write it here to remind me to give it my best shot).

Journo for freelancers. If you're a freelancer and want to showcase your portfolio awesomely I recommend Journo, it took me 30 minutes of setting up but it's a lot better than using google docs alone. Here's how it looks-
Screenshot 2021-07-11 at 10.13.31 PM.png
Now I can add images to it, and clients can browse according to their needs. It might not be Journo, but that's just what I used.

Now, to revise my strategies and relax...

cute-astronaut-summer-floating-beach-with-balloon-cartoon-illustration-science-summer-concept-...jpg

Log out...
 
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Edgar King

Silver Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
150%
May 29, 2021
552
826
Day 45
(15 minutes) Collect feedback for actions done (Email, Upwork job post, Linkedin, ask Alex why he was interested) ✅

(1 hour) Edit and post youtube video on an interview

(10 minutes) Post content on Linkedin ✅

(15 minutes) Strategy revision session | Operate everything on a pro level ✅

(20 minutes) Read 20 pages of cashvertising and practice it in the real world (Hacking into a foundational desire) ✅

(1:20 hour) Send in 1 Upwork proposals ✅

(30 minutes) Write blog article ✅

Had an interview with a fortune 5000 CEO today, the guy was rad! Not only was he really eager for the interview, he was the most fun guy I've ever interviewed.

He had a rags to riches story on how he built the company. The guy even had to drink orange juice in his cereal, I love cereal but that's a huge stretch even for me! XD

He talked about problems in the industry like transparency and even scaling the company to over 200 employees.

It made me realise that another great thing about the interviews is the interesting people you get to meet.

Going to start the free copy work for the legal sector first thing tomorrow and strive to finish it soon. Hopefully wow them.

Refining my ideal prospect to target for the interviews as well.
Day 46
(15 minutes) Strategy revision session | Operate everything on a pro level ✅

(30 minutes) Write copy for friend’s website ✅

(15 minutes) Collect feedback for actions done (Email, Upwork job post, Linkedin, ask Alex why he was interested) ✅ | Interviews to follow the latest trends to hear insights form various experts in the field

(20 minutes) Read 20 pages of cashvertising and practiced it in the real world (Hacking into a foundational desire) ✅

(1:20 hour) Send in 2 Upwork proposals ✅

(5 minutes) Connect with 5 consultants ✅

Ok, so I believe I now know how to get in the door with some specialists. Learning how to intrigue them for an interview though.

I'm down to my last Upwork connects before I have to buy more XD

I really am trying with the proposals, we plow through! I have a feeling I'm so close to a breakthrough on it. Hope it comes true.

Here's what I learned reading cashvertising today:
  1. Experiences are made up of VAKOG (Visual, auditory, Kinesthetic, olfactory and gustatory [taste]). Boost the power of your copy by increasing the strength of these internal representations to affect behaviour. They won't buy until they've amassed enough internal representations. So that they can demonstrate the product in their mind. This builds desire for your product/service.
  2. With your ads, make it easy for customers to act on them and then ask for action.
  3. Unless you display how you've differentiated yourself from your competition, you are like a bag of salt in a warehouse full of them. You're no different to the others, you're a commodity. Tell them why you're great. Before this ensure your product/ service is one of excellent quality. Be special. Your positioning should reflect what's true about you. Even if you think up a great USP, become that usp. What you say, should align with what you do and who you are. Become what you say.
  4. Position your offer as well. Make it specifically unique (Puts clear not vague pictures in your head). To stand out of the crowd, say something different and be different to the competition.
  5. Authority figures have a great deal of credibility. Market yourself as an authority in the field. Regard yourself as someone who has a mountain of valuable information to share with others. Or you're doomed. Make sure what you know is available to the public in as many forms as possible.
  6. Power your ads with pictures. They help a lot.
  7. Talk to them as a human being.
I tried to submit a 1:30 minute proposal today only to find out the job closed, don't be like me guys. BSuperman to the rescue! Make a framework of how you do everything (Processes) so that even a monkey can emulate the success you get easily. It helps save you time.
 

Edgar King

Silver Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
150%
May 29, 2021
552
826
Day 46
(15 minutes) Strategy revision session | Operate everything on a pro level ✅

(30 minutes) Write copy for friend’s website ✅

(15 minutes) Collect feedback for actions done (Email, Upwork job post, Linkedin, ask Alex why he was interested) ✅ | Interviews to follow the latest trends to hear insights form various experts in the field

(20 minutes) Read 20 pages of cashvertising and practiced it in the real world (Hacking into a foundational desire) ✅

(1:20 hour) Send in 2 Upwork proposals ✅

(5 minutes) Connect with 5 consultants ✅

Ok, so I believe I now know how to get in the door with some specialists. Learning how to intrigue them for an interview though.

I'm down to my last Upwork connects before I have to buy more XD

I really am trying with the proposals, we plow through! I have a feeling I'm so close to a breakthrough on it. Hope it comes true.

Here's what I learned reading cashvertising today:
  1. Experiences are made up of VAKOG (Visual, auditory, Kinesthetic, olfactory and gustatory [taste]). Boost the power of your copy by increasing the strength of these internal representations to affect behaviour. They won't buy until they've amassed enough internal representations. So that they can demonstrate the product in their mind. This builds desire for your product/service.
  2. With your ads, make it easy for customers to act on them and then ask for action.
  3. Unless you display how you've differentiated yourself from your competition, you are like a bag of salt in a warehouse full of them. You're no different to the others, you're a commodity. Tell them why you're great. Before this ensure your product/ service is one of excellent quality. Be special. Your positioning should reflect what's true about you. Even if you think up a great USP, become that usp. What you say, should align with what you do and who you are. Become what you say.
  4. Position your offer as well. Make it specifically unique (Puts clear not vague pictures in your head). To stand out of the crowd, say something different and be different to the competition.
  5. Authority figures have a great deal of credibility. Market yourself as an authority in the field. Regard yourself as someone who has a mountain of valuable information to share with others. Or you're doomed. Make sure what you know is available to the public in as many forms as possible.
  6. Power your ads with pictures. They help a lot.
  7. Talk to them as a human being.
I tried to submit a 1:30 minute proposal today only to find out the job closed, don't be like me guys. BSuperman to the rescue! Make a framework of how you do everything (Processes) so that even a monkey can emulate the success you get easily. It helps save you time.
Day 47

( 20 minutes ) Contact 5 messages today to CEO’s of companies for copy. ✅

(15 minutes) Send 3 messages to specialists/consultants. ✅

(20 minutes) Write blog article for BSuperman ✅

(20 minutes) Read 20 pages of cashvertising and practiced it in the real world (Hacking into a foundational desire) ✅

(5 minutes) Collect feedback for actions done (Email, Upwork job post, Linkedin, ask Alex why he was interested) ✅ | Interviews to follow the latest trends to hear insights form various experts in the field.

When I pitched to one of the consultants on the benefits of an interview, this is how he responded-

"I already do so much of this. It's a core strategy that I have a whole department dedicated to. "

Which essentially means the offer was relatively not worth his time. I'm sure there's a way to reformat it for just a nice little discussion on their story.

Need to revise strategies soon.

Log out...
 
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Edgar King

Silver Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
150%
May 29, 2021
552
826
Day 47

( 20 minutes ) Contact 5 messages today to CEO’s of companies for copy. ✅

(15 minutes) Send 3 messages to specialists/consultants. ✅

(20 minutes) Write blog article for BSuperman ✅

(20 minutes) Read 20 pages of cashvertising and practiced it in the real world (Hacking into a foundational desire) ✅

(5 minutes) Collect feedback for actions done (Email, Upwork job post, Linkedin, ask Alex why he was interested) ✅ | Interviews to follow the latest trends to hear insights form various experts in the field.

When I pitched to one of the consultants on the benefits of an interview, this is how he responded-

"I already do so much of this. It's a core strategy that I have a whole department dedicated to. "

Which essentially means the offer was relatively not worth his time. I'm sure there's a way to reformat it for just a nice little discussion on their story.

Need to revise strategies soon.

Log out...
Day 48
(20 minutes) Read 20 pages of cashvertising and practiced it in the real world (Hacking into a foundational desire) ✅

(20 minutes) Write blog article ✅

(30 minutes) Linkedin Processes and Upwork Processes ✅

Black out today so couldn't do much.

Log out...
 
Last edited:

Edgar King

Silver Contributor
Read Fastlane!
Read Unscripted!
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May 29, 2021
552
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Day 51
Hired on Upwork- Landing Page Copy

It finally happened!

(40 minutes) Watch Lex Deville’s videos on Upwork proposals ✅

View: https://www.youtube.com/watch?v=zdQ3RU-P9OM


This is the video I used that got a response.

(40 minutes) Study how to get more interviews from people who’ve done it before. ✅

(1 hour) Send in 2 Upwork proposals ✅

I wanted to treat the proposals like it was a school course in order to succeed. So I wrote down all I could recall from watching Lex's videos to follow the principles....

And it finally paid off.

I applied to two jobs yesterday and received a response from one. I was baffled, it worked!

Panic.

I went into the room trying to display confidence where I was intensely nervous I would loose the client, he had interviewed me and someone else. He was a little cautious, but we finally struck a deal.

I was going to start work on immediately at first. But @BlackSuperman had a bad experience with that before, so I instead requested a contract to begin.

It's a low offer. I charged $20 for it when it was $10, but it's still worth it since he said he has even more work for me (Which I'm definitely going to charge more for). This adds another potential review and to my experience.

This would also be my first official paid copy project so why not celebrate with a huge effort ;)

I got hired for an Amazon course website! Like 4 landing pages, though it was for $20 I need to make sure I overdeliver.

Thanks to @Black_Dragon43, Bsuperman and @Miketing as well! They helped guide me on templating the actual proposal reducing the total time to about 20-30 minutes in writing it. And also writing a You-Focused proposal when I was unintentionally writing a me-focused proposal.


Log out...
Day 52

(20 minutes) Find out how to write website copy ✅

(4:30 hours) Copy for client's site

(10 minutes) Get back to consultant with an email to interview them ✅

I don't know how. But a 433 home page ended up costing me 4:30 hours to write copy for XD. At $4.

I hope I did a good job. I know it still has a way to go.

Was thinking of charging extra for the remaining 5 pages, and scale it to $20 for 150 words.

Do you think I should? Or should I just finish the job at the current rate and be happy with the experience?

Also a one man company reached out to me to email them for an interview, looking forward to it.

UPDATE: The client shared his story how he was in corporate for 15 years. Covid led him to quit and start an Amazon business that rakes in 5 figures monthly. And he did it all in one year. Quite inspirational to me.

His advice was to roll with successful waves and things that are already working so success comes in quicker and is more assured.

Log out...
 
Last edited:

Edgar King

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Ok dude. I don't know who you are. Just read your first and last page of your thread and I am blown with the energy's nd efforts you are putting.
You are not stuck in analysis or thinking I don't know enough.
You are just bulldozing everything with your efforts. Loved it.

Shall I challenge myself too? O don't know I have your kind of energy but I am pumped up to do it.

Let me start from tomorrow.
Haha, thanks man! I wish I could feel this energy myself XD

Just a man who loves his cereal ;)

I'd say go for it! But I'm definitely biased, and since I haven't reached and reflected on the program yet might have a limited scope.

I do recommend having a grand plan before starting it though if you want to (You might not need it).

I don't think I would have done all of this properly without Steve's guidance in the beginning.

In any case, looking forward to how you'll help others!
 
Last edited:

Edgar King

Silver Contributor
Read Fastlane!
Read Unscripted!
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May 29, 2021
552
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Day 55
Flow

(20 minutes) Connect with 20 consultants for an interview ✅

(3 hour) Copy suggestions for site ✅

It took some time, but now I and the client are in sync.

Hopefully we can finish tomorrow or the day after.

He finally grasped I knew next to nothing about designing a website XD or I didn't quite capture what he wanted me to do exactly on that turf.

Now that he's doing all the design. I can focus on writing copy that *hopefully gets results from him. He just asks for suggestions now.

A lot happened. But we're over the storm. Whatever happens from here on out, if I'm going out, I want to do it with him smiling at the end (A bad review for my second job won't be pretty XD).

I want to give them awesome work, get a glowing testimonial and move on with the experience earned. I think It would be best for the both of us.

PLEASE

If you've never freelanced in copy before...

You and your client need to sit down and get 100% clear on the key elements of the piece that you’ll be creating. Because not doing this, has seriously delayed finishing this project.

You need to be clear on the benefit to the consumer, who the target audience is, what they want and need, what your client’s goal is for the project, what they want the target audience to do, where the target audience has been in the customer journey before this, where they’re going afterward, what their objections to taking the action might be, how those objections can be overcome, what information the target audience needs about your client… And so on.

You need to be clear on the scope of the project—EXACTLY what it entails. (Got this from a source somewhere).

If not, you're throwing darts in the dark, so you and the client won't even know what's a bullseye.

P.S. Lol, today was the day when I should have had all the solutions for the interviews. Little did he know then this would be more than a month project.
Day 56

(2 hours) Edit web copy and send suggestions ✅

UPDATE: I really do apologise for making a mountain out of a mole hill. There's a lot I need to work on in terms of dealing with other clients.

Log out...
 
Last edited:

Edgar King

Silver Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
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May 29, 2021
552
826
Day 56

(2 hours) Edit web copy and send suggestions ✅

UPDATE: I really do apologise for making a mountain out of a mole hill. There's a lot I need to work on in terms of dealing with other clients.

Log out...
Day 57

(25 minutes) Finish web copy and send suggestions ✅
(1 hour) Read and practiced Upwork Guides on how to make 1k cookies in a month✅
 
Last edited:

Edgar King

Silver Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
150%
May 29, 2021
552
826
Day 57

(25 minutes) Finish web copy and send suggestions ✅
(1 hour) Read and practice Upwork Guides on how to make 1k cookies in a month✅
Day 58
(1:30 hours) Read and practiced Upwork Guides on how to make 1k cookies in a month
✅


writing copy for email sequences looks like a great launch pad to support high rates for high value clients.
 
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Edgar King

Silver Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
150%
May 29, 2021
552
826
(20 minutes) Edit web copy and send suggestions ✅

(40 minutes) Read Upwork Guides and apply the knowledge learnt ✅

(20 minutes) Submit an Upwork proposal for an email writing job ✅

Log out...
Day 60

Wow, 1 month to go!

(1 hour) Edit web copy and send suggestions ✅
(25 minutes) Submit an Upwork proposal ✅
Log out...
 
Last edited:

Edgar King

Silver Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
150%
May 29, 2021
552
826
Day 60

Wow, 1 month to go!

(1 hour) Edit web copy and send suggestions ✅
(25 minutes) Submit an Upwork proposal ✅
Log out...
Day 61

(3 hours) Copywriting courses + Profile Buff up
(1 hour) Upwork proposal

Log out...
 
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