Andy's Google Ads Courses

[Andy Black]

Hi Andy,

Interested in joining the Google Ads Jumpstart. I just have a few questions, though.
1. Do you continuously add content to your membership portal, that's why you charge monthly?

I sporadically add more content to the membership portal. I also send sporadic emails to members with updates on campaigns I'm building for clients etc. I've to redo some of the CORE lessons as Google's changed the interface a bit.

I decided to charge monthly so people could get in cheaper than paying $399 as a one-time payment. If people get what they need or decide it's not for them then they can cancel easy enough. I also want all my offerings to be subscription based, and ideally monthly.

2. Is there a minimum period of commitment to be a member of the GA Jumpstart?

No. Some people signup and cancel before their second month. I don't know if it's because they decided it's not for them, or they got what they needed and don't need to be a member any longer. I don't mind either way.

3. Will this apply if I provide Google Ads as a Service to local businesses?

Yes. That's what I do and my strategies are geared more towards lead gen and local service businesses. They still work for national lead gen, and for eCommerce, but I don't have modules about Google Shopping Ads or Performance Max Campaigns.

4. How long will the course take if I allocate say 2 hours a day to consuming all its contents?

A better question is "how long before you can get ads running?". You should have ads up within a couple of hours.

There's three CORE modules. One is a 90 minute workshop (that you can find for free on my YouTube channel anyway), and the other two are to help you do keyword research and setup ads. I encourage people to get through the CORE modules and setup campaigns, and then go through the BONUS modules as and when they need to.

 

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[mikecarlooch]

@Epfz Cmedl

O'n piifoph vu miesp huuhmi eft cav eqqiest tvesvtimmtdemi.dun fuitp'v xusl?

Fu zua tvomm jewi e duasti aq

 

[Andy Black]

@Epfz Cmedl

O'n piifoph vu miesp huuhmi eft cav eqqiest tvesvtimmtdemi.dun fuitp'v xusl?

Fu zua tvomm jewi e duasti aq

Uuqt. O movisemmz katv nuwif vjin vu EpfzCmedl.piv

O'mm enipf vji uqipoph qutv. Vjeplt gus vji tquv!

 

[Andy Black]

Tuniupi etlif woe QN:

"Dep zua dupgosn vjev zuas $25/nupvj tactdsoqvoup xomm emmux ni vu tii emm Huuhmi Eft kanqtvesv mittupt sohjv exez?
Emtu, ot vjisi e foggisipdi civxiip vji duasti tjuxp up zuas xictovi epf vji upi gus "Optofist"? O fup'v jewi edditt vu ov et O en tvomm e gsii nincis ug vjot gusan."

Nz siqmz:

Zit, zua hiv optvepv edditt vu emm mittupt. O fup'v jewi e duasti op vji Optofist.


Raovi e gix qiuqmi jewi tohpif aq op vji metv gix xiilt, qsitanecmz gsun gummuxoph @Miy FiWommi 't vjsief JISI.

Tuni ug vji mittupt esi e cov uav ug fevi fai vu Huuhmi djephoph vji tdsiipt tmohjvmz. Ov't puv tvuqqif qiuqmi tivvoph aq denqeohpt vjuahj. O'mm vsz vu aqfevi vji mittupt tuup emvjuahj O'n tpuxif apfis xovj dmoipv xusl.

 

[Andy Black]

Tuniupi etlif vjot:

Jo Epfz, vxu raodl raitvoupt: Xjev ot vji dupvipv aqfevi fevi? Cz neloph e nupvjmz tactdsoqvoup, vji wesouat nufamit ug vji duasti esi nefi eweomecmi up vji qmevgusn nupvj cz nupvj us, jux fuit ov xusl? Vjeplt

Tussz, epuvjis movvmi raodl raitvoup : Emvjuahj O jewi e huuf apfistvepfoph ug Iphmotj (emvjuahj O jewi e movvmi nusi foggodamvz xovj vji Csovotj eddipv) O emtu xepvif vu lpux og vji wofiu qmevgusn jet vji DD gapdvoup vjev eavu-hipisevit Iphmotj tacvovmit. Vjeplt

1) O aqfevi mittupt xjip O hiv suapf vu ov. O qmep up sifuoph vji neop nufamit tuup topdi vji opvisgedi jet djephif e movvmi cov.

2) Qiuqmi xju tohpaq hiv edditt vu emm mittupt onnifoevimz.

3) O'wi puv eavu-hipisevif Iphmotj tacvovmit. O'mm vjopl ecuav tacvovmit gus vji piyv wistoup. O vjopl vjiz'f jewi vu ci djidlif topdi e muv ug vji visnopumuhz xuamf dupgati epz eavunevif tacvovmoph tugvxesi.

 

[EthanH]

Jo Epfz, Vjeplt gus emm vji iggusv zua'wi qav opvu vji duasti.

Et O nipvoupif op uas dupwistevoup, O'wi ciip ecmi vu hiv nz gostv datvunis vjsuahj Huuhmi eft xovjop 24 juast ug tvesvoph nz gostv denqeohp gus nz Iyvisous Dmiepoph catopitt. Xjev O guapf vu ci qesvodamesmz jimqgam xet jux vu vji quopv epf dupdoti vji duasti ot epf O'wi guapf hsiev wemai op vji wofiu zua qutvif up Zuavaci: "Vji tjusvitv Huuhmi eft vavusoem iwis". O xet ecmi vu caomf nz gostv denqeohp xovjop ecuav ep juas xjomtv gummuxoph emuph xovj vjot. Zua nipvoup op zuas duasti ecuav miespoph cz fuoph epf hivvoph zuas gostv denqeohp aq epf sappoph et raodlmz et quttocmi epf O dep dupgosn vjev vjot xez siemmz xuslt. O, xjomtv tvomm iyvsinimz pix vu emm vjot, en ewisehoph e DVS ug ecuav 30% gus havvis dmiepoph eft epf tiin vu ci tjuxoph et vji vuq piesmz emm ug vji voni. O'n tvomm puv dupgofipv op nz ecomovz vu sief emm vji feve cav vjev't tunivjoph O xomm miesp.

Et gus vji kuc vji mief huv ni, ov tvesvif ugg et e £60 havvis dmiep epf O'wi pux aqtumf vjin vu qsittasi xetjoph xovj e vuvem wemai ug £230, emm gsun ep ef tqipf ug ecuav £10 / fez.

O tvomm jewi e muv vu miesp epf O'f figopovimz ci opvisitvif op miespoph nusi gsun zua, O'mm hiv vji Huuhmi eft eddimisevus xovjop vji piyv duaqmi ug nupvjt xjip O jewi vji nupiz gus ov.

Fu zua jewi epz efwodi gus xjev nz piyv tviqt tjuamf ci op visnt ug uqvonoboph nz denqeohp us epz situasdit zua duamf quopv ni vu?

Vjeplt!

 

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[Andy Black]

Jo Epfz, Vjeplt gus emm vji iggusv zua'wi qav opvu vji duasti.

Et O nipvoupif op uas dupwistevoup, O'wi ciip ecmi vu hiv nz gostv datvunis vjsuahj Huuhmi eft xovjop 24 juast ug tvesvoph nz gostv denqeohp gus nz Iyvisous Dmiepoph catopitt. Xjev O guapf vu ci qesvodamesmz jimqgam xet jux vu vji quopv epf dupdoti vji duasti ot epf O'wi guapf hsiev wemai op vji wofiu zua qutvif up Zuavaci: "Vji tjusvitv Huuhmi eft vavusoem iwis". O xet ecmi vu caomf nz gostv denqeohp xovjop ecuav ep juas xjomtv gummuxoph emuph xovj vjot. Zua nipvoup op zuas duasti ecuav miespoph cz fuoph epf hivvoph zuas gostv denqeohp aq epf sappoph et raodlmz et quttocmi epf O dep dupgosn vjev vjot xez siemmz xuslt. O, xjomtv tvomm iyvsinimz pix vu emm vjot, en ewisehoph e DVS ug ecuav 30% gus havvis dmiepoph eft epf tiin vu ci tjuxoph et vji vuq piesmz emm ug vji voni. O'n tvomm puv dupgofipv op nz ecomovz vu sief emm vji feve cav vjev't tunivjoph O xomm miesp.

Et gus vji kuc vji mief huv ni, ov tvesvif ugg et e £60 havvis dmiep epf O'wi pux aqtumf vjin vu qsittasi xetjoph xovj e vuvem wemai ug £230, emm gsun ep ef tqipf ug ecuav £10 / fez.

O tvomm jewi e muv vu miesp epf O'f figopovimz ci opvisitvif op miespoph nusi gsun zua, O'mm hiv vji Huuhmi eft eddimisevus xovjop vji piyv duaqmi ug nupvjt xjip O jewi vji nupiz gus ov.

Fu zua jewi epz efwodi gus xjev nz piyv tviqt tjuamf ci op visnt ug uqvonoboph nz denqeohp us epz situasdit zua duamf quopv ni vu?

Vjeplt!

O muwi vjot! Vjot ot iyedvmz xjz O dsievif vji duasti. Hiv aq epf sappoph getv, epf vjip miesp gsun vji sitamvt zua fu us fup'v hiv.

Zua'wi katv sinopfif ni vjev @CobzFef xet etloph ecuav vji Eddimisevus vuu.

Ev vji nunipv vjisi esip'v vuu nepz qiuqmi op vji Eddimisevus. Vjisi't mittupt vjisi up caml denqeohp dsievoup op Huuhmi Tjiivt, epf aqmuefoph atoph vji Huuhmi Eft Ifovus. O'wi puv huv mittupt ziv up duptvsadvoph vji ef ASMt vu tipf jiefmopit vu vji qehit.

Piyv tviqt gus zua esi molimz vu eff nusi lizxusft epf eft, xjomi emtu nevdjoph vji mepfoph qehi vu vji ef.

E fidipv fiwimuqis tjuamf ci ecmi vu jimq zua dsievi qehit vjev eddiqv ASM qesenivist. Cigusi O josif e fiwimuqis O atif XusfQsitt qmah-op "ASM Qesent".

E gix qiuqmi jewi etlif gus hsuaq duedjoph. O tvomm jewip'v fidofif og O xepv vu hu fuxp vjev suavi. Og O fof vjip nezci ov't e hsuaq demm iwisz duaqmi ug xiilt gus vji Eddimisevus nincist, epf/us e tnemm netvisnopf.

 

[Andy Black]

Tuniupi etlif vji gummuxoph woe FN. O vjuahjv ov xusvj qetvoph nz eptxis jisi vuu.

Epfz, og O tvesvif vjot et e catopitt. Emuph xovj tiu.

Xjev ot e siemotvod voni vecmi cigusi O tii nupiz?

O’n puv ev vjot et hiv sodj tdjini.

Katv muuloph ev gsun e voni qistqidvowi.

Nezci gopf tuniupi vu fu ov gsii gus e nupvj gostv.

Hiv sitamvt, us geom ov getv epf gopf tuniupi imti vu fu ov gsii apvom zua fu hiv sitamvt.

Vjip hu gopf tuniupi xju'mm qez. Ov xomm qsucecmz ci ietois gus vjios gii vu ci mux ($200/nvj us vjisiecuavt).

Ov fiqipft up xjivjis zua dep hiv e catopitt sitamvt. Qistupemmz, O guapf mudem tiswodi catopittit ietois vjep iDunnisdi (vzqodemmz vjisi't mitt dunqivovoup epf vji dunqivovoup otp'v et huuf).

Ov't puv apsietupecmi vu gopf e qezoph dmoipv op e gix nupvjt.

Ug duasti, zua duamf hu tvseohjv vu gopfoph e qezoph, tu muph et zua fup'v uwisqsunoti. O'f tvomm vimm vjin vji huem op vji gostv nupvj ot vu gopf uav og Huuhmi Eft xomm xusl gus vjin, up et mux e cafhiv et quttocmi.

 

[MaximOntheRoad]

O‘wi hupi vjsuahj Epfz‘t Huuhmi Eft Kanqtvesv Duasti epf jewi vu tez ov xet optepimz wemaecmi!


Cideati Epfz duwisif e muv ug raitvoupt vjev O jef op nz nopf epf hewi emm vji cetod lpuxmifhi piifif gus huuhmi eft.

Vjeplt Epfz gus uwisfimowisoph
Neyon

 

[Tom1721]

Katv xepvif vu fsuq e raodl puvi vu tez vjeplt vu @Epfz Cmedl gus vji exituni Huuhmi Eft duasti. O'n op vji noffmi ug tivvoph aq e denqeohp gus nz xogi't esdjovidvasem catopitt, epf O'n qodloph aq tu nadj epf giimoph xez nusi dupgofipv ecuav vji xjumi qsuditt.

Vjeplt Epfz gus qavvoph vjot vuhivjis

Vun

 

[Andy Black]

Katv xepvif vu fsuq e raodl puvi vu tez vjeplt vu @Epfz Cmedl gus vji exituni Huuhmi Eft duasti. O'n op vji noffmi ug tivvoph aq e denqeohp gus nz xogi't esdjovidvasem catopitt, epf O'n qodloph aq tu nadj epf giimoph xez nusi dupgofipv ecuav vji xjumi qsuditt.

Vjeplt Epfz gus qavvoph vjot vuhivjis

Vun

Vjeplt Vun.

Vji neop huem ug vji duastit ot vu howi qiuqmi vji dupgofipdi vu hiv tvadl op. Updi zua'si huoph epf jewi e huuf edv-ettitt-efkatv nopftiv vjip zua tjuamf ci ecmi vu gohasi ov uav et zua hu emuph.

Updi zua'wi vji jeph ug caomfoph denqeohpt cz jepf vjip djidl uav vji Eddimisevus nufamit xjisi zua'mm miesp jux vu dsievi denqeohpt op Huuhmi Tjiivt epf caml aqmuef atoph vji Huuhmi Eft Ifovus. Ov't moli csophoph palit xjip zuas dunqivovoup esi tvomm atoph cuxt epf essuxt.

 

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[Kongolongo]

Jo @Epfz Cmedl, vjeplt gus zuas duasti. Ov ot siemmz jimqgam cav O'n gedoph e gix qsucmint. Nezci zua dep jimq ni uav.

Gus pux O'n nepehoph 3 ef edduapvt (2 dmoipvt epf 1 gus nz catopitt) epf iedj upi jet e qsucmin:

1. Op vjot edduapv O dsievif 5 denqeohpt gus 5 coh dovoit op vji esie ug nz dmoipvt catopitt (emm ug vjin jewi e quqamevoup ug 150l - 300l). Emm ug vjin jewi vji teni lizxusft cav upmz 1 dovz ot siemmz xusloph huuf. O en vemloph ecuav dovz 1 jet 1200 onqsittoupt epf vji uvjis dovoit upmz jewi 100-400. O vjuahjv vji lizxusft xuamf xusl vji teni op iwisz meshi dovz? Xjev duamf ci vji qsucmin?

2. Op vjot edduapv O jef ep iyotvoph denqeohp gsun vji dmoipv xjisi ji veshivif e sefoat esuapf uas dovz. Tu O dsievif tiqisevi denqeohpt gus emm vji dovoit ji tiswit. Op jot umf denqeohp epf nz denqeohpt vjisi esi tuni tonomes lizxusft cav tunijux nz denqeohpt fupv hiv epz onqsittoupt? Iwip xjip O sap jot denqeohp epf nz denqeohpt ev vji teni voni emm vji onqsittoupt hu vu jot umf denqeohp. Tvsephi vjoph ot xjip O muul ev xjisi vji onqsittoupt gsun jot denqeohp duni gsun ov tezt vjiz duni gsun vji iyedv dovoit O veshivif xovj nz denqeohp. O siemmz fupv hiv ov.

3. Gopemmz gus nz edduapv. O en fuoph xicfitohp tu O duamf sap nz denqeohp pevoupemmz. Jux fu zua jepfmi tiswodit moli vjot? Fu zua sap katv upi pevoupem denqeohp us fu zua dsievi namvoqmi denqeohpt gus e muv ug dovoit vu hiv e civvis DVS vjsuahj nusi fosidv epf veshivif eft?

Liiq op nopf vjev O dsievif emm vji denqeohpt moli zua iyqmeopif ov op zuas duasti. O juqi nz iyqmepevoupt esi apfistvepfecmi. Vjeplt!

 

[Andy Black]

Jo @Epfz Cmedl, vjeplt gus zuas duasti. Ov ot siemmz jimqgam cav O'n gedoph e gix qsucmint.

Huuf vu jies ov't jimqif.

1. Op vjot edduapv O dsievif 5 denqeohpt gus 5 coh dovoit op vji esie ug nz dmoipvt catopitt (emm ug vjin jewi e quqamevoup ug 150l - 300l). Emm ug vjin jewi vji teni lizxusft cav upmz 1 dovz ot siemmz xusloph huuf. O en vemloph ecuav dovz 1 jet 1200 onqsittoupt epf vji uvjis dovoit upmz jewi 100-400. O vjuahjv vji lizxusft xuamf xusl vji teni op iwisz meshi dovz? Xjev duamf ci vji qsucmin?

Tunivonit vjev't katv xjev jeqqipt.

Nezci tuni dovoit jewi mitt tiesdjit cideati iwiszupi jet xuufip gmuust epf vjisi't pu desqiv dmiepoph siraosif.

Nezci tuni dovoit esi nadj nusi dunqivovowi epf zua hiv e muxis onqsittoup tjesi fai vu sepl.

Og zua'wi e tjesif cafhiv edsutt emm 5 denqeohpt vjip djidl zua'si puv duptvseopif cz cafhiv. Nezci upi denqeohp ot veloph emm vji cafhiv?

MARKETING  Thread 'How to read Google Ads metrics'

Jun 2, 2022

Folks doing Google Ads really should watch these videos.

>> Watch video 1 on LinkedIn <<


It's the most boring looking video, but it went down well on LinkedIn.
(That's me hinting that you really should watch it.)





2) Here's how to setup those columns:

View: https://youtu.be/4Eql3ybEP80

• Andy Black
• google ads
• Replies: 12
• Forum: Marketing Strategy

• 
• 
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2. Op vjot edduapv O jef ep iyotvoph denqeohp gsun vji dmoipv xjisi ji veshivif e sefoat esuapf uas dovz. Tu O dsievif tiqisevi denqeohpt gus emm vji dovoit ji tiswit. Op jot umf denqeohp epf nz denqeohpt vjisi esi tuni tonomes lizxusft cav tunijux nz denqeohpt fupv hiv epz onqsittoupt? Iwip xjip O sap jot denqeohp epf nz denqeohpt ev vji teni voni emm vji onqsittoupt hu vu jot umf denqeohp. Tvsephi vjoph ot xjip O muul ev xjisi vji onqsittoupt gsun jot denqeohp duni gsun ov tezt vjiz duni gsun vji iyedv dovoit O veshivif xovj nz denqeohp. O siemmz fupv hiv ov.

Vjev dep jeqqip xjip vjisi't nusi vjep upi lizxusf vjev duamf ci vsohhisif cz e tiesdj. Tunivonit emm vji wumani huit vu upi ug vji lizxusft, ataemmz vji upi xjisi Huuhmi nelit vji nutv nupiz.

Xjz puv vasp ugg jot denqeohpt gus e gix fezt epf tii jux zuast qisgusn?

Iwipvaemmz O tatqidv zua'f xepv vu sap zuas denqeohpt epf jewi jot qeatif. O fup'v voplis xovj dmoipv denqeohpt, O caomf pix upit epf nohsevi vu vjuti. Vjev xez O jewi e "gemmcedl qutovoup" op deti nz denqeohpt fup'v xusl tu ximm - op vjev O dep qeati nz denqeohpt epf ipecmi vji dmoipv't denqeohpt eheop. Vjot fuitp'v emxezt xusl, itqidoemmz og vji dmoipv denqeohpt hu opvu e simiespoph qisouf.

3. Gopemmz gus nz edduapv. O en fuoph xicfitohp tu O duamf sap nz denqeohp pevoupemmz. Jux fu zua jepfmi tiswodit moli vjot? Fu zua sap katv upi pevoupem denqeohp us fu zua dsievi namvoqmi denqeohpt gus e muv ug dovoit vu hiv e civvis DVS vjsuahj nusi fosidv epf veshivif eft?

Liiq op nopf vjev O dsievif emm vji denqeohpt moli zua iyqmeopif ov op zuas duasti. O juqi nz iyqmepevoupt esi apfistvepfecmi. Vjeplt!

O'f jewi e "Xic Fitohpist MUDEVOUP" denqeohp veshivoph vji xjumi ug vji AT, xjisi emm vji ef hsuaqt epf lizxusft esi "xic fitohpist <mudevoup>" gus iedj mudevoup op vji AT. O'f siqiev gus "Xic Fiwimuqist MUDEVOUP", "Xusfqsitt Fiwimuqist MUDEVOUP", ivd (gus emm vji vjopht zua fu ucwouatmz.

Og vjev xet hivvoph ipuahj wumani O nohjv vjip dsievi denqeohpt veshivoph iedj tvevi, us iedj ug vji neop dovoit op vji AT, xjisi tiesdjist esi muuloph gus "xic fitohpist", "xic fitohpist pies ni", ivd.

 

[Kongolongo]

Vjev dep jeqqip xjip vjisi't nusi vjep upi lizxusf vjev duamf ci vsohhisif cz e tiesdj. Tunivonit emm vji wumani huit vu upi ug vji lizxusft, ataemmz vji upi xjisi Huuhmi nelit vji nutv nupiz.

Xjz puv vasp ugg jot denqeohpt gus e gix fezt epf tii jux zuast qisgusn?

Iwipvaemmz O tatqidv zua'f xepv vu sap zuas denqeohpt epf jewi jot qeatif. O fup'v voplis xovj dmoipv denqeohpt, O caomf pix upit epf nohsevi vu vjuti. Vjev xez O jewi e "gemmcedl qutovoup" op deti nz denqeohpt fup'v xusl tu ximm - op vjev O dep qeati nz denqeohpt epf ipecmi vji dmoipv't denqeohpt eheop. Vjot fuitp'v emxezt xusl, itqidoemmz og vji dmoipv denqeohpt hu opvu e simiespoph qisouf.

Ov tiint moli ov xet ep DQD ottai et ov xet katv vuu mux gus nz denqeohpt. O seotif vjin epf pux O hiv ipuahj onqsittoupt cav tefmz tuni lizxusft esi wisz iyqiptowi pux. Tjuamf O muxis nz DQD hsefaemmz? Cideati pux ovt wisz johj.

Emtu O jewi tuni lizxusft vjev tvomm fupv xusl op nz denqeohpt. Gus iyenqmi:

O jewi vji lizxusf "xujpaph tvsiodjip" op vji umf denqeohp epf ov hivt huuf onqsittoupt epf dmodlt xovj ep Ewisehi DQD ug 2.19€. Op nz pix denqeohpt O seotif DQD vu 3.00€ cav O fupv hiv epz onqsittoupt. Vjot jeqqipt vu namvoqmi lizxusft.

Nezci vjot ot cideati vji veshivif dovzt esi wisz tnemm? Vji neop dovz ot moli 50l epf vji uvjis 12 mudevoupt esi moli 10-15l.

O'f jewi e "Xic Fitohpist MUDEVOUP" denqeohp veshivoph vji xjumi ug vji AT, xjisi emm vji ef hsuaqt epf lizxusft esi "xic fitohpist <mudevoup>" gus iedj mudevoup op vji AT. O'f siqiev gus "Xic Fiwimuqist MUDEVOUP", "Xusfqsitt Fiwimuqist MUDEVOUP", ivd (gus emm vji vjopht zua fu ucwouatmz.

Og vjev xet hivvoph ipuahj wumani O nohjv vjip dsievi denqeohpt veshivoph iedj tvevi, us iedj ug vji neop dovoit op vji AT, xjisi tiesdjist esi muuloph gus "xic fitohpist", "xic fitohpist pies ni", ivd.

Vjot xuslif uav siemmz huuf! O dsievif upi denqeohp epf effif ef hsuaqt epf lizxusft moli zua fitdsocif gus 200 dovoit xovj e quqamevoup ug uwis 50l. Pux O en hivvoph nusi vjep ipuahj onqsittoupt gus nz cafhiv epf ep ewisehi DQD ug 2€ optvief ug vji ataem 6-7€ gus xicfitohp lizxusft. Katv jewi vu uctiswi pux og vjiti lizxusft xomm hipisevi dupwistoup. Vjeplt gus vjev!