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An Excel Course?

ChrisGav

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I forgot to reply to this great comment.

It hasn’t escaped me that the feedback for my Google Ads course and other videos and content has been that it’s no fluff and helpful.

For years people have said I’ve a knack of simplifying or explaining things. Maybe I’m onto something with the way I teach?

This is why I’ve not outsourced any course creation at the moment - because I’m trying to figure out what exactly I’m doing right, how to make it repeatable, and the process/blueprint that other people can follow to create similar courses. If I can achieve that then why not expand out to other subjects that I know nothing about?

The Jumpstart Series anyone?
Not sure what you mean by Jumpstart Series, but I do think that companies with complicated systems would gladly pay big bucks for a course to give their noobies. When I still worked there, there were things even my boss struggled with on the computer and he had been there for over 12 years. It's a hassle, slows us down, and took a lot of time away that we could have spent doing other things to make the company more money.
 
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Andy Black

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Someone asked this:

I'm working through your Adwords posts and I'm learning a lot and getting a grasp on the big WHATS and WHYS. I appreciate all that you've shared freely.

If it's not too much trouble, can you share (or perhaps write an article on the topic of) the key Excel skills/functions for Adwords?

The key Excel skills that help to get from A to Z with Adwords.

E.g. All I know thus far is pivot tables.

Thank you Andy.

I’ve thought of creating a paid course on this for years. I’m focused on client work at the moment but will circle back.
 

Andy Black

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Not sure what you mean by Jumpstart Series
Just that my Google Ads course is called “The AdWords Jumpstart”, and that my philosophy is to get people up and running asap because learning doesn’t happen when your ship is still in the harbour.
 

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Looking on Udemy:
  • That's a heck of a lot of results!
  • That's a heck of a lot of ratings!
  • Who the heck wants to sit through 16 hours of Excel video? FML...
  • I'd like my core course to be *one* hour long. The same way I've positioned my Google Ads course, I'd like to price it higher because it has LESS hours.
  • I feel these courses are for people who want to "learn excel". I want my course to be for people who want to get sh*t done with Excel.

View attachment 29984



Here's the blurb for that 16 hour course:

View attachment 29985
Andy, I would love to get more knowledge on Excel. Problem is it is what I don't know about Excel and don't know what to ask for. For me it would be awesome to get a list of "things" Excel could do for you (how to ...............….) and then custom select those things to learn in a course. Just doing that type of "semi-custom" learning will open the door to cross uses of Excel.
 
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A friend of mine flies all his new managers to New York to take an Excel course, before he lets them do anything in the company. I think the price of the course is pretty hefty too. He always says "it's not a calculator" and laments that people don't do a very good job using spreadsheets. So, there are definitely people who care about this stuff.
 

Andy Black

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A friend of mine flies all his new managers to New York to take an Excel course, before he lets them do anything in the company. I think the price of the course is pretty hefty too. He always says "it's not a calculator" and laments that people don't do a very good job using spreadsheets. So, there are definitely people who care about this stuff.
I love it! Curious if you have a link to the contents of that course? I wonder if I could save him the expense of the flights and the accomodation?
 

Andy Black

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Andy, I would love to get more knowledge on Excel. Problem is it is what I don't know about Excel and don't know what to ask for. For me it would be awesome to get a list of "things" Excel could do for you (how to ...............….) and then custom select those things to learn in a course. Just doing that type of "semi-custom" learning will open the door to cross uses of Excel.
Yes, that's part of the problem. People don't know what can be done.

I have a toolbox of techniques I use. Combine that toolbox with the correct way of thinking and I can solve lots of different problems with Excel.

I can envision having distinct videos where I solve specific problems at full-speed, and then links to short videos showing how to use various of the techniques used in the video.
 
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I love it! Curious if you have a link to the contents of that course? I wonder if I could save him the expense of the flights and the accomodation?

I actually don't know a whole lot about it, except that it's a face to face course, and it teaches "more than excel as a calculator." Do you have a course yet? Send me a link and I will send it on to him.
 

Andy Black

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I actually don't know a whole lot about it, except that it's a face to face course, and it teaches "more than excel as a calculator." Do you have a course yet? Send me a link and I will send it on to him.
I don’t have a course yet. I’ve a few free videos on a new YouTube channel here though:
> Excel Corner

I’d be curious what he thought of those so far, and what is in the course he sends people on.
 

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I’ve thought of creating a paid course on this for years. I’m focused on client work at the moment but will circle back.

I think I can speak from experience here, as I went through all of your Adwords posts and your course.
The amount of value is insane and reduces the time to get from no previous knowledge at all to an intermediate to advanced level by a lot.

Your posts repacked into a paid course would be the real deal to learn Google PPC. A lot of the courses on any subject just give you basic advice that can be found with a 2 min google search:
  • "split test ads"
  • "don't use broad match"
I have looked into several accounts from "agencies" here that claim to be experts in local PPC in my area and tbh, absorbing your post´s knowledge for 2 months while practicing with my own campaigns put me ahead of 95% of them.

Nobody ever heard or used stuff like dynamic URL parameters to mimic the search term or even using the AdWords editor with excel to bulk upload stuff.

Regarding excel, I was desperately looking for excel courses dedicated to online-marketing (PPC, SEO, ad metrics, etc) but could not find anything, so I had to scrape together the relevant stuff from 40h excel courses that cover it all.

I´d love a compressed version of your excel best practices for online marketing, kinda like the Jumpstart that compresses your post´s content to get people going.
 
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sonny_1080

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I had coffee with a friend this morning. He said he’d need to get up to speed with Excel if he gets a job he’s in the running for.

Hmmm...

1) Excel features in the top 5 best-selling courses online if I’m to believe this:

2) I’d very much like to sell a course teaching non-media buying skills *using* my media buying skills (rather than just sell a course *teaching* media buying skills).

By default, people assume I’m a snake oil salesman because I do online marketing. It’s tiring.

3) I’ve been using Excel almost every day since 1993 and even did a stint in a college teaching Excel to complete computer newbies in 1994.

4) I did weekly Excel classes when I was the analyst and head of a team of 35 Google Ads specialists spending €120k/day. Those classes were always standing room only - because everyone knew the top 10% of that team were those best at Excel.

5) Lots of people over complicate Excel and use too many functions when probably 80% of what most people need can be done with 20% of Excel’s functionality - and the right way of thinking about Excel.


Sooo... is anyone currently considering purchasing an Excel course?

If so, what do you hope to get from taking it?


To be clear, if I go ahead with this then I plan on selling the course using Google Ads, YouTube Ads, and maybe even Facebook Ads. I’m only asking in the forum in case there’s people here who are struggling with Excel.

Regardless, it could be an interesting progress thread.
Thats funny, I was just gonna PM you about recommendations on an excel course specifically for your google ads strategy. Good thing I found this first.

I would LOVE a course from you on excel! Specifically one that provides a deeper understanding of these videos:
View: https://www.youtube.com/watch?v=eoX7Bc_E7wg
and Categorising Keywords with MS-Excel

I used your formulas, googled specific questions, and spoke to these guys Sign in to JustAnswer when I got stuck on 2 other advanced questions.

A course that delves deeper into understanding the process you use specifically for your google ads accounts would be awesome.
 

Andy Black

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Thats funny, I was just gonna PM you about recommendations on an excel course specifically for your google ads strategy. Good thing I found this first.

I would LOVE a course from you on excel! Specifically one that provides a deeper understanding of these videos:
View: https://www.youtube.com/watch?v=eoX7Bc_E7wg
and Categorising Keywords with MS-Excel

I used your formulas, googled specific questions, and spoke to these guys Sign in to JustAnswer when I got stuck on 2 other advanced questions.

A course that delves deeper into understanding the process you use specifically for your google ads accounts would be awesome.
Already working on it...
 

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I don’t use macros or VBA.
I use Excel a ton for my "day job" doing automating stuff for clients who use an on-premise/non-cloud database.

Virtually every client I've worked for has had me create automated Excel workbooks--basically snagging data from a database, and cramming it into Excel.

Sometimes I pretty-up the data with filters & charts, but mainly it's the ol' snag-n-cram into Excel. I use VBA to connect to the database, and SQL for creating the dataset that gets returned to Excel.

I've also created tools that use Excel as a front-end application, where users enter a few parameters, click a button, then the VBA & SQL do things like change the data in the database, or create & send email via Outlook from an auto-generated dataset in Excel.

Clients frigging love these things because they automate hours & hours of tedious work--work that's typically required for creating management-type reports.

I think the whole use-Excel-to-automate is unknown or unappreciated by most folks. Macros are nice, VBA can create way more powerful automations.
Visual Basic for Applications is amazing in Excel! My side project at my day job for the last two years has been to completely rewrite a manual for manufacturing hose assemblies for a helicopter. It’s about as exciting as it sounds.

I’ve spent hundreds of hours on it and still have a lot of work to go. The beautiful thing is that most of the hoses are based on industry standards. The standards essentially provide a cypher to get all the useful information you need just from the part number (type of hose, type of fittings, length, and angle between fittings). I’m convinced that if I knew a little bit more about VBA I could have the manual write itself by breaking down the part number into the respective chunks of information, referencing those against a table that applies for all hoses in each standard, input the relevant data into a structured sheet and then save everything as a PDF. It seems entirely possible but every time I would work at it I would hit a snag and think that I might as well brute force it so I have something to show for all the hours I put it.

I convinced my senior engineer to let me use work time to take this Udemy class.

33426
Last week the same senior engineer asked me to help him with a problem where they were trying to extract bend data from a hydraulic tube bending machine to compare against the existing manual, but the machine was adding extra zeros in the data.

With about an hour of tinkering I made a worksheet where all the user has to do is click a button then the script pops up a navigator window and asks them to select a .txt file. The script then imports the data and removes the extra zeros, leaving the data ready to copy into a spreadsheet that compares the data.

If he had provided me wit all the raw files and the comparison spreadsheet I probably could have made the workbook do all the manipulation with one button click. However, he thought I was a genius just for what I sent him.

I don’t have much experience programming, but VBA fascinates me. I love being able to create something out of nothing that saves me from spending a bunch of time doing menial work. After I finish the course I’m considering putting myself on Upwork as a freelancer to gain experience, help customers, and maybe make some money to fund a larger business.

I totally agree Excel is awesome but I wouldn’t overlook VBA. It is very powerful.
 

Andy Black

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Hows it been going. Do you have a progress thread?
Thanks for bumping this and reminding me!

I’ve started by adding one Excel video into my new courses platform (linked to in my signature). I’m making it part of my membership for now as I want to focus on selling just one product (access to all my courses).

Given the high search volume for Excel tips though, I expect that what I’m charging for that membership may be too much for many, which is a shame. So I would like to create something very low priced and then run Google and YouTube ads to it to see if I can make sales.

Yes, I should have a progress thread. I’ll make this thread the progress thread.
 

Andy Black

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Excel/Google Sheets tip:

You can start a new line within a cell by clicking CTRL + ENTER at the same time.
 
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DiamondDog

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Hey @Andy Black,

Just bumped into this because the work I'm doing right now requires loads of Excel use.

I'm a lawyer who's changing careers so I never had proper training in Excel. I thought that might interest you since I'm the type of person that would need one of these courses
 

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Visual Basic for Applications is amazing in Excel! My side project at my day job for the last two years has been to completely rewrite a manual for manufacturing hose assemblies for a helicopter. It’s about as exciting as it sounds.

I’ve spent hundreds of hours on it and still have a lot of work to go. The beautiful thing is that most of the hoses are based on industry standards. The standards essentially provide a cypher to get all the useful information you need just from the part number (type of hose, type of fittings, length, and angle between fittings). I’m convinced that if I knew a little bit more about VBA I could have the manual write itself by breaking down the part number into the respective chunks of information, referencing those against a table that applies for all hoses in each standard, input the relevant data into a structured sheet and then save everything as a PDF. It seems entirely possible but every time I would work at it I would hit a snag and think that I might as well brute force it so I have something to show for all the hours I put it.

I convinced my senior engineer to let me use work time to take this Udemy class.

View attachment 33426
Last week the same senior engineer asked me to help him with a problem where they were trying to extract bend data from a hydraulic tube bending machine to compare against the existing manual, but the machine was adding extra zeros in the data.

With about an hour of tinkering I made a worksheet where all the user has to do is click a button then the script pops up a navigator window and asks them to select a .txt file. The script then imports the data and removes the extra zeros, leaving the data ready to copy into a spreadsheet that compares the data.

If he had provided me wit all the raw files and the comparison spreadsheet I probably could have made the workbook do all the manipulation with one button click. However, he thought I was a genius just for what I sent him.

I don’t have much experience programming, but VBA fascinates me. I love being able to create something out of nothing that saves me from spending a bunch of time doing menial work. After I finish the course I’m considering putting myself on Upwork as a freelancer to gain experience, help customers, and maybe make some money to fund a larger business.

I totally agree Excel is awesome but I wouldn’t overlook VBA. It is very powerful.
VBA is indeed cool--I use it all the time for client projects and for building Excel-based products. As a non-programmer, it was helpful to take a course on VBA for Excel so I could get the basics.

Then--like any new skill or domain--it's a matter of consistently working on new incremental challenges to build from your base skill level.

Now, I routinely make Excel-VBA custom reports & tools for my clients, and charge 4-figures for them. I've also built products/tools (i.e., which aren't customized, but can be installed at multiple clients) with Excel/VBA, and my latest tool is subscription-based in the $500-1,000/month range per client.

I consider myself an intermediate Excel user & VBA developer, and even with that level of skill, it's possible to generate significant revenue & build products in Excel.
 

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Just saw this thread bump up today and figured I'd throw in my 2 cents for @Andy Black
1 - i think this is definitely something you could sell
2 - i think its a better idea to target excel rather than google sheets since many of the larger companies I've worked with or listened to others talk about use excel and these companies are likely to reimburse employees for training expenses. I think google sheets is likely more utilized by smaller businesses.
3 - I would suggest targeting a specific niche and then reaching out to see what they mostly use excel for, maybe you already mentioned that in the thread. I think if you could give an overview of the 5 most commonly needed things for their industry the value prop is clearer rather than a generic excel course, ie selling the hole not the drill
4 - at the very least #3 could be used as inbound content marketing which you could promote across FB other PPC channels to gather leads to sell into the course, maybe even a loss leader (free simple course) and then sell the more advanced one
5 - seems like first step is to choose a niche and try to figure out what they specifically need, excel is huge and others mentioned many of the features aren't used by many.
6 - my ex-gf used to rant about issues with her reporting (they used excel) I'd offer to help her and typically what she needed could be solved with VLOOKUPs (she had never heard of these and had no idea what I was talking about - yes she and her company use excel EVERY DAY), i think many/most common users of excel don't understand VLOOKUPS or Pivot tables and 80-90% of their use cases are probably solved here, so going deep and simplifying these concepts would be my suggestion. I would stay away from VBA since I think that will scare away many users. Maybe offer an upsell VBA course if the first more beginner friendly one catches on.

Interested to hear if you pursue this further and how you go about it.

Edit - just saw @DiamondDog post - i would suggest testing some headlines on him and seeing which benefits he is most drawn to, he seems like your ideal customer.
 
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I had coffee with a friend this morning. He said he’d need to get up to speed with Excel if he gets a job he’s in the running for.

Hmmm...

1) Excel features in the top 5 best-selling courses online if I’m to believe this:

2) I’d very much like to sell a course teaching non-media buying skills *using* my media buying skills (rather than just sell a course *teaching* media buying skills).

By default, people assume I’m a snake oil salesman because I do online marketing. It’s tiring.

3) I’ve been using Excel almost every day since 1993 and even did a stint in a college teaching Excel to complete computer newbies in 1994.

4) I did weekly Excel classes when I was the analyst and head of a team of 35 Google Ads specialists spending €120k/day. Those classes were always standing room only - because everyone knew the top 10% of that team were those best at Excel.

5) Lots of people over complicate Excel and use too many functions when probably 80% of what most people need can be done with 20% of Excel’s functionality - and the right way of thinking about Excel.


Sooo... is anyone currently considering purchasing an Excel course?

If so, what do you hope to get from taking it?


To be clear, if I go ahead with this then I plan on selling the course using Google Ads, YouTube Ads, and maybe even Facebook Ads. I’m only asking in the forum in case there’s people here who are struggling with Excel.

Regardless, it could be an interesting progress thread.
I've thought about learning excel a few times. I think there is a need out there, but I probably wouldn't buy it. I guess it would depend on the teaching style and price point. The teaching style would have to be clear and to the point with little technical info. I hate when people talk technical jargon. And the price point would have to be $ 20.00 - 50.00, I guess. I hope this helps.
 

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"Sooo... is anyone currently considering purchasing an Excel course? - Yes. All the time.

If so, what do you hope to get from taking it?" Well, this is the problem - I don't know!

I **know** that I'm probably missing out on something brilliant, but I don't know how. I don't know what i'd use it for apart from adding up long rows of sums. Now if you can create a course about 'how to use XL to [do whatever YOU do with it and think is great as a business owner]' then I'd absolutely buy that.

I suppose what I'm saying is that, for me (and I suspect I'm not alone), the door's already open, I've already got XL FOMO, I just need you to show me how exactly it can streamline my life and what I could be using it for that I'm not already doing with Word (tables, charts etc) and an old school calculator.
 

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Wow. Thanks for all the responses everyone.

I did knock up some quick videos that I think I linked to earlier in the thread.

Here’s a channel I created to house those videos if you want to check them out:


I’m curious what you think.

I think many/most common users of excel don't understand VLOOKUPS or Pivot tables and 80-90% of their use cases are probably solved here, so going deep and simplifying these concepts would be my suggestion. I would stay away from VBA since I think that will scare away many users. Maybe offer an upsell VBA course if the first more beginner friendly one catches on.
100%

Vlookups and pivot-tables are more than enough for most users. I find it’s more a case of putting the data into the right format (rows!) and then using the power of Excel to analyse the data. Most people are waaay too messy using Excel. I think the first video was even about that.

I’ll come back to this sometime. I’m currently working on Google Ads courses.
 
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Andy Black

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I haven’t updated this in a year.

I did create an Excel course for Google Ads and put it into my “Accelerator” membership (which has more advanced stuff than my “Jumpstart” membership). Feedback has been good about it.

I don’t know about creating Excel videos for YouTube. At the moment I’m focusing on my personal branded channel that I want to be about Google Ads.

Maybe I’ll work on the Excel YouTube channel after.

I actually forgot about this project till today. Skimming through it I see there were a lot of “market echoes”.
 

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I haven’t updated this in a year.

I did create an Excel course for Google Ads and put it into my “Accelerator” membership (which has more advanced stuff than my “Jumpstart” membership). Feedback has been good about it.

I don’t know about creating Excel videos for YouTube. At the moment I’m focusing on my personal branded channel that I want to be about Google Ads.

Maybe I’ll work on the Excel YouTube channel after.

I actually forgot about this project till today. Skimming through it I see there was a lot of “market echoes”.
I'm using Excel for my Trust Deed business database. A friend helped me format it into a table and then added a lot of bells and whistles. A few years ago, I had to hire an IT guy to build me a database. Excel has improved to the point where it is actually a better platform for my needs. I'm a great believer in that program. I can change that file as I need to...
 

Andy Black

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I'm using Excel for my Trust Deed business database. A friend helped me format it into a table and then added a lot of bells and whistles. A few years ago, I had to hire an IT guy to build me a database. Excel has improved to the point where it is actually a better platform for my needs. I'm a great believer in that program. I can change that file as I need to...
Databases can be great, but understanding how to amend your own spreadsheets puts so much more power in your own hands.

@WJK … Happy to do a screenshare if you ever want to.
 
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Databases can be great, but understanding how to amend your own spreadsheets puts so much more power in your own hands.

@WJK … Happy to do a screenshare if you ever want to.
Thanks, Andy, you're a real peach! If I get stuck, I'll take you up on it.

I'm starting a new business this coming spring. I want it up and running by the summertime construction season. I'm right on track to meet my timeline. I passed the educational requirements and I'm scheduled to take the Federal exam on 1/4/22. Then there's a whole list of other hurdles to get past. So, when I get the new license issued, I will need to create another database to keep track of that group of prospects. It's an add-on to my trust deed business, but the prospecting and client base will be separate. And I'll have to set up a database system that is easy to access, use, sort, and maintain.

My journey is typical for most new businesses. I'll be managing a lot of data. Thanks, Andy, for offering to help me.
 

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