The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Join 50,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

GOLD! A new marketing tool I'm using with ridiculous ROI

mn4life

New Contributor
May 7, 2019
6
8
14
Minneapolis, MN
I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

All of it "kinda" works. It's either too expensive, too inefficient, too tedious, too something.

I have a lawn care company and I've been doing some real estate wholesaling (to stay busy in the winter). I've been using all sorts of advertising and it never worked as well as I wanted.

I recently came across a website that sends people a recorded voicemail that you make, except the person thinks it is an actual person who left a voicemail, not a robocall they have to listen to. It doesn't ring their phone, just leaves a voicemail and says "missed call" from whichever number you choose. It's called SlyBroadcast.

So I tried it. I paid for 100 voicemails for $10. I uploaded a couple lists. Some for real estate (people who had ugly homes). And some for people I wanted to sign up for lawn care (numbers in my zip code for women over 40 who have nice homes).

I recorded one message saying "I drove by your home and wanted to see if you'd be interested in selling it to me" and another saying "I signed up your neighbor for lawn care and offered them 20% off if someone on their street signed up too so they gave me your number, call me back and lets sign you up so I can take 20% off for both of you".

I got back tons of calls, made appointments and signed people up, and got leads for real estate deals.

It cost me $10.

Depending on where you get your numbers, you might have to pay for that part. But for me it was cheap.

That's a mind-numbing ROI...

It's scalable, efficient, and best of all, it is ACTIVE marketing. It's not sitting around waiting for responses, you can tell in a couple hours if it works or not.

Think about it. What do you do if you see a facebook ad? "meh". A google ad? "meh". A robocall? You hate them. Telemarketers? Burn em alive. Physical mailers? Straight to the garbage. Someone leaving a voicemail that sounds personal? You're actually going to listen to that. They listen on their own time and nearly every single person will give a voicemail their undivided attention if it sounds like a human with a real message.

And it costs $0.10 down to $0.06 each if you buy in bulk. It doesn't charge for undelivered messages either.

I can think of a ton of ways to use this to kick a$$ in sales.

Car sales? Get a list of people recently discharged from bankruptcy and send them a voicemail saying you can help them get a car loan. Or send voicemails to all previous customers.

Digital marketing agency? Search for local services and upload every phone number that doesn't have a website link on their google business result, same with craigslist services. Send them a voicemail that you can build them a website.

I remember cold calling people when I worked as a car salesman, I would rather just take that list, upload the numbers to a system, spend a few bucks and get way more results without bothering people and annoying them.

I found this because I'm lazy. I hate knocking on doors. I hate bothering people with a phone call. I hate having to compete with facebook ads that don't convert. I hate sending expensive mailers that are going to get tossed in the trash. Every time I do something that will never scale, I get angry. When I find something that will scale, I get excited.

I'm not a salesperson for SlyBroadcast, I've posted on here for my lawn care company before.

Check it out. To be safe you might want to run numbers through the do-not-call list.

I'm very happy I found this. I'm going to use it as my primary marketing tool if it continues to perform this well.
Thank you so much man!

I’m definately trying this out soon. Seems like the perfect sweet spot between cold calling and email.
This is great! I just sent this website to a few other people. I will be using this in the future!
 

ideasunlimited1

Contributor
Mar 21, 2019
73
65
55
Houston
ideasunlimitedonline.com
I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

All of it "kinda" works. It's either too expensive, too inefficient, too tedious, too something.

I have a lawn care company and I've been doing some real estate wholesaling (to stay busy in the winter). I've been using all sorts of advertising and it never worked as well as I wanted.

I recently came across a website that sends people a recorded voicemail that you make, except the person thinks it is an actual person who left a voicemail, not a robocall they have to listen to. It doesn't ring their phone, just leaves a voicemail and says "missed call" from whichever number you choose. It's called SlyBroadcast.

So I tried it. I paid for 100 voicemails for $10. I uploaded a couple lists. Some for real estate (people who had ugly homes). And some for people I wanted to sign up for lawn care (numbers in my zip code for women over 40 who have nice homes).

I recorded one message saying "I drove by your home and wanted to see if you'd be interested in selling it to me" and another saying "I signed up your neighbor for lawn care and offered them 20% off if someone on their street signed up too so they gave me your number, call me back and lets sign you up so I can take 20% off for both of you".

I got back tons of calls, made appointments and signed people up, and got leads for real estate deals.

It cost me $10.

Depending on where you get your numbers, you might have to pay for that part. But for me it was cheap.

That's a mind-numbing ROI...

It's scalable, efficient, and best of all, it is ACTIVE marketing. It's not sitting around waiting for responses, you can tell in a couple hours if it works or not.

Think about it. What do you do if you see a facebook ad? "meh". A google ad? "meh". A robocall? You hate them. Telemarketers? Burn em alive. Physical mailers? Straight to the garbage. Someone leaving a voicemail that sounds personal? You're actually going to listen to that. They listen on their own time and nearly every single person will give a voicemail their undivided attention if it sounds like a human with a real message.

And it costs $0.10 down to $0.06 each if you buy in bulk. It doesn't charge for undelivered messages either.

I can think of a ton of ways to use this to kick a$$ in sales.

Car sales? Get a list of people recently discharged from bankruptcy and send them a voicemail saying you can help them get a car loan. Or send voicemails to all previous customers.

Digital marketing agency? Search for local services and upload every phone number that doesn't have a website link on their google business result, same with craigslist services. Send them a voicemail that you can build them a website.

I remember cold calling people when I worked as a car salesman, I would rather just take that list, upload the numbers to a system, spend a few bucks and get way more results without bothering people and annoying them.

I found this because I'm lazy. I hate knocking on doors. I hate bothering people with a phone call. I hate having to compete with facebook ads that don't convert. I hate sending expensive mailers that are going to get tossed in the trash. Every time I do something that will never scale, I get angry. When I find something that will scale, I get excited.

I'm not a salesperson for SlyBroadcast, I've posted on here for my lawn care company before.

Check it out. To be safe you might want to run numbers through the do-not-call list.

I'm very happy I found this. I'm going to use it as my primary marketing tool if it continues to perform this well.
Man, this forum is dynamite! I always love your posts, Johnny Boy, but this is another level. I have a meeting on Friday, and I'm going to puff up my chest when I bring this to the table. It's an inexpensive addition to our marketing plan with real time results. Where else would you recommend securing listings for calls?
 

Solais

Bronze Contributor
Sep 14, 2018
73
127
137
I've tried door-to-door sales, door hangers, sending physical mail, email marketing, PPC ads, Facebook ads, cold calling, craigslist, etc...

All of it "kinda" works. It's either too expensive, too inefficient, too tedious, too something.

I have a lawn care company and I've been doing some real estate wholesaling (to stay busy in the winter). I've been using all sorts of advertising and it never worked as well as I wanted.

I recently came across a website that sends people a recorded voicemail that you make, except the person thinks it is an actual person who left a voicemail, not a robocall they have to listen to. It doesn't ring their phone, just leaves a voicemail and says "missed call" from whichever number you choose. It's called SlyBroadcast.

So I tried it. I paid for 100 voicemails for $10. I uploaded a couple lists. Some for real estate (people who had ugly homes). And some for people I wanted to sign up for lawn care (numbers in my zip code for women over 40 who have nice homes).

I recorded one message saying "I drove by your home and wanted to see if you'd be interested in selling it to me" and another saying "I signed up your neighbor for lawn care and offered them 20% off if someone on their street signed up too so they gave me your number, call me back and lets sign you up so I can take 20% off for both of you".

I got back tons of calls, made appointments and signed people up, and got leads for real estate deals.

It cost me $10.

Depending on where you get your numbers, you might have to pay for that part. But for me it was cheap.

That's a mind-numbing ROI...

It's scalable, efficient, and best of all, it is ACTIVE marketing. It's not sitting around waiting for responses, you can tell in a couple hours if it works or not.

Think about it. What do you do if you see a facebook ad? "meh". A google ad? "meh". A robocall? You hate them. Telemarketers? Burn em alive. Physical mailers? Straight to the garbage. Someone leaving a voicemail that sounds personal? You're actually going to listen to that. They listen on their own time and nearly every single person will give a voicemail their undivided attention if it sounds like a human with a real message.

And it costs $0.10 down to $0.06 each if you buy in bulk. It doesn't charge for undelivered messages either.

I can think of a ton of ways to use this to kick a$$ in sales.

Car sales? Get a list of people recently discharged from bankruptcy and send them a voicemail saying you can help them get a car loan. Or send voicemails to all previous customers.

Digital marketing agency? Search for local services and upload every phone number that doesn't have a website link on their google business result, same with craigslist services. Send them a voicemail that you can build them a website.

I remember cold calling people when I worked as a car salesman, I would rather just take that list, upload the numbers to a system, spend a few bucks and get way more results without bothering people and annoying them.

I found this because I'm lazy. I hate knocking on doors. I hate bothering people with a phone call. I hate having to compete with facebook ads that don't convert. I hate sending expensive mailers that are going to get tossed in the trash. Every time I do something that will never scale, I get angry. When I find something that will scale, I get excited.

I'm not a salesperson for SlyBroadcast, I've posted on here for my lawn care company before.

Check it out. To be safe you might want to run numbers through the do-not-call list.

I'm very happy I found this. I'm going to use it as my primary marketing tool if it continues to perform this well.
This does sound like a great idea for local service businesses. I would use this but unfortunately, my niche is too narrow/specific to warrant this strategy/pipeline. :(

I would probably use it if I have to start some kind of tutoring/test prep/"career counseling" type business.

Here's my take on the other options you mentioned:

Yes, knocking on doors is shit. I've never seen it work - this isn't the 80's where you're selling Kirby vacuums (ROFL!)

Cold calling "works" but it's tedious as F*ck.

SEO takes a very long time (it does work, but you have to be very knowledgeable of SEO practices. Thankfully I am.)

PPC is OK. You have to be a bit patient and bid low to ensure a good ROI.

Facebook Ads is situational, contrary to what others tell you. If you're selling cat food or dog toys or "Lose 50 pounds in 50 days!" bullshit, I would assume it could work very well. Otherwise it's garbage.

Direct mail is also situational. I think if you're creative with direct mail, your ROI could be decent.

Anyways, hope everything worked out in the end!
 

Disciple96

Bronze Contributor
Speedway Pass
Mar 5, 2016
87
133
142
IL
Hmm. Thinking about utilizing this tool in conjunction with either RedX or SalesRabbit in order to cold contact residential homeowners, because I know the neighborhoods but not the phone numbers.

It seems to me like a less intrusive way to make contact with prospects vs. Door knocking, which is still tried and true but this might work better for those people who just aren't receptive to door to door salesmen.

I'll have to come up with a compelling message to drop on their VM.

I wonder how this might work for something like storm damage restoration services?
 

FORUM SPONSOR

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post thread…

Search the Forum

FASTLANE INSIDERS

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom