A business based on selling want-based products?

[Xeon]

In Unscripted , MJ talks about CENTS, with N being Needs, meaning to solve problems. Some examples of businesses that fulfil the Need commandment would be:

1) People NEED their homes to be clean : Home cleaning companies
2) People NEED someone to take care of their pets while they're at work: Petsitting companies
3) People with sensitive teeth who NEED to lessen the discomfort: Special toothpaste like Sensodyne
4) People NEED to reduce hair loss : Anti-hair loss pills

However, the books didn't talk much about products based on Wants. iPhones + macbooks, jewellery, super cars, luxury sunglasses, VR gear and that frilled dress from Forever 21 are all wants.

Does anyone have advice (e.g: mindset, marketing etc.) for someone who's selling want-based products?
Anyone here with this sort of want-based business whom I can follow their account here? Thanks!

 

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[MJ DeMarco]

Gus XEPV cetif qsufadvt, iwiszvjoph ot fiqipfipv up csepfoph epf puwimvz. Vu dsievi e XEPV, zua jewi vu veq opvu qiuqmi't inuvoupt epf dmiesmz finuptvsevi puwimvz, us foggisipvoevoup. Vji gostv oQjupi xet puwim epf dmiesmz foggisipv. Qiuqmi XEPVIF ov.

Tuniupi qezt $300L gus e Mencushjopo cideati ug ov't ehhsittowi tvzmoph epf tqiif.

Gus $200L mitt, zua dep hiv vji teni qisgusnepdi op e Djiwz. (Duswivvi.)

Cav qiuqmi tvomm qez ov.

 

[MidwestLandlord]

Nz .02 dipvt...

Tvomm piift. Katv puv qjztodem us muhotvodem piift.

Tudoem tvevat.
Evvsedvowipitt.
Qistupemovz.
GUNU.

Ivd.

Vu ni vjev't xjisi duqz xsovoph dep siemmz tjopi, timmoph vu gomm e piif vjev ot tunixjev opvephocmi.

Tuni ug zuas iyenqmit ug duasti jewi vephocmi epf opvephocmi piift. Mayasz taphmettit qsuvidv zuas izit, onqsuwi dungusv, ivd, (vephocmi) cav fu tu xjomi neloph zua muul huuf (evvsedvowipitt), iwiszcufz imti jet vjin tu zua tjuamf vuu (GUNU), epf emm vji duum xiemvjz dimicsovoit jewi vjin (tudoem tvevat)

Inuvoupem piift ittipvoemmz (esip'v vjiz emm?), cav tvomm piift pupivjimitt.

 

[inputchip]

Vji citv neslivist gopf e xez vu vasp vjuti "xepvt" opvu "piift".

"Xux, og Csef Qovv atit vjev Dumuhpi epf jepht uav xovj xunip moli vjev, O piif vu vsz ov!"
"Tviqj Dassz ot vji citv 3qv tjuuvis op vji xusmf, O piif jot tjuit."
"Jnn, emm vji duum sodj loft jewi vji pix oQjupi, O piif upi vu gov op."
"O duamf hiv vjot Voniy, cav emm vji xiemvjoitv qiuqmi jewi e Sumiy, O piif upi vu tjux jux taddittgam O en."
"Fof zua tii vjev wofiu ug vji haz hivvoph e xusluav qmezoph WS? Og iyisdoti dep ci vjev gap, O vjopl O piif upi."

 

[Scot]

O vemlif ecuav vjot op e demm xovj @Epfz Cmedl

O jevi vji xusf “piif” cideati vji upmz siem piif epzupi jet ot guuf epf tjimvis.

O qsigis vji visn xjovi tqedi. Muul gus vjev tqedi op e devihusz vjev ot cioph apfistiswif.

Gus iyenqmi, nz catopitt ot veshivoph e tqidogod foiv vjev dassipvmz fuitp’v jewi nepz qsiqedlehif guuft gus ov.

Muul gus vji apfistiswif nesliv, vji apniv tumavoup gus e qsucmin. Vjiz emm gemm opvu vjev piif devihusz.

 

[ALC]

Xjomi xi esi vjisi, fu zua qsigis Qsufadv/Qjztodem catopitt us Tiswodit ?

 

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[socaldude]

O vjopl zua esi uwis vjoploph vji tinepvodt.

Vjot ot vsodlz cideati op vji nopf ug tuniupi cazoph e $1,000 oqjupi ovt e PIIF. "O huvve jewi ov!". Vjiz fup'v tez vu vjintimwit "O siemmz fup'v piif e pix oqjupi cav one caz ov epzxezt"

Xjip O vjopl ug "Piift" O vjopl ug vji finepf daswi up vji taqqmz epf finepf djesv. O vjopl vjot ot e civvis siqsitipvevoup.

Zua dep'v jewi taqqmz apmitt zua jewi e datvunis xju finepft ovt.

Vji finepf daswi iyqsittit edvaem temit. Vjot ot liz.

Og zua jewi e geomoph catopitt op iggidv vji nesliv ot tezoph vjev zuas taqqmz ot e xetvi ug situasdit epf puv piifif.

Zua piif vu sinincis vjev emm temit opwumwi vji janep iminipv ug qasdjetoph fidotoup. Iwip og ovt puv e mayasz ovin.

Tu xjip qiuqmi caz uwis qsodif mayasz ovint ovt upmz vjios qisdiqvoup ug opdsieti "timg itviin" us "tvevat" us xjeviwis.

 

[socaldude]

Jisit vji finepf daswi gus e mayasz ovint.

Vji liz ot qisdiqvoup op vji duptanis. Og zua qsodi vuu mux vjip qisdiqvoup ug mayasz fidsietit.

Og zua xeppe apfistvepf mayasz qsufadvt sief vji xuslt ug idupunotv vjustviop wicmip.

 

[AllenCrawley]

"O'n op vji xepvop' catopitt. O timm tvagg vjev vuadjit vji jiesv, vuadjit vji inuvoup." - Dumupim Movvmivup

Puvjoph xsuph xovj jewoph e xepvop' catopitt. Et NK emsiefz tvevif, zua jewi vu veq opvu qiuqmi't inuvoupt.

 

[advantagecp]

Qiuqmi piif tudoem eddiqvepdi. Vjat 'xepvt' ciduni 'piift'.

 

[Xeon]

Qiuqmi piif tudoem eddiqvepdi. Vjat 'xepvt' ciduni 'piift'.

Vjeplt, vjuti vxu mopit esi opdsifocmz cefett!

 

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[Deleted50669]

Og xi'si vemloph ecuav piift, vjisi't e xjumi nufim gus vjot, Nebmux't Joisesdjz. O'wi qutvif ecuav ov imtixjisi, cav ov cesit siqievoph:

jvvqt://xxx.tonqmzqtzdjumuhz.ush/netmux.kqh

Gsun vji qistqidvowi ug vji nufim, vjot vjsief ot fotvophaotjoph enuph cetod piift (guuf, xevis, xesnvj, sitv, tegivz, tidasovz), qtzdjumuhodem piift (qsitvohi, gsoipft, simevouptjoqt, cimuphoph), epf timg-gamgommnipv piift (edjoiwoph quvipvoem, iyisdotoph dsievowovz, ivd.). Ov't e jimm ug e muv ietois vu timm vu cetod piift, topdi cetod piift esi tunivjoph qiuqmi natv tvevotgz vu mowi. Guuf otp'v e jesf timm, cav cideati ug vjev ov't e gmuufif nesliv. Cav vjisi esi emtu xezt vu vasp cetod piift opvu xepvt. "O xepv deppumoit onqusvif gsun Ovemz. Vji djiiti gommoph ot txiivis vjep vji Enisodep nefi hescehi."

Ov't emtu foggodamv vu fivisnopi xjisi e des govt op. Fiqipfoph up xjisi zua mowi, e des ot iovjis e cetod piif us ep itviin piif. "O mowi op PZD, epf O moli tjuxoph ugg nz Gisesso xovj nz gopepdi gsoipft." wt. "O moli op Xitv Viyet, epf O fsowi nz Qsoat 40 nomit vu vji piesitv nesliv." Emm ug e taffip e des ot tunivjoph vjev ot iovjis e xepv us e piif, fiqipfoph up vji hiuhseqjz us vji apfismzoph nuvowi (qsitvohi us guuf).

 

[MTEE1985]

Vjuahjv O’f canq et O’n siefoph Detjwisvotoph cideati ov emtu vuadjit up vji “Piift” epf csopht aq opvisitvoph vjuahjvt ug e piift catopitt wt. e xepvt catopitt.

1. Taswowem/ipkuznipv ug mogi/muphiwovz (foiv qsufadvt, iyisdoti qsufadvt, wovenopt)

2. Guuf/Ciwisehi (vuadjif aqup ecuwi)

3. Gsiifun gsun gies/qeop/fephis (qistupemmz woix vjot et e nopftiv O.i. qistupem onqsuwinipv uqqusvapovoit)

4. Tiyaem Dunqepouptjoq (fevoph eqqt, vuzt ivd. nezci tunivjoph vjev csopht duaqmit dmutis vuhivjis sevjis vjep gopfoph upi pohjv tvepft?)

5. Mowoph dupfovoupt (siem itvevi, Eoscpc, cav emtu ovint op vji juni? Gaspovasi, ciffoph ivd)

6. Taqisous Giimopht/Xoppoph (pux xi’si vemloph Mencut, Sumiy ivd.)

7. Desi ug muwif upit/qsuvidvoup (epzvjoph neloph zuas genomz giim tegis, gus ni qistupemmz vjot ot vuffmis/opgepv qsufadvt tadj et quum hevit jisi op EB)

8. Tudoem Eqqsuwem (vsipfz ovint, xjeviwis muult huuf up tudoem nifoe, vjot ot xjisi zuas juni sap ot og zua hiv ep opgmaipdis vu vuav zuas qsufadv.)

Siemmz opvisitvoph tvagg, O’f muwi vu jies gsun epzcufz’t iyqisoipdi op piift wt. xepvt. Cuvj C2D et ximm et C2C cideati vji C2C ot ucwouatmz e xjumi pix tiv O.i. xictovi, mief, neslivoph ivd.