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- Jun 7, 2008
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I seem to be in a somewhat similiar path. A niche I have been researching alot about and seems possible to start a ecommerce in would also, when shipped, be quite heavy. 1 product/box would weigh in the ranges of 7 up to 12-13 KG. I havn't been in direct contact with any manufacturers yet, but I suspect the shipping would be quite expensive. I then have been thinking about the drop-shipping path, but the delivery time from a manufacturer from China could take 20 up to 45 days. This would obviously be a big negative for customers, so i'm not really sure what to think.
Is there any way for you to pass the shipping costs down to your customers? That is the important piece to consider. If the answer is yes, you have no issues: just charge the customers for the high shipping costs.
If the answer is no, i.e. if all your competitors offer "free-shipping" on their sites and have larger scale than you (they do, because you are just starting) it means their pricing will be lower (economies of scale) AND include the free shipping they are offering. You would be dead in the water before you even started and you would end up playing the dreaded price wars into extinction.
Long story short: You don't care if the shipping is expensive, your customers do. If your competitors offer free shipping on a heavy product, forget about it (in my opinion) unless you begin with massive scale (not likely). If all your competitors are charging your customers for shipping, then you're all good! Just charge them and focus on great customer service and a clean site. You can sell ANYTHING in the world if you both look and act professional.
Last bit: Don't drop ship from China to U.S. or UK or whatever it may be. Only drop ship product in the country where your suppliers are located (e.g. U.S. suppliers for U.S. business) to avoid ridiculous frustration.