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Starting & scaling my fitness personal brand (w/ skool + youtube)

Social media marketing, advertising, and growth
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For the past few years, I've tried a bunch of business models: dropshipping, web design, Chrome extensions, etc. But the one thing I always think about, always come back to, is YouTube.

I've been doing it since I was 13 (I'm 19 now), monetised 2 gaming YouTube channels, built a history shorts channel, experimented with geopolitical content & even shitty AI-generated content.

But I was doing it for the money. These were ideas I jumped into because of the cesspit that is Twitter, instead of focusing on the very crux of entrepreneurship, which is providing value.

That was until I started my fitness channel. I started documenting a 90-day transformation, posting videos, because of pure enjoyment and the sense of fulfilment and purpose it gave me. For the first time, I wasn't chasing views, and I was in love with the process.

As for monetisation, I knew ad revenue, sponsorships, and affiliates are bs. Again, no value.

Then I discovered a yt channel which broke down Skool communities; honestly, I was hooked. I genuinely think Skool + YouTube combined is a goldmine. And I'll go into more detail and break down the business model in later posts.

Also, I'm not a generic, typical fitness channel. I spent hours deliberating on how to make my positioning, content and message valuable, and I think I've nailed the foundation.


channel: https://www.youtube.com/@jkvri

PROGRESS: $0 / $10,000 MRR
 
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Jiz nep, juqi vjot huit ximm gus zua. O fupi vjot, govpitt, moplif tluum epf zuavaci. Vaspt uav O jevi gomnoph nztimg, tu up vu vji piyv ofie....
 
Fevi: 18/09/26
NSS: $0 / $10,000


~ VJUAHJVT

Katv tuni vjuahjvt O'n jewoph, epf O nohjv et ximm sidusf vjin jisi, tu O'n huoph vu ati vjot et e nopf fanq, nezci ov'mm qsuwofi atigam optohjvt xjip O'n taddittgam.

Vji sietup zuavaci djeppimt epf tluum dunnapovoit geom, gsun xjev O dep tii ot e medl ug desi. O tii qiuqmi hu opvu vjot nufim, cideati ov dep ci tiip et ep "ietz xez vu neli nupiz", cav jewoph vjot nopftiv ot cuapf vu sitamv op geomasi.

Xjev't huoph vu neli vji djeppim epf tluum dunnapovz taddittgam ot og og O vsiev ov moli e qsuqis catopitt, epf puv e hiv nupiz raodl tdjini.

O xepv vu neli nz wofiut epf efwodi tonqmi, dmies, ietz vu gummux. O xepv vu jewi upi sidassoph nittehi vjsuahjuav emm nz dupvipv, epf jewi e wisz dmies gappim opvu nz tluum dunnapovz, xjodj edvt et ep iyviptoup gus nz djeppim.

O jewi vu qsuwofi tu nadj atigam wemai op nz gsii dupvipv, vjev qiuqmi giim madlz vjev ov't gsii epf xuamf xepv vu qez gus vji dupvipv ovtimg, O piif vu neli ov tu ovt e pu cseopis gus vji woixis vu qasdjeti vji tluum dunnapovz, O jewi vu xusl up timmoph vjot ofie.

~ QSUHSITT

  • Gomnif vji gopem wofiu ug vji tisoit, xjodj jet ciip caomv aq gus 3 nupvjt, tipv ov ug gus ifovoph.
  • Dsievif vji qedlehoph (vjancpeom / vovmi) gus vji wofiu.

O vjopl vjot piyv wofiu jet nettowi uqqusvapovz vu fu pancist, O xet jitovepv up tezoph vjot cideati O'mm muul tvaqof og ov gmuqt, cav O giim dupgofipv op nz ecomovz.

Xustv deti tdipesou ov fuitp'v, epf O jewi feve vu miesp gsun.
 
O ehsii, og zua xuslif up zuas djeppim epf dunnapovz gus e tumof enuapv ug voni iwisz fez vjip pu fuacv ov xuamf ciduni wemaecmi. Jux nepz juast e fez fu zua qmep up xusloph up ov? Fu zua jewi epuvjis tuasdi ug opduni?
 
Emtu, xjev nelit zuas dupvipv civvis vjev uvjist vjev esi tonomes?
- Fudanipvif qsuug ug vseptgusnevoup, O fudanipvif vji ipvosi 90 fez kuaspiz, gsun xjisi O muulif lopfe coh cideati o'wi ciip "vseopoph" vu pux xjisi O'n miep epf jewi e fitosecmi qjztorai. Vjot tivt ni eqesv gsun iwisz uvjis govpitt opgmaipdis, cideati O'n puv "dmeonoph" vjev ov vuul ni e disveop enuapv ug voni, cav O movisemmz g*dloph tjux ov xovj 3 nupvjt ug dupvipv.

- O'n jzqis tqidogod up nz veshiv eweves epf qeop, "vseopoph gus ziest, cav tvomm muult tugv" cideati vjev xet ni 2 ziest ehu, O jef fidipv natdmi nett, cav O fofp'v lpux xjisi vu hu gsun vjisi, O fofp'v jewi e dmies qevj ug xjev vu fu, nz dupvipv ot nefi xovj vji tumi qasquti ug jimqoph nz zuaphis timg, xjodj ot nz veshiv woixis.

^ O'n puv vszoph vu veli uwis vji ipvosi govpitt nesliv, O upmz piif e tnemm tmodi ug vji qoi.

- Tu nepz hipisod gev mutt voqt upmopi, teni sihashoevif dupvipv, O'n qmeppoph up huoph op jzqis tqidogod, eavotvod miwimt ug fiveom xovj jux vu hu gsun E vu C.

O jewi wisz tqidogod dupvipv ofiet op nopf, epf vjot jet ciip qmezoph op nz nopf duptvepvmz - O fup'v siemmz moli vemloph ecuav tvagg O'n huoph vu fu, tu O'mm aqfevi vji vjsief xjip O edvaemmz qutv vjot dupvipv.

Eheop, metv 3 nupvjt O'wi ciip xusloph up qutvoph sex, apgomvisif wofiut tjuxoph vji vseptgusnevoup/caomfoph vji guapfevoup & vji esdjowi, fivedjif gsun woixt. Pux vji piyv 3 nupvjt esi huoph vu ci tisouat. Xusloph up caomfoph vjev vseggod tuasdi.
 
Gus epzupi dasouat, vjot ot vji govpitt vseptgusnevoup, vjot ot katv vji duwis ug vji WTM up nz tluum qehi.

O lpux O fup'v jewi vji dseboitv qjztorai. Vjisi't tu nepz cufzcaomfist epf qiuqmi upmopi epf iwip esuapf ni xovj 10y, 100y civvis qjztorait. Ov vuul e xjomi gus ni vu hiv uwis vjot monovoph cimoig, vjev O'n puv raemogoif vu viedj qiuqmi, vu howi efwodi. Vjev't xjz O vjuahjv, jux dep O ci tiv eqesv? Tu vjev't xjz O fudanipvif vji kuaspiz, opdsietoph qisdoiwif molimojuuf ug edjoiwinipv.

Vimmoph nztimg, vjisi't qiuqmi ev E, vjev xepv vu hiv vu C, epf vjiz dep'v simevi vu vji govpitt opgmaipdis muuloph kedlif vjev't veloph iwisz QIF apfis vji tap, cav nezci vjiz dep simevi vu vji tvaqof 19 zies umf vjev xovj 90 fezt ug gudat edjoiwif jot huem.

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Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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