BRO-MARKETING! (Great Copy Selling Crap Products)

[ShadowX]

Do you guys agree there are "good" forms of bro marketing?

I mean I have paid courses which gave tons of value (over delivered) that helped alot. Or there are some packages which give you what they said basically lol.

 

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[MJ DeMarco]

Do you guys agree there are "good" forms of bro marketing?

Yes, but then it wouldn't be called "bro-marketing" -- it just be marketing.

The problem is when bro-marketing pushes shit products.

BRO = Boiler Room Operation.

Excellent marketing, persuasion, but worthless stocks. (In this case, worthless products are sold.)

It becomes "BRO", when your marketing is your business, not your product.

 

[Ninjakid]

Oh the irony of Andrew posting here..

 

[MJ DeMarco]

Bump.

 

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[SoftStone]

Still wrapping my head around bro marketing. I’m currently starting an infoproduct business and really really don‘t want to fall into that trap (not selling people how to make money...)

Which measurement(s) do you use to judge a crap product? If it actually helps people get the results they bought? But what if you could get those same results for one tenth of the price somewhere else? Hm....

I went back and read some of the copy of a, I suppose, bro marketer, and I really think that I‘m one of the few selected to be granted access into his course...

 

[Walter Hay]

Still wrapping my head around bro marketing. I’m currently starting an infoproduct business and really really don‘t want to fall into that trap (not selling people how to make money...)

Which measurement(s) do you use to judge a crap product? If it actually helps people get the results they bought? But what if you could get those same results for one tenth of the price somewhere else? Hm....

I went back and read some of the copy of a, I suppose, bro marketer, and I really think that I‘m one of the few selected to be granted access into his course...

Any Bro Marketer will "select" you and "grant you access" to his overpriced course if you have a pulse and can pay.

Walter

 

[Walter.LV]

I guess most of the "aspiring entrepreneurs" have fallen for the bro-marketer at least once in their careers.

I've bought my fair share of b.s. info products and scammy "business systems."

After a while, though you learn to recognize the patterns. Bro marketers are similar in the way they operate their schemes.

Here are some tips to less experienced guys on how to recognize a BRO and not fall for their b.s.

1. They're usually peddling "business systems", "5-step blueprints", "Latest and greatest online marketing strategies."
2. They use super persuasive copy (probably studied Gary Halbert for years.) They're master pitchmen. They're heavy on scarcity, urgency, bold claims, testimonials and fake proof of all kinds.
3. Their sob story usually goes like this "I remember when I had $3 in my bank account, but then finally decided to change because I couldn't take the pain anymore. Once I committed 100%, I landed on this huge opportunity that I don't want you to miss out on." Then they go on to explain their newest "system, strategy or some made up name"
4. Their "system" usually has a clever and super catchy name. Think "funnel hacking", "67- step program" e.t.c.
5. Their presentations are so well-thought out that during the close you'll feel this strong urge to buy or, in other words, the Fear Of Missing Out (FOMO)
6. Super strong USP (Unique Value Proposition.) They've usually researched the market and know the exact pain points of their audiences, so their USP is super compelling.
7. Flashy cars, Rolexes, "the good life", hot looking women.
8. Not a whole lot of value upfront (in terms of free content.) Usually always pushing a strong CTA - "If you'd like to learn more, click this link and sign-up for my free webinar where I'll pull back the curtain on my "...System"
9. For some reason, they love "Secrets"

Btw, good luck on researching their real reputation. If you'll google "is name legit?" or "Name scam." You'll likely land on an article that goes on to explain how this BRO-marketer is a scam and con artist, but... at the end of the article, you'll see an affiliate link with their product. Go figure.

Anyways, buying $10-$20 books on the subject you're interested in will get you an exponentially bigger ROI than a $997 - $2997 course ever can. Just do the math. How many business books can you buy for $997? I'm guessing most of the best marketing books on Amazon. That's a whole library of "secrets."

Hope this helps.

 

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[Walter Hay]

I abhor Bro Marketing, having seen numerous people lose their hard earned money while making someone else rich.

I also don't think much of a great many of the $10-$20 books that are sold on Amazon and other places. They are generally churned out by what is not far off slave labor, using aspiring copywriters to research the subject and write a book on it. How can you be sure the writer is the expert he/she claims to be?

In my area of expertise I frequently see books, webinars, blogs etc., by "experts", that contain seriously risky misinformation that if believed and acted upon can lead to major losses. Often my loyal readers send me such cheap trash for comment.

If someone really knows their subject and writes a well-presented and genuinely authoritative book, I would expect to pay a lot more than $10-$20 for it. By way of example, my safe sourcing and importing book at $97 has produced massive ROI results for numerous buyers. Check out the provable testimonials on the website 2019 Learn To Successfully Import From China and The Rest of The World - Proven China Sourcing . When I first started selling that book online it consisted of 28 pages for $49. The ROI on that could be staggering. Annual revisions provided over the past 14 years free of charge to those who have bought a copy have now resulted in a 114 page manual with no pretty pictures and no fluff.

Walter
P.S. Fastlane members are privileged. They don't even pay full price, they visit my Marketplace offer.

 

[MattR82]

I don't even like being called BRO lol. You get a pass if you are from New Zealand of course, otherwise... get outta here.

I know 1 or 2 people still trying (and sucking) at bro marketing. After all these years, it's sad.

 

[P789]

Reminds me on one of the seminars by Gary Halbert about BLIND ADS, they offer a mystery secret that some ordinary people use it to become successful. He also explained that once a potential buyer buys the product from the blind ad (BRO marketer), it will end the relationship.

He also reminds the attendees that they should focus on productocracy.

 

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[P789]

Some articles on the web had a good explanation of this topic

Are you making the mistake of using bro-marketing tactics? - The B2B Marketer

Bro-marketing tactics are everywhere! You know the ones - mansions, supercars, and promises of riches beyond your wildest dreams. But these tactics also include stack slides, discounts, and false scarcity. None of the tactics that you whould be using in your B2B consulting business!

theb2bmarketer.com

How to Avoid the Bro Marketing Trap

The three key elements ‘bro marketing’ needs to succeed…and alternatives to sell with integrity instead.

medium.com

The Rise Of Bro-Marketing

It’s NOT your fault your Facebook ads are failing. In fact, the opposite—the current Bro-Marketing epidemic quite literally sets you up for failure.

theadstrategist.com

And not just the articles posted above but also a marketer has uploaded a video on YouTube

View: https://youtu.be/OVHDCf-9z44

 

[sparechange]

Just to play devils advocate, I do think you *can* have a bad product and good marketing and be successful, of course I'm not suggesting it.

But look at alot of products out there now, designer luxury brands is a good one. $1,000 Chanel purses, $100 bottles of perfume, you name it. Crap products with absolutely brilliant marketing.

Just imagine the possibilities of combining a good product with brilliant marketing, that's how billionaires are made ''overnight''

 

[MJ DeMarco]

Some articles on the web had a good explanation of this topic

Are you making the mistake of using bro-marketing tactics? - The B2B Marketer

Bro-marketing tactics are everywhere! You know the ones - mansions, supercars, and promises of riches beyond your wildest dreams. But these tactics also include stack slides, discounts, and false scarcity. None of the tactics that you whould be using in your B2B consulting business!

theb2bmarketer.com

How to Avoid the Bro Marketing Trap

The three key elements ‘bro marketing’ needs to succeed…and alternatives to sell with integrity instead.

medium.com

Wow, I had no idea this phrase was being used to actually symbolize marketing by sleezy bros ... I use the word BRO (not for a chummy male friend) but to stand for "Boiler Room Operation."

designer luxury brands

These are actually good products. If a $1000 Chanel item was poorly constructed or didn't last, they wouldn't be able to charge a premium price.

 

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[Black_Dragon43]

Just to play devils advocate, I do think you *can* have a bad product and good marketing and be successful, of course I'm not suggesting it.

Depends what you mean by bad product. If you mean a product where there is little need combined with high skepticism, then great marketing isn't likely to help much.

If, however, you mean a product that addresses a market with a strong need, where skepticism is weak, but the claims of the product are exaggerated or false, then great marketing can absolutely help you succeed. This is the type of stuff people like Jordan Belfort used to sell - in his case, investment opportunities that promised overnight gains, to a hungry market.

So what is your "bad product"? A product that doesn't fulfil expectations but with a strong need behind it, or a product with a weak need that exceeds expectations?

 

[sparechange]

Depends what you mean by bad product. If you mean a product where there is little need combined with high skepticism, then great marketing isn't likely to help much.

If, however, you mean a product that addresses a market with a strong need, where skepticism is weak, but the claims of the product are exaggerated or false, then great marketing can absolutely help you succeed. This is the type of stuff people like Jordan Belfort used to sell - in his case, investment opportunities that promised overnight gains, to a hungry market.

So what is your "bad product"? A product that doesn't fulfil expectations but with a strong need behind it, or a product with a weak need that exceeds expectations?

Yeh, a product that doesn't fulfill expectations is one. Bad products are allover the internet and fall under MJs push theory.

Hair loss treatment is a good one, there was a heavily marketed laser helmet that you put on top of your head and it magically grows your hair within a few months, at a whopping $700.

Or the fat burning belts you clamp on and lose 5 pounds overnight while building an 8 pack set of abs within 2 months..... I think you can get where I'm going with this. There must of been alot of millionaires that emerged from shady industries from above. But people will always look for the shortcuts, and people will cater to those lazy people looking for shortcuts.

With products like the above, I'm under the belief a crap product can be successful with good marketing but of course having a great product with great marketing is the hail mary & holy grail of entrepreneurship.

 

[Black_Dragon43]

Yeh, a product that doesn't fulfill expectations is one. Bad products are allover the internet and fall under MJs push theory.

Hair loss treatment is a good one, there was a heavily marketed laser helmet that you put on top of your head and it magically grows your hair within a few months, at a whopping $700.

Or the fat burning belts you clamp on and lose 5 pounds overnight while building an 8 pack set of abs within 2 months..... I think you can get where I'm going with this. There must of been alot of millionaires that emerged from shady industries from above. But people will always look for the shortcuts, and people will cater to those lazy people looking for shortcuts.

With products like the above, I'm under the belief a crap product can be successful with good marketing but of course having a great product with great marketing is the hail mary & holy grail of entrepreneurship.

Take a look at these "products":

Cash Gifting Program Delivers $60,000 In One Day! (VIDEO)

This is a serious Cash Gifting Program. People are receiving yearly salaries in one day. See $60,000 in cash delivered on video! Testimonials ...

cashgifting.net

Cash Gifting Program Delivers $60,000 In One Day! (VIDEO)

This is a serious Cash Gifting Program. People are receiving yearly salaries in one day. See $60,000 in cash delivered on video! Testimonials ...

toodamneasy.com

As far as I understand this, these businesses are clearly scams and borderline illegal (if not completely illegal in certain parts of the world). The products are effectively a large pyramid scheme.

Do you think these marketers are making good money? Personally I doubt it.

 

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[sparechange]

Take a look at these "products":

Cash Gifting Program Delivers $60,000 In One Day! (VIDEO)

This is a serious Cash Gifting Program. People are receiving yearly salaries in one day. See $60,000 in cash delivered on video! Testimonials ...

cashgifting.net

Welcome To Financial Freedom

platinumcashflow.com

Cash Gifting Program Delivers $60,000 In One Day! (VIDEO)

This is a serious Cash Gifting Program. People are receiving yearly salaries in one day. See $60,000 in cash delivered on video! Testimonials ...

toodamneasy.com

As far as I understand this, these businesses are clearly scams and borderline illegal (if not completely illegal in certain parts of the world). The products are effectively a large pyramid scheme.

Do you think these marketers are making good money? Personally I doubt it.

I said brilliant marketing and crap product, not crap product AND marketing

I'd bet Lopez makes some good money

 

[Black_Dragon43]

I said brilliant marketing and crap product, not crap product AND marketing

I'd bet Lopez makes some good money

Wait a second - why do you think their marketing is crap? In your opinion, how would "great" marketing look like if your product is the cash gifting scheme?

I'd bet Lopez makes some good money

Tai Lopez isn't exactly a scammer you know... he does sell educational value, it is true that you can get a lot of the mentorship stuff from elsewhere and even for free, but that isn't to say that he's not providing value or that his product is "crap". In my opinion, he has a decent product with great marketing.

 

[sparechange]

Wait a second - why do you think their marketing is crap? In your opinion, how would "great" marketing look like if your product is the cash gifting scheme?


Tai Lopez isn't exactly a scammer you know... he does sell educational value, it is true that you can get a lot of the mentorship stuff from elsewhere and even for free, but that isn't to say that he's not providing value or that his product is "crap". In my opinion, he has a decent product with great marketing.

Easy,

Step 1> Lamborghini
Step 2> Suit
Step 3> Greased hair
Step 4> Talk about the benefits of telling all your friends to sign up for the gifting scheme.

 

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[Black_Dragon43]

Easy,

Step 1> Lamborghini
Step 2> Suit
Step 3> Greased hair
Step 4> Talk about the benefits of telling all your friends to sign up for the gifting scheme.

That sounds quite straightforward, why do you reckon they're not doing it?

 

[sparechange]

That sounds quite straightforward, why do you reckon they're not doing it?

To busy living the dream I guess!

 

[salva101]

I probably spent over ~$2000 already in BRO-Marketing InfoProducts, way back in 2015~2016. If I only knew about TMF and the FLF by that time... I feel bad for finding MJ only this year. (well, very very grateful for finding MJ nonetheless and to be part of this community!)

 

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[Manfern]

It's tricky because marketing based on what helps to survive, for some people it's huge value in this product/service, for others ones it's nothing, they can't see it, they have this knowledge already or better product at hand.
You can actually get it when reading reviews, it's about expectations too, when you expect excellent something less looks like scam.
Or I don't get it and bro marketers don't offer returns and refunds?
I mean marketing and deception are different things, of course selling product that have no real value is having no integrity, it's problem with person - seller, they gonna hurt their reputation and lost trust, most of the time they hide behind fake brands I assume

 

[MJ DeMarco]

Bump, many years later, bro-marketing is alive, well, and still glorious to many.

 

[realbillperry]

Bump, many years later, bro-marketing is alive, well, and still glorious to many.

I just read this thread last night and wondered to myself when the next bump would be, since BRO-Marketing does seem so prevalent.

I fell into the trap a few years back of buying one of those things about starting a FB ad agency, posting to my FB feed that I'm learning to do copy and FB ads, let me do it for you for free for a month blah blah. I really bought it thinking it'd help with copywriting on my own projects.

Money would've been far better used just buying copywriting books on Amazon or a good course. Ah well. At least I'm here now and hopefully know better.

 

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[Black_Dragon43]

If you can make money as a bro marketer, you can make money as a smart marketer too. Why not remove the liability of taking people’s money without fulfiling your contractual obligations? Like that’s stupid… you actually risk losing that money you just earned if they sue you. If you took their money already, tick the boxes too… you’ve already achieved the hard part LOL!

Suppose you have a cleaning business. You got paid to clean someone’s office. He paid for cleaning the floors, washing the floors, cleaning the kitchen, toilets and windows. The hard part is done — you convinced the dude to hand you the cash. Why not send someone in with a checklist and get them to go through the motions?!

I can understand brokies being bros, they’re desperate. But if you’re already a relatively established player in your field, why be a bro?

 

[Black_Dragon43]

I fell into the trap a few years back of buying one of those things about starting a FB ad agency, posting to my FB feed that I'm learning to do copy and FB ads, let me do it for you for free for a month blah blah. I really bought it thinking it'd help with copywriting on my own projects.

Money would've been far better used just buying copywriting books on Amazon or a good course. Ah well. At least I'm here now and hopefully know better.

Dude… you didn’t fall into any trap. You chose to buy that product, and as long as you got what it says on the tin you’re supposed to get… there’s no bro marketing involved.

Everyone knows that when you market X, you market it with the results of your BEST students, not your worst. And I can bet my a$$ there was an earnings disclaimer that the results shown are no guarantee for YOUR results.

And you still bought. My man! That’s all on you, you made a bad investment decision, no one scammed you.

Let me show you something:

Automatic Appointment Funnel™

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Let me ask you, is this a “boiler room” scam? Nah my man. It’s not. If you buy that product, and you don’t cancel the subscription, and get billed 12 months in a row, is it a scam? Nah my man.

That’s all on YOU — for being dumb, lazy, and so on.

I can say for sure, because I bought that product. Got 0 results trying to apply it. But the product is F*cking amazing, my results are irrelevant. I’m just in a tough niche.

But… there are people who buy it, and do amazing. For them, it’s great.

Most people aren’t being scammed, they’re just dumb, and need to smarten up and grow a pair.

The only time you’re “scammed” is if I tell you I’ll give you a ferrari for $200K, and instead I send you an old beat-up truck. If you get what it says on the tin you’ll get — there is no scam.

And btw, most of these guys running FB ads heavily have entire legal departments going through that copy multiple times before it gets published.

(And honestly, for $27 there is NO WAY you can be scammed, unless you get almost nothing lol)

 

[realbillperry]

Dude… you didn’t fall into any trap. You chose to buy that product, and as long as you got what it says on the tin you’re supposed to get… there’s no bro marketing involved.

Everyone knows that when you market X, you market it with the results of your BEST students, not your worst. And I can bet my a$$ there was an earnings disclaimer that the results shown are no guarantee for YOUR results.

And you still bought. My man! That’s all on you, you made a bad investment decision, no one scammed you.

Let me show you something:

Automatic Appointment Funnel™

Get The Automatic Appointment Funnel™ That Has Scaled 50+ Agencies Past $100k/Month For Only $27/Month (Cancel Anytime)

automaticappointmentfunnel.com

Ads from here:

Log in or sign up to view

See posts, photos and more on Facebook.

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Let me ask you, is this a “boiler room” scam? Nah my man. It’s not. If you buy that product, and you don’t cancel the subscription, and get billed 12 months in a row, is it a scam? Nah my man.

That’s all on YOU — for being dumb, lazy, and so on.

I can say for sure, because I bought that product. Got 0 results trying to apply it. But the product is F*cking amazing, my results are irrelevant. I’m just in a tough niche.

But… there are people who buy it, and do amazing. For them, it’s great.

Most people aren’t being scammed, they’re just dumb, and need to smarten up and grow a pair.

The only time you’re “scammed” is if I tell you I’ll give you a ferrari for $200K, and instead I send you an old beat-up truck. If you get what it says on the tin you’ll get — there is no scam.

And btw, most of these guys running FB ads heavily have entire legal departments going through that copy multiple times before it gets published.

(And honestly, for $27 there is NO WAY you can be scammed, unless you get almost nothing lol)

I never said I was scammed

Just said I fell into the trap of basically buying something I didn't really need. Never once laid blame on anyone.

 

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[Black_Dragon43]

I never said I was scammed

Just said I fell into the trap of basically buying something I didn't really need. Never once laid blame on anyone.

Got it, that makes a lot more sense. Initially it sounded to me like you were complaining. Complaining is sort of a pet peeve to me, because consumers of everything are getting more and more lazy by the day, and that’s not healthy. Taking responsibility for your life is very important. So it’s good to see you’re doing it.