*UNSCRIPTED* BRO-MARKETING! (Great Copy Selling Crap Products)

[ShadowX]

Do you guys agree there are "good" forms of bro marketing?

I mean I have paid courses which gave tons of value (over delivered) that helped alot. Or there are some packages which give you what they said basically lol.

 

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[MJ DeMarco]

Do you guys agree there are "good" forms of bro marketing?

Yes, but then it wouldn't be called "bro-marketing" -- it just be marketing.

The problem is when bro-marketing pushes shit products.

BRO = Boiler Room Operation.

Excellent marketing, persuasion, but worthless stocks. (In this case, worthless products are sold.)

It becomes "BRO", when your marketing is your business, not your product.

 

[Ninjakid]

Oh the irony of Andrew posting here..

 

[MJ DeMarco]

Bump.

 

[SoftStone]

Still wrapping my head around bro marketing. I’m currently starting an infoproduct business and really really don‘t want to fall into that trap (not selling people how to make money...)

Which measurement(s) do you use to judge a crap product? If it actually helps people get the results they bought? But what if you could get those same results for one tenth of the price somewhere else? Hm....

I went back and read some of the copy of a, I suppose, bro marketer, and I really think that I‘m one of the few selected to be granted access into his course...

 

[Walter Hay]

Still wrapping my head around bro marketing. I’m currently starting an infoproduct business and really really don‘t want to fall into that trap (not selling people how to make money...)

Which measurement(s) do you use to judge a crap product? If it actually helps people get the results they bought? But what if you could get those same results for one tenth of the price somewhere else? Hm....

I went back and read some of the copy of a, I suppose, bro marketer, and I really think that I‘m one of the few selected to be granted access into his course...

Any Bro Marketer will "select" you and "grant you access" to his overpriced course if you have a pulse and can pay.

Walter

 

[Walter.LV]

I guess most of the "aspiring entrepreneurs" have fallen for the bro-marketer at least once in their careers.

I've bought my fair share of b.s. info products and scammy "business systems."

After a while, though you learn to recognize the patterns. Bro marketers are similar in the way they operate their schemes.

Here are some tips to less experienced guys on how to recognize a BRO and not fall for their b.s.

1. They're usually peddling "business systems", "5-step blueprints", "Latest and greatest online marketing strategies."
2. They use super persuasive copy (probably studied Gary Halbert for years.) They're master pitchmen. They're heavy on scarcity, urgency, bold claims, testimonials and fake proof of all kinds.
3. Their sob story usually goes like this "I remember when I had $3 in my bank account, but then finally decided to change because I couldn't take the pain anymore. Once I committed 100%, I landed on this huge opportunity that I don't want you to miss out on." Then they go on to explain their newest "system, strategy or some made up name"
4. Their "system" usually has a clever and super catchy name. Think "funnel hacking", "67- step program" e.t.c.
5. Their presentations are so well-thought out that during the close you'll feel this strong urge to buy or, in other words, the Fear Of Missing Out (FOMO)
6. Super strong USP (Unique Value Proposition.) They've usually researched the market and know the exact pain points of their audiences, so their USP is super compelling.
7. Flashy cars, Rolexes, "the good life", hot looking women.
8. Not a whole lot of value upfront (in terms of free content.) Usually always pushing a strong CTA - "If you'd like to learn more, click this link and sign-up for my free webinar where I'll pull back the curtain on my "...System"
9. For some reason, they love "Secrets"

Btw, good luck on researching their real reputation. If you'll google "is name legit?" or "Name scam." You'll likely land on an article that goes on to explain how this BRO-marketer is a scam and con artist, but... at the end of the article, you'll see an affiliate link with their product. Go figure.

Anyways, buying $10-$20 books on the subject you're interested in will get you an exponentially bigger ROI than a $997 - $2997 course ever can. Just do the math. How many business books can you buy for $997? I'm guessing most of the best marketing books on Amazon. That's a whole library of "secrets."

Hope this helps.

 

[Walter Hay]

I abhor Bro Marketing, having seen numerous people lose their hard earned money while making someone else rich.

I also don't think much of a great many of the $10-$20 books that are sold on Amazon and other places. They are generally churned out by what is not far off slave labor, using aspiring copywriters to research the subject and write a book on it. How can you be sure the writer is the expert he/she claims to be?

In my area of expertise I frequently see books, webinars, blogs etc., by "experts", that contain seriously risky misinformation that if believed and acted upon can lead to major losses. Often my loyal readers send me such cheap trash for comment.

If someone really knows their subject and writes a well-presented and genuinely authoritative book, I would expect to pay a lot more than $10-$20 for it. By way of example, my safe sourcing and importing book at $97 has produced massive ROI results for numerous buyers. Check out the provable testimonials on the website 2019 Learn To Successfully Import From China and The Rest of The World - Proven China Sourcing . When I first started selling that book online it consisted of 28 pages for $49. The ROI on that could be staggering. Annual revisions provided over the past 14 years free of charge to those who have bought a copy have now resulted in a 114 page manual with no pretty pictures and no fluff.

Walter
P.S. Fastlane members are privileged. They don't even pay full price, they visit my Marketplace offer.

 

[MattR82]

I don't even like being called BRO lol. You get a pass if you are from New Zealand of course, otherwise... get outta here.

I know 1 or 2 people still trying (and sucking) at bro marketing. After all these years, it's sad.