<div class="bbWrapper"><blockquote data-attributes="member: 64660" data-quote="Andy Bell" data-source="post: 847827"
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My Personal experience getting a product going in the pets niche (note product was not unique but unique in the sense that there was nothing like it on amazon)...I used the junglescout course and extension to find a product that was 9/10 on the viable product metrics it had everything according to them, I invested 10k in a fully vetted manufacturer in China. Had It customized made all the product labelling did all the upc codes everything above board had 50 reviews. Product was starting to break even on what I had invested within 3 months.
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</blockquote>I'm sorry to say that your venture was doomed from the moment you chose to use Junglescout. To find something unique it must not simply be without any existing listings on Amazon, or anywhere for that matter.<br />
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It has to be something that has real value to prospective users, <b>and it must be very difficult to locate.</b><br />
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Don't think that you will find such a product easily on Alibaba or other Chinese sites. When visiting China on many occasions I went off the beaten track. I visited remote village markets in the hills, and often saw products that were not advertised in Chinese trade magazines, or B2B sites, being intended for the Chinese market, but they were not unique.<br />
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They were easy to copy and you can be sure that If I placed an order for 50 or 100 pcs, they would soon appear in those places mentioned above. Any hint of "unique" would be gone.<br />
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One of the reasons why I did so much research and finished up publishing a huge list of genuine country-specific B2B sites was to help my readers escape from the grip of the vast Chinese manufacturing industry.<br />
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Searching some of those sites, even with the instructions I give, can be exhausting. For this reason alone you will find that very few of my readers will take up the work of finding a unique product, because <b>It's too damned hard!!!! </b><br />
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So, they continue to take the easy way with Alibaba and the like, and then blame Amazon because they don't succeed.<br />
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HINT: You can use some of the sites I listed to simply browse for ideas, but a word of warning.... You will be entering uncharted waters.<br />
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If you find that unique product, market validation is going to require more diligence and effort. Nobody else will have done it for you to copy.<br />
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Another word of warning.... Just because a product that you have never seen before looks exciting, it might just be your taste and it won't suit your target market.<br />
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Final word of warning on this subject.... You might be unlucky enough to discover that someone else found your unique product two weeks before you found it.<br />
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A prerequisite before searching for any product , whether unique or not, is to know your market demographic. Marketing "experts" define that as identifying groups of people in a population by their characteristics such as: age, race, religion, gender, family size, ethnicity, income, and education.<br />
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You will rarely find them including in their list of characteristics any reference to emotional factors. If you really want to know your target demographic you should try to put yourself in their shoes.<br />
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After all, you should be selling the sizzle, not the steak. What will make your potential customers hear and smell the sizzle that makes them buy the steak?<br />
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Walter</div>
