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Lex DeVille's: 15 Days to Freedom - Make Money Copywriting in 15 Days or Less

Logan P

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Hi All!,
I was hoping to get some critique on my copy here. I'm certainly open to all opinions of help and value, but do keep in mind this is onlr my THIRD piece of copy...for anything to do with copy. The excerpt is in regards to a jacket I have listed and am selling. Figured since I'm doing Lex's course I mine as well incorporate it immediately and apply it to my products :) Thanks all!!!

"Finally, a “One and Done” winter jacket. The *Insert Jacket Name* is an absolutely PHENOMENAL piece of equipment. If you’re looking for an expertly crafted jacket to endure any type of cold environment whether it be mildly chilly or arctic worthy, then look no further than the *Insert Jacket Name*.

Built with superb comfort in mind, climbing into this jacket is like being wrapped up in your favorite blanket at home with a hearty fire crackling nearby. It instills a feeling of being bundled securely and snuggly, especially with having 50D RipStop Polyester for the exterior fabric.

You are getting a fantastic deal on this item and I know you WILL NOT be disappointed. This is the only one currently in stock and you can’t find this jacket for sale anywhere else. They’re all SOLD OUT!!! Add this to your “Watch List” and get ready to put your bid in ASAP. This item is only up for sale til January 5th, 2018 so don’t miss out on your ONLY opportunity to get this spectacular jacket!"
 
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What do you guys think about this

hard disk
- Your Memories are Safe With Us, Because They Matter.

bluetooth earphone
- UNCHAINED BEAST

exercise bike
- Getting Fit while Netflixing

hair styling products
- There's no Bad Hair Day with Tucklife Hair Gum.

copywriting service
- We don't Write Copy, We Write Value

pc building
- Built for VictorieS

If you're feeling brave you can post your headlines in this thread for others to critique. But no pressure.
k
 

Lex DeVille

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Hi All!,
I was hoping to get some critique on my copy here. I'm certainly open to all opinions of help and value, but do keep in mind this is onlr my THIRD piece of copy...for anything to do with copy. The excerpt is in regards to a jacket I have listed and am selling. Figured since I'm doing Lex's course I mine as well incorporate it immediately and apply it to my products :) Thanks all!!!

"Finally, a “One and Done” winter jacket. The *Insert Jacket Name* is an absolutely PHENOMENAL piece of equipment. If you’re looking for an expertly crafted jacket to endure any type of cold environment whether it be mildly chilly or arctic worthy, then look no further than the *Insert Jacket Name*.

Built with superb comfort in mind, climbing into this jacket is like being wrapped up in your favorite blanket at home with a hearty fire crackling nearby. It instills a feeling of being bundled securely and snuggly, especially with having 50D RipStop Polyester for the exterior fabric.

You are getting a fantastic deal on this item and I know you WILL NOT be disappointed. This is the only one currently in stock and you can’t find this jacket for sale anywhere else. They’re all SOLD OUT!!! Add this to your “Watch List” and get ready to put your bid in ASAP. This item is only up for sale til January 5th, 2018 so don’t miss out on your ONLY opportunity to get this spectacular jacket!"

Good try. Glad you're making it through the training!

To me this sounds like stereotypical copy (what you might call cliche). A lot of the copy training out there teaches you to use things like "Finally!" or "One and Done" but these are overused statements that don't produce that feeling of authenticity so many people are searching for these days. Modifiers like "superb" also taking away from the experience. To enhance this you'd want to describe what makes the product superb or in what way it is comfortable. This is the difference between telling and showing.

If your customer is truly getting a fantastic deal, they'll know it. They won't need you to tell them how fantastic it is. If you tell them it's fantastic, you'll set off their skeptic alarms and send them running for the hills. Again, this is another opportunity to show vs. tell. What makes it a fantastic deal? How will they not be disappointed? Who has worn this jacket? What material is it made of? What makes other people want it, and how will owning it make the customer superior to his friends or colleagues? These are the kind of questions that, if you find answers for, will trigger their interest and get them to buy.

;)
 

Lex DeVille

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What do you guys think about this

hard disk
- Your Memories are Safe With Us, Because They Matter.

bluetooth earphone
- UNCHAINED BEAST

exercise bike
- Getting Fit while Netflixing

hair styling products
- There's no Bad Hair Day with Tucklife Hair Gum.

copywriting service
- We don't Write Copy, We Write Value

pc building
- Built for VictorieS


k

hard disk - Sounds like you're selling a cloud service rather than a hard disk. How would I know it was a hard disk? Are you selling a hard disk or a journaling software? Memory can mean different things in different contexts. Based on the headline alone, I wouldn't know what this is.

bluetooth earphone - I don't get the beast reference. Unchained might be better as unplugged but I'm not sure. If someone asked me about bluetooth, I wouldn't know how to describe it because I don't use it. So if I landed on a site and I saw "unchained beast" that wouldn't catch my interest because I'd still have no idea what this is, why I'm here, or how this helps me.

exercise bike - this one would make a bit more sense if there was a good picture to go with it. Still doesn't highlight any immediate benefit for me. I can exercise and watch Netflix without a bike for free. This doesn't target any core interest for me. It's not cheaper than free, and it doesn't target any particular pain (exercising without television is not a pain for me).

hair styling products - a bit generic. It at least describes the a benefit of using the product, so that's good. But what is a bad hair day? Who has this problem? Who is the target of this product and what does their pain point look or feel like? Is it tangled hair? Is it hair that looks messy? Is it cow licks?

copywriting service - I like this one a bit better than the others. The people who would hire copywriters (usually entrepreneurs or businesses) understand what you mean when you say "value" so that's good. It helps to target the right people. To make this even stronger you might pinpoint the exact industry you write copy for.

pc building - This is way too generic for me. Even with a picture, I don't think I'd care. If I'm going to have someone build a PC for me, I want to know they build high-powered custom PC computing solutions for small businesses who need enough power to edit videos with 20 chrome tabs open at the same time. <--- that's way more specific, and if a headline said that, it would have my attention.
 
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Logan P

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@SinisterLex Greatly appreciated the feedback, truly! Extremely, extremely helpful and of value! I was thinking along the same lines of what you were describing when I use words like "superb, amazing, incredible, etc" but didnt know how else to sell or entice the customer until you replied. I never really started thinking from customer's point of view until this thread and from your posts throughout it! When I ask myself questions that the customer would ask or think it makes it SO much easier to write and dare I say...with even LESS effort haha! Thanks again for the feedback man!
 

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hi guys I have been taking action with copywriting and love this thread. I wrote some headlines and I would appreciate your feedback <3


  1. This Drink is 10X STRONGER than Coffee! (energy drink business maybe)

  2. TRIPLE Your Customers in 2018! (SEO business)

  3. Become a BITCOIN Millionaire EASILY (coin exchange)

  4. These Cryptocurrencies Will Make You Rich (another coin exchange)

  5. The ONE Trick to SKYROCKET Your IQ (gym)
 

Lex DeVille

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hi guys I have been taking action with copywriting and love this thread. I wrote some headlines and I would appreciate your feedback <3


  1. This Drink is 10X STRONGER than Coffee! (energy drink business maybe)

  2. TRIPLE Your Customers in 2018! (SEO business)

  3. Become a BITCOIN Millionaire EASILY (coin exchange)

  4. These Cryptocurrencies Will Make You Rich (another coin exchange)

  5. The ONE Trick to SKYROCKET Your IQ (gym)

You guys should post the context when posting your headlines. Are these blog article headlines? Website headlines? Product description headlines? To give appropriate feedback I need the context.

If these are Ad, blog, or direct response sales letter headlines then they look like standard click-bait stuff that will probably do fine at getting people to click. These are the kind of headlines I'd expect to see come across my facebook wall. Most people are aware that it's clickbait, and yet, they'll still click.

If these are website headlines, then they need work because you shouldn't have to tell me what the headline is about. I should be able to figure it out from the headline. I'm assuming these aren't website headlines tho.
 
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inspiratzen

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You guys should post the context when posting your headlines. Are these blog article headlines? Website headlines? Product description headlines? To give appropriate feedback I need the context.

If these are Ad, blog, or direct response sales letter headlines then they look like standard click-bait stuff that will probably do fine at getting people to click. These are the kind of headlines I'd expect to see come across my facebook wall. Most people are aware that it's clickbait, and yet, they'll still click.

If these are website headlines, then they need work because you shouldn't have to tell me what the headline is about. I should be able to figure it out from the headline. I'm assuming these aren't website headlines tho.

Yeah with these headlines I was thinking that they were for those advertisements that appear at the side of websites, for people to click and go further into more copy.
 

Logan P

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Hello all again!,

After taking Sinister's advice I'd like to think that I've improved my copy further and would love feedback again on another example. This particular copy just sold this jacket I had for sale so there must be something good about it somewhere :p

(P.S. if anyone can provide feedback in regards to my headline specifically that'd be awesome. I feel like my headlines are really lacking and I've yet to come across a Day yet that really dives into producing a solid Headline. Would love information about creating solid headlines and ones that work on common platforms like craigslist, amazon, ebay, etc. Thanks :) )
__________________________________________________________

NEW Sorel Women's Caribou Down Winter Parka w/Hood, Medium in Arctic White!!!


Are you ready to bring your search to an end? Or perhaps you're just browsing and happened to stumble upon this Incredible, Defined, and Crafted dream of a Parka. Either way, I'm going to help you. How...? By letting you know that this Sorel Caribou Parka is up for grabs...and I can assure you it won’t be that way for long.


The Sorel Caribou Parka is the COMPLETE Package when it comes to luxurious, yet fully capable, outerwear. Inspired by Sorel's Caribou Boot, the Caribou Parka is Sorel's classic cold weather coat. Filled with premium 800-Fill power goose down for insulation, and complimented with both a 100% coyote fur-trimmed hood and an extremely water resistant exterior shell, the Caribou Parka is ready for the most harsh of winter conditions. Designed with a scrupulous attention to detail the Caribou Parka is loaded with the essentials and luxuries that anyone going into the cold would dream to have. Following is a list of some of the finer, appreciable features of this Parka, but unfortunately words can do no justice for just how spectacular and astounding this Parka truly is:

  • Felted Wool Chin Guard & Hand Pockets for Comfort and Warmth
  • Attachable, Adjustable Coyote Fur Hood
  • Internal Quilting for Maximum Coziness
  • Snap and Zippered Chest, Rib, Hand, and Arm Pockets
  • Interior Drawcords for Precision Fitting
  • Expansible Wrist Cuffs for Style & Exposure of Wrists In Cold
  • Premium Leather and Metal Logos
I need not say more on the capabilities, style, and pure bliss that the Sorel Caribou Parka will bring you when you throw this Parka over your shoulders to get wrapped in. I can promise you that this item WILL BE SOLD BY THE END OF THIS BID! DO NOT deprive yourself of this Parka. You won't find another one like it and if you do it will be worn to bits and pieces because the people who own this KEEP IT FOR LIFE! It is truly that high-quality of a meticulously, well-made item of clothing. Put your bid in now or if you want to secure the Sorel Caribou Parka immediately BUY IT NOW. No matter what you do, you are getting a tremendous bargain and deal on the Sorel Caribou Parka. This Parka retails for $925!!!


P.S. I ship IMMEDIATELY upon receipt of payment. What I'm saying is that YOU decide how fast you get your item because I'm always on standby ready to ship your item to you :) I offer a 100% Satisfaction Guarantee for legitimate reasons and purposes. Please PM if this is needed by you and I'd be more than happy to refund your purchase!
____________________________________________________________________

[Advisement: I'm not actively trying to sell this to anyone as it has already been sold so I left the product name in there along with my "P.S." at the bottom]
 

Ilias87

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Almost three weeks and I have ten orders on Fiverr and just got the first job on Upwork. Do you recommend to focus on one-two sites or applying everywhere can work also?
 
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OMDA

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Thank you for making this thread.

I've been reading it and have also been picking at Cashvertising.

Best of all, I've already started using it on web designs (so far on revising my homepage).

There's something to be said about clean site designs with a good template. It makes the copywriting that much more enjoyable. Advertising skills with a focus on value added is tremendous. It's way more fun than going deep into code that nobody will see for months.

Also, what I have read here seems to have helped some test adword performance. But, more on that later.
 

Logan P

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To some of the more experienced members with copywriting experience. What's your opinion on using symbols in your headlines? For example, " Indulge in Bliss & Satisfy Your Sweet Tooth"? Are symbols a no-go or of indifference? Also, would love opinions on the headline as well lol. I picked the product that was sitting in front of me which happened to be a Starbucks Caramel Macchiato lmao Thanks guys, much appreciated! Let me know if there is any way I can be of help to you as well!
 

Lex DeVille

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To some of the more experienced members with copywriting experience. What's your opinion on using symbols in your headlines? For example, " Indulge in Bliss & Satisfy Your Sweet Tooth"? Are symbols a no-go or of indifference? Also, would love opinions on the headline as well lol. I picked the product that was sitting in front of me which happened to be a Starbucks Caramel Macchiato lmao Thanks guys, much appreciated! Let me know if there is any way I can be of help to you as well!

Like I said before, context is everything. Indulge in Bliss tells me nothing without a picture. If this were an email headline it wouldn't work. If it were on a sign with a picture sitting outside a Starbucks store it would probably do pretty well. If your customer doesn't have context to give meaning to your headline, it will fail every time. They're not going to care about something when they don't have any idea what it is or why they should care. If they do know what it is, and they're looking for reasons to justify their purchase, then that's a different story.
 
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Thank you for the amazing post @SinisterLex

Any feedback at all would be greatly appreciated if anyone has any input.

(I know I don't have the best grammar haha. There are plans to get the upgraded version of Grammarly)

H = Headline
P = Product

Edit: I did that all today and I'm just now going over it with a fresh comb and seeing parts I could change. Also, formatting is messed up because I was typing it up on Evernote.

Day two challenge - 5/10 product/service headlines.


P: Veneers
  • H: Afraid To Smile In Public? One SIMPLE SECRET to Your Beautiful Smile TODAY!

Chair for back pain
  • Back Pain Keeping You From Experiencing Life? - Back Pain Instantly Dissolved?

Some kind of healthy cupcake
  • Gorge On Your Favorite Treats AND Get The Beach Body You Deserve?!

Some random diet…maybe ketogenic?
  • Imagine My Shame Knowing That I Couldn't Play With My Own Children

Some side hustle to make money
  • Mom Is Dying - Where Will We Find The Money?

Day 3 Challenges: 5/10 Product/Service Headlines + 1 or 2 paragraphs directed at the target market


  • P: Some Random Politician In a City
    • H: XYZ City’s Freedom To Change
    • Are you sick and tired of the officials put into place in our city? Consider this, your voice is heard! This is our community. XYZ dudes name has been serving our community and fighting for your voice. Let us come together as friends. As friends united for the freedom of change. <br> Become a part of something greater. Freedom to give our children, our friends, our family, the future they deserve. <br> We need your help before next Friday! <br> Click here for more information and to be the voice of change.

  • “How to win friends and influence people”
    • How to win friends and influence people
    • Imagine you could magically make startling changes in every part of your social and professional pursuits. What if everyone you encountered wanted to assist you in the furthering your pursuits? World-renowned, best-selling speaker Dale Carnegie will be speaking in XYZ City this weekend. Dale is responsible for bringing in billions in revenue for people just like you. <br> This is Dales final speaking engagement before retirement. <br> Tickets available till Friday. <br> Click here for more info. (a ghost button to funnel) <br> Improve Your Life Today (a full button as the main CTA)

  • Advert for a fair in town
    • Creating Memories Your Children Forever Cherish
    • Just imagine it, memories you can create this Saturday through Sunday that will last for the entirety of your children's lives. XYZ Fair is not just any other fair. What matters the most? Sharing long lasting moments with those that we love the most. <br> Our presell tickets never last long. Presell tickets will only be available till Friday. <br> Click for more information.

  • Those glasses that make color blind people see color
    • Imagine a Vibrant World You Have Never Seen Till Today
    • Picture this. You’re gazing at the sunrise, a picture you’ve seen every day of your life. For the first time, you see all the shades of blues, pinks, purples, and greens popping from the sky. Colors dancing and swirling all around you, transforming everything you’ve ever known. <br> The XYZ holiday sale ends Saturday. Limited supplies and they’re going fast. Please consider the sensational difference you can bring to every corner of your life for such a low investment. <br> Click for more details.
    • (Was also considering putting it from the perspective of a parent truly looking into their child's beautiful blue eyes for the first time)
  • Private Jet
    • Revealed: What Every Leading Businessman Has
    • Consider the challenges of flying commercially. Imagine scheduling your flights a few hours prior. Picture spending more time with your family because you don’t have to deal with the heartaches of lines, layovers, and convenience to the airline. How much more money could you make from the privacy of your own jet this year alone? What would this freedom and power allow you in the terms of productivity? <br> Call by Friday and get XYZ <br> Call now for more information about our XYZ.



Day 3 Challenge: Write 5 headlines for real products. Write 10 sentences utilizing the influence lesson from before.

  • P: Millionaire Fastlane
    • H: The Untold Price Of Your Freedom
    • Consider your options. Will you lead the 9-5 life of enslavement OR do you want to Unleash The Ultimate Power Within Yourself? Join the Fastlane Community Today!
  • Marketing Course
    • Print Money Today!
    • Imagine waking up tomorrow and there is a money printing press in your living room. How would that change your life? What would you do RIGHT NOW?.... Course openings close next Friday. Ask for an invitation now.
  • Vaping
    • ENOUGH! Cigarettes Have Lost Their Control Over You!
    • Think about the negative impact cigarettes are having on your life. What could stopping today mean for you, your family, and your life in general. Free equipment with the purchase of a vape setup are limited to Friday. Click now to change your life.
  • That one ice cream
    • Ice Cream You Can Set To Flames?!
    • Picture this, the back of the car is a war zone with sticky white residue once again… Free samples of ice cream that doesn’t melt, valid till Friday. Click here to reserve your samples.
  • Mac
    • Picture This, the Deadline is in Two Hours. Your Computer is Crashing!
    • You have no backups and this project has the significance of substantially boosting your career… These MacBooks won’t last long. Click here for your peace of mind.
 
Last edited:

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DAY 4 CHALLENGE



Write 5 Headlines for Real Products:


  1. (SUBARU) - ADVENTURE. ANYWHERE. ANY TIME.

  2. (National Geographic Magazine) - Lions and Presidents Straight To Your Doorstep?!

  3. (Real Men Real Style Course) - Command Respect The Moment You Walk Into a Room

  4. (Letters From a Stoic - Seneca) - Escape the Master of Your Harassment Today

  5. (Paul Evans Chukka Boots) - Men's Italian Shoes - SIMPLE. ELEGANT. EFFECTIVE.

Write 10 Sentences Utilizing Influence Lesson One

  1. (Alcohol Abuse Service) - Sleep on it, imagine a new you, a new tomorrow. Free consultations end Friday. Call to schedule now and receive XYZ.

  2. (A system for professional practice phone switchboards) - Imagine you are the phone and all you need is a simple question answered. The elevator music is droning on and on. Sarah...was that her name? Apparently, you’re being transferred...again. Is this happening to your clients? How much business are you losing a month to your competitors because of this?

  3. Imagine what you will gain from 5 minutes of your time.

  4. Buy your freedom now.

  5. Call now and receive your free XYZ.

  6. Ponder where you could be one year from now.

  7. Think about it, what can be accomplished with all this free time?

  8. Join now to enter the members only XYZ.

  9. Ponder over being one of the few to own such a rare....

  10. Click now to be someone's miracle.

  11. You’ll never know till you put faith in yourself. Maybe it’s right for you.
 
G

Guest24480

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I came up with this laying in bed one day and picked up my phone to write it down.

I had this in mind for a TV commercial or radio ad, but it might work as web copy as well.

It's not perfect, but feedback?


ScalpTech Anti-Dandruff Solutions

---

Life can be rough - dandruff that is.

But now's the time to get rid of those pesky white flakes for good.

We've partnered up with top scalp researchers to develop a one-of-a-kind formula that eliminates dandruff at its root cause, removing the need for tireless maintenance treatments.

Imagine a life without that constant obsession over the state of your hair. No more double takes in the mirror. No more picking through your hair like cheap cafeteria food.

Best of all, our solution won't dry your hair out like other leading brands.


So do yourself a favor and choose freedom.

The freedom to run your hands through your hair without dealing with the white shoulder woes.

The freedom to feel comfortable in your own skin again.


Say goodbye to the era of the human snow globe...

...and say hello to ScalpTech.

The simple, effective solution to dandruff that will leave you flake free forever or your money back.
 
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For the first day's challenge, I shared a FB post of one my friend looking for an acoustic expert.

Also, someone was asking for recommandation to help quit smoking and I recommended her a book I know have allowed several of my friend to quit this habit. (to make my message stand out I used some techniques I've read in CASHVERTISING, because I believe this book can help her)
 

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Day 2's challenge :

Experience the Bubbling Start Up Life and Grow Your Network For Free at NUMA Café, Free Coworking Space
(the product : a free coworking space in a big city)
-> who am I? A starting entrepreneur with no cash-flow yet
-‎> what do I want? Work everyday to reach my goal
-‎> why do I want it? I want to succeed

This Book Will Help You Quit Smoking Forever, for Less Than the Price of Your Next Pack of Cig
(the product: a book about how to quit smoking)
-> who am I? A smoker who realized that smoking is an expensive habit
-‎> what do I want? Quit smoking
-‎> why do I want it? Because I want to live and save my money

The Nineties are Back! Tamagochis Are Great Again, Order Yours Now and Don't Miss The Hype.
(the product : a tamagochi)
-> who am I? A millennial
-‎> what do I want? A sweet remember of my youth and feel like I am 10yo again
-‎> why do I want it? It's freakin cool

Show Your Friends That YOU Are The Ti-Punch Queen With This Stylish T-shirt
(the product : a well fitted t-shirt with a play of word on the cocktail called a ti punch)
-> who am I? A girl who enjoys life and like drinking tipunch
-‎> what do I want? Having fun with my friends
-‎> why do I want it? It's a nice conversation starter

Tired of The Routine? Wear This Beautiful Traveler's Necklace And Make Your Life an Adventure Again
(the product : a necklace in form of the earth)
-> who am I? Somebody who traveled around the world, Backpacking and now is working a 9-5 job
-‎> what do I want? Remember that I once lived an awesome life, that I was an adventurer
-‎> why do I want it? Feel alive again
 

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Day3

Get Your Body Beach-Ready in Three Months Thanks To This App - Even If You Think You Can't Lose Weight

Swimmers! Has Swimming Become Boring? Order This WaterProof MP3 Know and Make Your Workouts Exciting Again!

Spend a Good Evening Drinking Delicious 3€ Pint Of Beer! Come This Wednesday at SwagBAR.

...


Summer is Coming! Give This App a Try & Get Your Body 100% Beach-Ready In Three Months

Do you know how many months there is before summer?

Only 3!

Now, imagine yourself partying at the beach with your ripped body. Do you think it's a pipe dream? But you would love it, right? Do you want to know how thousands of people get ripped in less than three months?

Your body is unique! This is why Freelitox's coach will design specific training regimen JUST FOR YOU. Download the app now & in three months you will LOVE how your new body look.

PS: Your date at the beach will also LOVE your new body ;)
 
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Lex, THANK YOU THANK YOU THANK YOU for your threads about using the gig market sites for immediate cash flow through copywriting! This is the ray of hope, the breath of fresh air I needed NOW in what had become a grim, dim and stagnant situation! I read your advice over the weekend and will get my profiles up tomorrow... will report back when I've done that, or, if I get stuck so that I can get unstuck ASAP. My plan is to use your techniques to climb out of the immediate hole within days to weeks... then transition over to Fox's web agency model within the next few months... and then move on to some bigger long term ideas I've had for a while, but that have been out of reach because I didn't have a short term action plan. I'm so grateful for your generosity sharing your experiences and advice! - Chris
 

Late Bloomer

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Lex, I need to ask your advice about the registration process on Upwork. There are some specific points where I'm stuck. If these are already addressed in your videos or posts, I apologize and would appreciate a link to what I can review further.

As this kind of agency platform is a new experience for me, I read through ALL of the legalese. I find it intimidating that there is such a huge volume of terms and conditions. Also, I find it worrisome that the terms include that if they merely "suspect" (with no need to explain, let alone prove) a terms violation, they can freeze accounts and withhold payments, with no way to appeal. I've found examples of people who claim that as freelancers they were screwed over in this way. What's a good way to think about this?

I read through the support info about creating a profile. I didn't see a way to say, "I'd like to communicate with prospects, but right now today I'm fully booked, so I can't promise an immediate job." My fear is that a client could start a conversation assuming that freelancers are available, and then get disappointed that I reject an offer, and maybe this could count against me?

I'm confused by the verbiage about names. In particular, can the user name be anything or must it be your legal name? If you use a pen name, e.g. "Sales Writer," at what point does the client have to be provided your full contact info?

How important are video chats in your experience? Are plain old phone calls acceptable, or considered passe by clients?

Thanks!
 

Lex DeVille

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Lex, I need to ask your advice about the registration process on Upwork. There are some specific points where I'm stuck. If these are already addressed in your videos or posts, I apologize and would appreciate a link to what I can review further.

As this kind of agency platform is a new experience for me, I read through ALL of the legalese. I find it intimidating that there is such a huge volume of terms and conditions. Also, I find it worrisome that the terms include that if they merely "suspect" (with no need to explain, let alone prove) a terms violation, they can freeze accounts and withhold payments, with no way to appeal. I've found examples of people who claim that as freelancers they were screwed over in this way. What's a good way to think about this?

I read through the support info about creating a profile. I didn't see a way to say, "I'd like to communicate with prospects, but right now today I'm fully booked, so I can't promise an immediate job." My fear is that a client could start a conversation assuming that freelancers are available, and then get disappointed that I reject an offer, and maybe this could count against me?

I'm confused by the verbiage about names. In particular, can the user name be anything or must it be your legal name? If you use a pen name, e.g. "Sales Writer," at what point does the client have to be provided your full contact info?

How important are video chats in your experience? Are plain old phone calls acceptable, or considered passe by clients?

Thanks!

You can fear what might happen and make $0...OR...you can get started and make as much money as you can while you can and do you best not to violate the terms of service Upwork cares about (for instance, mentioning PayPal in a chat conversation).

You can worry about what might happen with clients if you get started...OR...you can get started and deal with problems only if they arise. Set your availability to 30+ hours and if you can't work with a client, just let them know.

Usernames can be anything you want. Clients don't see your username. They see your real name, and your real name is required to get paid. You can hide your last name and only show your first name and last initial if you want though.

Video or phone calls are fine. Pitching price in a chat message is how you get low rates and bad clients. Most clients are happy to talk on the phone, audio chat, or video chat.
 
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Late Bloomer

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Thanks for the super helpful reply, Lex. I've been looking at both Upwork and Fiverr this week. Today I figured out exactly what goes on my Fiverr profile. I found about a dozen categories where I can make gigs, need to narrow them down to the initial seven and get them posted. Will follow through with Upwork tomorrow.
 
D

Deleted03867

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Hello everyone!

Well, I can finally tell you all, that...

...I am one of the people who finished the challenge with flawless results!

When I first entered this forum I had no idea I can be in that unbelievable moment in my life.

Everything is happening, I've never thought that I could:

- make myself so fluent in English
- strenghten my Will so much that I don't care what it takes to achieve what I want
- really, I mean REALLY help people
- make copywrite that influence everyone

...and many other things that I'm too exhausted to mention.

I know that little, tricky thing called "ACTION" will stay with me to the end of my life.


And
with all my heart
I will say:

Thank You, Lex.
 

Mike Carr

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Just finished day 4, the daily help exercises have been phenomenal.

Yesterday I got off my a$$ and spent 4 hours cleaning my step-dad's mess of an office (which my mom has complained about for half a decade) and blew them both away. I wish I took a before and after shot, he's a serious hoarder. It motivated him to start cleaning out the laundry room and remodel the kitchen (something my mom has been asking for half a decade again). I'll be helping him do both those things.

Today I spent another 3-4 hours cleaning my brother's room spotless. Again it blew him away when he came home. Instead of being on his phone for hours after coming home from work, today he's been learning how to code python (something he's action faked for months). I also stuffed my Ford Focus full of the junk I cleaned out yesterday and made several trips to the dump. Ahh it feels so good.

I don't know if my family will continue to be motivated by seeing these results but I know I sure am. This challenge has made me focus on helping people and asking for nothing in return (which just so happens to have the highest net return so far). Amazing things happen when you just help. Thank you @Lex DeVille I can't wait to continue (I've also bumped up the copywriting exercises to 20-30 headlines a day).
 
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Sampath

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Day 1 | Mindset Lesson 1
Be Like Jesus - Forget You. Help Them.

I’m not sure there’s any more simple way to put it than be like Jesus. The first step to copywriting that makes money fast is to forget yourself. Forget yourself and start caring about other people.

Fake it if you have to. Fake it til’ you make it. But always operate with the intention of making it real.

Leave religion out of the picture. The only thing we’re focused on is a mindset of being focused on other people. Learning to care & help others is extremely powerful. Not only does it change the way you look at the world, but it changes the way the world looks at you.

It seems like a simple shift to make, but it’s not. It took me years to figure out what it actually means to care about others. It took years to figure out that if I just help others, good juju comes my way.

Now I finally understand, and I earn more than ever… Coincidence? Not likely.

You don’t need to fully understand why it works to make it work. All you need to do is try it. All that matters is results, remember? So start thinking in terms of other people. Start accepting others as they are. Start finding ways to help others, and you’ll find the #1 mindset technique to making money with copy.

Since I pretty much beat this concept to death in my other thread, I won’t drag it out here.

Just know that your copy won’t earn a penny until you learn to solve problems for other people.

That’s the first of the 5 Mindset lessons.

Forget You. Help Them.
Day 1 Challenge

Really
Help Someone – When I say help someone I’m not talking about convincing them that you can help them. It’s not about making them believe you can help them. It’s about actually helping them. But most of the people reading this will miss that part. That’s why I keep getting messages asking questions like “How do I get them to believe I can help them?”

The only way to get them to believe you can help them is if you actually prove you can help them, and to prove you can help them you actually have to be capable of performing the task. But before you can do that you have to be operating from the right mindset. So your challenge for Day 1 is to find someone and help them without asking anything in return.

It doesn’t matter how big or small the task, and it doesn't matter if it's online or in person. All that matters is that it truly affects the other person by making their life better, easier, more enjoyable etc.

Do it today.

Succeed at this challenge today or don’t bother reading tomorrow. Either you’re willing to take action now, and do what it takes, or you’re not, and the rest of the lessons won’t help anyway.

That's all for lesson 1. Forget you. Help them.

When
you
are
ready
continue on to Day
2 - Technique
Lesson
1
Hi Lex
Thank you for the lesson. Completed Day-1. Will keep a note on myself with progress.
 

nickScott1980.

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Yes, this is exactly it!

This is how you beat other people out for gigs.

Something I'd like to mention in relation to this:


Some people on this forum don't understand the opportunity.

Some say copywriting on Odesk is the flavor of the month.

What they're really getting at is that once the market fills up there won't be room for others.

So I want to share something that happened to me yesterday to help clarify the real opportunity.

One of my $99/hr clients contacted me out of the blue, without any prior notice.

He asked if I was available. I said yes.

He asked if I could do a last minute project. I said yes.

He said he needed a commercial written in 1 hour to be blasted out to fashion schools all over LA. Can you do it?

In my head I said, "FML no f*cking way!"

Out my mouth came, "Yes."

In that moment a hailstorm of doubt pounded my mind. But I remembered that action defeats doubt, and instead of freezing, I simply started writing.

In that hour I thought my brain would explode, but somehow I summoned enough creativity to make a commercial. It took every last second of the entire hour, right up to the point he was ringing on skype, but somehow, by the grace of the Underworld & a slight modification at the end, he liked it.

But who cares about all that... What's important is this...

Before the call ended he said:

"Oh, by the way, you're gonna have a lot more business soon because I've been referring my clients to you for copywriting.
"

And therein lies the reason I'm not afraid of market saturation on Odesk..

Because Odesk isn't the only opportunity. It's just the start, and you only need 1.

When you figure out how to solve problems, and create real value, you won't even need Odesk.

You won't need a better bio.

You won't have to apply to gigs.

YOU WON'T HAVE ANY COMPETITION.

Maybe I've only been doing this 2 months, but I charge a premium, I work with executives, and those executives agree that I'm a pro. I've stopped applying to gigs. The money still comes. I work as much or as little as I want, and can find new clients in an hour if needed.

Solve problems.

Create value.

So, the next time you doubt yourself because you think you don't have what it takes...

Just Do It.

Create your own opportunities & cut the bullshit excuses.

Thanks for the amazing content and perspective!
 

Sampath

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I came up with this laying in bed one day and picked up my phone to write it down.

I had this in mind for a TV commercial or radio ad, but it might work as web copy as well.

It's not perfect, but feedback?


ScalpTech Anti-Dandruff Solutions

---

Life can be rough - dandruff that is.

But now's the time to get rid of those pesky white flakes for good.

We've partnered up with top scalp researchers to develop a one-of-a-kind formula that eliminates dandruff at its root cause, removing the need for tireless maintenance treatments.

Imagine a life without that constant obsession over the state of your hair. No more double takes in the mirror. No more picking through your hair like cheap cafeteria food.

Best of all, our solution won't dry your hair out like other leading brands.


So do yourself a favor and choose freedom.

The freedom to run your hands through your hair without dealing with the white shoulder woes.

The freedom to feel comfortable in your own skin again.


Say goodbye to the era of the human snow globe...

...and say hello to ScalpTech.

The simple, effective solution to dandruff that will leave you flake free forever or your money back.

My 2Cents:
As a consumer:
I am seeing what is this ad / copy about?
Headline is not STOPing me enough and think
Example:
  • BYE-BYE Dandruff - FOREVER!!
  • EXIT Dandruff - Enter Freedom
The subsequent lines are not hitting the feelings of reader about what he/she feels about dandruff in their hair and then introduce the solution via the feeling of having no dandruff.

Hope it helps
 

NewManRising

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I am new to copy. Finished the first few lessons in this thread. Wrote out my best full page sales copy. Feedback welcome.

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