From Affiliate Marketing To Importing And Ecommerce

[PedroG]

Not to derail the thread, but make that project work! I'm going to assume you already tested the market and found it was a needed software. Push and make it happen. Don't look for backups just yet. Affiliate marketing isn't going anywhere. Focus on making your project work. If you can learn to push through and make 1 project work, every project thereafter will be that much easier.

Thanks for the encouragement. The marketing side has always been my weakness, which is why I find what you've done so interesting.

 

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[AGERMAN]

Lurker/Newbie here but no I will not ask any questions lol. Just want to say thanks for doing this ! Literally hung on every word and took about 3-4 hours to digest all this incredible information! Glad it's working so well for you Hugh and sure wish you do even better on Amazon this year. Inspiration and motivation to all of us beginners I'm sure ! Keep it up and thanks again.!

 

[Philip Marlowe]

Set this as a favorite - what an amazing thread. Is there a reason it's not gold?

Anyway, rep transferred.

What's the latest hugh?

 

[hughjasle]

Still cruising along.

Got very serious at one point at expanding into a different niche as the niche I'm currently in doesn't excite me. However after lots of reflection and "life" happenings, I remembered one of my church leaders growing up (who I speak with occasionally as a mentor), he runs a 9 figure a year business selling and installing fancy window shutters. He once told me that he never dreamed he'd be doing what basically comes down to an interior design business. He had no interest in it before and still really doesn't beyond his business, but it has provided a wonderful life and he grew to love his products and business.

I decided to scrap my plans to expand into other niches that looked more fun and just buckle down in the one I'm in. I have lots of happy customers and am working at expanding our lines and improving the brand now and taking life a bit more chill. Not that it's easy by any means, I just stopped chasing things that seem fun, and instead am focusing on finding joy in day to day life with my family and the business I'm currently building.

To build out the brand, we have had to redesign for the hundredth time our entire site, products, packaging etc. Get people who know what they are doing instead of being cheap like we did when we were just selling random products that don't really go together. Beef up our emailing efforts, page and community building, get and maintain influencers, focus on producing LOTS of content (videos/images/articles) about our products or related to the market, but namely lots of content around our stuff that we can use for ads and for filling up our sites, emails, newsletters, etc.

Always something that needs to be done or redone better. It's a never ending thing.

I think everyone is looking for something that is "stable and reliable" or that lasts. I realized that is hard to come by. Things are constantly changing. Especially in the niche I'm in. What is popular right now, might not be next year so you must constantly adapt. Learning how to always be adapting and progressing is how you maintain stability. Building a business that can evolve itself with the times and tends is what lasts. Not the products.

 

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[Andy Black]

Still cruising along.

Got very serious at one point at expanding into a different niche as the niche I'm currently in doesn't excite me. However after lots of reflection and "life" happenings, I remembered one of my church leaders growing up (who I speak with occasionally as a mentor), he runs a 9 figure a year business selling and installing fancy window shutters. He once told me that he never dreamed he'd be doing what basically comes down to an interior design business. He had no interest in it before and still really doesn't beyond his business, but it has provided a wonderful life and he grew to love his products and business.

I decided to scrap my plans to expand into other niches that looked more fun and just buckle down in the one I'm in. I have lots of happy customers and am working at expanding our lines and improving the brand now and taking life a bit more chill. Not that it's easy by any means, I just stopped chasing things that seem fun, and instead am focusing on finding joy in day to day life with my family and the business I'm currently building.

To build out the brand, we have had to redesign for the hundredth time our entire site, products, packaging etc. Get people who know what they are doing instead of being cheap like we did when we were just selling random products that don't really go together. Beef up our emailing efforts, page and community building, get and maintain influencers, focus on producing LOTS of content (videos/images/articles) about our products or related to the market, but namely lots of content around our stuff that we can use for ads and for filling up our sites, emails, newsletters, etc.

Always something that needs to be done or redone better. It's a never ending thing.

I think everyone is looking for something that is "stable and reliable" or that lasts. I realized that is hard to come by. Things are constantly changing. Especially in the niche I'm in. What is popular right now, might not be next year so you must constantly adapt. Learning how to always be adapting and progressing is how you maintain stability. Building a business that can evolve itself with the times and tends is what lasts. Not the products.

Exactly. Businessmen/women build businesses.

 

[KeepGoin]

@hughjasle , so following your threads among others and taking action I have a custom product on the way from China.

The website name is going to be a direct match to the brand name and the plan is to target long tail keywords until I gain a little traction in "best x", "how to", and similar articles that provide value. Is inserting my own brand that matches my websites url in these articles suicide?

I see websites for example like blackmilkclothing , they used instagram exclusively for traction. Mine is in the pet niche, so say it was dog bowls. The plan will be to write articles around dog bowls that are long tail keywords, use affiliate links to products that are not mine and hopefully redirect them to purchase mine while trying to be as objective as possible.

It's either that strategy or create the website that is exclusively for the brand and go use instagram marketing/shoutouts.

you know what, I just reread this whole thread again and seeing the interaction I've decided how I'm going to do it. So yeah just ignore this post haha.

 

[JDx]

Pure gold content, thank you very much for sharing everything in such detail @hughjasle . Just completed reading every post and it's very inspiring. +rep
Off to look for products!
Keep us posted on how you're doing!

 

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[hughjasle]

The website name is going to be a direct match to the brand name and the plan is to target long tail keywords until I gain a little traction in "best x", "how to", and similar articles that provide value. Is inserting my own brand that matches my websites url in these articles suicide?

@KeepGoin - sorry, i just don't know SEO well enough to comment. Being that my knowledge of SEO is quite limited still, I'd go and do your second option of getting influencers and build an instagram page rather than figure out SEO as at least with instagram/influencers, I understand that space A LOT more and thus I feel like I can make things work without much guess work. Once again, that's only due to a pure lack of knowledge with SEO and long tail keyword stuff, not because it's the right or wrong path. I just go for what I know and then expand from there.

 

[hughjasle]

Keep us posted on how you're doing!

Not much to post these days.

We just had 5 different designers (solo designers to big firms) each make us a page for a different product that we have ordered small quantities of for testing. Based on the designs and ease of communication, we are planning to pick and work with just one of them going forward. So far we believe we found the one we want. A couple of them upped the prices on us mid project so they are out, the design was crappy on another, and then with the 2 left we just have a much better experience working with one over the other so it made the choice easy.

With those new pages and new test products in we will be able to start testing ads and variations of offers. Like using the new products for upsells on existing products, using them as trip wires (free + shipping) or other low barrier trips, combining for big bundles, just straight selling the products, etc. Lots of options and thus lots of opportunity to make something work.

ATM these new products are just in the manufacturers packaging. Once we find winners we will have our new product design team (different than the web design) match our current branding (that they overhauled for us) so we can have a uniform brand and start really running ads and send them out to our "brand ambassadors" aka influencers and content producers which will bring sales and more importantly, content for us to use in on our site/social media as well as ads.

In the meantime we are also doing a lot on the back of of each sale with our customers and our email list. We are close to pinning down what each email is worth. The LTV of just the emails on the backend can add a SIGNIFICANT amount of revenue and change the entire plan if we so choose.

For example, if we are selling a $10 product and getting a $6 CPA. That doesn't leave much room for profit, COGs, and shipping/fulfillment + costs like employees etc. Shipping/fulfillment alone would be $3. So most likely that wouldn't be worth it no matter how much traffic/sales you could do. However say for each sale we also get 9 other people who signed up for the newsletter and gave us their email, but didn't purchase, that leaves us with 10 new people to our email list. If we can make just $1 extra on average for each email, that changes the entire plan and now allows us to keep that $10 product up and running even though it is not profitable on the front end, but all those emails that we get per sale brings us in an extra $10 which then makes us profitable.

 

[Maxboost]

great info

 

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[kd38]

Hey @hughjasle

I was wondering if you think this method works for clothing.

Reason for asking is I finally decided to take action and implement your methods. I started off with clothing and using printful. As they offer t-shirt fulfilment with no upfront costs or anything which is great.

I’m currently running Facebook ads, engagement is 1 in 7 people for likes but sales conversion is poor. I’ve spent £22.02 and had zero sales. I thought FBads would be the saviour, but obviously it isn't as easy as it seems!

I was wondering if you could perhaps provide a little bit of insight. I understand you can’t provide a clear picture without seeing the products and ad so if you got time, let me know and I'll drop you a PM.

Appreciate it dude!

 

[hughjasle]

I’m currently running Facebook ads, engagement is 1 in 7 people for likes but sales conversion is poor. I’ve spent £22.02 and had zero sales. I thought FBads would be the saviour, but obviously it isn't as easy as it seems!

Hard to say what the issue is without looking at everything you have. Are you getting clicks to your page? if not, then something about your ad is wrong. If you are getting people to the page, but no purchases, it could be the wrong people clicking (ad issues) site issues, or price issues. Really hard to narrow down anything without any details. And $22 is very little to expect sales unless you were selling something super trendy for dirt cheap. Even then, it's kinda a shot in the dark.

 

[kd38]

Hard to say what the issue is without looking at everything you have. Are you getting clicks to your page? if not, then something about your ad is wrong. If you are getting people to the page, but no purchases, it could be the wrong people clicking (ad issues) site issues, or price issues.

On the way to work at the moment so will provide the stats later. If you’re happy to take a look I can drop you a PM?

Really hard to narrow down anything without any details. And $22 is very little to expect sales unless you were selling something super trendy for dirt cheap. Even then, it's kinda a shot in the dark

What ball park number would you recommend. I appreciate it will vary between each industry and product.

Btw, your first product that you started off this thread with. What made you decide to mark it off at $120? You said it yourself that people on amazon were selling the same product but a third of the price. I guess the thought behind the question was I’m currently looking at products via alibaba and can’t think of any products that’s being sold for $10 that will resell 8x it’s value.


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[hughjasle]

What ball park number would you recommend. I appreciate it will vary between each industry and product.

As much as you can stomach. Just know the winners will make you $1m.

What made you decide to mark it off at $120?

I did it because I could and people were still buying it like mad. It was a trendy type product that you could barely sell for $20 these days and would for sure lose money trying to sell it direct on paid media.

 

[Captain Jack]

EDIT: Never mind. I figured it out.

Still, awesome thread!

 

[Captain Jack]

I'll keep it short and simple.

Been doing affiliate marketing for almost 2 years now. Was working with a dysfunctional company for most of the time, but got out of that and on my own now a couple months back.

VERY happy with where I am now with affiliate marketing, but I want to build something I can sell off someday. A million a year in affiliate marketing is just that, a million bucks. That's great, but a million a year business is a million bucks AND you can sell it off for multiples if you do it right.

So that's my goal, use my skills and warchest i've built (and will continue to build) from affiliate marketing and put them towards businesses that I can sell off, first of which is importing goods and creating sites/brands around them.

I will mostly be using Facebook marketing for this as I go, I'm already a few steps in so I'll update in next posts so we don't have a wall of text here.

Okay. I have a legit question now.

Since I have no idea what I'm doing with Facebook ads, I've been following your threads, along with eliquid's Facebook ad thread. Again, this is absolutely genius and I have no idea why it isn't gold.

Anyway, it seems that the recommendations are to add a video, as opposed to a simple image, to the ad for the best results. I do realize that I need to spend money to make money, but I'd like to spend money in the most efficient way possible.

My question: Do you use videos when you're simply testing the product? Or just a simple image? If you use videos, how do you go about making one if you don't have the product in hand?

Thanks again for this awesome thread!

 

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[hughjasle]

My question: Do you use videos when you're simply testing the product? Or just a simple image? If you use videos, how do you go about making one if you don't have the product in hand?

This is not a one size fits all thing. Some products do best in video, some best with image, some do just fine with both. It's really how best can you portray your message and grab the attention of your potential customers.

If you don't have a video and want to make one, you will have to find someone who will do one for you, pay someone to use theirs, or just order one yourself. This is especially hard when your product is just in your imagination at this point... Sometimes a video just cannot be done without it being expensive, but that's the case for most videos. They do well, but they are expensive.

 

[Readerly]

This is an incredible thread, @hughjasle. Thanks so much for being so generous with your eCommerce expertise. I've read through the whole thread. It has inspired me, one, to learn how to build effective sales funnels, and, two, as a learning exercise, to build a sales funnel for a product line from scratch. What I learn from this experiment, I'll apply to my other ventures. At first, I'll choose products I can dropship.

So my approach is going to go something like this:

1. Choose a popular niche (that I also have some affinity for).
2. Select five or six dropship-able products to sell in that niche.
   
3. Set up a Shopify store & design/write copy for each product.
4. Test Facebook ads to drive traffic to a product page.
5. Optimize conversions.
6. If I can't get the numbers to work, pick another product and start over.

I'll post updates on my progress to this thread.

 

[kd38]

Hey @hughjasle, I have set up a store and finally got some ads up and running, but I have a question in regards to when you post your videos on your fb page.

Is it vital that you put a call to action within the video? I have set up an ad that has no call to action within the video, but the caption says it all "buy this now and use this coupon to get x% off, click this link to order". Is that how you set up your videos?

The videos are getting plenty of views, but not many people visiting the site, how will I know if it's because of the ad or video or a product no one wants?

 

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[hughjasle]

The videos are getting plenty of views, but not many people visiting the site, how will I know if it's because of the ad or video or a product no one wants?

You will have to test another version of the video or ad to see if it is the ad or the product. Views are easy to get. Just pay for them, clicks to the offer should be pretty simple as well, it's the purchases that should be hard. What kind of ads are you running? Just Video ads with no link?

 

[Paper Chaser]

How do you structure your FB campaigns when testing a product? I'm not sure whether or not it's the product that is bad or if it's the way I'm testing it. I've been starting off with purchase conversion campaigns at a $15/day budget for products in the $15-40 range. I'd initially test 3-4 different audiences for each product and make one ad set for each audience. Each ad set would have 1 creative with 2-3 copies of it.

Since most products fail, this is adding up quickly in cost, and I'd imagine there is a leaner way for this initial test. Any suggestions?

 

[hughjasle]

How do you structure your FB campaigns when testing a product?

The way the adsets are set up wont be a make a break for any product, just a means of optimizing something that already works.

But since you asked, If you want to get very technical, I start with a PPE version of the ad and get some comments and likes on the ad for a few days, then I'll start the real conversions ad. I wont do just $15 unless I have like 10+ adsets. It's just too low unless you are ready to do this for a long time and maximize ROI. I just prefer to skip some time by spending more upfront.

Since most products fail, this is adding up quickly in cost, and I'd imagine there is a leaner way for this initial test. Any suggestions?

You need to figure out an audience you want to sell to instead of going broad and just looking for anything (assuming that is what you are doing). I sold mainly products for women when I started importing because my background from affiliate marketing was generally products designed for women so I knew how to reach them and I knew what kinds of ads and products would most likely work.

Spend a lot of time online and find something you know your parents would buy on the spot. How do you know they would buy it? Use that info and build an ad/page for it. It has to be something they really want so you can charge the prices you want and be made high quality, otherwise you are going to end up playing the price war game on amazon with all the other crappy products trying to unload the product to recoup costs.

It's pretty cutthroat out there right now. I know another guy who just found his "product" to sell by stealing it from a friend behind his back. His friend was running it successfully, but didn't have the business side down properly and ran into supply issues. This friend ripped the product and is now successfully competing with no prior ecommerce experience. Just the info he got from the friend and the desire to copy it.

Anyways long story short: It was profitable right off the bat because it is a product the people want and he knows exactly who the people are that want it.

 

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[jcvlds]

Bro. I just want to say thank you for sharing all this with us. I read your other thread fully yesterday and finished this one today. I am in the process of waiting for some sample for 2 suppliers in China and was looking for what I should be thinking of and doing in the meantime. Your threads have got my wheels spinning non stop and has also allowed me to see a flaw in my approach but I think I can still correct it.

I have my target audience locked, I know the people I want to reach, yet i haven’t taken stabs at marketing to them to see the best way that resonates with them so I will be doing some ads to test that out.

Quick question.. I am following the same approach of already having in mind a brand with a specific target audience and so will be limiting my product tests to those products that fall within this audience and my theme/cause. As for the actual tests, when you direct people from ads to your product page, will you be creating that product page within your brand store domain or will have separate domains and only when they pass and you move forward with one will you make it a part of your brands domain?

Many thanks and thank you for sharing your story.


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[Paper Chaser]

The way the adsets are set up wont be a make a break for any product, just a means of optimizing something that already works.

But since you asked, If you want to get very technical, I start with a PPE version of the ad and get some comments and likes on the ad for a few days, then I'll start the real conversions ad. I wont do just $15 unless I have like 10+ adsets. It's just too low unless you are ready to do this for a long time and maximize ROI. I just prefer to skip some time by spending more upfront.

You need to figure out an audience you want to sell to instead of going broad and just looking for anything (assuming that is what you are doing). I sold mainly products for women when I started importing because my background from affiliate marketing was generally products designed for women so I knew how to reach them and I knew what kinds of ads and products would most likely work.

Spend a lot of time online and find something you know your parents would buy on the spot. How do you know they would buy it? Use that info and build an ad/page for it. It has to be something they really want so you can charge the prices you want and be made high quality, otherwise you are going to end up playing the price war game on amazon with all the other crappy products trying to unload the product to recoup costs.

It's pretty cutthroat out there right now. I know another guy who just found his "product" to sell by stealing it from a friend behind his back. His friend was running it successfully, but didn't have the business side down properly and ran into supply issues. This friend ripped the product and is now successfully competing with no prior ecommerce experience. Just the info he got from the friend and the desire to copy it.

Anyways long story short: It was profitable right off the bat because it is a product the people want and he knows exactly who the people are that want it.

Thanks, that's great insight!

How about scaling up a product that is showing potential? The last time I tried scaling I blew the campaign up (in a bad way). The ROAS was 1.6 for about a week (affiliate offer, not my own ecom product) so I figured I could dupe it, bump the budget up, but at best I broke even, and other days I lost money. I think my audience was too small for my budget ($500/day for one adset on a 150k audience). I know you could probably write an essay on this and there isn't just one way to scale, but any pointers would be very appreciated!

 

[hughjasle]

As for the actual tests, when you direct people from ads to your product page, will you be creating that product page within your brand store domain or will have separate domains and only when they pass and you move forward with one will you make it a part of your brands domain?

All major traffic sources want, and to an extent, require you to keep the traffic all on the same domain. So to answer your question, yes I take them to a branded presale page that gives a bit more hard sales info about my product complete with more review videos. Real review videos from customers are GOLD.

 

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[jcvlds]

All major traffic sources want, and to an extent, require you to keep the traffic all on the same domain. So to answer your question, yes I take them to a branded presale page that gives a bit more hard sales info about my product complete with more review videos. Real review videos from customers are GOLD.

Thanks a ton! I will be using this strategy.

Get my product sample in a week


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[hughjasle]

How about scaling up a product that is showing potential?

Scaling is a tricky question. The real answer is there is no right way. Sometimes just increasing the budget on your current camp is best, other times its duplicating the adset. Other times you'll want to create new adsets and ads, or split up the targeting, etc.


Lots of ways to scale it. I personally prefer bumping the budget on the winning adset and trying to duplicate them. Sometimes it works sometimes it doesn't. Whatever way you do it, just make sure you give the campaign enough time to settle before saying it didn't work. Typically that time period is about 3 days for FB.


Side note, a campaign I am in the middle of scaling right now had 1 adset running at $600 spend per day at an average of 100% daily ROI. So I duplicated the adset with one minor change to my targeting (made it mobile only whereas the first adset was automatic placements), the first day ROI dropped to about 20%, second day was back up to roughly 100% as well as the third day. In fact my original adset lost money for me the first day and broke even the second day but the new adset did amazing and made up for it, now they are both even. Additionally, my audience is MUCH larger than 150k. More like, 60M

 

[johnp]

Thanks for creating this thread. I’ve read through it a few times and learned a ton. One of the thing that really stands out to me is how you didn’t over complicate things when testing. There have been so many times when I jumped in too deep to start. I.e, creating funnels, setting up backend emails, trying to add too many products, not setting up a store, etc..

So I recently took a page out of your book. I took like 10 steps back. I killed off my ClickFunnels stuff for now. Stopped sending emails. Consolidated down to one product. Setup a Shopify store then starting FB ads.

In just a few short days I got my first sale. Came in from a mobile phone

This is in a huge and competitive market where I'm going for a big long-term brand play. My goal is to continue to sell other products and maybe subscription services on the backend. But I need to get some products producing income first.

The sale came at a lose due to testing, but it’s such a great feeling. I spent the last year thinking that you can’t possible sell direct on FB anymore. It seems like I was wrong. So thanks for opening my eyes.

Anyway, this leads me to a question:

Let’s say that you start gaining a little traction, but not enough to know whether your product is a winner. When do you kill it off vs keep it?

For example, I’m testing my product in different interests. I started for real like 3 days ago, right after Father’s Day.

• About 2,200 impressions
• Add to cart rate = 16%
• Purchase rate = 3.1%

I’ve spent $50.27 and made a sale at around $14.95. Margin is near 60% after COG and shipping, but not including ad spend. My ads kind of suck right now. And my targeting isn't that great... although my data is getting better.

Obviously, I don’t have nearly enough data to make any decisions. It’s interesting to me that people are adding the product to their cart. That seems like a positive sign.

So I guess that I’m a little confused about when to declare this a winner…

Do I need to see a positive ROAS?

Or does just a few sales and add to carts act as a positive signal?

 

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[KeepGoin]

Thanks for creating this thread. I’ve read through it a few times and learned a ton. One of the thing that really stands out to me is how you didn’t over complicate things when testing. There have been so many times when I jumped in too deep to start. I.e, creating funnels, setting up backend emails, trying to add too many products, not setting up a store, etc..

So I recently took a page out of your book. I took like 10 steps back. I killed off my ClickFunnels stuff for now. Stopped sending emails. Consolidated down to one product. Setup a Shopify store then starting FB ads.

In just a few short days I got my first sale. Came in from a mobile phone

This is in a huge and competitive market where I'm going for a big long-term brand play. My goal is to continue to sell other products and maybe subscription services on the backend. But I need to get some products producing income first.

The sale came at a lose due to testing, but it’s such a great feeling. I spent the last year thinking that you can’t possible sell direct on FB anymore. It seems like I was wrong. So thanks for opening my eyes.

Anyway, this leads me to a question:

Let’s say that you start gaining a little traction, but not enough to know whether your product is a winner. When do you kill it off vs keep it?

For example, I’m testing my product in different interests. I started for real like 3 days ago, right after Father’s Day.

• About 2,200 impressions
• Add to cart rate = 16%
• Purchase rate = 3.1%

I’ve spent $50.27 and made a sale at around $14.95. Margin is near 60% after COG and shipping, but not including ad spend. My ads kind of suck right now. And my targeting isn't that great... although my data is getting better.

Obviously, I don’t have nearly enough data to make any decisions. It’s interesting to me that people are adding the product to their cart. That seems like a positive sign.

So I guess that I’m a little confused about when to declare this a winner…

Do I need to see a positive ROAS?

Or does just a few sales and add to carts act as a positive signal?

I'm not sure what the big guns are doing but I'm in the same boat. Here's what I do. Create multiple adsets, from this create a lookalike audience asap, from that create an atc*(add to cart) audience. Taking the best performing adset along for the ride

 

[hughjasle]

Let’s say that you start gaining a little traction, but not enough to know whether your product is a winner. When do you kill it off vs keep it?

It really depends on the product you are trying to push.

If you are trying to push your own product that you made and you know is good, then you'll want to work on it much longer and harder.

If you are just trying to sell whatever is hot, then it doesn't take much till you dump it and move onto the next product. Hot products sell like beer at sporting events. People just line up. The downside is that these products are usually crap and don't last and you are having to look for the next.

In your example of a $15 purchase, that's going to be hard in either case. It's possible, but hard. Better be something that LOTS of people want and you can go broad and cheap otherwise it will be more headache than it's worth. Is this something that you can sell for maybe $10ea but make ppl buy like 5 of them at once?

I would strongly recommend you look at high quality higher priced products. Once those products work, life is gooood.