User Power
Value/Post Ratio
208%
- Apr 17, 2016
- 86
- 179
- 41
Hey Y'all.
I've been thinking lately, adding value when you get a client is easy, you just provide a great service and make sure they get everything they expected plus a little extra.
However, adding value BEFORE the sale takes place is equally important because if you don't, the sale will never happen.
What I've found is, here in the UK, trust is at an all time low with business owners not wanting to part with their money for fear of getting ripped off.
I'm talking about marketing services right now but this could really apply to any kind of service business.
Ideas that I've had for adding value to customers up front are mainly educating them but it occurs to me that it's still possible to do a little something up front for free to show them a) you care and b) you know your stuff.
- Webinars/videos/reports explaining marketing and educating them to make the buying process easier
- Help them get set up professionally on Facebook
- Help them upload their contacts to an Autoresponder and send out a mail to all of their previous customers to bring them back.
- Interview them and push out the recording of the interview to Social Media
- Create a group for business owners of a certain kind to interact and share strategies
I think at least a couple of those ideas have merit.
Anything else I'm maybe not thinking of?
I guess @Andy Black will probably have some ideas
PS does anyone else here forget to add a tag every frigging time they make a post and get hit with the 30 second window to repost? lol
I've been thinking lately, adding value when you get a client is easy, you just provide a great service and make sure they get everything they expected plus a little extra.
However, adding value BEFORE the sale takes place is equally important because if you don't, the sale will never happen.
What I've found is, here in the UK, trust is at an all time low with business owners not wanting to part with their money for fear of getting ripped off.
I'm talking about marketing services right now but this could really apply to any kind of service business.
Ideas that I've had for adding value to customers up front are mainly educating them but it occurs to me that it's still possible to do a little something up front for free to show them a) you care and b) you know your stuff.
- Webinars/videos/reports explaining marketing and educating them to make the buying process easier
- Help them get set up professionally on Facebook
- Help them upload their contacts to an Autoresponder and send out a mail to all of their previous customers to bring them back.
- Interview them and push out the recording of the interview to Social Media
- Create a group for business owners of a certain kind to interact and share strategies
I think at least a couple of those ideas have merit.
Anything else I'm maybe not thinking of?
I guess @Andy Black will probably have some ideas
PS does anyone else here forget to add a tag every frigging time they make a post and get hit with the 30 second window to repost? lol
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