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Hello,
I'm 21 years old. After 2 years of wasting time and action faking I decided to start a home service business, specifically carpet cleaning. I will be doing hardwood, tile and upholstery as well. I chose this idea because it's pretty easy and inexpensive to start, doesn't require any special licensees or permits, and there is demand for this kind of service in my area. Also, my monthly expenses will be extremely low, so I'll get to keep most of the profit I make. I don't have any previous marketing or cleaning experience, except for running FB ads for some Chinese junk, so I'll have to learn everything from scratch. I hope this thread will be helpful for someone wanting to start a service business, and I will appreciate any advice from you.
What I have done so far:
1)Website with online booking and chat - Wordpress(divi plugin), zenbooker, tawk to. Hired a copywriter to do the content part, because my English sucks.
2)Google business profile with some pictures of my carpet being cleaned.
3)Bought cleaning equipment (175 buffer(used), oreck orbiter, good vacuum and some other stuff) - around $1000
4)Facebook business profile
5)Got a google guarantee badge which might help with getting more leads
6)Currently running a google ads campaign, $30 per day budget. I have 2 ad groups. One for exact match keywords and the other one for phrase match. Everything else is the same. Got 3 leads so far for about $15 dollars each.
7)Did 2 small carpet cleaning jobs by myself, the clients were happy with the result. They were just 1 room cleanings that took me about an hour to do. Charged $100 for each. I have my next job scheduled for next week. Missed a few clients by not answering my phone and not replying in chat. Missed a 4 bedroom house cleaning because of my full time job.
I think my main problem is that I don't have a clear USP and I'm having a hard time differentiating from the competitors. I have a good looking website with convenient online booking system and upfront pricing. My method of cleaning allows me to advertise 1 hour dry time. I have a 10% discount for new customers. But I feel like I can come up with something better, so I could justify raising my prices.
I'm tired of commuting to a shitty job every day and wasting my time there. But I'll have to keep it for some time to pay for my expenses.
I'm 21 years old. After 2 years of wasting time and action faking I decided to start a home service business, specifically carpet cleaning. I will be doing hardwood, tile and upholstery as well. I chose this idea because it's pretty easy and inexpensive to start, doesn't require any special licensees or permits, and there is demand for this kind of service in my area. Also, my monthly expenses will be extremely low, so I'll get to keep most of the profit I make. I don't have any previous marketing or cleaning experience, except for running FB ads for some Chinese junk, so I'll have to learn everything from scratch. I hope this thread will be helpful for someone wanting to start a service business, and I will appreciate any advice from you.
What I have done so far:
1)Website with online booking and chat - Wordpress(divi plugin), zenbooker, tawk to. Hired a copywriter to do the content part, because my English sucks.
2)Google business profile with some pictures of my carpet being cleaned.
3)Bought cleaning equipment (175 buffer(used), oreck orbiter, good vacuum and some other stuff) - around $1000
4)Facebook business profile
5)Got a google guarantee badge which might help with getting more leads
6)Currently running a google ads campaign, $30 per day budget. I have 2 ad groups. One for exact match keywords and the other one for phrase match. Everything else is the same. Got 3 leads so far for about $15 dollars each.
7)Did 2 small carpet cleaning jobs by myself, the clients were happy with the result. They were just 1 room cleanings that took me about an hour to do. Charged $100 for each. I have my next job scheduled for next week. Missed a few clients by not answering my phone and not replying in chat. Missed a 4 bedroom house cleaning because of my full time job.
I think my main problem is that I don't have a clear USP and I'm having a hard time differentiating from the competitors. I have a good looking website with convenient online booking system and upfront pricing. My method of cleaning allows me to advertise 1 hour dry time. I have a 10% discount for new customers. But I feel like I can come up with something better, so I could justify raising my prices.
I'm tired of commuting to a shitty job every day and wasting my time there. But I'll have to keep it for some time to pay for my expenses.
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