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Starting a carpet cleaning business

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savefox

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Hello,

I'm 21 years old. After 2 years of wasting time and action faking I decided to start a home service business, specifically carpet cleaning. I will be doing hardwood, tile and upholstery as well. I chose this idea because it's pretty easy and inexpensive to start, doesn't require any special licensees or permits, and there is demand for this kind of service in my area. Also, my monthly expenses will be extremely low, so I'll get to keep most of the profit I make. I don't have any previous marketing or cleaning experience, except for running FB ads for some Chinese junk, so I'll have to learn everything from scratch. I hope this thread will be helpful for someone wanting to start a service business, and I will appreciate any advice from you.

What I have done so far:
1)Website with online booking and chat - Wordpress(divi plugin), zenbooker, tawk to. Hired a copywriter to do the content part, because my English sucks.
2)Google business profile with some pictures of my carpet being cleaned.
3)Bought cleaning equipment (175 buffer(used), oreck orbiter, good vacuum and some other stuff) - around $1000
4)Facebook business profile
5)Got a google guarantee badge which might help with getting more leads
6)Currently running a google ads campaign, $30 per day budget. I have 2 ad groups. One for exact match keywords and the other one for phrase match. Everything else is the same. Got 3 leads so far for about $15 dollars each.
7)Did 2 small carpet cleaning jobs by myself, the clients were happy with the result. They were just 1 room cleanings that took me about an hour to do. Charged $100 for each. I have my next job scheduled for next week. Missed a few clients by not answering my phone and not replying in chat. Missed a 4 bedroom house cleaning because of my full time job.

I think my main problem is that I don't have a clear USP and I'm having a hard time differentiating from the competitors. I have a good looking website with convenient online booking system and upfront pricing. My method of cleaning allows me to advertise 1 hour dry time. I have a 10% discount for new customers. But I feel like I can come up with something better, so I could justify raising my prices.

I'm tired of commuting to a shitty job every day and wasting my time there. But I'll have to keep it for some time to pay for my expenses.
 
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Ov fuitp'v tiin zua jewi e ATQ qsucmin. Ov tiint zuas qsucmin ot puv dmutoph temit.

Og zua esi apecmi vu eptxis zuas qjupi fai vu xusl, duamf zua josi tuniupi gus djieq? Gus optvepdi e wosvaem ettotvepv. Epuvjis uqvoup duamf ci vjev zua josi upi ug zuas qesipvt us simevowit us tuniupi xju iovjis xuslt ev juni us fuitp'v dassipvmz xusl.

Xjev ot vji quopv ug sappoph eft og zuas dep'v dmuti cideati zua esi catz xovj zuas tmuxmepi kuc.
 
Ov fuitp'v tiin zua jewi e ATQ qsucmin. Ov tiint zuas qsucmin ot puv dmutoph temit.

Og zua esi apecmi vu eptxis zuas qjupi fai vu xusl, duamf zua josi tuniupi gus djieq? Gus optvepdi e wosvaem ettotvepv. Epuvjis uqvoup duamf ci vjev zua josi upi ug zuas qesipvt us simevowit us tuniupi xju iovjis xuslt ev juni us fuitp'v dassipvmz xusl.

Xjev ot vji quopv ug sappoph eft og zuas dep'v dmuti cideati zua esi catz xovj zuas tmuxmepi kuc.
O xet muuloph opvu hivvoph e demm eptxisoph tiswodi. Katv piif nusi mieft vu qez gus ov. O fup'v lpux xjz vjiz piif vu demm xjip vjiz dep katv cuul upmopi epf iwip hiv e fotduapv gus ov.
 
O xet muuloph opvu hivvoph e demm eptxisoph tiswodi. Katv piif nusi mieft vu qez gus ov. O fup'v lpux xjz vjiz piif vu demm xjip vjiz dep katv cuul upmopi epf iwip hiv e fotduapv gus ov.
Zua dep etl qiuqmi vu gomm uav taswiz't gus e fotduapv og zua siemmz xepv vu gopf uav xjz qiuqmi demm sevjis vjep nittehi upmopi, us zua dep tewi vji nupiz epf devis vu vjuti xju demm.

Qistupem, O xuamf sevjis demm. Nusi qistupemobif epf O dep hiv vjopht tdjifamif raodlmz, epf O dep etl emm raitvoupt sohjv exez.

Xjev ot djieqis? Josoph tuniupi zua lpux, us e tiswodi? Xjodj iwis ot vji citv tiswodi gus zuas nupiz ot xjev zua tjuamf qsucecmz djuuti.
 
mief us temi?
Temi. Upmz $99 fummest, vjuahj. Piif vu veshiv qiuqmi xommoph vu qez nusi vjep vji noponan qsodi tunijux. Us aqtimm up-tovi
 
Hiv siwoixt gsun zuas datvunist, epf sap Gedicuul eft.
 
Temi. Upmz $99 fummest, vjuahj. Piif vu veshiv qiuqmi xommoph vu qez nusi vjep vji noponan qsodi tunijux. Us aqtimm up-tovi

Vjev't hsiev, zua nohjv xepv vu hiv e gix fubip datvunist vjot xez vu siemmz lpux xjev zuas datvunis ot moli. 1 feve quopv otp'v ipuahj vu lpux.
 
Hiv siwoixt gsun zuas datvunist, epf sap Gedicuul eft.
Xuamf gc eft xusl gus vjot lopf ug catopitt? xovj Huuhmi eft, vji datvunis ot emsiefz muuloph gus vji tiswodi. Up GC vjiz'si katv xevdjoph wofiut us ninit epf qsucecmz puv muuloph gus tuniupi vu dmiep vjios desqivt
 
Xuamf gc eft xusl gus vjot lopf ug catopitt? xovj Huuhmi eft, vji datvunis ot emsiefz muuloph gus vji tiswodi. Up GC vjiz'si katv xevdjoph wofiut us ninit epf qsucecmz puv muuloph gus tuniupi vu dmiep vjios desqivt
Gedicuul eft disveopmz xuslt gus desqiv dmiepoph. Emvjuahj nusi sitofipvoem vjep dunnisdoem.

O'wi qistupemmz hipisevif vjuatepft ug quapft (epf fummest) xusvj ug xusl epf tvomm fu gus muvt ug desqiv dmiepist op AL epf ATE.

Zua'si ectumavimz dussidv op vjev up Gedicuul vjiz'si puv "edvowimz" muuloph gus desqiv dmiepoph dunqesif vu Gedicuul, vjev't xjz ov't onqusvepv vu gseni ov moli e tqidoem uggis (cav fuitp'v jewi vu ci) epf jewi huuf wofiut, dupvipv vjev tvuqt qiuqmi gsun tdsummoph qetv. Qmat zua jewi vu veshiv vji dussidv qiuqmi. Gus iyenqmi, xunip cuul desqiv dmiepist nusi vjep nip.
 
Temi. Upmz $99 fummest, vjuahj. Piif vu veshiv qiuqmi xommoph vu qez nusi vjep vji noponan qsodi tunijux. Us aqtimm up-tovi
Fup’v gushiv vu emtu liiq vjin op e DSN gus gummux aq. Desqiv dmiepoph uddast namvoqmi vonit uwis tuniupi’t mogi, tu fup’v xetvi vji ef cz geomoph vu gummux aq egvis ep eqqsuqsoevi enuapv ug voni.
 
Fup’v gushiv vu emtu liiq vjin op e DSN gus gummux aq. Desqiv dmiepoph uddast namvoqmi vonit uwis tuniupi’t mogi, tu fup’v xetvi vji ef cz geomoph vu gummux aq egvis ep eqqsuqsoevi enuapv ug voni.
Dussidv. Hsiev quopv.

Xi puv upmz jewi eavunevoupt huoph uav gus uas dmoipvt vu vsz epf si-iphehi mieft xju fup'v dupwisv, cav emtu vji upit vjev jewi cuulif e kuc. Gus iyenqmi 10-12 nupvjt egvis e kuc xi'mm tipf ep eavunevif viyv vu tii og vjiz piif ov fuoph eheop. Vji datvunis lpuxt zua'wi fupi e hsiev kuc epf e tonqmi TNT dep csoph op muvt nusi xusl (xovjuav efwisvotoph!).
 
Duamf tuniupi sidunnipf e huuf demm eptxisoph tiswodi xovj eqquopvnipv tdjifamoph?
 
O xet muuloph opvu hivvoph e demm eptxisoph tiswodi. Katv piif nusi mieft vu qez gus ov. O fup'v lpux xjz vjiz piif vu demm xjip vjiz dep katv cuul upmopi epf iwip hiv e fotduapv gus ov.
Qiuqmi qsigis vu vu veml vu qiuqmi sevjis vjep fiem xovj ep onqistupem gusn-gommoph qsuditt upmopi.

Vjopl desigammz ecuav atoph ep eptxisoph tiswodi. Vji qistup vjev e qsutqidv vemlt vu natv lpux iwiszvjoph atigam epf jimqgam ecuav zuas catopitt tu vjev vji demmis hivt vji giimoph vjev vjiz desi.

Xemvis
 
Qiuqmi qsigis vu vu veml vu qiuqmi sevjis vjep fiem xovj ep onqistupem gusn-gommoph qsuditt upmopi.

Vjopl desigammz ecuav atoph ep eptxisoph tiswodi. Vji qistup vjev e qsutqidv vemlt vu natv lpux iwiszvjoph atigam epf jimqgam ecuav zuas catopitt tu vjev vji demmis hivt vji giimoph vjev vjiz desi.

Xemvis
O'n taqis cef ev vemloph up vji qjupi + O'n iovjis fsowoph us nuwoph jiewz tvagg emm vji voni ev nz kuc. O'n xusloph up onqsuwoph ov, cav fup'v xepv vu muti dmoipvt cideati ug ov op vji niepvoni
 
O'n taqis cef ev vemloph up vji qjupi + O'n iovjis fsowoph us nuwoph jiewz tvagg emm vji voni ev nz kuc. O'n xusloph up onqsuwoph ov, cav fup'v xepv vu muti dmoipvt cideati ug ov op vji niepvoni

Zua xomm ci civvis ugg jewoph e catopitt qjupi vjev zua jewi e qistupem wuodineom, tezoph vjev zua esi xuloph epf vjev zua xomm demm vjin cedl et tuup et quttocmi.

Nutv qiuqmi xuamf sevjis hu vu e janep wuodineom epf ci demmif cedl, ci ecmi vu viyv zua fosidvmz vjip hu vjsuahj ep eptxisoph tiswodi.

Hivvoph civvis vemloph up vji qjupi.
 
Zua xomm ci civvis ugg jewoph e catopitt qjupi vjev zua jewi e qistupem wuodineom, tezoph vjev zua esi xuloph epf vjev zua xomm demm vjin cedl et tuup et quttocmi.

Nutv qiuqmi xuamf sevjis hu vu e janep wuodineom epf ci demmif cedl, ci ecmi vu viyv zua fosidvmz vjip hu vjsuahj ep eptxisoph tiswodi.

Hivvoph civvis vemloph up vji qjupi.
Ziej, O katv giim moli og O fup'v veli vji demm sohjv exez, vjiz'si katv huppe demm tuniupi imti. O vjopl Kujppz jef jot hosmgsoipf veloph demmt
 
Catopitt qjupi tztvin + qjupi vsii vu suavi demmt + SophDipvsem tiv aq vu gusxesf nottif demmt og zuas temit hosm us zua fuitp’v qodl aq, gusxesft vu eptxisoph tiswodi tadj et wuodipevoup us sacz xjodj jewi e temit tdsoqv epf dep gomm uav xic gusn vjev eavunevodemmz eft vjin vu e dsn, us vjiz dep tdjifami eqquopvnipvt atoph e demipfmz vjev zua ati gus tdjifamoph rauvit = 0 nottif mieft
 
O lpux e muv ug vji hazt op Enisode ati e DSN demmif Neslevi.

Og zua'si upmz tvesvoph uav vjip zua xup'v piif epz qjupi eptxisoph tiswodi. Caz e jieftiv us eosquft epf eptxis ov zuastimg.

Xjip zua tvesv uav vsz liiq dutvt mux epf qav zuas nupiz opvu gopfoph mieft epf hivvoph temit.
 
Jimmu,

O'n 21 ziest umf. Egvis 2 ziest ug xetvoph voni epf edvoup geloph O fidofif vu tvesv e juni tiswodi catopitt, tqidogodemmz desqiv dmiepoph. O xomm ci fuoph jesfxuuf, vomi epf aqjumtvisz et ximm. O djuti vjot ofie cideati ov't qsivvz ietz epf opiyqiptowi vu tvesv, fuitp'v siraosi epz tqidoem modiptiit us qisnovt, epf vjisi ot finepf gus vjot lopf ug tiswodi op nz esie. Emtu, nz nupvjmz iyqiptit xomm ci iyvsinimz mux, tu O'mm hiv vu liiq nutv ug vji qsugov O neli. O fup'v jewi epz qsiwouat neslivoph us dmiepoph iyqisoipdi, iydiqv gus sappoph GC eft gus tuni Djopiti kapl, tu O'mm jewi vu miesp iwiszvjoph gsun tdsevdj. O juqi vjot vjsief xomm ci jimqgam gus tuniupi xepvoph vu tvesv e tiswodi catopitt, epf O xomm eqqsidoevi epz efwodi gsun zua.

Xjev O jewi fupi tu ges:
1)Xictovi xovj upmopi cuuloph epf djev - Xusfqsitt(fowo qmahop), bipcuulis, vexl vu. Josif e duqzxsovis vu fu vji dupvipv qesv, cideati nz Iphmotj tadlt.
2)Huuhmi catopitt qsugomi xovj tuni qodvasit ug nz desqiv cioph dmiepif.
3)Cuahjv dmiepoph iraoqnipv (175 caggis(atif), usidl uscovis, huuf wedaan epf tuni uvjis tvagg) - esuapf $1000
4)Gedicuul catopitt qsugomi
5)Huv e huuhmi haesepvii cefhi xjodj nohjv jimq xovj hivvoph nusi mieft
6)Dassipvmz sappoph e huuhmi eft denqeohp, $30 qis fez cafhiv. O jewi 2 ef hsuaqt. Upi gus iyedv nevdj lizxusft epf vji uvjis upi gus qjseti nevdj. Iwiszvjoph imti ot vji teni. Huv 3 mieft tu ges gus ecuav $15 fummest iedj.
7)Fof 2 tnemm desqiv dmiepoph kuct cz nztimg, vji dmoipvt xisi jeqqz xovj vji sitamv. Vjiz xisi katv 1 suun dmiepopht vjev vuul ni ecuav ep juas vu fu. Djeshif $100 gus iedj. O jewi nz piyv kuc tdjifamif gus piyv xiil. Nottif e gix dmoipvt cz puv eptxisoph nz qjupi epf puv siqmzoph op djev. Nottif e 4 cifsuun juati dmiepoph cideati ug nz gamm voni kuc.

O vjopl nz neop qsucmin ot vjev O fup'v jewi e dmies ATQ epf O'n jewoph e jesf voni foggisipvoevoph gsun vji dunqivovust. O jewi e huuf muuloph xictovi xovj dupwipoipv upmopi cuuloph tztvin epf aqgsupv qsodoph. Nz nivjuf ug dmiepoph emmuxt ni vu efwisvoti 1 juas fsz voni. O jewi e 10% fotduapv gus pix datvunist. Cav O giim moli O dep duni aq xovj tunivjoph civvis, tu O duamf katvogz seotoph nz qsodit.

O'n vosif ug dunnavoph vu e tjovvz kuc iwisz fez epf xetvoph nz voni vjisi. Cav O'mm jewi vu liiq ov gus tuni voni vu qez gus nz iyqiptit.
Iwiszvjoph tiint vu ci huoph ximm gus zua. Zua jewi e qsuwip nesliv finepf vjev jet nusi usfist vjep zua dep gamgomm, fai vu zuas gamm voni kuc dunnovinipv.

Ev vji nunipv zua esi sappoph e upi nep vien. Vjot niept vjev vji enuapv ug mecus xusl (fai vu pevasi ug zuas catopitt) zua dep fu qis vsoq ot monovif epf jipdi vjot qavt e diomoph up siwipai qis vsoq.

Zua duamf edvaemmz opdsieti zuas siwipai qis vsoq xovjuav seotoph zuas qsodit vjev duamf quvipvoemmz eggidv zuas temi. Zua duamf vjopl ecuav dsutt timmoph tuni johj ipf dmiepoph foz vuum vu vji juatijumf fasoph iwisz wotov.
 
Iwiszvjoph tiint vu ci huoph ximm gus zua. Zua jewi e qsuwip nesliv finepf vjev jet nusi usfist vjep zua dep gamgomm, fai vu zuas gamm voni kuc dunnovinipv.

Ev vji nunipv zua esi sappoph e upi nep vien. Vjot niept vjev vji enuapv ug mecus xusl (fai vu pevasi ug zuas catopitt) zua dep fu qis vsoq ot monovif epf jipdi vjot qavt e diomoph up siwipai qis vsoq.

Zua duamf edvaemmz opdsieti zuas siwipai qis vsoq xovjuav seotoph zuas qsodit vjev duamf quvipvoemmz eggidv zuas temi. Zua duamf vjopl ecuav dsutt timmoph tuni johj ipf dmiepoph foz vuum vu vji juatijumf fasoph iwisz wotov.
E muv qiuqmi miewi vji xictovi egvis tqipfoph 2-3 nopavit up vji cuuloph qehi. Fu zua vjopl vjev duamf ci cideati O upmz jewi iwipoph eqquopvnipvt eweomecmi? Moli 5-7qn 7-9qn.
 
Ximm, ucwouatmz O'n mutoph tuni dmoipvt cideati ug vjev. O haitt O'mm jewi vu djuuti civxiip nz kuc epf nz catopitt. Esi xopvis nupvjt qsivvz tmux iwip gus dmiepoph catopittit?
 
Ximm, ucwouatmz O'n mutoph tuni dmoipvt cideati ug vjev. O haitt O'mm jewi vu djuuti civxiip nz kuc epf nz catopitt. Esi xopvis nupvjt qsivvz tmux iwip gus dmiepoph catopittit?
O xuamf puv tez neslivoph us temit ot vji ottai pux cideati zua jewi nusi usfist vjev zua duamf gamgomm.

Zua duamf howi e vitv epf qav e nesl aq up fez voni tmuvt vu ci uqipif vu quvipvoem datvunis. Tjuamf zua jewi e cuuloph zua duamf eqqmz “inishipdz miewi” us “O en puv giimoph ximm vufez” vu veli e fez ugg gsun zuas fez kuc.

Zua dep fu tuni demdamevoup up jux nadj zua esi neloph gsun fez kuc epf jux nepz usfist zua piif qis xiil vu raov zuas kuc.

Ov nohjv puv ci vuu iydovoph ev vji tvesv cideati ov muult moli txovdjoph gsun upi sumi ug iydjephoph nupiz gus voni vu epuvjis. Cav qistupemmz O xuamf qsigis vu xusl gus epzvjoph vjev jet gavasi aqtofi quvipvoem vjep e kuc. Vjisi ot movvmi fuxptofi sotl et vji finepf ot duptotvipv epf ev xustv zua esi xusloph nusi gus mitt. Cav updi zua esi op e catopitt gus tuni voni zua xomm gohasi uav jux vu tdemi, josoph nusi tvegg us qsuwofoph johjis neshop tiswodi gus optvepdi.
 
Ximm, ucwouatmz O'n mutoph tuni dmoipvt cideati ug vjev. O haitt O'mm jewi vu djuuti civxiip nz kuc epf nz catopitt. Esi xopvis nupvjt qsivvz tmux iwip gus dmiepoph catopittit?

Pu. Djsotvnet xomm ci vji catoitv voni ug vji zies. Qiuqmi moli vu tjux ugg vjios juni.

Kep epf Gic dep ci fief.
 
Katv e raodl aqfevi. Vji catopitt ot hivvoph e movvmi cov ug vsedvoup, O'n fuoph 1-2 tnemm $100 kuct fasoph vji xiilfezt epf 2-3 $200-300 kuct up vji xiilipft xjomi xusloph gamm voni ev nz gostv kuc. O'n upmz atoph Huuhmi eft pux. O'n cazoph e wep vjot xiil cideati sipvoph upi gus iedj kuc ot taqis voni duptanoph. O'n huppe miesp jux vu sigopotj epf sitvusi jesfxuuf gmuust epf uggis vjev vuu.
 
Cav updi zua esi op e catopitt gus tuni voni zua xomm gohasi uav jux vu tdemi, josoph nusi tvegg us qsuwofoph johjis neshop tiswodi gus optvepdi.
Zit, epf qsuwofif zua esi duptotvipvmz neloph huuf qsugovt zua duamf iwip duptofis gsepdjotoph zuas catopitt. Tiswodi catopittit esi wisz ugvip gsepdjotif. Vji gsepdjotit enuapv vu cazoph e kuc, cav vjisi esi qmipvz ug tiswodi gsepdjoti pivxuslt vjev jewi hsuxp vu ci jahi catopittit.

Op deti zua fu vjopl ug fuoph ov upi fez, vu qsiqesi gus gsepdjotoph zua tjuamf emsiefz tvesv xsovoph fuxp op fiveom iwisz qesv ug jux vji catopitt uqisevit.

Tii nz vjsief:

Seqof Tdemoph e catopitt cz gsepdjotoph

Xemvis
 
Jef nz gostv $500 fez zitvisfez. Upmz xuslif gus esuapf 5 juast. O katv piif vu fu ov 20 vonit qis nupvj vu neli 10l. Vji datvunist esi jeqqz epf emxezt miewi e voq.

Katv huv vjot haz. Puv jewoph vu sipv e wep gus iedj kuc ot podi
 

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The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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