Andy Black
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I personally don't like brand and domain names with the vertical in the name. It's hard to pivot later (and it's worth assuming you will) and it's harder to defend online via paid search.
E.g. BetterCarInsurance would suck because everyone would bid on words in your brand name (car insurance).
The best known insurance brand and domain in Ireland is 123.ie. Short, memorable, flexible, and easy to defend (you can't put that into your ad and claim you're NOT hijacking their branded searches).
Just my 2c
E.g. BetterCarInsurance would suck because everyone would bid on words in your brand name (car insurance).
The best known insurance brand and domain in Ireland is 123.ie. Short, memorable, flexible, and easy to defend (you can't put that into your ad and claim you're NOT hijacking their branded searches).
Just my 2c
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