Why control is so important and Facebook/Instagram cannot make or break your brand...

[MJ DeMarco]

I cannot stress this enough.

Stop trying to make social media your business when it simply is a marketing channel.

I mentioned this before, by back in the day I was growing the TMF FB page at a great clip. Then suddenly, FB stop showing my posts and continually nagged me to "pay to play" ... now take a look at how many people of those 160K get to see what I have to say (within 30m).

If you have a YouTube channel that is growing spectacularly I'm warning you -- start offloading / monetizing your list and your audience into a VENUE you can control. At some point, you can expect the algorithm to TURN AGAINST you where even your subscribers, aren't showed YOUR CONTENT.

This is why I'm at the FORUM daily. It is my content, my platform, and under my control.

 

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[MTF]

I actually saw this post, just didn't interact with it any way. So I'm wondering if the analytics aren't faulty in some way.

Either way, Facebook sucks for marketing and I wouldn't base my business on any of their properties, including Facebook Ads alone or Instagram (it's quickly becoming as ridiculous in reach as Facebook).

 

[Andy Black]

This is why I'm at the FORUM daily. It is my content, my platform, and under my control.

For some reason I hadn’t put two and two together until you explicitly said this.

 

[Jobless]

Well said. Control is a very underrated aspect.

I run an online business with barely any presence online (including social media.) In fact the business relies on the fact that other companies publish so much of their data/content online in a manner that they do not control.

 

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