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Read Millionaire Fastlane
- May 20, 2014
Curious if you’ve got higher ticket courses for any of your 4,000 Udemy students @Lex DeVille.Part of it depends on the context for the potential buyer. On Udemy there's an expectation of low price, low value. People go into it for tidbits of insight or to get enough to get moving.
When I buy from Udemy it's because I want an introduction without reading a 300 page book or sifting through blogs. The info is out there, but I want it summarized. If there are useful insights, even better.
I get a lot of students on Udemy, but the trade-off is that I don't make a lot of money. Right now I'm breaking into the $2k/mo range with 11 courses after two years. If I had the same amount of students in my high-ticket courses, I'd be at $10 million.
If you've got something that's niched down and high-value, then high-ticket courses is the way to go. It would only take 10 students enrolling in my old $2,500 courses to generate the entirety of my Udemy earnings (from 4,000 students) to date.
But...high-ticket courses aren't as passive. So there is that to consider.
With the “10% would pay 10x” rule of thumb then you might have 400 willing to pay $100, 40 willing to pay $1k, and 4 willing to pay $10k. Maybe not from Udemy based on the context you mention above.
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