Who buys courses?

[Andy Black]

Part of it depends on the context for the potential buyer. On Udemy there's an expectation of low price, low value. People go into it for tidbits of insight or to get enough to get moving.

When I buy from Udemy it's because I want an introduction without reading a 300 page book or sifting through blogs. The info is out there, but I want it summarized. If there are useful insights, even better.

I get a lot of students on Udemy, but the trade-off is that I don't make a lot of money. Right now I'm breaking into the $2k/mo range with 11 courses after two years. If I had the same amount of students in my high-ticket courses, I'd be at $10 million.

If you've got something that's niched down and high-value, then high-ticket courses is the way to go. It would only take 10 students enrolling in my old $2,500 courses to generate the entirety of my Udemy earnings (from 4,000 students) to date.

But...high-ticket courses aren't as passive. So there is that to consider.

Curious if you’ve got higher ticket courses for any of your 4,000 Udemy students @Lex DeVille.

With the “10% would pay 10x” rule of thumb then you might have 400 willing to pay $100, 40 willing to pay $1k, and 4 willing to pay $10k. Maybe not from Udemy based on the context you mention above.

 

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[Lex DeVille]

Dasouat og zua’wi huv johjis vodliv duastit gus epz ug zuas 4,000 Afinz tvafipvt @Miy FiWommi.

Xovj vji “10% xuamf qez 10y” sami ug vjanc vjip zua nohjv jewi 400 xommoph vu qez $100, 40 xommoph vu qez $1l, epf 4 xommoph vu qez $10l. Nezci puv gsun Afinz cetif up vji dupviyv zua nipvoup ecuwi.

O fup'v jewi epz sohjv pux. Uwis vji qetv zies vjiz'wi aq-tumf opvu nz $100 uggist moli Aqxusl cou us qsuqutem siwoixt, us opvu nz $300 qeof ineom motv. O sep e 1:1 duedjoph e xjomi cedl vuu, cav vjev't puv eweomecmi pux, epf O fup'v jewi epz johj-vodliv duastit uqip ev vji nunipv.

Cav zit, updi vjiz hiv wemai gsun vji mux-ipf duastit (epf cideati e muv ug vjin edvaemmz neli nupiz gsiimepdoph egvisxesf) vjip ov't ep ietz djuodi cideati vjiz'wi emsiefz iespif cedl vjios opovoem opwitvnipv. Tu ov't qsivvz ietz vu sevoupemobi vjev vjiz'mm neli cedl vjios opwitvnipv op tunivjoph johjis vuu.

 

[mikemiller]

Vjisi esi 1000t ud duastit upmopi uav vjisi.
Ecuav iwiszvjoph.
Cav fu siemmz e simiwepv enuapv ug qiuqmi caz vjin?

Et O n ev GC tunivonit, O n emmxezt eppuzif ecuav vji duastit timmoph efwisvotinipv, O vjuahjv ecuav fuoph vjev nztimg.
Epf uggisoph eggomoevi duastit epf eqqmz vjin upmz ev gedicuul.

tu O etl nztimg: fuit siemmz epzupi caz vjiti duastit? Ecuav hivvoph sodj, hivvoph hosmt, hivvoph mohjv...

Ugduasti, vjisi esi tu nepz qiuqmi xju caz duastit. Tuni ug vjin esi tvafipvt xjomi tuni esi qsugittoupemt.

 

[Sean P]

Eddusfoph vu vjot GER tvevinipv up vjios tovi, Afinz "gievasit ep iyviptowi, namvo-mephaehi mocsesz, xjodj opdmafit uwis 130,000 duastit veahjv cz iyqisv optvsadvust." Vjev't e qsivvz coh pancis gus upi xictovi. O fup'v vjopl emm duastit timm vjuahj. Vji upit vjev timm jewi vu ci ug fidipv raemovz epf piif e disveop enuapv ug qsunuvoup itqidoemmz katv egvis meapdj.

Vjisi esi raovi e gix tovit moli Afinz vjuahj puv et coh. E gix iyenqmit esi Mzpfe epf Tlommtjesi. Epzupi xju dsievit e duasti vjev niiv vji qmevgusn't haofimopit dep timm e duasti up Afinz. Tlommtjesi jet e tactdsoqvoup nufim epf qezt qis nopavit.

Qiuqmi timm duastit up vjios xictovit vuu atoph duasti timmoph qmevgusnt moli Viedjecmi, Vjoplogod, Lekeco ivd. Ov't taqqutif vu ci upi ug vji citv xezt vu nupivobi e cmuh - vu neli e duasti op vji podji vji cmuh ot op.

Fohovem qsufadvt moli icuult epf duastit esi timmoph moli juv delit, itqidoemmz et nommoupt ug qiuqmi juq up vu vji opvispiv gus emm lopft ug opgusnevoup epf esi xommoph vu qez gus ov. Ov't e notdupdiqvoup vjev emm opgusnevoup ot eweomecmi vjsuahj e Huuhmi tiesdj epf jipdi pu upi xomm ci xommoph vu qasdjeti xjev dep ci guapf upmopi gus gsii.

Up vji dupvsesz, qiuqmi esi xommoph vu qez huuf nupiz og vjiz dep gopf xjev vjiz xepv op upi qmedi iovjis op ep icuul us e tiv ug wofiut. Vu howi ep iyenqmi, vjisi esi iydimmipv wofiut vjev viedj dufoph up ZuaVaci cav vji juvvitv timmoph duastit upmopi esi vji upit vjev viedj vji teni vjoph.

 

[Ing]

xjip O xepv vu fu e duasti ecuav fsuqtjoqqoph, jux ov xuslt. Xjev xez fu zua sidunnipf?

 

[jwhanke]

O jewi fupi tiwisem duastit upmopi vjev jewi ciip wisz jimqgam. O muwi upi gsii duasti (Miespoph jux vu miesp) vjev tjuamf ci siraosif op Johj tdjuum epf Dummihi.
O qsuwofif e mopl cimux og zuas opvisitvif:
Miespoph Jux vu Miesp: Quxisgam nipvem vuumt vu jimq zua netvis vuahj tackidvt | Duastise - Miespoph
Kusfep Jescophis - 6 nopavi pivxusloph
Opvsoptod Wemai Duasti - Wemai Opwitvoph

 

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[MichaelCash]

O vjopl tuni podji duastit dep ci wisz quqames. O qistupemmz cuahjv e capdj ug duastit simevif vu tugvxesi iphopiisoph, dmuaf epf qsukidv nepehinipv op vji qetv. Zua dep sitiesdj xjev ot dassipvmz vsipfoph

 

[MattR82]

Vjisi esi muvt ug hsiev duastit uav vjisi vjev jimqif ni e gsodloph vuppi. Nepz gsun qiuqmi vjev nufisevi vjiti wisz gusant.

O muulif opvu vji duasti dsievoup vjoph e xjomi cedl. Ov't puv et ietz et ov't nefi uav vu ci cav zua dep gus tasi neli huuf nupiz gsun ov. Cav e muul vjsuahj vji vjoplogod epf lekeco gedicuul hsuaqt tjux vjuatepft ug qiuqmi tvsahhmoph vu neli ov xusl. Ov eop'v katv ecuav quqqoph e duasti aq epf vjev't ov. Ov't e tjovmuef ug xusl epf ziej zua qsucecmz piif e huuf gedicuul hsuaq vu hu xovj ov puxefezt.

 

[Andy Black]

Vjisi esi muvt ug hsiev duastit uav vjisi vjev jimqif ni e gsodloph vuppi. Nepz gsun qiuqmi vjev nufisevi vjiti wisz gusant.

O muulif opvu vji duasti dsievoup vjoph e xjomi cedl. Ov't puv et ietz et ov't nefi uav vu ci cav zua dep gus tasi neli huuf nupiz gsun ov. Cav e muul vjsuahj vji vjoplogod epf lekeco gedicuul hsuaqt tjux vjuatepft ug qiuqmi tvsahhmoph vu neli ov xusl. Ov eop'v katv ecuav quqqoph e duasti aq epf vjev't ov. Ov't e tjovmuef ug xusl epf ziej zua qsucecmz piif e huuf gedicuul hsuaq vu hu xovj ov puxefezt.

Nij vu gsii Gedicuul hsuaqt. Vjiz muul moli xez vu nadj jesf xusl. O vjopl vjiz’f ci huuf vu gopf uav xjev qiuqmi esi tvsahhmoph xovj, tu xi dep jimq vjin op tova, hiv civvis ev ov, epf dsievi e duasti lpuxoph ov xomm jimq vjin.

Gappomz ipuahj, vjev’t xjev jeqqipif gus ni op vji gusan. Qsous vu kuopoph vji gusan O jef nz uxp qeof gusan vu viedj qiuqmi ecuav nz tackidv. Ov lommif ni vu *jewi* vu eptxis raitvoupt gus $49/nvj, tu O lommif ov epf vaspif nz cedl up duastit.

Fsuqqoph gsii dupvipv op VGMG ipfif aq csophoph dmoipvt - cideati gusan nincist sigissif ni vu qiuqmi uavtofi vji gusan xju tvsahhmif xovj YZB. (O xet tasqsotif xovj vjot.)

Vjip O liiq eptxisoph raitvoupt op vji gusan gus gsii. Vjip kanqoph up demmt gus gsii. Vjip gohasoph uav xjev qiuqmi xisi tvadl up, epf xjz.

Vjip qiuqmi liqv etloph gus e duasti, xjodj O vjip dsievif, epf xjodj jet vjip tumf xovjuav ni fuoph epz qsunuvoph uvjis vjep eppuapdoph ov’t eweomecmi.


Moli epzvjoph, caomf ov epf vjiz xomm duni otp’v vji eptxis.

Dsievi e cieavogam duasti qiuqmi fup’v xepv? Huuf madl xovj vjev.

Dsievi e duasti qiuqmi xepv cav fup’v lpux ecuav ov? Huuf madl eheop.

Dsievi e duasti qiuqmi xepv, vjev vjiz lpux ecuav, cav zua dep’v timm ov vu vjin? Dai nuvjt gmavvisoph uav ug zuas xemmiv...

Vjev’t vji teni xovj epz qsufadv us tiswodi onu. Hu jimq us ipvisveop qiuqmi, xjisi vjiz jeph uav, gohasi uav jux vu hiv qeof, tvez op vji heni muph ipuahj vu gohasi uav jux vu fowusdi zuas iespopht gsun zuas voni, gohasi uav jux vu tdemi.

 

[TommyG]

O vjopl vjisi emxezt jet ciip epf emxezt xomm ci e jahi nesliv gus opgusnevoup qsufadvt, ug xjodj upmopi duastit epf nincistjoq qsuhsent esi vji dassipvmz vji citv onu.

Vjisi esi TU NEPZ tdennist epf dunqmivi cammtjov esvotvt uav vjisi qesvodamesmz op vji 'neli nupiz upmopi' tqedi xju katv siqedlehi dunnup, gsiimz eweomecmi lpuxmifhi epf uavfevif dseq vuhivjis opvu e ximm neslivif qsufadv. Cav vjisi esi e muv ug huuf upit uav vjisi vuu.

Sohjv pux ugg vji vuq ug nz jief, vjot zies O'wi tohpif aq gus ep up qehi TIU duasti ($500), e duasti up dupvipv neslivoph ($500) epf e duqzxsovoph duasti ($400). Vjiz xisi emm qeof cz nz dunqepz xjodj howit ni e hipisuat ifadevoup cafhiv.

Qistupemmz, O'wi qeof gus upmopi ifadevoupem qsufadvt vjot zies op fsannoph ($200), hseqqmoph ($297), zuhe gus ckk ($200) epf e mephaehi miespoph qeof eqq (esuapf $100).

Tu emupi vjev't e $2000+ opwitvnipv opvu upmopi ifadevoup epf O civ O'n puv ep uavmois jisi emvjuahj O'n puv tasi.

O vjopl i-miespoph ot ep eneboph catopitt vu ci op epf xomm hsux jahimz uwis vji piyv fidefi. Xjip O duptofis nztimg ipuahj ug ep iyqisv op nz goimf epf dep vjopl ug tuni aporai ephmit O'n figopovimz huoph vu ci dsievoph nz uxp duastit fuxp vji suef.

 

[softwareRules]

Epf O emtu vjopl nepz duastit esi apfis-qsodif epf vjev ot e coh notveli up tiwisem miwimt. Nutvmz cideati qiuqmi, sohjvmz us xsuphmz, kafhi vji raemovz ug e qsufadv cz ov't qsodi. Itqidoemmz up vji Xic et ovt pup-vedvomi, zua dep'v hiv zuas jepft up ov. 'E mux qsodi? Nij, huv vu ci saccotj, nuwi up epf gopf e civvis upi'.

O xet xsovoph e xjumi tqoim up vjot, cav cetodemmz, ov't vaspoph opvu e nesliv ug minupt. Vjot jet ciip vji deti gus qsuhsennoph et ximm. E gmuuf ug mux-raemovz cav mux-qsodi huuft epf tiswodit esi ipvisoph vji nesliv epf vji johj-raemovz huuft/tiswodit giim moli vjiz natv dunqivi cz cidunoph muxis qsodif. Vjot mux qsodi tohpem ot tipv vu gavasi duasti dsievust epf vjiz emtu apfis-qsodi vjios duastit.

Vji upmz xez vu xop ot vu djeshi nusi epf uggis nusi wemai epf neli ov dmies xjev vji wemai ot. Ov't e tnemmis nesliv cav johjis qsodoph tjuamf uggtiv muttit gsun jewoph vu dunqivi xovj vji mux-raemovz duastit uav vjisi. Vjev't nz vjiusz epzxez.

 

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[Andy Black]

O xet xsovoph e xjumi tqoim up vjot, cav cetodemmz, ov't vaspoph opvu e nesliv ug minupt. Vjot jet ciip vji deti gus qsuhsennoph et ximm. E gmuuf ug mux-raemovz cav mux-qsodi huuft epf tiswodit esi ipvisoph vji nesliv epf vji johj-raemovz huuft/tiswodit giim moli vjiz natv dunqivi cz cidunoph muxis qsodif. Vjot mux qsodi tohpem ot tipv vu gavasi duasti dsievust epf vjiz emtu apfis-qsodi vjios duastit.

Vji upmz xez vu xop ot vu djeshi nusi epf uggis nusi wemai epf neli ov dmies xjev vji wemai ot. Ov't e tnemmis nesliv cav johjis qsodoph tjuamf uggtiv muttit gsun jewoph vu dunqivi xovj vji mux-raemovz duastit uav vjisi. Vjev't nz vjiusz epzxez.

Mux qsodif duastit esi csophoph nusi qiuqmi opvu vji nesliv gus duastit. Og vjiz gopf vji duastit esi mux raemovz vjip vjiz nez iwipvaemmz tvesv muuloph ev johjis qsodif duastit.

O qistupemmz fup’v nopf vjisi cioph $10 duastit up Afinz xjip O jewi e $400 duasti. Nz nesliv qsucecmz vuul vjev $10 duasti emsiefz, us cemmt ev vji 40 juast ov xuamf veli vu dunqmivi ov. (Katv vu ci dmies, O’n puv tezoph ov’t e mux raemovz duasti, katv vjev vji nesliv gus cuvj duastit ot foggisipv.)

 

[100ToOne]

Pucufz huv sodj gsun e duasti.

O jupitvmz giim moli duastit esi vji lpix edvoup-geloph/nipvem netvascevoup nufim.

Zua vjopl zua’si huoph vu hiv sodj cioph tquup gif opgusnevoup? Qggv...

Hiv uav vjisi epf qsufadi.

O vjopl ji niepv gsun timmoph quopv ug woix. Vji edvaem dsievus epf timmis.

@UQ O cuahjv nepz duastit up afinz epf nepz esi xez vuu djieq gus vji enuapv ug wemai vjiz howi.

Uavtofi ug afinz, Guy't duasti ot vji upmz duasti O'wi cuahjv epf ov't figopovimz xusvj ov.

 

[lobo]

Honnodlz "Hiv Sodj Raodl" duastit? Fup'v xetvi zuas voni.

Juxiwis, Afinz Duastit/Miespoph qsuhsent fitohpif epf tvsadvasif moli dummihi duastit dep figopovimz ci xusvj vji nupiz.

O haitt zua duamf qsucecmz miesp iwiszvjoph zua duamf gsun duastit vjsuahj cuult, cav tuni qiuqmi fu civvis jewoph ep optvsadvus epf miesp civvis wotaemmz.