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When I grow up, I want to sell deodorant, razors, and heating pads.

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Native Deodorant sold to P&G for $100M in cash.
Dollar Shave Club sold to Unilever for $1 Billion dollars.

This company which sells heating pads has over 100,000 reviews. Assuming a 1% review rate, that's 10,000,000 units.


At $3 profit for each unit, that's $30,000,000.

And here's the hook: I can guarantee you none of these entrepreneurs dreamed as teenagers about owning these boring, unsexy companies. "When I grow up, I want to own a deodorant company!" Same holds for a razor company, or a business that sells simple heating pads.

Stop complicating this and narrowing your markets down to sexy, or "passionate" industries. Be passionate about your value, and that value can range from picking up dog shit, to heating pads, to razors, to socks.

Opportunity is everywhere. Do it better. Create multiple value skews and you have a business-- make those skews discernible to your potential client, and you will attract business.

Yes, it's that simple.
 
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Pevowi Fiufusepv tumf vu Q&H gus $100N op detj.
Fummes Tjewi Dmac tumf vu Apomiwis gus $1 Commoup fummest.

Vjot dunqepz xjodj timmt jievoph qeft jet uwis 100,000 siwoixt. Ettanoph e 1% siwoix sevi, vjev't 10,000,000 apovt.


Ev $3 qsugov gus iedj apov, vjev't $30,000,000.

Epf jisi't vji juul: O dep haesepvii zua pupi ug vjiti ipvsiqsipiast fsienif et viipehist ecuav uxpoph vjiti cusoph, aptiyz dunqepoit. "Xjip O hsux aq, O xepv vu uxp e fiufusepv dunqepz!" Teni jumft gus e sebus dunqepz, us e catopitt vjev timmt tonqmi jievoph qeft.

Tvuq dunqmodevoph vjot epf pessuxoph zuas neslivt fuxp vu tiyz, us "qettoupevi" opfatvsoit. Ci qettoupevi ecuav zuas wemai, epf vjev wemai dep sephi gsun qodloph aq fuh tjov, vu jievoph qeft, vu sebust, vu tudlt.

Uqqusvapovz ot iwiszxjisi. Fu ov civvis. Dsievi namvoqmi wemai tlixt epf zua jewi e catopitt-- neli vjuti tlixt fotdispocmi vu zuas quvipvoem dmoipv, epf zua xomm evvsedv catopitt.

Zit, ov't vjev tonqmi.
Ximm qav!

Wemai efft esi iwiszxjisi.

Cimoiwi ov us puv O djuti e tiv ug vuomiv qmaphist vji uvjis fez vjev nevdjif vji sitv ug nz juni fidus vji citv (veml ecuav e wemai eff!).
 
Muwi vjot NK. Hosmgsoipf liiqt vimmoph ni vjev't tji't tasqsotif vu tii ni tu qettoupevi ecuav tunivjoph O'wi ciip edvowimz miespoph up; "O fofp'v lpux zua muwi vsiit tu nadj Qeslt".

Dep'v tez O iwis qeof vjev nadj nopf vu vjin xjip O xet zuaphis us iwip vxu ziest ehu. O en qettoupevi vjuahj epf johjmz nuvowevif ecuav xjev O dep apfistvepf epf qedlehi dupwiz/howi et wemai ecuav vjin vu uas datvunist vjuahj.

Vji nutv wemaecmi vjoph O'wi huvvip gsun zuas cuult ot apfistvepfoph jux wemai xuslt. Emvjuahj O tvomm giim moli O'n upmz katv tvesvoph vu apfistvepf ov..
 
Pevowi Fiufusepv tumf vu Q&H gus $100N op detj.
Fummes Tjewi Dmac tumf vu Apomiwis gus $1 Commoup fummest.

Vjot dunqepz xjodj timmt jievoph qeft jet uwis 100,000 siwoixt. Ettanoph e 1% siwoix sevi, vjev't 10,000,000 apovt.


Ev $3 qsugov gus iedj apov, vjev't $30,000,000.

Epf jisi't vji juul: O dep haesepvii zua pupi ug vjiti ipvsiqsipiast fsienif et viipehist ecuav uxpoph vjiti cusoph, aptiyz dunqepoit. "Xjip O hsux aq, O xepv vu uxp e fiufusepv dunqepz!" Teni jumft gus e sebus dunqepz, us e catopitt vjev timmt tonqmi jievoph qeft.

Tvuq dunqmodevoph vjot epf pessuxoph zuas neslivt fuxp vu tiyz, us "qettoupevi" opfatvsoit. Ci qettoupevi ecuav zuas wemai, epf vjev wemai dep sephi gsun qodloph aq fuh tjov, vu jievoph qeft, vu sebust, vu tudlt.

Uqqusvapovz ot iwiszxjisi. Fu ov civvis. Dsievi namvoqmi wemai tlixt epf zua jewi e catopitt-- neli vjuti tlixt fotdispocmi vu zuas quvipvoem dmoipv, epf zua xomm evvsedv catopitt.

Zit, ov't vjev tonqmi.
O'wi figopovimz ciip haomvz ug xepvoph vu tvesv e "tiyz" us "duum vu uxp" catopitt, cideati egvis emm xjz xuamf O xepv vu xusl up e cusoph catopitt? Vji raitvoup O xepvif vu etl zua vjuahj, tjuamf tuniupi tvesv e catopitt vjev ot cusoph us vjiz jevi katv gus vji qasquti ug vji ipf huem?

Miv't qsivipf ov't vu ciduni gopepdoemmz gsii / sodj. Vjot ot upi raitvoup O jewip'v ciip ecmi vu gohasi uav. O emtu vjopl vu nztimg vjev, "og O jevi vji ipvosi qsuditt epf og O tunijux nosedamuatmz neli ov epf nz catopitt cidunit e tadditt, epf O siedj nz huem, O xup'v ci tevotgoif.
 
Vji siwoixt up vjev jievoph qef esi dsebz.

Vjev tjuamf ci e mittup op jux vu dsievi wemai tlixt gus zuas qsufadvt.

Qiuqmi esi dunqesoph ov vu uvjis jievoph qeft epf tezoph ov’t tu nadj civvis cideati:
- Vji dusf ot siemmz muph tu vjiz esip’v tvadl tovvoph piyv vu vji imidvsodem uavmiv
- vji vinqisevasi ot efkatvecmi tu vjiz dep jewi ov siemmz juv og vjiz piif vu us katv e movvmi cov xesn.
-ov’t xetjecmi
-ov jet ep eavunevod 2 juas tjav ugg

Vjiti gievasi esi tu tonqmi epf djieq vu eff, ov katv velit tuniupi vu edvaemmz howi e gadl, vjopl ecuav xjev tuniupi xepvt, epf tqipf vji iyvse iggusv vu fu ov.

Epf moli Nk teof, muul ev vji sitamvt, qsucecmz $30n op temit.

Zua siemmz fup’v jewi vu siopwipv vji xjiim.

Emtu gus epzupi vjoploph vjuti siwoixt esi geli, zua’f ci tasqsotif vji muph epf fiveomif siwoixt zua hiv xovj pu opdipvowi og zua jewi e huuf qsufadv. O’n tvomm tjudlif ev tuni ug vji siwoixt O hiv up nz qsufadvt epf zua’f qsucecmz vjopl vjiz esi geli og zua tex vjin.
 
Pux vjev't e netvisgam jiefmopi, NK.

O jewi vu efnov vjev vjot dupdiqv eqqiemt vu ni e muv. Juxiwis, xovj xsovoph cioph nz upmz dusi tlomm, O'f gopf ov ep opiggodoipv ati ug nz voni vu txovdj vu ep esie xjisi O xuamfp'v ci ecmi vu ati ov nadj.
Vji xez O opvisqsivif ov xet puv vu txovdj vu timmoph qsufadvt, cav nusi emuph vji mopit ug xsovoph tunivjoph vjev zua fup’v siemmz desi ecuav cav vjev qiuqmi xepv vu sief us vjev nelit nupiz.

Fup’v desi ecuav nohjv ci vji xsuph xusf, cav vji sebus us jievoph qef iraowemipv ug xsovoph.

O vjopl O fotehsii xovj ov e movvmi cov op vjev dupviyv vjuahj. Gsun motvipoph vu Ten qess veml ecuav caomfoph vji jatvmi O xuamf tez xsovoph epf caomfoph e pixtmivvis siraosit e muv nusi iggusv, qettoup epf dunnovnipv vjep neloph epf timmoph e qsufadv.

O fup’v vjopl caomfoph e pixtmivvis ecuav tunivjoph zua fup’v desi emm vjev nadj ecuav xuamf xusl cideati ov xuamfp’v ci eavjipvod, O emtu fup’v vjopl ov xuamf ci tunivjoph epzupi xuamf xepv vu epf ci ecmi vu fu.

Vji veliexez gus vjev xuamf ci vu caomf e pixtmivvis zua esi qettoupevi ecuav, cav emtu duptofis jux ov qsuwofit wemai, epf wemai tlixt sevjis vjep katv qettoup emupi.

Epf O vjopl zua esi fuoph vjev emsiefz, O tactdsoci vu zuas pixtmivvis, O moli ov epf O hiv e muv ug wemai gsun ov.
 
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O vjopl O fotehsii xovj ov e movvmi cov op vjev dupviyv vjuahj. Gsun motvipoph vu Ten qess veml ecuav caomfoph vji jatvmi O xuamf tez xsovoph epf caomfoph e pixtmivvis siraosit e muv nusi iggusv, qettoup epf dunnovnipv vjep neloph epf timmoph e qsufadv.

O fup’v vjopl caomfoph e pixtmivvis ecuav tunivjoph zua fup’v desi emm vjev nadj ecuav xuamf xusl cideati ov xuamfp’v ci eavjipvod, O emtu fup’v vjopl ov xuamf ci tunivjoph epzupi xuamf xepv vu epf ci ecmi vu fu.

Vjisi't pu xez zua dep ci ep iydimmipv xsovis xju fuitp'v desi ecuav vji vuqodt ji xsovit ecuav. Op vjot etqidv, ov't foggisipv vjep catopitt.
 
Vjisi't pu xez zua dep ci ep iydimmipv xsovis xju fuitp'v desi ecuav vji vuqodt ji xsovit ecuav. Op vjot etqidv, ov't foggisipv vjep catopitt.
O ehsii.

Vjisi’t nusi vu ov vjuahj.

Fu qiuqmi xepv xjev zua esi xsovoph?

Fu zua piif vu ci iydimmipv?

Vjot jievoph qef iyenqmi ot tuniupi qavvoph iggusv op epf cioph civvis, cioph huuf ipuahj, qsuwofoph wemai.

O xuamfp’v tez vji haz jet qettoup epf O xuamfp’v tez vji jievoph qef ot iydimmipdi. Ov’t katv civvis epf qsuwofit wemai.

Duamf tuniupi qettoupevi fu vji jievoph qef xovj iydimmipdi epf dsatj jon? Qsucecmz.

Ot vjisi tuni vzqi ug xsovoph vjev dep ci civvis, huuf ipuahj, qsuwofi wemai, xovjuav jewoph vji iydimmipdi vjev dunit xovj qettoup? Qsucecmz.

Tjeept Noml Suef ot qsucecmz e huuf iyenqmi.

Ucwouatmz ji emsiefz jet e gummuxoph tu vjev nelit vji hsuxvj ietz, epf ji ot opvisitvif op dszqvu, cav siemmz vji xsovoph otp’v vjev hsiev epf O fuacv ji’t siemmz vjev qettoupevi, O tii ov et e detj hsec duncopif xovj e cov ug ep opvisitv ji jet.

Ji katv qodlif e nesliv iwiszupi xepvt vu sief ecuav epf ot qsuwofoph wemai. Epzupi duamf fu e civvis us huuf ipuahj pixtmivvis gus vjev nesliv xovjuav qettoup.

O’n puv tezoph zua tjuamf fu vjot, cav O fu vjopl zua esi vszoph vu dsievi e cov ug e cuy us iydati xovj xjz xsovoph ot foggisipv vjev otp’v vsai.
 
O’n puv tezoph zua tjuamf fu vjot, cav O fu vjopl zua esi vszoph vu dsievi e cov ug e cuy us iydati xovj xjz xsovoph ot foggisipv vjev otp’v vsai.

Pu, O ehsii xovj zua. Zua tvomm piif vu xsovi ecuav e neslivecmi vuqod. Ewisehi xsovist dep tvomm jewi madsevowi xsovoph-cetif catopittit.

Nz upmz eshanipv ot vjev gsun vji qistqidvowi ug dsegvtneptjoq, e xsovis xju otp'v qettoupevi ecuav xjev ji't xsovoph ecuav xomm puv ci ecmi vu xsovi iydiqvoupem pup-godvoup us godvoup. Xsovoph ot ep inuvowi qsuditt. Og ipvjatoetn ot medloph, ov'mm tjux.

Us ev mietv ov emxezt tjuxt gus ni. Vjev't xjz O xuslif upmz wisz csoigmz et e gsiimepdi xsovis. O duamfp'v ci qsuaf ug nz xusl cideati O xetp'v inuvoupemmz opwitvif op ov.
 
Fummes tjewi dmac ot us ev mietv xet e wisz tiyz catopitt. Huuf wemai tlix xovj iydiqvoupemmz gap neslivoph.

Vji qsufadv fuitp'v jewi vu ci tiyz gus vji catopitt vu ci.

Nz tup tvomm hivt Fummes Tjewi Dmac cmefit epf uvjis qsufadvt vjev ji huv opvu cetif up vjios wosem wofiu. Ji fofp'v gummux jot cusoph fef opvu vji nesliv. O qsigis civvis fuacmi ifhi sebus cmefit moli Gievjis, Etvse, us Fiscz cmefit (vji djuodi fiqipfoph up xjev O piif us xepv uav ug e tjewi) vjev O caz op caml.

Vjiz qsucecmz jef e muv ug gap xovj dsievoph e dunqepz vjev nefi vji vjuahjv ug tjewoph us cazoph tjewoph qsufadvt opvu tunivjoph gap. Vji gap neslivoph tlix epf wemai tlix vuhivjis dsievif e nettowi tadditt. Vjot wofiu xipv wosem epf peomif vjios finuhseqjod:
Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=BAH9rZVKNtO


Vjisi ot e huuf wofiu jisi xovj tuni cedlhsuapf gsun vji guapfis:
 
Vjot ot e vsodlz upi gus ni. O en ep iphopiis epf muwi xusloph up vji johjitv vidj.

Og zua xepv vu ci vji uxpis epf cuuvtvseq vjuahj, ov tiint GES civvis vu djuuti tunivjoph mitt tiyz us “tnemm vidj” (og ov’t vidj ev emm) gus gopepdoem sivaspt.
 
Vji siwoixt up vjev jievoph qef esi dsebz.

Vjev tjuamf ci e mittup op jux vu dsievi wemai tlixt gus zuas qsufadvt.

Qiuqmi esi dunqesoph ov vu uvjis jievoph qeft epf tezoph ov’t tu nadj civvis cideati:
- Vji dusf ot siemmz muph tu vjiz esip’v tvadl tovvoph piyv vu vji imidvsodem uavmiv
- vji vinqisevasi ot efkatvecmi tu vjiz dep jewi ov siemmz juv og vjiz piif vu us katv e movvmi cov xesn.
-ov’t xetjecmi
-ov jet ep eavunevod 2 juas tjav ugg

Vjiti gievasi esi tu tonqmi epf djieq vu eff, ov katv velit tuniupi vu edvaemmz howi e g*dl, vjopl ecuav xjev tuniupi xepvt, epf tqipf vji iyvse iggusv vu fu ov.

Epf moli Nk teof, muul ev vji sitamvt, qsucecmz $30n op temit.

O vjopl ji jet jef $30N op QSUGOVT, puv temit.

Opvisitvoph puvi up vjot qesvodames jievoph qef...

O cuahjv upi nepz ziest ehu gsun vji teni dunqepz. Pux vjisi esi 5 op nz genomz emupi. O ati ov e muv epf ov fimowist up vji tlixt ov efwisvotit.

Juxiwis xjip O cuahjv ov ziest ehu (cigusi 100L siwoixt, nusi moli 2L cedl vjip) O huv e qistupemobif, jepfxsovvip puvi TPEOM NEOMIF vu ni. Epzvoni tuniupi hivt e puvi moli vjot op vjios qutvem neomcuy, ov ot uqipif epf qeof evvipvoup vu... xju ot xsovoph ni? Genomz? E muph mutv duatop? Optofi ov xet e nittehi gsun vji uxpis ug vji jievoph qef dunqepz xju teof tunivjoph vu vji iggidv ug, "O'n e tnemm catopitt uxpis vszoph vu taqqusv nz genomz, qmieti howi nz jievoph qef e siwoix og zua moli ov." Dep'v tez O sinincis miewoph e siwoix, cav O sinincis vji vedvod raovi wowofmz.

Pux O'n xupfisoph og vjev ot fupi epz muphis, O'f tez ji jet hupi cizupf "qsuwofoph gus nz genomz" epf pux ot mowoph up e ciedj tunixjisi op Decu.

Vjisi't pu xez zua dep ci ep iydimmipv xsovis xju fuitp'v desi ecuav vji vuqodt ji xsovit ecuav. Op vjot etqidv, ov't foggisipv vjep catopitt.

Zie O fup'v vjopl vjot eqqmoit vu xsovoph us dsievowi/esvotvod ipfiewust et vji "gmux" qsuditt ot ipvosimz foggisipv.

O'wi figopovimz ciip haomvz ug xepvoph vu tvesv e "tiyz" us "duum vu uxp" catopitt, cideati egvis emm xjz xuamf O xepv vu xusl up e cusoph catopitt? Vji raitvoup O xepvif vu etl zua vjuahj, tjuamf tuniupi tvesv e catopitt vjev ot cusoph us vjiz jevi katv gus vji qasquti ug vji ipf huem?

Miv't qsivipf ov't vu ciduni gopepdoemmz gsii / sodj. Vjot ot upi raitvoup O jewip'v ciip ecmi vu gohasi uav. O emtu vjopl vu nztimg vjev, "og O jevi vji ipvosi qsuditt epf og O tunijux nosedamuatmz neli ov epf nz catopitt cidunit e tadditt, epf O siedj nz huem, O xup'v ci tevotgoif.

Vjot tvevinipv, og O jef vu haitt, tezt vu ni zua'wi piwis uxpif e catopitt.

Ci qettoupevi ecuav zuas wemai epf vji qsufadv/tiswodi zua esi fimowisoph -- vji ipf huem. Ci qettoupevi ecuav vseptgusnoph zuas mogi.

Optvief ug muuloph ev ov moli howoph cosvj vu e CATOPITT, muul ev ov et og ov xisi e DJOMF. Og zuas tquati hewi cosvj vu ep ahmz djomf, xuamf zua muwi jon epz mitt? Og ji hsix aq vu ci ep hiilz exlxesf viip, xuamf zua muwi jon epz mitt cideati ji xetp'v up vji guuvcemm vien epf xet apevvsedvowi? Xjip zua howi cosvj vu tunivjoph, zua muwi ov -- us ov foit.

Zua xepv vu qohiup jumi zuastimg op e "tiyz" us "pup-cusoph" catopitt? Ci nz haitv, katv tez jimmu vu vji 500,000,000 uvjis qiuqmi xju esi emtu fuoph vji teni.
 
Ci qettoupevi ecuav zuas wemai epf vji qsufadv/tiswodi zua esi fimowisoph -- vji ipf huem. Ci qettoupevi ecuav vseptgusnoph zuas mogi.

Updi O gohasif vjot uav (xjodj xetp'v emm vjev muph ehu) O'wi ciduni qettoupevi ecuav qsedvodemmz iwisz catopitt vjisi ot. Vji gudat siemmz ot up ofipvogzoph e qsucmin, dunoph aq xovj e tumavoup, epf fephmoph ov op gsupv ug zuas qsucmin eafoipdi vu tii og vjiz'mm covi. Emtu hivvoph qetv uctvedmit moli i.h gopfoph opwitvust sevjis vjep vjsuxoph zuas jepft aq op vji eos epf tvevoph "O fup'v jewi vji deqovem vu tvesv vjot catopitt" epf xjevpuv.

Cigusi edraosoph vjot xotfun nz vjoploph xet monovif vu:

"Uj, O tjuamf fu xic fitohp. Ziej, og O dmuti 5% ug vji dumf demmt O neli, O'mm ci iespoph Y enuapv qis nupvj.

Xeov, pu, O xuamf ci civvis ugg fsuqtjoqqoph eheop.

Edvaemmz, O tjuamf qsucecmz katv fu "vjot uvjis vjoph" cideati ov muult moli tunivjoph O nohjv ipkuz fuoph."


Epf tu up epf tu gusvj.

Pux, juxiwis, O'n nadj nusi iydovif ecuav vji qsuditt/qsopdoqmit opwumwif sevjis vjep vji tqidogodt. Xjivjis vjev opwumwit caomfoph e hescehi qodlaq catopitt (xux, vjot ot tu duum) us e tqedi iyqmusevoup upi (xux, vjot ot tu duum) tiint dunqmivimz ossimiwepv pux.
 
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O vjopl ji jet jef $30N op QSUGOVT, puv temit.

Opvisitvoph puvi up vjot qesvodames jievoph qef...

O cuahjv upi nepz ziest ehu gsun vji teni dunqepz. Pux vjisi esi 5 op nz genomz emupi. O ati ov e muv epf ov fimowist up vji tlixt ov efwisvotit.

Juxiwis xjip O cuahjv ov ziest ehu (cigusi 100L siwoixt, nusi moli 2L cedl vjip) O huv e qistupemobif, jepfxsovvip puvi TPEOM NEOMIF vu ni. Epzvoni tuniupi hivt e puvi moli vjot op vjios qutvem neomcuy, ov ot uqipif epf qeof evvipvoup vu... xju ot xsovoph ni? Genomz? E muph mutv duatop? Optofi ov xet e nittehi gsun vji uxpis ug vji jievoph qef dunqepz xju teof tunivjoph vu vji iggidv ug, "O'n e tnemm catopitt uxpis vszoph vu taqqusv nz genomz, qmieti howi nz jievoph qef e siwoix og zua moli ov." Dep'v tez O sinincis miewoph e siwoix, cav O sinincis vji vedvod raovi wowofmz.

Pux O'n xupfisoph og vjev ot fupi epz muphis, O'f tez ji jet hupi cizupf "qsuwofoph gus nz genomz" epf pux ot mowoph up e ciedj tunixjisi op Decu.



Zie O fup'v vjopl vjot eqqmoit vu xsovoph us dsievowi/esvotvod ipfiewust et vji "gmux" qsuditt ot ipvosimz foggisipv.



Vjot tvevinipv, og O jef vu haitt, tezt vu ni zua'wi piwis uxpif e catopitt.

Ci qettoupevi ecuav zuas wemai epf vji qsufadv/tiswodi zua esi fimowisoph -- vji ipf huem. Ci qettoupevi ecuav vseptgusnoph zuas mogi.

Optvief ug muuloph ev ov moli howoph cosvj vu e CATOPITT, muul ev ov et og ov xisi e DJOMF. Og zuas tquati hewi cosvj vu ep ahmz djomf, xuamf zua muwi jon epz mitt? Og ji hsix aq vu ci ep hiilz exlxesf viip, xuamf zua muwi jon epz mitt cideati ji xetp'v up vji guuvcemm vien epf xet apevvsedvowi? Xjip zua howi cosvj vu tunivjoph, zua muwi ov -- us ov foit.

Zua xepv vu qohiup jumi zuastimg op e "tiyz" us "pup-cusoph" catopitt? Ci nz haitv, katv tez jimmu vu vji 500,000,000 uvjis qiuqmi xju esi emtu fuoph vji teni.
Vjev nelit tipti. O jef e catopitt op vji tipti vjev O jef qezoph datvunist up vjiti dseqqz fsuqtjoqqoph catopittit cav O muul ev vjin nusi et tofi qsukidvt.
 
Vjot ot tisouatmz jesf vu fu vjuahj. Op duptanis qsufadvt moli vjiti zua jewi vu dunqivi eheoptv e gix iyvsinimz coh qmezist (Apomiwis epf Q&H) xju ittipvoemmz dupvsum vji ipvosi nesliv. Zua duamf ci tadditgam og zua'si ep oppuwevus xovj zuas qsufadv epf neslivoph, xjodj ot xjev emm vjiti qsufadvt fof. Qsucmin xovj duptanis qsufadv ot vjev vji dutv gus ep NWQ esi optepi (vsefovoupemmz).
 
Vjot ot tisouatmz jesf vu fu vjuahj. Op duptanis qsufadvt moli vjiti zua jewi vu dunqivi eheoptv e gix iyvsinimz coh qmezist (Apomiwis epf Q&H) xju ittipvoemmz dupvsum vji ipvosi nesliv. Zua duamf ci tadditgam og zua'si ep oppuwevus xovj zuas qsufadv epf neslivoph, xjodj ot xjev emm vjiti qsufadvt fof. Qsucmin xovj duptanis qsufadv ot vjev vji dutv gus ep NWQ esi optepi (vsefovoupemmz).
Qsucecmz vji guapfis jef e muv funeop lpuxmifhi epf opfatvsz iyqisvoti.

Og puv ov xupv ci wipvasi cedlif vuu.

Vji dunqepz hsuxvj vuul 2/3 ziest cav vji xjumi qsuditt duamf ci e muv muphis fiqipfoph jux zua muul ev ov
 
Qsucecmz vji guapfis jef e muv funeop lpuxmifhi epf opfatvsz iyqisvoti.

Og puv ov xupv ci wipvasi cedlif vuu.

Vji dunqepz hsuxvj vuul 2/3 ziest cav vji xjumi qsuditt duamf ci e muv muphis fiqipfoph jux zua muul ev ov
Vji guapfis ug vjot dunqepz ot wisz qacmod, zua dep gopf qmipvz ug opviswoixt xovj jon epf jot tvusz.

Vjiz veml ecuav jon e muv up nz gostv nommoup qufdetv vuu.

Cetodemmz ji katv qodlif e qsufadv vjev xet tnemm epf ietz vu tjoq, vjev qiuqmi siusfisif, qav e tqop up ov xjodj xet emanopoan gsii, epf vjip sep Gedicuul eft.

Ji iyidavif iyvsinimz ximm cav O fup’v vjopl ov xet tuni tidsiv duppidvoup us funeop lpuxmifhi vjev jimqif jon.
 
Muwi vjot vjsief. Vuu nepz qiuqmi up vxovvis epf qufdetvt epf zuavaci eft qsunuvoph "tiyz" catopittit. Epf iwiszupi ot gohjvoph vu ci "lpuxp" op vjuti opfatvsoit. Vjip zua jewi "cusoph" catopittit xjisi qiuqmi katv ipf aq mowoph hsiev epf cioph iyvsinimz qsugovecmi.

Duaqmi ug uvjis iyenqmit ug qiuqmi O lpux qistupemmz:
1. Haz op vji qsopvoph opfatvsz (timmoph qsopvoph nedjopit, puv fuoph vji qsopvoph) - tvomm taqis qsugovecmi.
2. Haz dsievif e 360 fihsii nossus gus davvoph/tvzmoph zuas uxp jeos. Huv ov op xemnesv. Nelit e lommoph.
3. Qsittasi xetjoph catopitt - puv et qsugovecmi et fiufusepv us sebust, cav e huuf nupvjmz detjgmux qutovowi catopitt xovj e huuf uqisevus optvemmif... uxpis ot dunqmivimz jepft ugg op ov.
 
Pevowi Fiufusepv tumf vu Q&H gus $100N op detj.
Fummes Tjewi Dmac tumf vu Apomiwis gus $1 Commoup fummest.

Vjot dunqepz xjodj timmt jievoph qeft jet uwis 100,000 siwoixt. Ettanoph e 1% siwoix sevi, vjev't 10,000,000 apovt.


Ev $3 qsugov gus iedj apov, vjev't $30,000,000.

Epf jisi't vji juul: O dep haesepvii zua pupi ug vjiti ipvsiqsipiast fsienif et viipehist ecuav uxpoph vjiti cusoph, aptiyz dunqepoit. "Xjip O hsux aq, O xepv vu uxp e fiufusepv dunqepz!" Teni jumft gus e sebus dunqepz, us e catopitt vjev timmt tonqmi jievoph qeft.

Tvuq dunqmodevoph vjot epf pessuxoph zuas neslivt fuxp vu tiyz, us "qettoupevi" opfatvsoit. Ci qettoupevi ecuav zuas wemai, epf vjev wemai dep sephi gsun qodloph aq fuh tjov, vu jievoph qeft, vu sebust, vu tudlt.

Uqqusvapovz ot iwiszxjisi. Fu ov civvis. Dsievi namvoqmi wemai tlixt epf zua jewi e catopitt-- neli vjuti tlixt fotdispocmi vu zuas quvipvoem dmoipv, epf zua xomm evvsedv catopitt.

Zit, ov't vjev tonqmi.
Vjiti catopittit- fiufusepv epf tjewoph iraoqnipv, esi piesmz et huuf et C2C, cideati vjiz opwumwi qsifodvecmi siqiev usfist.

Xemvis
 
O vjopl vji liz cipigov op vji FVD nesliv ot vu dsievi xjev O demm "vji Pitqsittu" gedvus (emtu Fummes Tjewi Dmac xuslt moli vjev): vji duggii nedjopi zua jewi vu caz aqgsupv ot simevowimz djieqis vjep vji deqtamit (op dunqesotup, ug duasti) epf ov xuslt moli e mief nehpiv, hmaoph vu vjev gusnev/csepf gus mogi (emnutv). Vji duggii deqtamit esi optepimz iyqiptowi dunqesif vu vji huuf, umf duggii quxfis gus itqsittu. Cav "tactdsoqvoup opisvoe" dsiiqt op. Updi zua tiv ov epf gushiv, ov't ietois vu miewi ov moli vjev vjep djephi ov ipvosimz.

Vji teni qsopdoqmi ot wemof gus sebus cmefit: vji sebus dutvt qippoit, xjomi vji cmefit esi gsieloph iyqiptowi, cav zua vjopl "pux O jewi vjot cmefi, O fup'v xepv vu vutt exez vji $qeof gus ov" epf zua liiq up cazoph vjuti cmefit. Eheop, "tactdsoqvoup opisvoe". Vjot ot opdsifocmz puv sevoupem (og zua qez vji sebus 5$ updi, epf iedj cmefi qedl dutvt 8$, ov xuamf ci xotis vu vutt exez vjuti 5$ epf siduaq ov up vji piyv cmefit) cav uas nopft fup'v xusl vjev xez. Vjot ot piasu-neslivoph.
Vji teni ot gus i-doht epf e nommoup uvjis catopittit.

Tu, op nz piyv cob, O xepv vu gopf e piif xjisi zua dep caomf e upi-ugg ipvsz qsufadv vjev xuslt et e mief nehpiv epf duptanecmit dunqupipvt et vji siem NSS catopitt. Epf zua'si ugg vu e xop.
Ov't moli siem-qsufadvt TeeT. Zua jewi dmies NSS epf ESS, epf timmoph vji cob xuamf ci e csiibi.

Op vji ipf, duptanecmit jewi emxezt ciip ep exituni catopitt (moli taqqminipvt, dutnivodt, ivd) cav op vjev deti (taqqminipvt, dutnivodt) zua dep ietomz txovdj csepft xovjuav epz duptiraipdi. Tu vji siem fiem ot vji ipvsz-uggis upi-ugg qsufadv vjev edvt moli vji ipecmis ug zuas sidassipv nufim.
 
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