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  2. Forum *Official* Book Discussion
    Influence, The Psychology of Persuasion by Robert Cialdini

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    Buy: Buy | Discuss: Influence: The Psychology of Persuasion(Review | Discuss)

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Discussion in 'Education, Learning, Books' started by ChrisV, Sep 6, 2018.

  1. ApparentHorizon
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    ApparentHorizon Gold Contributor Speedway Pass

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    Sounds interesting. What was your takeaway?
     
  2. BrooklynHustle
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    BrooklynHustle Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Learned a lot, but one stays top of mind:

    -Get comfortable saying no by default to things that do not advance your mission, regardless of social norms/discomfort. Add different ways of gracefully saying no to your repertoire to help with this.
     
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  3. Ashish Kulkarni
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    Ashish Kulkarni Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Total Money Makeover by Dave Ramsey.

    I feel like I am listening to parts of TMF when listening to Dave on Audible.
     
  4. Real Deal Denver
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    Real Deal Denver Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    THANK YOU for the excellent review. Sold! I've been meaning to pick that Musk book up, but I'm not into biography types of books as much as the practical how to business analysis books. I particularly liked your quote about TV, as I don't watch TV, and most of the people I know think that's strange.

    Thanks to your extensive review, I am sure I will enjoy this book cover to cover!
     
  5. Real Deal Denver
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    Real Deal Denver Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    I just gave that book away to a friend that has no clue to finances. It will be solid gold for him.

    Although Ramsey has some great advice, I disagree with many of his approaches. One glaring example is his insistence on a 15 year mortgage. Of course you will save money in the long run. But at what cost? Most people buy as much home as they can afford. Who wants to live below their means and do something productive with their money? My advice runs counter to his. I say get the longest mortgage possible, to pay the least amount of money you can. 4-5% money is cheap. Who wants to pay that off early? Most people move in 7 years or less. Look at the big picture! Although Ramsey is very practical, he has no entrepreneurial spirit in him. His advice is tailored to the 8-5 slowlaners.

    I buy books 4-5 at a time. One of these from my current group is "The Art of Wholesaling Properties" by Aram Shah and Alex Virelles. I lean towards books that can make me money or save me money now. I spent a good decade with the classics of moving my cheese, successful habits, having a rich dad, and the strangest secret. It's now time to focus and execute.
     
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  6. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Admin Post
    :thumbsup:

    This don't mean jack, and serves only to advance a narrative.

    Of course sales where up. There was only a billion dollars in FREE PR (notwithstanding the type of PR) ongoing at that moment.

    The real test is how sales trend over time. And I'm guessing it will be very poor.

    The disingenuous of this article is like me advertising my sales were up 40% this week over the same week last year (but I neglect to confess that I emailed my entire membership list an enticement to buy on that day).

    Duh, of course sales went up.
     
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  7. KeithWallace
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    KeithWallace Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    [​IMG]

    Brilliant Persuasion, by Stephen Young.

    Not quite finished it yet, but I have mixed feelings about it so far. It's a collection of techniques supposed to enhance your persuasion abilities, mainly for sales purposes.

    Some of the techniques are pretty cool. Others seem like bullshit taken from the world of NLP, which I can only imagine would make you come across as a weirdo if used in a real conversation. Trouble is, all are presented with the same excitement and guarantee that this will make your prospect 'irresistible to your technique' and just 'plant the desire to buy right into his head'.

    Mainly the thing that bothers me about it though is that it seems designed to trick people into buying or agreeing with you, by techniques such as embedding secret commands into your sales pitch, generating fake rapport, and other insidious psychology. I don't have any experience in sales, so maybe I'm being naive, but I'd rather build genuine rapport with someone and have them genuinely excited to buy the product/service, rather than trick them with mind games or clever word play.

    On the positive side though, there are some useful techniques for reframing objections and getting back on track if people try and derail your sales pitch.

    There are probably better sales books, and certainly less disingenuous ones, out there.
     
    Last edited: Sep 10, 2018
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  8. COSenior
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    COSenior Gold Contributor Speedway Pass

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    I read this one a few weeks ago. Loved the author's sense of humor, and there are so many practical things to do with this knowledge. Helped a friend get her four kids organized for church without the usual tears, just by suggesting getting them all marching around to music before she sent them off to get dressed to the same music. Worked like a charm, and it came directly from one of these examples. Very useful insights. Next up, his previous book, when I'm done with my current read (later in the thread).
     
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  9. focusedlife
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    focusedlife Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    The books I've read recently that have blown my mind (and have ACTUALLY HELPED me level up):

    1. The Great Libertarian Offer (by Harry Browne) - never heard of dude before and wish I had, earlier. Would vote for him in a heartbeat. Simply read the description here and let me know if it doesn't, at least make you curious what he's storing up for you inside.

    Click here to read the description of the book

    I never knew what a Libertarian was, what their values were or why I should even consider their party. That's all changed. I'm a fan. Love Harry Browne.

    2. The Secret of Selling Anything (by Harry Browne) - This was the first book I bought from dude. He got it. He was a master sales guy, a master at sales psychology and knew how to write copy. I'd recommend incorporating this book into whatever your sales training if nothing more than filling in basic blanks that so many other trainings just plain miss.

    It's gold and coupled with the next book on my list, you will be a unstoppable and very dangerous sale force to compete against.

    Click Here to check out the description

    3. No: The Only Negotiation System You Need For Work and Home (by Jim Camp) - Frequently referred to as one of the world's most feared negotiators (he passed in 2015), I MUST admit, this book has become my negotiating bible and I use principles to help me craft my own high ticket proposals that RARELY fail (usually if they do it's because I got impatient and tried to cut corners somewhere).

    This is MUST read reading that I would recommend to someone who's paid me to coach them and, sadly, not enough people know about this amaze balls book.

    The other thing to note about this book is it's NOT available on Kindle, which takes it's value up a notch due to it's exclusivity and, quite possibly, it's rarity.

    If you can find it...get it.

    Worth 1000X whatever the current price tag is.

    4. Tools of Titans (by Tim Ferriss) - The book is basically a compendium and summary of past folks Tim has had on his podcasts and the wonderful lessons they've had to impart.

    You can skip the book and just listen to the podcast and read his blog to get the same content, but the book is more of a convenience than anything and the wonderful insights you get from each of the contributors (who've all made amazing accomplishments throughout their lives) is well worth the read.

    Inspirational, insightful and counter-intuitively thought provoking.

    Recommend.

    5. The 365 Stoic (by Ryan Holiday) - If you've never read anything about stoic philosophy, this is an excellent intro into the subject matter.

    It's all about how to live an even keel life and how to maintain your emotional levels no matter the situation.

    Dealing with life as it happens and keeping your emotions in check.

    The way it's written is brilliant...read one chapter (about 2 pages long) each day. Get a little lesson, a little perspective and maybe a helpful lesson that could actually help you deal with your own personal adversity, no matter how big or small.

    It's helped me deal with my own feelings a great deal.

    6. Value Based Fees (by Alan Weiss) - Good lord...why does anyone charge for anything any other way?

    Charging by the hour is actually a conflict of interest (if you ask me). If the service provider is good and can do a job quickly, they penalize themselves. If they suck, the client gets penalized and pays more for something that someone else could have handled sooner?

    It's just not smart.

    It also helps folks get a handle on how to evaluate and anchor value in the world of your prospect so that you can comfortably and confidently ask whatever you think you're worth for whatever it is you offer.

    Must have for service providers, coaches, consultants, and anyone that is trying to understand how to reframe or at least better articulate value (MJ talks about skews, etc).

    Game changer.

    7. Building A Story Brand

    ---Oops...I gotta run so will finish this later.

    Hope you dig so far and would love to know your thoughts about these recommendations, even if you dislike.
     
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  10. COSenior
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    Just finishing up a review copy of Danny Iny's upcoming release Leveraged Learning. I'm developing a business around online courses and coaching, using one of Danny's courses to understand best practices for developing the online course part. Brilliant guy. I recommend the book to anyone who has children to educate or any influence on public education, which IMO has been broken for decades. And of course for online course developers.

    On deck, Eben Pagan's Opportunity.
     
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  11. Real Deal Denver
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    Real Deal Denver Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    You are costing me MONEY man!

    Every one of your reviews is solid. These are the books I seek out. Based on your excellent reviews, I am now forced to buy every one of them!

    Keep up the good work. You should really be a professional reviewer - no fluff, hard hitting, and precise. If your newly honed sales skills are anywhere near your reviewing skills, I'm staying OUT of your way bro!
     
  12. Bearcorp
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    Bearcorp Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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  13. ApparentHorizon
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    ApparentHorizon Gold Contributor Speedway Pass

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    It does mean something if it's in spite of a "controversy." (However manufactured)

    Nike knew what they were doing from the get go.

    Enrage a few people, half of which don't even buy their merch. Let them mob on social media.

    Then the actual fans of Kaep and the brand would rally behind them

    Sure there may be some collateral damage, but the overall sentiment is positive.

    upload_2018-9-10_20-56-55.png
     
  14. Siberia
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    Siberia Surprise Read Millionaire Fastlane Speedway Pass

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    THE BLACK SWAN

    The impact of the Highly Improbable

    by Nassim Nicholas Taleb
     
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  15. jarvisdiego
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    jarvisdiego New Contributor Read Millionaire Fastlane

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    I just finished listening to
    - The Female Brain

    I am currently listening to:
    - Unscripted

    Next on my list:
    - Wolf of Wall Street
    - Home Deus
    - Evolution of Desire
    - 80/20 Sales and Marketing

    GG!
     
  16. El Príncipe
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    El Príncipe Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Just finished How To Get Rich by Felix Dennis, British media mogul, close to billionaire, recently deceased. Very interesting. More about the mentality behind getting rich than a practical "how to". Funnily enough he warns against getting rich many times throughout the book.

    Very insightful read.
     
  17. ChrisV
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    ChrisV Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    That chart is in response to the Nike Controversy? Where did you find that?
     
  18. ChrisV
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    ChrisV Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    I’m interested in this.
     
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  19. ApparentHorizon
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    ApparentHorizon Gold Contributor Speedway Pass

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  20. BrooklynHustle
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    BrooklynHustle Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Heard of it.
    Loved that one. Very fun read.
     
  21. Arun Siva
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    Arun Siva aspiring 大君 of the bourgeoisie Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass Summit Attendee

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    currently reading the norwegian to english dictionary

    and

    re-reading Unscripted again for the third time. Just to embed it in my damn subconscious.
     
  22. ChrisR
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    ChrisR Diamond Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    The Magic of Thinking Big by David J. Schwartz

    Just started it but I like it so far.
     
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  23. Ninjakid
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    The Greatest Knight: The Remarkable Life of William Marshal

    Incredible so far!
     
  24. CPisHere
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    CPisHere Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    I am reading Kapil Gupta's 3 books. I've read 1 of them, Direct Truth, and am half way through Atmamun.

    It's VERY different than everything else out there. I highly recommend checking out his website
    Siddha Performance - The Truth

    If you like his Discourses, that's basically what his books are.

    I'm also half way through Ryan Holiday's book Conspiracy, but it really hasn't kept my attention. I have Donald Miller's book 'Building a Story Brand' and 'The Red Queen: Sex and the Evolution of Human Nature' on the shelf to read next.
     
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  25. mattierocks
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    mattierocks New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    I’m on my 3rd read of The Millionaire Fastlane. Every time, I wonder why I don’t just read it at the beginning of every year. Trying to figure out what’s next though.
     
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