besides 30 seconds of air time during the super bowl..
thanks to http://blog.junta42.com/content_marketing_blog/2008/02/what-can-27-mil.html
What Can $2.7 Million Buy You in Content?
Not that we all have marketing budgets to support a 30 second ad spot during Super Bowl 42 at an average of $2.7 million, but I started to think of how much great content could be bought with that kind of money. Here are just some interesting facts about how much you can buy in content initiatives for that kind of investment.
just thought it was an interesting read
thanks to http://blog.junta42.com/content_marketing_blog/2008/02/what-can-27-mil.html
What Can $2.7 Million Buy You in Content?
Not that we all have marketing budgets to support a 30 second ad spot during Super Bowl 42 at an average of $2.7 million, but I started to think of how much great content could be bought with that kind of money. Here are just some interesting facts about how much you can buy in content initiatives for that kind of investment.
- A turnkey 32-page, 4-color custom print magazine delivered to 50,000 customers and prospects will run you about $1.25 to $2 per copy (depending on the amount of photography, but including original editorial). Add in about 40 cents per copy for postage, and you are talking about $125,000 for each issue, all expenses in. For that price, you could get approximately 22 individual issues of your magazine created for the same price as a 30 second Super Bowl ad. If you had a quarterly distribution frequency, it would get you five and a half years of regular communication with your customers. The best part...all that great content can be repurposed on your website or digital magazine. Wow!
- According to the APA, consumers spend an average of 25 minutes per issue of a custom print magazine. So, for your money, you'd get almost 10 hours of engagement per customer.
- Into video? A high production value, two minute YouTube-type video could run you between 10 to 20k. Distribution through your website and through video sharing sites like YouTube or PhotoBucket is free. Instead of your 30 second ad, you can get between 135 and 270 video shorts. Just think of all the ways you could promote and integrate these ads into your overall marketing plan. The great part is, if the videos are relevant and interesting to your target audience, they should ultimately get watched.
- How about a sponsored webcast? Webcasts produced in partnership with media companies typically run anywhere from $7k to $40k for b2b markets. Let's take the average at $15k per webcast. For your $2.7 million, you can deliver 180 webcasts to your marketplace. At $30 per lead, that would get you 90,000 leads.
- Maybe you are into something a little simpler, like a white paper. A turnkey, 3,000 to 5,000 word white paper with complete design could run you about $10,000. With 270 white papers, your company would be the white paper king.
- Let's say that one of your key initiatives is article marketing. At 500 words and $1 per word to pay an expert editor, you can get 5,400 articles written for you and your company on all sorts of educational topics.
just thought it was an interesting read
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