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OFF-TOPIC what 2.7 million dollars worth of advertisments can get you...

dbeck29

New Contributor
FASTLANE INSIDER
Jan 4, 2008
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besides 30 seconds of air time during the super bowl..

thanks to http://blog.junta42.com/content_marketing_blog/2008/02/what-can-27-mil.html

What Can $2.7 Million Buy You in Content?

Not that we all have marketing budgets to support a 30 second ad spot during Super Bowl 42 at an average of $2.7 million, but I started to think of how much great content could be bought with that kind of money. Here are just some interesting facts about how much you can buy in content initiatives for that kind of investment.
  • A turnkey 32-page, 4-color custom print magazine delivered to 50,000 customers and prospects will run you about $1.25 to $2 per copy (depending on the amount of photography, but including original editorial). Add in about 40 cents per copy for postage, and you are talking about $125,000 for each issue, all expenses in. For that price, you could get approximately 22 individual issues of your magazine created for the same price as a 30 second Super Bowl ad. If you had a quarterly distribution frequency, it would get you five and a half years of regular communication with your customers. The best part...all that great content can be repurposed on your website or digital magazine. Wow!
  • According to the APA, consumers spend an average of 25 minutes per issue of a custom print magazine. So, for your money, you'd get almost 10 hours of engagement per customer.
  • Into video? A high production value, two minute YouTube-type video could run you between 10 to 20k. Distribution through your website and through video sharing sites like YouTube or PhotoBucket is free. Instead of your 30 second ad, you can get between 135 and 270 video shorts. Just think of all the ways you could promote and integrate these ads into your overall marketing plan. The great part is, if the videos are relevant and interesting to your target audience, they should ultimately get watched.
  • How about a sponsored webcast? Webcasts produced in partnership with media companies typically run anywhere from $7k to $40k for b2b markets. Let's take the average at $15k per webcast. For your $2.7 million, you can deliver 180 webcasts to your marketplace. At $30 per lead, that would get you 90,000 leads.
  • Maybe you are into something a little simpler, like a white paper. A turnkey, 3,000 to 5,000 word white paper with complete design could run you about $10,000. With 270 white papers, your company would be the white paper king.
  • Let's say that one of your key initiatives is article marketing. At 500 words and $1 per word to pay an expert editor, you can get 5,400 articles written for you and your company on all sorts of educational topics.
Just something to think about the next time you are deciding to go with traditional ad placement versus a content initiative. Remember, the content you create can be leveraged to have a much longer shelf life than just traditional ad space. When you are looking to make a decision between a number of marketing initiatives, be sure to take that into account.






just thought it was an interesting read
 

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dino23

New Contributor
Sep 19, 2007
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Southfield, MI
Re: what 2.7 million dollars worth of advertisments can get you..

i think these companies didnt miss that 2.7 mil. they know the double digit millions of people are gonna watch and become inspired to take action towards their product that will produce many times more than the initial investment. tv programs people, ads plant that subliminal seed to buy.

yeah the ideas are good but the big boys are thinking big time and willing to spend that 2.7.
 

Rawr

Gold Contributor
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Aug 12, 2007
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Re: what 2.7 million dollars worth of advertisments can get you..

Do you know anybody who actually got inspired to take action and.. I don't know, ship Fedex instead of Pigeons, or trade Etrade because of a baby, or get Underarmor shoes because of the huge black screaming dude?

May be it's just me, but I surely didn't.
 

Redshft

Contributor
Nov 5, 2007
554
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Greenville, NC
Re: what 2.7 million dollars worth of advertisments can get you..

i think these companies didnt miss that 2.7 mil. they know the double digit millions of people are gonna watch....
Almost triple digits this year. This super bowl was the most watched superbowl in history and the second most watched television broadcast with 97.5 million viewers. The only other program to have more viewers was the M*A*S*H finale episode with 104 million!!
 
OP
OP
D

dbeck29

New Contributor
FASTLANE INSIDER
Jan 4, 2008
62
7
21
Re: what 2.7 million dollars worth of advertisments can get you..

Almost triple digits this year. This super bowl was the most watched superbowl in history and the second most watched television broadcast with 97.5 million viewers. The only other program to have more viewers was the M*A*S*H finale episode with 104 million!!
that last episode was a tear jerker...dont leave Hawkeye:rofl::rofl::rofl:

i really didnt know that was the most watched show ever, i thought it was the American Idol finale
 

Russ H

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Read Millionaire Fastlane
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Jul 25, 2007
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Re: what 2.7 million dollars worth of advertisments can get you..

i really didnt know that was the most watched show ever, i thought it was the American Idol finale
I thought it was the OJ Bronco chase . . .

(ever been to CNN world headquarters? Their graph of viewership looks like this:)

-Russ H.

.
 

Jorge

Bronze Contributor
Oct 5, 2007
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Mendoza, Argentina
Re: what 2.7 million dollars worth of advertisments can get you..

I think spam would make the opposite effect on the company. At least for me anyway, I hate spam.

Also you could end up just like Alan Ralsky
 

Rawr

Gold Contributor
Speedway Pass
Aug 12, 2007
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south florida
Re: what 2.7 million dollars worth of advertisments can get you..

I thought it was the OJ Bronco chase . . .

(ever been to CNN world headquarters? Their graph of viewership looks like this:)

-Russ H.

.
This gives me an idea!!!

1. Find a celebrity close to meltdown (if none found, push a celeb to the said meltdown)
2. Find a company who wants major advertising.
3. Paint a huge logo on the celeb's car
4. When meltdown = 1 $$$ = major

OK, who knows where Lohan lives?
 

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