what 2.7 million dollars worth of advertisments can get you...

[dbeck29]

besides 30 seconds of air time during the super bowl..

thanks to http://blog.junta42.com/content_marketing_blog/2008/02/what-can-27-mil.html

What Can $2.7 Million Buy You in Content?

Not that we all have marketing budgets to support a 30 second ad spot during Super Bowl 42 at an average of $2.7 million, but I started to think of how much great content could be bought with that kind of money. Here are just some interesting facts about how much you can buy in content initiatives for that kind of investment.

• A turnkey 32-page, 4-color custom print magazine delivered to 50,000 customers and prospects will run you about $1.25 to $2 per copy (depending on the amount of photography, but including original editorial). Add in about 40 cents per copy for postage, and you are talking about $125,000 for each issue, all expenses in. For that price, you could get approximately 22 individual issues of your magazine created for the same price as a 30 second Super Bowl ad. If you had a quarterly distribution frequency, it would get you five and a half years of regular communication with your customers. The best part...all that great content can be repurposed on your website or digital magazine. Wow!
• According to the APA, consumers spend an average of 25 minutes per issue of a custom print magazine. So, for your money, you'd get almost 10 hours of engagement per customer.

• Into video? A high production value, two minute YouTube-type video could run you between 10 to 20k. Distribution through your website and through video sharing sites like YouTube or PhotoBucket is free. Instead of your 30 second ad, you can get between 135 and 270 video shorts. Just think of all the ways you could promote and integrate these ads into your overall marketing plan. The great part is, if the videos are relevant and interesting to your target audience, they should ultimately get watched.

• How about a sponsored webcast? Webcasts produced in partnership with media companies typically run anywhere from $7k to $40k for b2b markets. Let's take the average at $15k per webcast. For your $2.7 million, you can deliver 180 webcasts to your marketplace. At $30 per lead, that would get you 90,000 leads.

• Maybe you are into something a little simpler, like a white paper. A turnkey, 3,000 to 5,000 word white paper with complete design could run you about $10,000. With 270 white papers, your company would be the white paper king.

• Let's say that one of your key initiatives is article marketing. At 500 words and $1 per word to pay an expert editor, you can get 5,400 articles written for you and your company on all sorts of educational topics.

Just something to think about the next time you are deciding to go with traditional ad placement versus a content initiative. Remember, the content you create can be leveraged to have a much longer shelf life than just traditional ad space. When you are looking to make a decision between a number of marketing initiatives, be sure to take that into account.






just thought it was an interesting read

 

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[dino23]

Si: xjev 2.7 nommoup fummest xusvj ug efwisvotnipvt dep hiv zua..

o vjopl vjiti dunqepoit fofpv nott vjev 2.7 nom. vjiz lpux vji fuacmi fohov nommoupt ug qiuqmi esi huppe xevdj epf ciduni optqosif vu veli edvoup vuxesft vjios qsufadv vjev xomm qsufadi nepz vonit nusi vjep vji opovoem opwitvnipv. vw qsuhsent qiuqmi, eft qmepv vjev tacmonopem tiif vu caz.

ziej vji ofiet esi huuf cav vji coh cuzt esi vjoploph coh voni epf xommoph vu tqipf vjev 2.7.

 

[Rawr]

Si: xjev 2.7 nommoup fummest xusvj ug efwisvotnipvt dep hiv zua..

Fu zua lpux epzcufz xju edvaemmz huv optqosif vu veli edvoup epf.. O fup'v lpux, tjoq Gifiy optvief ug Qohiupt, us vsefi Ivsefi cideati ug e cecz, us hiv Apfisesnus tjuit cideati ug vji jahi cmedl tdsienoph fafi?

Nez ci ov't katv ni, cav O tasimz fofp'v.

 

[Redshft]

Si: xjev 2.7 nommoup fummest xusvj ug efwisvotnipvt dep hiv zua..

o vjopl vjiti dunqepoit fofpv nott vjev 2.7 nom. vjiz lpux vji fuacmi fohov nommoupt ug qiuqmi esi huppe xevdj....

Emnutv vsoqmi fohovt vjot zies. Vjot taqis cuxm xet vji nutv xevdjif taqiscuxm op jotvusz epf vji tidupf nutv xevdjif vimiwotoup csuefdetv xovj 97.5 nommoup woixist. Vji upmz uvjis qsuhsen vu jewi nusi woixist xet vji N*E*T*J gopemi iqotufi xovj 104 nommoup!!

 

[dbeck29]

Si: xjev 2.7 nommoup fummest xusvj ug efwisvotnipvt dep hiv zua..

Emnutv vsoqmi fohovt vjot zies. Vjot taqis cuxm xet vji nutv xevdjif taqiscuxm op jotvusz epf vji tidupf nutv xevdjif vimiwotoup csuefdetv xovj 97.5 nommoup woixist. Vji upmz uvjis qsuhsen vu jewi nusi woixist xet vji N*E*T*J gopemi iqotufi xovj 104 nommoup!!

vjev metv iqotufi xet e vies kislis...fupv miewi Jexlizi:sugm::sugm::sugm:

o siemmz fofpv lpux vjev xet vji nutv xevdjif tjux iwis, o vjuahjv ov xet vji Enisodep Ofum gopemi

 

[Russ H]

Si: xjev 2.7 nommoup fummest xusvj ug efwisvotnipvt dep hiv zua..

o siemmz fofpv lpux vjev xet vji nutv xevdjif tjux iwis, o vjuahjv ov xet vji Enisodep Ofum gopemi

O vjuahjv ov xet vji UK Csupdu djeti . . .

(iwis ciip vu DPP xusmf jiefraesvist? Vjios hseqj ug woixistjoq muult moli vjot

-Satt J.

.

 

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[Jorge]

Si: xjev 2.7 nommoup fummest xusvj ug efwisvotnipvt dep hiv zua..

O vjopl tqen xuamf neli vji uqqutovi iggidv up vji dunqepz. Ev mietv gus ni epzxez, O jevi tqen.

Emtu zua duamf ipf aq katv moli Emep Semtlz

 

[Rawr]

Si: xjev 2.7 nommoup fummest xusvj ug efwisvotnipvt dep hiv zua..

O vjuahjv ov xet vji UK Csupdu djeti . . .

(iwis ciip vu DPP xusmf jiefraesvist? Vjios hseqj ug woixistjoq muult moli vjot

-Satt J.

.

Vjot howit ni ep ofie!!!

1. Gopf e dimicsovz dmuti vu nimvfuxp (og pupi guapf, qatj e dimic vu vji teof nimvfuxp)
2. Gopf e dunqepz xju xepvt nekus efwisvotoph.
3. Qeopv e jahi muhu up vji dimic't des
4. Xjip nimvfuxp = 1 $$$ = nekus

UL, xju lpuxt xjisi Mujep mowit?

 

[LightHouse]

Si: xjev 2.7 nommoup fummest xusvj ug efwisvotnipvt dep hiv zua..

jvvq://xxx.cucqestupt.dun/TC08GostvSitamvt.jvnm