Great show, thanks for starting that thread. Heard a lot of these quotes before, but along with all the other "failure is the quickest teacher/get started now quotes," the encouraging one for me was about how much harder it is to get to mediocrity from nothing than to spectacular from ok.
I’ve been doing a ton of research recently on seo, ppc, paid banner ads, retargeting/ all kinds of mktg techniques/headlines etc. Tons of info out there. Free (useless, too shallow), free with upsells, paid, “guru’s” who just want to help for the price of your email address and a dozen email upsells a week, etc.
So while it’s encouraging to see that getting to mediocrity from 0 is harder than going from 60-100, the problem is. I’m trying to solve a problem that I don’t have yet! I don’t have a site with a product to drive traffic to! I wanted to put everything together from my research and go after 2-3 of my options all at once, not sit with a dormant website, working to find out what advertising works best for me.
I can tell myself that this is necessary “process,” but I see now is that FAILING to drive ANY traffic to a site will help me eliminate what doesn’t work for Me VERY QUICKLY.
I keep picturing myself creating some kind of monumental site crash/marketing glitch and pissing off customers who then don’t come back and thus losing my “spot” in the market… but I don’t HAVE any customers!! So
Talk about delusions of anti-grandeur and irrational… I've been preparing myself to be completely ready for ANY traffic problems I would have by knowing everything I could need to know..
The perfect line (for me) for this is from what Cuban said to someone on the tank, “Sometimes, the perfect is the enemy of the good.”
So for me? I’ll worry about the product now. Traffic is only useful when I have somewhere for it to go.
I’ve been doing a ton of research recently on seo, ppc, paid banner ads, retargeting/ all kinds of mktg techniques/headlines etc. Tons of info out there. Free (useless, too shallow), free with upsells, paid, “guru’s” who just want to help for the price of your email address and a dozen email upsells a week, etc.
So while it’s encouraging to see that getting to mediocrity from 0 is harder than going from 60-100, the problem is. I’m trying to solve a problem that I don’t have yet! I don’t have a site with a product to drive traffic to! I wanted to put everything together from my research and go after 2-3 of my options all at once, not sit with a dormant website, working to find out what advertising works best for me.
I can tell myself that this is necessary “process,” but I see now is that FAILING to drive ANY traffic to a site will help me eliminate what doesn’t work for Me VERY QUICKLY.
I keep picturing myself creating some kind of monumental site crash/marketing glitch and pissing off customers who then don’t come back and thus losing my “spot” in the market… but I don’t HAVE any customers!! So
Talk about delusions of anti-grandeur and irrational… I've been preparing myself to be completely ready for ANY traffic problems I would have by knowing everything I could need to know..
The perfect line (for me) for this is from what Cuban said to someone on the tank, “Sometimes, the perfect is the enemy of the good.”
So for me? I’ll worry about the product now. Traffic is only useful when I have somewhere for it to go.
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