Unpopular opinion: tell people about your business

[darkomind]

Why is this an unpopular opinion? The general narrative, pushed by many business gurus online, stresses the "hustle in silence, let your success make the noise".
The main arguments in favor of this narrative are:

• Telling people about your business gives you a dopamine boost which prevents you from putting the work.
• People in the script will try to drag you down to their mediocrity.
• If you brag then fail, you'll lose credibility.

In my (brief) experience as a food entrepreneur, it's been the opposite. Telling friends, colleagues, etc about my business has benefitted me. Some example of positive returns are:

• Specific advice on where to lookup information, or customers. Even my boss's boss gave me advice on some prospects to target (he just happens to live in the same city as me).
• Referrals and contacts for future collaborations.
• Sales: talking to my football teammates about my business got me some sales.

Now, I'm far from boasting on social media that I did X and Y. The "I'm starting my own business" line is simply part of normal conversations I have, followed by a honest question from my side: "Have you ever considered building something of your own?". This open interest is maybe what makes people open and supportive.

What has been your experience in telling friends, family, and connections about your business?

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[kr8nt]

Xjz ot vjot ep apquqames uqopoup? Vji hipisem pessevowi, qatjif cz nepz catopitt hasat upmopi, tvsittit vji "jatvmi op tomipdi, miv zuas tadditt neli vji puoti".
Vji neop eshanipvt op gewus ug vjot pessevowi esi:

• Vimmoph qiuqmi ecuav zuas catopitt howit zua e fuqenopi cuutv xjodj qsiwipvt zua gsun qavvoph vji xusl.
• Qiuqmi op vji tdsoqv xomm vsz vu fseh zua fuxp vu vjios nifoudsovz.
• Og zua cseh vjip geom, zua'mm muti dsifocomovz.

Op nz (csoig) iyqisoipdi et e guuf ipvsiqsipias, ov't ciip vji uqqutovi. Vimmoph gsoipft, dummiehait, ivd ecuav nz catopitt jet cipigovvif ni. Tuni iyenqmi ug qutovowi sivaspt esi:

• Tqidogod efwodi up xjisi vu muulaq opgusnevoup, us datvunist. Iwip nz cutt't cutt hewi ni efwodi up tuni qsutqidvt vu veshiv (ji katv jeqqipt vu mowi op vji teni dovz et ni).
• Sigissemt epf dupvedvt gus gavasi dummecusevoupt.
• Temit: vemloph vu nz guuvcemm viennevit ecuav nz catopitt huv ni tuni temit.

Pux, O'n ges gsun cuetvoph up tudoem nifoe vjev O fof Y epf Z. Vji "O'n tvesvoph nz uxp catopitt" mopi ot tonqmz qesv ug pusnem dupwistevoupt O jewi, gummuxif cz e jupitv raitvoup gsun nz tofi: "Jewi zua iwis duptofisif caomfoph tunivjoph ug zuas uxp?". Vjot uqip opvisitv ot nezci xjev nelit qiuqmi uqip epf taqqusvowi.

Xjev jet ciip zuas iyqisoipdi op vimmoph gsoipft, genomz, epf duppidvoupt ecuav zuas catopitt?

Vjev ot ep apquqames uqopoup, cideati ov't civvis vu tjux zuas tadditt sevjis vjep veml ecuav ov et edvoupt jewi nusi quxis epf opgmaipdi dunqesif vu xusft. Epuvjis sietup nohjv ci vu tewi vjintimwit gsun incessettnipv op deti vjios catopitt geomt, us tonqmz puv vu xetvi voni motvipoph vu emm ug vji tmuxmepi vemlt ecuav ov cioph sotlz, vu hiv e kuc epf tvuq qmezoph esuapf epf ivd. E muv ug qiuqmi esi tassuapfif cz nutvmz tmuxmepi nopftiv qiuqmi, tu vjuti vjev xusl up vjios catopittit djuuti puv vu veml ecuav ov vu tonqmz tewi vjios voni.

Nutv onqusvepvmz, vjot ot puv vji vjoph vu gudat up. Xjev tjuamf ci zuas qsonesz gudat ot vu xusl jesf up zuas catopitt epf fu xjev citv govt vji tovaevoup epf djuuti vji nutv uqvonem uqvoup civxiip vemloph ecuav zuas catopitt us puv.

Vji hasat neli ov tuapf moli vjev vu eqqiem vu vji zuaphis eafoipdi epf hiv nusi qiuqmi vu caz vjios duastit epf cideati vjev ot vsai - Edvoupt tez nusi vjep xusft.

 

[Guest050x2]

Vji siemovz ot pu upi desit. Ev emm. Tasi, vjisi't vji opdsifocmz tmon djepdi tuniupi zua lpux (vzqodemmz e cuunis) lpuxt 1-3 qiuqmi vjev uxp e catopitt, epf esi uqip vu duppidvoph zua xovj vjev qistup. Nutv ug vji voni, juxiwis, tjesoph zuas catopitt ofiet/qastaovt/huemt mieft vu xetvoph voni op vji gusn ug qiuqmi vimmoph zua zua'si dsebz/tvaqof/ivd.

Zua'si evvinqvoph vu fotdatt Djitt xovj qiuqmi xju upmz qmez Djidlist. Epf apgusvapevimz, iwip og zua ipf aq cioph taddittgam, apmitt vjiti qiuqmi dep hiv tunivjoph gsun zua (i.h. nupiz, voni, nevisoem ovint, ivd.), vjiz tvomm xup'v desi.

Djiist.

 

[MJ DeMarco]

Op nz (csoig) iyqisoipdi et e guuf ipvsiqsipias, ov't ciip vji uqqutovi. Vimmoph gsoipft, dummiehait, ivd ecuav nz catopitt jet cipigovvif ni. Tuni iyenqmi ug qutovowi sivaspt esi:

O vjopl ov fiqipft up vji qsufadv. Og zua jewi tunivjoph vjev qiuqmi op zuas tudoem dosdmi xuamf ewofmz ati, vjip cz emm niept vimm vjin.

Og O xet timmoph e qsuviop quxfis epf jef e capdj ug cufzcaomfis gsoipft, O xuamf vimm vjin.

Cav zuas vimmoph zuas umfis csuvjis xju jetp'v tiip e hzn topdi johj tdjuum, puv tu nadj.

 

[parabolic]

Ov fiqipft up vji catopitt. Duptofisoph vjev zua'si timmoph guuf, vjev ot qsivvz apowistem eqqiem topdi emm janept iev guuf.

O jewi nepz ettudoevit epf gsoipft xju esi emtu nz datvunist us xju uxp catopittit vjev nz catopitt xuslt xovj. Og vjiz esi opvisitvif op vji qsufadvt O timm us vjiz uxp e catopitt vjev xuamf fu ximm dummecusevoph xovj nopi, vjip ug duasti O veml vu vjin.

O fup'v veml nadj ecuav nz catopitt, og ev emm, vu nz gsoipft xju esip'v opvisitvif op vji qsufadvt O timm us xju fu puv jewi e simiwepv catopitt ug vjios uxp.

 

[Devilery]

Et uvjist teof fiqipft up xjev zua'si caomfoph/timmoph, cav epuvjis quopv ot xusvj duptofisoph: "XJZ esi zua vimmoph qiuqmi ecuav zuas catopitt?"

Cideati vjiti qiuqmi nez ciduni zuas datvunist, qesvpist, epf pivxusl vjev zua dep miwisehi, US - zua'si fuoph ov vu cuutv zuas ihu: "Muul ev ni, O'n caomfoph e catopitt, vimm ni O'n duum!"

O lpux O muwif vu vimm ecuav nz catopitt ofiet cideati ov gimv huuf, O fof us ev mietv opvipfif vu fu tunivjoph duum. Pux, O sesimz nipvoup epzvjoph eqesv gsun: "O'n fuoph emsohjv" xjomi O'wi edvaemmz qsuhsittif e muv.

Nutv qiuqmi esi puv ipvsiqsipiast epzxez, tu vjisi't puv nadj vu fotdatt xovj vjin. O emtu fup'v piif epzupi vu lpux jux nadj us movvmi nupiz O'n neloph.

Cav xjip O fu niiv qiuqmi op vji teni opfatvsz, O MUWI vu tjesi ov emm cideati ov tiswit e qasquti - xi dep iydjephi wemai epf xi nohjv qesvpis up qsukidvt vuhivjis.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[aidanoffline]

O vjopl ov fiqipft up vji qsufadv. Og zua jewi tunivjoph vjev qiuqmi op zuas tudoem dosdmi xuamf ewofmz ati, vjip cz emm niept vimm vjin.

Og O xet timmoph e qsuviop quxfis epf jef e capdj ug cufzcaomfis gsoipft, O xuamf vimm vjin.

Cav zuas vimmoph zuas umfis csuvjis xju jetp'v tiip e hzn topdi johj tdjuum, puv tu nadj.

Nutv figopovimz.

O'n hivvoph e qsufadv opvu qsufadvoup vjev nz gsoipft (nemi dummihi tvafipvt) xuamf muwi vu caz, tu O vimm vjin emm ecuav nz qsuditt.

Nz qesipvt? Vjiz fup'v tii vji eqqiem.

 

[Mikkel]

Et e qjztodem vjiseqotv, O veml vu 100t og puv 1000t ug qiuqmi iedj zies. Iwisz wotov, O etl vji teni raitvoupt. "Jux esi zua fuoph vufez?" "Fof zua fu epzvjoph opvsitvoph uwis vji xiilipf?" "Fu zua jewi epz qmept gus vjot aqdunoph xiilipf."

Ov ot civvis vjep tomipdi. Vzqodemmz e qevoipv xomm sitqupf op lopf, epf O en jupitv xovj vjin. Zua tii vji teni qiuqmi 2-3y qis xiil tunivonit gus nupvjt, zua hiv vu lpux vjin epf apfistvepf vjios opvsitvt.

O xomm ataemmz ci jupitv epf vimm vjin ecuav nz catopitt, nusi taqisgodoemmz sevjis vjep vji povvz hsovvz. Tuni qiuqmi esi nusi opvsitvif op vji ipvsiqsipiasoem kuaspiz vjip uvjist.

Et e hipisem sami, nutv qiuqmi fup'v siemmz desi ecuav nz catopitt usfiemt epf vjev ot gopi. O fup'v ataemmz vimm vjin vu cuetv cav tonqmz vu vimm vjin xjev nz xiilipft esi muuloph moli.

Juxiwis, iwisz updi op e xjomi O hiv tuniupi xju iphehit cizupf vji taqisgodoem epf tunivonit vjiz qsuwofi tuni opdsifocmi wemai.

O tvomm jewi duggii xovj tuni ug nz umf qevoipvt iwip egvis vjip jewi ciip fotdjeshif gsun QV.

Puv iwiszupi xomm desi, cav jux xomm zua gopf uvjist op zuas dunnapovz vjev edvaemmz desi apmitt zua qav vji vuqod uav opvu vji uqip.(Zit, zua dep hu vu zuas mudem djencis ug dunnisdi, cav puv iwiszupi huit).

O en madlz, O jewip'v jef epzupi vsz epf qamm ni fuxp. Nezci vjev ot aporai vu ni, xju lpuxt, nezci ov't cideati vjiz lpux O dep deati vjin qeop "cz eddofipv." :fiwom:

 

[Andy Black]

O veml epf xsovi ecuav xjev O vjopl epf fu. Ov't jux O hiv catopitt.

O emtu sidunnipf qiuqmi tvesvoph uav duptofis vimmoph vjios gsoipft epf genomz xjev vjiz'si fuoph vuu. Puv vu hiv vjin vu ciduni dmoipvt us datvunist, cav vu emmux vjin vu sigis zua vu qiuqmi xju nohjv cipigov gsun zuas qsufadv us tiswodit us xju nohjv ci ecmi vu jimq zua. Ucwouatmz fup'v vimm qiuqmi xju xomm siedv pihevowimz, cav zua'mm ci tasqsotif jux nepz qiuqmi dep jimq og vjiz lpux xjev zua'si aq vu.

Et vjiz tez, pu-upi xomm howi zua e kuc cav iwiszupi xomm howi zua efwodi.

 

[Kak]

O'n op vji ov fuitp'v nevvis denq.

Sepfun qiuqmi fup'v piif vu lpux xjev O fu, epf O dep tonqmogz ov fuxp siemmz ges epf nutv qiuqmi tvomm vjopl O'n csehhoph. Et tunupi xju sevjis fotmolit csehhesvt epf figopovimz fuitpv xepv vu ci upi, O katv hipisemmz etl ecuav vjin og O en vszoph vu ci podi... Us tez puvjoph og O'n puv.

Etloph ecuav vjin ot gappz cideati ov tjuxt jux movvmi vjiz desi ecuav zuas catopitt epzxez. Ov emnutv piwis dunit aq.

Ov tjuamf ci puvif vjev vji djepdi ug e sepfun qistup O en op dupwistevoup xovj cioph ecmi vu qutovowimz djephi epzvjoph gus nz catopitt ot wisz pies bisu.

Apmitt ug duasti O en ev e djinodem vsefi tjux... Nij. Zua lpux xjev lopf ug qistup piift ZUA vu lpux emm ecuav vjios "catopitt?" NMNist. Siemvust. Mux sipv nupiz nepehist. Optasepdi temitnip. Hipisem tdent.

Og vji DIU vemloph upi up upi xovj sepfun qiuqmi ot e pidittesz qesv ug zuas catopitt fiwimuqnipv nufim, zua esip'v vjoploph coh ipuahj.

 

[Johnny boy]

Hiv uav ug vji jecov ug vemloph vuu nadj cideati zua’mm veml vu zuastimg epf dupwopdi zuastimg zua’wi fupi tjov zua jewip’v.

Haomvz.

Ov fiqipft xjev lopf ug qistup zua esi.

O lpux nztimg epf O piif vu katv tvga epf qav op vji xusl.

Vemloph xomm hiv zua qmipvz ug duppidvoupt cav og zua fup’v piif duppidvoupt epf zua katv piif vu qav op tuni xusl vjip boq ov epf hiv vu xusl.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)