Read Millionaire Fastlane
I've Read UNSCRIPTED
- Jul 23, 2007
Doesn't this answer the question and verify what I'm saying? 3,960,000 ppl thought the "value" was worth ZERO. Only 40,000 thought it was worth something.There's another side to this story that's worth reading. Newton Mail (formerly CloudMagic) - the guys created a great product... had around 4 milllion free users, and then decided to charge $49 per year. Guess how many converted to paid (myself including) 40,000. I honestly felt $49 per year was worth it, but many didn't. Their story, they closed shop this year (pls read this).
So if you're giving away something that isn't terribly perceived as valuable (meaning, they can get it elsewhere as good and at that price) then yes, FREE isn't going to work.
Once again we're dealing with companies that aren't productocracies ... they have a product problem. And companies with product problems are subject to the whims of their marketing.
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