Thoughts on building a SaaS business through whitelabelling?

[Elias]

I've seen a lot of SaaS entrepreneurs on the forum and am curious to know what your thoughts are on white-labelled SAAS vs building your own product?

Would love to hear about yoiur direct experience building a white-labelled SaaS business !

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[MaximilianT]

I've seen a lot of SaaS entrepreneurs on the forum and am curious to know what your thoughts are on white-labelled SAAS vs building your own product?

Would love to hear about yoiur direct experience building a white-labelled SaaS business !

How would that work? With some sort of provision which the reseller of the software would get if he makes a sale?

 

[Elias]

How would that work? With some sort of provision which the reseller of the software would get if he makes a sale?

Yeah the reseller is given full rights to brand and sell the software as their own. Effectively an entire SaaS business could be built from an existing SaaS.

Here's an example:

Facebook automation tool:

Original version: https://buy.friendconnector.io/optin1684315597885 > $37/Mo
Whitelabeled version: https://www.leadbook.app/home57663300 > $67/Mo

 

[SEBASTlAN]

I looked into it, but ultimately it lacks Control/Entry so I'd go with building your own (if you have the capital).

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Two Dog]

I've seen a lot of SaaS entrepreneurs on the forum and am curious to know what your thoughts are on white-labelled SAAS vs building your own product?

Would love to hear about yoiur direct experience building a white-labelled SaaS business !

Reselling white label is an excellent way to learn online marketing & branding which are the *critical* skills.

People lean too heavily on CENTS, especially when getting started. This is a high value way to generate money with little capital without worrying about amazon cloning your best selling product and selling it for 50% less. Another variation is assembling a product by integrating multiple 3rd party apps e.g. Quickbooks Online + CRM + mobile app and you have an app for field services for a fraction of the development effort.

Where do you find apps to white label? Is there a marketplace like Product Hunt?