How does a contemporary luxury brand, especially one whose products do NOT rely on a specific function, can distinguish and promote itself through some kind of history or heritage?
Awesome post and great question, especially in the age of purchasing perceived luxury a la Frye Festival which we all know was the opposite.
I found the chart below to interesting, specifically as it relates to the points of sale each product is available at. I find scarcity to be a good metric in the luxury market. I agree with @Merging Left regarding time as being #1 though.
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