Think artists, graphics, writers (like me), researchers, etc.
Here’s what I see: AI is commoditizing the
tools, not the
creativity.
Every creative endeavor still originates from an artist, a designer, a writer, a researcher, some human being to prompt the thing into existence, and has to then use it to effectively connect with others.
The value you provide as a writer is not just the words you fit into the book.
Anyone can get LLMs to spit out entrepreneurial advice. I can get LLMs to write us five 12 chapter books in one afternoon. But so what? Who will care if not for the human being that can advocate for the merit of the words?
It's the human being, MJ DeMarco, the guy who moved to AZ and drove limos while he was trying to break out, it's this personal story that gives power to the words.
With creative endeavors, I think the commoditization of the tools will lead to a baseline increase in quality at the low end of the spectrum, and at the other end we'll see far more creative outputs than was previously possible. Still, the magic is created by the human being who is putting the tools together to weave the stories that compel others into action.
Last year in another thread when I was harping about the language of "Artificial Intelligence", this is what the general feeling about AI I was alluding to. That how we think about our tools affects how we behave, and if we don't frame them using empowering models we lose agency.
If you think AI is coming, and so you better go learn code, but oh that's too late cause AI is better at you than that, but why even do art, because AI can do that now, and then why do copywriting, because AI can do that, and then why do anything in life because AI, and then as Bryan Johnson recently said in a tweet "AI is going to better at being you than yourself" then you set yourself out to act differently in the world than if you understand what it is.
I'm offering an insight onto something I find to be important because the language we use to discuss it is still rudimentary.
So yeah, the creative game’s shifting. But you’re not obsolete, you’re the one who decides what matters.
We just keep creating, keep telling our story. In my opinion, that’s what’ll stand out, no matter how slick the tools get.