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Tired of paying for dead communities hosted by absent gurus who don't have time for you?

Imagine having a multi-millionaire mentor by your side EVERY. SINGLE. DAY. Since 2007, MJ DeMarco has been a cornerstone of Fastlane, actively contributing on over 99% of days—99.92% to be exact! With more than 39,000 game-changing posts, he's dedicated to helping entrepreneurs achieve their freedom. Join a thriving community of over 90,000 members and access a vast library of over 1,000,000 posts from entrepreneurs around the globe.

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Andy Black

Help people. Get paid. Help more people.
Staff member
EPIC CONTRIBUTOR
Joined
May 20, 2014
Messages
20,608
Location
Ireland
Rep Bank
$11,224
User Power: 362%
<div class="bbWrapper">A Christmas 2014 gift for my fellow forum members.<br /> <br /> This is a document I normally sell for $49.<br /> Please keep it within the forum! <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /><br /> <br /> Hope it helps.<br /> <br /> All the best for 2015 everyone.<br /> <br /> Andy<br /> <br /> (Note that Google will keep changing page layouts and details. For instance, to setup billing you now go to the gear symbol rather than a menu item as I showed. I&#039;ll update this thread if things change substantially.)<br /> <br /> <br /> <script class="js-extraPhrases" type="application/json"> { "lightbox_close": "Close", "lightbox_next": "Next", "lightbox_previous": "Previous", "lightbox_error": "The requested content cannot be loaded. Please try again later.", "lightbox_start_slideshow": "Start slideshow", "lightbox_stop_slideshow": "Stop slideshow", "lightbox_full_screen": "Full screen", "lightbox_thumbnails": "Thumbnails", "lightbox_download": "Download", "lightbox_share": "Share", "lightbox_zoom": "Zoom", "lightbox_new_window": "New window", "lightbox_toggle_sidebar": "Toggle sidebar" } </script> <div class="bbImageWrapper js-lbImage" title="LtC4t7p.png" data-src="/community/proxy.php?image=http%3A%2F%2Fi.imgur.com%2FLtC4t7p.png&amp;hash=039e65aaa406ceaa0946ef0f571fad85" data-lb-sidebar-href="" data-lb-caption-extra-html="" data-single-image="1"> <img src="/community/proxy.php?image=http%3A%2F%2Fi.imgur.com%2FLtC4t7p.png&amp;hash=039e65aaa406ceaa0946ef0f571fad85" data-url="http://i.imgur.com/LtC4t7p.png" class="bbImage" data-zoom-target="1" style="" alt="LtC4t7p.png" title="" width="" height="" loading="lazy" /> </div><br /> <br /> <div class="bbImageWrapper js-lbImage" title="QaK4fM5.png" 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<div class="bbWrapper">This is GOLD!<br /> <br /> Thank you so much Andy! I thought I knew a lot about adwords... Haha... Now I know why I was overspending... I was going with google&#039;s defaults for everything..</div>
 
<div class="bbWrapper">Awesome as always. Thanks Andy. <img src="/community/styles/default/xenforo/smilies/rockon.gif" class="smilie" loading="lazy" alt=":rockon:" title="Rock On :rockon:" data-shortname=":rockon:" /><br /> <br /> All the best for 2015</div>
 
<div class="bbWrapper">Wow, just saw this. Very timely for me. Thanks, man.</div>
 
<div class="bbWrapper">Thanks Andy! Awesome!</div>
 
<div class="bbWrapper">Page 24.<br /> The option to NOT include close variants was removed in September-2014. <br /> Grrrr...</div>
 
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<div class="bbWrapper"><a href="https://www.thefastlaneforum.com/community/members/23590/" class="username" data-xf-init="member-tooltip" data-user-id="23590" data-username="@Andy Black">@Andy Black</a> - thank you for this! Great stuff!! <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":-)" title="Smile :-)" data-shortname=":-)" /></div>
 
<div class="bbWrapper">Thanks for sharing.</div>
 
<div class="bbWrapper">Thanks for the feedback everyone. Hope it helps.<br /> <br /> <a href="https://www.thefastlaneforum.com/community/members/21858/" class="username" data-xf-init="member-tooltip" data-user-id="21858" data-username="@Stubbers">@Stubbers</a> ... love the signature. Made me chuckle this morning... still smiling now thinking about it.</div>
 
<div class="bbWrapper"><a href="https://www.thefastlaneforum.com/community/members/23590/" class="username" data-xf-init="member-tooltip" data-user-id="23590" data-username="@Andy Black">@Andy Black</a> - Will come back and post results once I applied your lessons. In case you need testimonials, I am more than happy to help!</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 23590" data-quote="Andy Black" data-source="post: 428673" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=428673" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-428673">Andy Black said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Page 24.<br /> The option to NOT include close variants was removed in September-2014. <br /> Grrrr... </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Yeah thats a bummer.</div>
 
<div class="bbWrapper">This is brilliant, thank you so much! <span class="smilie smilie--emoji" title="Big Grin :D" data-smilie="8" data-shortname=":D">😀</span></div>
 
<div class="bbWrapper">Blimey... looks like a lot of people getting into AdWords this year.<br /> <br /> If you&#039;re new to AdWords, and even if you&#039;re not, please take time to read the posts linked to here: <a href="https://www.thefastlaneforum.com/community/threads/andys-adwords-posts.52850" class="link link--internal">www.thefastlaneforum.com/community/threads/andys-adwords-posts.52850</a><br /> <br /> I call that series of posts &quot;The AdWords Mindset&quot; (although haven&#039;t ordered them particularly well in that thread... I&#039;ll redo it sometime).<br /> <br /> Those posts will help get your MINDSET right with AdWords, media buying, and using paid search for your business.<br /> <br /> Knowing WHAT to do, and WHY, is always more important than knowing HOW to do anything.<br /> <br /> (Mindset beats skillset every time.)<br /> <br /> <br /> <br /> &quot;The AdWords Jumpstart&quot; post above contains detailed instructions HOW to get up and running as quick as possible, without bleeding money all over the place.<br /> <br /> Once you&#039;re up and running, you&#039;ll have some skin in the game, and everything will start making sense.<br /> <br /> Then you&#039;ll learn based on what you need to do next, when you need to do it.</div>
 
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<div class="bbWrapper"><blockquote data-attributes="member: 23590" data-quote="Andy Black" data-source="post: 428859" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=428859" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-428859">Andy Black said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> If you&#039;re new to AdWords, and even if you&#039;re not, please take time to read the posts linked to here: <a href="https://www.thefastlaneforum.com/community/threads/andys-adwords-posts.52850" class="link link--internal">www.thefastlaneforum.com/community/threads/andys-adwords-posts.52850</a> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Thanks for the reminder - I yet have to go through this!<br /> <br /> <blockquote data-attributes="member: 23590" data-quote="Andy Black" data-source="post: 428859" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=428859" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-428859">Andy Black said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> media buying </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Do you have any experience with &quot;The Traffic Blackbook&quot;?<br /> <br /> <blockquote data-attributes="member: 23590" data-quote="Andy Black" data-source="post: 428859" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=428859" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-428859">Andy Black said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Knowing WHAT to do, and WHY, is always more important than knowing HOW to do anything. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Have to remind myself of this, every single time <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":-)" title="Smile :-)" data-shortname=":-)" /><br /> <br /> Thanks!</div>
 
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<div class="bbWrapper">^^^ I heard The Traffic Blackbook is good. Not got it myself.</div>
 
<div class="bbWrapper"><a href="https://www.thefastlaneforum.com/community/members/23590/" class="username" data-xf-init="member-tooltip" data-user-id="23590" data-username="@Andy Black">@Andy Black</a>, thanks again for posting this. I&#039;ve got a question for you regarding ad rotation.<br /> <br /> I&#039;m running 2 ads in each ad group to split test, so I set the ad rotation to rotate evenly. That seemed to be working at first when I had 2 ad groups, but I added 3 new ad groups, and it seems to have broken. And after I added the new groups, there&#039;s one one of the ads in each group has 90%+ of the impressions and the other is single digits. <br /> <br /> So, my question is just this: is the ad rotation setting more of a &quot;suggestion&quot; to Google? Do they just run the ads however they want even when you set it to rotate evenly?</div>
 
<div class="bbWrapper">Did you set it to rotate evenly, or rotate indefinitely? If the former, and they&#039;ve been running over 90 days, then Google will stop trying to display them evenly. Even when they are rotating evenly, it&#039;s never quite evenly split. Also bear in mind your date range... are some ads newer than others in the date range you&#039;re reporting on?</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 23590" data-quote="Andy Black" data-source="post: 433941" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=433941" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-433941">Andy Black said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Did you set it to rotate evenly, or rotate indefinitely? If the former, and they&#039;ve been running over 90 days, then Google will stop trying to display them evenly. Even when they are rotating evenly, it&#039;s never quite evenly split. Also bear in mind your date range... are some ads newer than others in the date range you&#039;re reporting on? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> This is my first campaign, and it&#039;s only been running for about 2 weeks, so there&#039;s no way it&#039;d passed 90 days. It was already set to rotate evenly when I added the new groups. I went ahead and changed it to rotate indefinitely last night just to see if that would remind it to rotate.<br /> <br /> I made sure I&#039;m looking at the right timeframe, though my entire time frame is very short, so that may be part of the issue. For the ad group I&#039;m most interested in, I created the two ads mid-day this past Tuesday. Since then, one ad has 2080 impressions, and the other has 77. Just waaaaaay uneven. And again, the rotation setting was already set to rotate evenly when I created them.<br /> <br /> I was wondering if it&#039;s the case that, if Google thinks one of your ads is less relevant, they will show that one a lot less regardless of your settings.</div>
 
<div class="bbWrapper">For those who view this thread later, I don&#039;t want you to think that <a href="https://www.thefastlaneforum.com/community/members/23590/" class="username" data-xf-init="member-tooltip" data-user-id="23590" data-username="@Andy Black">@Andy Black</a> ignored my previous message. He gave me some really good tips for my campaign privately.<br /> <br /> If you&#039;re getting into adwords and haven&#039;t read the guide at the top of this thread, please do better than I did and read it carefully. That would&#039;ve saved me some time and energy. Also check the other posts linked in his signature.<br /> <br /> Thanks again, Andy. I&#039;ve paused and am re-working my campaign now. Rep transferred.</div>
 
<div class="bbWrapper">Just came across this, thanks! Due to my adwords experience before Christmas I can confidently state I have no idea what I&#039;m doing. Will be reading this soon!</div>
 

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