este.heyns
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- Mar 4, 2022
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Hello Fastlaners,
Thanks for all your insight and thoughts, I absolutely love this forum!
I was wondering if it would possible to get some outside perspective on a business idea I'm working on? In particular in relation to defining a target market. Any advice, ideas, or feedback would be amazing.
Concept: I'm building a 6 Weeks Course on "how to build a career in the film industry". It is positioned as career coaching/mentoring and will be a 6-week online course with potential 1-1 coaching sessions as add-ons. It would be aimed at people starting out and looking to make a start in the film industry.
Background: I've worked on Hollywood films for over 8 years within the Visual Effects (VFX) department. Particularly on-set VFX which is very niche. There's not a lot of information out there as to how it all works. I wish I had a resource like this when I was starting out and that's where the idea comes from. I would like to share some of that knowledge.
Question:
My biggest concern is the size of the market or where to position such a product. As well as the target audience potentially not spending money on courses/coaching.
Thoughts, musings?
Thanks a million!
Esté
Thanks for all your insight and thoughts, I absolutely love this forum!
I was wondering if it would possible to get some outside perspective on a business idea I'm working on? In particular in relation to defining a target market. Any advice, ideas, or feedback would be amazing.
Concept: I'm building a 6 Weeks Course on "how to build a career in the film industry". It is positioned as career coaching/mentoring and will be a 6-week online course with potential 1-1 coaching sessions as add-ons. It would be aimed at people starting out and looking to make a start in the film industry.
Background: I've worked on Hollywood films for over 8 years within the Visual Effects (VFX) department. Particularly on-set VFX which is very niche. There's not a lot of information out there as to how it all works. I wish I had a resource like this when I was starting out and that's where the idea comes from. I would like to share some of that knowledge.
Question:
- Do I target a larger audience for instance > general on-set film work?
- Or do I target a more niche audience with which I have more specific knowledge on > on-set vfx work?
- Does either sound viable?
My biggest concern is the size of the market or where to position such a product. As well as the target audience potentially not spending money on courses/coaching.
Thoughts, musings?
Thanks a million!
Esté
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