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Substack or X's article feature for long-form content?

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Borderless CLTV

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<div class="bbWrapper">I have a Premium+ account on X, which is a new feature allowing only those with such tiered membership to write long-form content akin to a Substack feel. It allows media to be inserted within text, bullet points, and many other features simply not available in a typical post fashion.<br /> <br /> <div class="bbCodeBlock bbCodeBlock--unfurl js-unfurl fauxBlockLink" data-unfurl="true" data-result-id="411236" data-url="https://techcrunch.com/2024/03/08/x-allows-premium-users-and-organizations-to-publish-articles/" data-host="techcrunch.com" data-pending="false"> <div class="contentRow"> <div class="contentRow-figure contentRow-figure--fixedSmall js-unfurl-figure"> <img src="/community/proxy.php?image=https%3A%2F%2Ftechcrunch.com%2Fwp-content%2Fuploads%2F2023%2F11%2FX-and-Threads-GettyImages-1763609384.jpeg%3Fresize%3D1200%2C832&amp;hash=3deb41aeaf3de8a8270f99a07d43e4ea&amp;return_error=1" loading="lazy" alt="techcrunch.com" class="bbCodeBlockUnfurl-image" data-onerror="hide-parent"/> </div> <div class="contentRow-main"> <h3 class="contentRow-header js-unfurl-title"> <a href="https://techcrunch.com/2024/03/08/x-allows-premium-users-and-organizations-to-publish-articles/" class="link link--external fauxBlockLink-blockLink" target="_blank" rel="noopener" data-proxy-href=""> X now allows Premium+ users and organizations to publish articles | TechCrunch </a> </h3> <div class="contentRow-snippet js-unfurl-desc">Elon Musk-owned social network X announced a new long-form format called Articles today for Premium+ and verified organizations.</div> <div class="contentRow-minor contentRow-minor--hideLinks"> <span class="js-unfurl-favicon"> <img src="/community/proxy.php?image=https%3A%2F%2Ftechcrunch.com%2Fwp-content%2Fuploads%2F2015%2F02%2Fcropped-cropped-favicon-gradient.png%3Fw%3D32&amp;hash=8b4cc84a5ca38944e283885505c3ec3f&amp;return_error=1" loading="lazy" alt="techcrunch.com" class="bbCodeBlockUnfurl-icon" data-onerror="hide-parent"/> </span> techcrunch.com </div> </div> </div> </div> <br /> It feels a lot like the Substack modality, which I have as my main landing page. This also allows for an email list to be curated, whereas X doesn&#039;t have that.<br /> <br /> I recently published an article on Substack, and subsequently learned about this X feature so I copy/pasted it over as an X article too. Both platforms allow videos to be embedded too.<br /> <br /> X is becoming the &#039;super app,&#039; which means it&#039;s also punishing those who try to steer people away from the platform. I like the idea of collecting emails though too.<br /> <br /> Anyone familiar with both platforms have advice or insights as to which should be pursued more aggressively?</div>
 
<div class="bbWrapper">How did the article do on X?<br /> <br /> I got a feeling X is going to prioritize Article content, so it might be something you can expose as an early adopter.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 1" data-quote="MJ DeMarco" data-source="post: 1113127" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113127" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113127">MJ DeMarco said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> How did the article do on X?<br /> <br /> I got a feeling X is going to prioritize Article content, so it might be something you can expose as an early adopter. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>I get the same feeling. It will encourage more people to go Premium, and they wouldn&#039;t introduce a new content format and not at least test it. I&#039;m super tempted to start posting to Twitter because of these longer articles. Those threads were annoying to create.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 1" data-quote="MJ DeMarco" data-source="post: 1113127" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113127" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113127">MJ DeMarco said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> How did the article do on X?<br /> <br /> I got a feeling X is going to prioritize Article content, so it might be something you can expose as an early adopter. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Well, I just started my X account over there and aggressively being a &#039;reply guy&#039; and pushing content, so both have limited movement.<br /> <br /> This early adopter angle is a good point too. I might need to research a bit more if the algo is pushing Articles.<br /> <br /> It just adds work because I can&#039;t exactly copy/paste from one to the other, but it&#039;s not exactly a doubling of effort either.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 23590" data-quote="Andy Black" data-source="post: 1113139" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113139" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113139">Andy Black said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I get the same feeling. It will encourage more people to go Premium, and they wouldn&#039;t introduce a new content format and not at least test it. I&#039;m super tempted to start posting to Twitter because of these longer articles. Those threads were annoying to create. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Yep, the Article function is very intuitive. But this lack of email collection as compared to Substack is a big downside. Sure, I can setup a Link Tree or similar, but SS also acts as a good landing page.<br /> <br /> Note that there are still two tiers of Premium...regular Premium and Premium+. The latter enables the Article function.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 139265" data-quote="Borderless CLTV" data-source="post: 1113173" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113173" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113173">Borderless CLTV said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> But this lack of email collection </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> As always with any platform, this is a huge drawback as you don&#039;t own the list and can&#039;t directly push to them other than platform access.<br /> <br /> Worldwide, with all my language translations, I&#039;ve quite likely sold 2,000,000 books. But Amazon and my publishers have access to the client list, not me. My list is not even 100K. It gives me anxiety thinking about it and it was one of my big mistakes when I started writing books not to focus more on list building, but then again, I didn&#039;t expect to sell 1M books, much less 10K.</div>
 
<div class="bbWrapper">And with<br /> <blockquote data-attributes="member: 1" data-quote="MJ DeMarco" data-source="post: 1113177" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113177" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113177">MJ DeMarco said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> As always with any platform, this is a huge drawback as you don&#039;t own the list and can&#039;t directly push to them other than platform access.<br /> <br /> Worldwide, with all my language translations, I&#039;ve quite likely sold 2,000,000 books. But Amazon and my publishers have access to the client list, not me. My list is not even 100K. It gives me anxiety thinking about it and it was one of my big mistakes when I started writing books not to focus more on list building, but then again, I didn&#039;t expect to sell 1M books, much less 10K. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>And with those two million sales, them having the list isn&#039;t as impactful in the grand scheme of things because your reach has allowed you to largely circumvent it. This forum being another avenue.<br /> <br /> I follow Eddy Quan&#039;s content and he pushes the email list as the #1 priority. So perhaps I&#039;ll just stick to both for the time being and see which has a better ROI. And then, let&#039;s say, I build enough of an X following and other mediums that the lack of Substack email collection is a moot point to a large degree as in your case.<br /> <br /> I see X becoming a much more popular platform - a true super app - and think it&#039;d be silly not to push hard there.<br /> <br /> Thanks for the insight/comment.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 139265" data-quote="Borderless CLTV" data-source="post: 1113070" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113070" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113070">Borderless CLTV said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I have a Premium+ account on X, which is a new feature allowing only those with such tiered membership to write long-form content akin to a Substack feel. It allows media to be inserted within text, bullet points, and many other features simply not available in a typical post fashion.<br /> <br /> <div class="bbCodeBlock bbCodeBlock--unfurl js-unfurl fauxBlockLink" data-unfurl="true" data-result-id="411236" data-url="https://techcrunch.com/2024/03/08/x-allows-premium-users-and-organizations-to-publish-articles/" data-host="techcrunch.com" data-pending="false"> <div class="contentRow"> <div class="contentRow-figure contentRow-figure--fixedSmall js-unfurl-figure"> <img src="/community/proxy.php?image=https%3A%2F%2Ftechcrunch.com%2Fwp-content%2Fuploads%2F2023%2F11%2FX-and-Threads-GettyImages-1763609384.jpeg%3Fresize%3D1200%2C832&amp;hash=3deb41aeaf3de8a8270f99a07d43e4ea&amp;return_error=1" loading="lazy" alt="techcrunch.com" class="bbCodeBlockUnfurl-image" data-onerror="hide-parent"/> </div> <div class="contentRow-main"> <h3 class="contentRow-header js-unfurl-title"> <a href="https://techcrunch.com/2024/03/08/x-allows-premium-users-and-organizations-to-publish-articles/" class="link link--external fauxBlockLink-blockLink" target="_blank" rel="nofollow ugc noopener" data-proxy-href=""> X now allows Premium+ users and organizations to publish articles | TechCrunch </a> </h3> <div class="contentRow-snippet js-unfurl-desc">Elon Musk-owned social network X announced a new long-form format called Articles today for Premium+ and verified organizations.</div> <div class="contentRow-minor contentRow-minor--hideLinks"> <span class="js-unfurl-favicon"> <img src="/community/proxy.php?image=https%3A%2F%2Ftechcrunch.com%2Fwp-content%2Fuploads%2F2015%2F02%2Fcropped-cropped-favicon-gradient.png%3Fw%3D32&amp;hash=8b4cc84a5ca38944e283885505c3ec3f&amp;return_error=1" loading="lazy" alt="techcrunch.com" class="bbCodeBlockUnfurl-icon" data-onerror="hide-parent"/> </span> techcrunch.com </div> </div> </div> </div> <br /> It feels a lot like the Substack modality, which I have as my main landing page. This also allows for an email list to be curated, whereas X doesn&#039;t have that.<br /> <br /> I recently published an article on Substack, and subsequently learned about this X feature so I copy/pasted it over as an X article too. Both platforms allow videos to be embedded too.<br /> <br /> X is becoming the &#039;super app,&#039; which means it&#039;s also punishing those who try to steer people away from the platform. I like the idea of collecting emails though too.<br /> <br /> Anyone familiar with both platforms have advice or insights as to which should be pursued more aggressively? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>As someone familiar with both platforms, my advice would be to consider your specific content goals and audience preferences when deciding which platform to pursue more aggressively.<br /> <br /> If your primary focus is on building a dedicated email list and fostering a strong community around your content, Substack might be the better option. It&#039;s well-established in the newsletter space and offers robust email list management features.<br /> <br /> However, if you prioritize multimedia content and want more flexibility in formatting and presentation, X&#039;s Premium+ feature could be worth pursuing more aggressively. It allows for the integration of videos, images, and other multimedia elements directly into your content.</div>
 
<div class="bbWrapper">So is potential increased organic reach the main benefit of writing long form on X? Or do you get paid by views? I&#039;m a little confused about this platform now.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 139478" data-quote="Smartyads" data-source="post: 1113279" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113279" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113279">Smartyads said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> As someone familiar with both platforms, my advice would be to consider your specific content goals and audience preferences when deciding which platform to pursue more aggressively.<br /> <br /> If your primary focus is on building a dedicated email list and fostering a strong community around your content, Substack might be the better option. It&#039;s well-established in the newsletter space and offers robust email list management features.<br /> <br /> However, if you prioritize multimedia content and want more flexibility in formatting and presentation, X&#039;s Premium+ feature could be worth pursuing more aggressively. It allows for the integration of videos, images, and other multimedia elements directly into your content. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Substack allows all of that as well - inserting videos directly into a page for example. I like that I can do such things as article voiceovers or even free-form audio commentary on a given post and put it below a paywall.<br /> <br /> The main benefit of Substack, if X Articles really doesn&#039;t take off globally, is the email collection. And perhaps lack of censorship that X suffers from.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 5905" data-quote="MTF" data-source="post: 1113283" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113283" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113283">MTF said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> So is potential increased organic reach the main benefit of writing long form on X? Or do you get paid by views? I&#039;m a little confused about this platform now. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Yes. It&#039;s just a different form of content to attract writers to the platform. Combining with video, streaming, short-form content, etc. Musk wants it to be the all-in-one platform for creators. <br /> <br /> The algorithm punishes those that try to link to outside sites such as Substack, so it further encourages creators over there to write directly on X.</div>
 
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<div class="bbWrapper"><blockquote data-attributes="member: 5905" data-quote="MTF" data-source="post: 1113283" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113283" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113283">MTF said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> So is potential increased organic reach the main benefit of writing long form on X? Or do you get paid by views? I&#039;m a little confused about this platform now. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>The main benefit of writing long-form content on X is indeed the potential for increased organic reach and engagement. While X does not directly pay creators based on views, the platform&#039;s algorithm rewards high-quality, engaging content by promoting it to a wider audience.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 139265" data-quote="Borderless CLTV" data-source="post: 1113338" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113338" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113338">Borderless CLTV said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Yes. It&#039;s just a different form of content to attract writers to the platform. Combining with video, streaming, short-form content, etc. Musk wants it to be the all-in-one platform for creators.<br /> <br /> The algorithm punishes those that try to link to outside sites such as Substack, so it further encourages creators over there to write directly on X. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> So what is the point? You get views but you can&#039;t direct them anywhere else and you aren&#039;t getting paid for it. I don&#039;t get it.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 1" data-quote="MJ DeMarco" data-source="post: 1113177" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113177" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113177">MJ DeMarco said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> As always with any platform, this is a huge drawback as you don&#039;t own the list and can&#039;t directly push to them other than platform access.<br /> <br /> Worldwide, with all my language translations, I&#039;ve quite likely sold 2,000,000 books. But Amazon and my publishers have access to the client list, not me. My list is not even 100K. It gives me anxiety thinking about it and it was one of my big mistakes when I started writing books not to focus more on list building, but then again, I didn&#039;t expect to sell 1M books, much less 10K. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>If you use a fulfilment company outside of Amazon, you get your list as fulfilment data is sent to your provider… and you do what you want with it. <br /> <br /> A bit of a ballache to setup though. Might be cheaper than Amazon depending on how you do it.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 139265" data-quote="Borderless CLTV" data-source="post: 1113336" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113336" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113336">Borderless CLTV said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Substack allows all of that as well - inserting videos directly into a page for example. I like that I can do such things as article voiceovers or even free-form audio commentary on a given post and put it below a paywall.<br /> <br /> The main benefit of Substack, if X Articles really doesn&#039;t take off globally, is the email collection. And perhaps lack of censorship that X suffers from. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Thank you for sharing your insights! Indeed, Substack offers robust features for multimedia content and community building, including email list management and content flexibility. The ability to insert videos directly into posts and utilize audio commentary can enhance engagement and provide unique content experiences for subscribers. Additionally, the email collection feature and relative lack of censorship on Substack may be advantageous for content creators looking to grow their audience and maintain creative control. It&#039;s essential to weigh these factors against X&#039;s Premium+ features and consider which platform aligns best with your content goals and audience preferences</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 1" data-quote="MJ DeMarco" data-source="post: 1113127" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113127" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113127">MJ DeMarco said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> How did the article do on X?<br /> <br /> I got a feeling X is going to prioritize Article content, so it might be something you can expose as an early adopter. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>The article on X might fare well, especially considering the platform&#039;s potential focus on article content. This insight could encourage further exploration or promotion of the article on X.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 5905" data-quote="MTF" data-source="post: 1113372" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113372" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113372">MTF said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> So what is the point? You get views but you can&#039;t direct them anywhere else and you aren&#039;t getting paid for it. I don&#039;t get it. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Once an account gets 500 followers and hits 5 million impressions the last three months, they&#039;re eligible for monetization too. So more eyeballs and engagement allows income to be generated directly from the platform. But I hear it&#039;s still quite low.<br /> <br /> One can also put a linktree in the bio to direct towards whatever offers are applicable. Six figure and above follower accounts have free guides to collect emails or linktrees for that and merch, etc. too.</div>
 
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<div class="bbWrapper"><blockquote data-attributes="member: 139478" data-quote="Smartyads" data-source="post: 1113423" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1113423" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1113423">Smartyads said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> The article on X might fare well, especially considering the platform&#039;s potential focus on article content. This insight could encourage further exploration or promotion of the article on X. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Glad to see this account was banned. It read exactly like a robot...</div>
 

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