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- #12
MJ DeMarco
I followed the science; all I found was money.
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It doesn't matter what you like. It matters what the market likes. You'll love any idea that is making you money - so start building minimum products and testing them against their respective markets.
Absolutely. Take one of the ideas to market. Commit to it until you get echoes from the market.
Once you grab a few sales, start making money, and start getting market feedback, your idea on "what you love" will change. I could sell dog shit and love it, IF the market was telling me "This is good, we want it."
Successful entrepreneurs (not "do what you lovers") love providing value -- sadly, many don't get to realize it because they aren't engaged in the process long enough to grab sales and find out. Validation, or sales, changes everything. Until then, its really hard to fall in love with any idea because ultimately, you need a hug and a pat on the back, which only comes from sales.